CORPORATE BRAND IDENTITY - Meritor

MASCOT 43
Mascot Color System
Building color equity is very important to building the Mascot brand.
Therefore, we represent the brand with a concise color palette.
Primary Palette
Mascot red (Pantone* 485), yellow (Pantone 3945) and black are
the primary brand colors for Mascot. Mascot orange (Pantone 144)
can be used as a background color or for the color band in publication
format covers.
a
s 3-color logotype
brand
a
s 1-color logotype
brand
* PANTONE is a registered trademark of
Pantone Inc. The colors displayed on this page
are simulations of colors in the PANTONE
Matching System. For accuracy to the Pantone
Color Standards, refer to the current edition
of the PANTONE Formula Guide.
Reversing the Logomark Out of a Solid Background
Since the Mascot logomark is outlined in black, it is not necessary
to reverse the logomark out of a solid background.
Using the Logomark with a 4/C Process Background
When using the logomark with a four-color process background, the
image around and behind the Mascot logomark should be simple in order
to provide legibility.
When the background is light, the logomark can appear in its constant
Mascot red, yellow and black; the affiliate connector can print black.
When the background is dark, the logomark can appear in red, yellow
and black; the affiliate connector should reverse out of the background.
Pantone 485 Process Color C0 M100 Y100 K0
RGB Formula R237 G28 B36
Web-Safe-Hex ED 1C 24
a
brand
Pantone 3945
Process Color
RGB Formula
Web-Safe-Hex
C0 M3 Y85 K0
R255 G235 B63
FF EB 3F
a
brand
a
brand
s On a 4/C light background
Pantone 144
Process Color
RGB Formula
Web-Safe-Hex
C0 M48 Y100 K0
R248 G151 B29
F8 97 1D
a
brand
Black Process Color C0 M0 Y0 K100
RGB Formula
R0 G0 B0
Web-Safe-Hex 00 00 00
a
brand
a
brand
s On a 4/C dark background