Cosmetics Sub-panel - W&S|Online Market Research in Vietnam
Cosmetics Sub-panel - W&S|Online Market Research in Vietnam
Cosmetics Sub-panel - W&S|Online Market Research in Vietnam
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W&S onl<strong>in</strong>e market research is one of the top onl<strong>in</strong>e market<br />
research service provider <strong>in</strong> <strong>Vietnam</strong>. S<strong>in</strong>ce 2011, we established<br />
our actively managed <strong>panel</strong> "V<strong>in</strong>aresearch" and it has reached the<br />
number of over 64.000 members <strong>in</strong> April, 2012.<br />
COSMETICS SUB-PANEL<br />
April.2012<br />
This <strong>Cosmetics</strong> <strong>Sub</strong>-<strong>panel</strong> publication is for onl<strong>in</strong>e research buyers and manufacturers' references.<br />
Based on V<strong>in</strong>aresearch onl<strong>in</strong>e <strong>panel</strong>, 3838 female are surveyed for the brand of cosmetics us<strong>in</strong>g with<strong>in</strong> the<br />
recent 3 months, cosmetics types, us<strong>in</strong>g frequency and average price of cosmetics buy<strong>in</strong>g.<br />
1. Brand of cosmetics us<strong>in</strong>g with<strong>in</strong> the recent 3 month [MA]<br />
Frequency<br />
Percent<br />
(%)<br />
Total 3838 100%<br />
Pond's 1793 46.7%<br />
Nivea 1463 38.1%<br />
Maybell<strong>in</strong>e 1079 28.1%<br />
Essance 987 25.7%<br />
Oriflame 925 24.1%<br />
Olay's 893 23.3%<br />
Avon 658 17.1%<br />
L'Oreal Paris 487 12.7%<br />
Thorakao 463 12.1%<br />
Shiseido 457 11.9%<br />
The Face Shop 445 11.6%<br />
Lancome 354 9.2%<br />
MAC 307 8.0%<br />
Revlon 274 7.1%<br />
DeBon 271 7.1%<br />
O'Hui 259 6.7%<br />
VOV 189 4.9%<br />
Etude House 188 4.9%<br />
Kao 167 4.4%<br />
Vichy 167 4.4%<br />
L'Occitane 147 3.8%<br />
Lacne'ige 146 3.8%<br />
Estee Lauder 140 3.6%<br />
Clar<strong>in</strong>s 104 2.7%<br />
Cover Girl 100 2.6%<br />
Others 315 8.2%<br />
50.0%<br />
40.0%<br />
30.0%<br />
20.0%<br />
10.0%<br />
0.0%<br />
4.1%<br />
Respondents Profile<br />
7.9%<br />
16-19<br />
Years<br />
old<br />
30.8%<br />
45.6%<br />
20-24<br />
Years<br />
old<br />
26.7%<br />
Age<br />
27.6%<br />
25-29<br />
Years<br />
old<br />
Area<br />
38.4%<br />
11.4%<br />
30-34<br />
Years<br />
old<br />
3.2% 4.3%<br />
35-39<br />
Years<br />
old<br />
Over 40<br />
Years<br />
old<br />
HoChiM<strong>in</strong>h<br />
HaNoi<br />
DaNang<br />
Others<br />
This publication of "<strong>Cosmetics</strong> sub-<strong>panel</strong>" is for research buyers of onl<strong>in</strong>e samples.
2. Brand of cosmetics us<strong>in</strong>g with<strong>in</strong> the recent 3 month [MA]<br />
Everyday<br />
4-6<br />
times/week<br />
2-3<br />
times/week 1 time/week 1-2<br />
times/month<br />
Hardly<br />
used<br />
Never<br />
used<br />
Total 3422 1856 2080 1787 2218 2512 1492<br />
Cleanser/Makeup Remover 2603 346 228 130 198 198 135<br />
Deodorants 2166 277 180 97 145 604 369<br />
Face cream 2059 372 342 213 288 357 207<br />
Lipstick 1994 553 342 203 390 238 118<br />
Rose Water/Water Moisturizer 1515 244 286 192 366 738 497<br />
Body Lotion 1500 362 339 259 322 687 369<br />
Sun Protection Lotion 1029 327 273 177 459 1097 476<br />
Eye/Lip /Eyebrow L<strong>in</strong>er 836 393 405 274 644 801 485<br />
Hair Care/Styl<strong>in</strong>g Gel 794 344 526 279 435 937 523<br />
L<strong>in</strong><strong>in</strong>g Cream/Foundation 765 399 423 319 707 754 471<br />
Face Powder 714 395 403 305 747 765 509<br />
Eyeshadow/Blush P<strong>in</strong>k 661 393 446 334 780 769 455<br />
Mascara 650 341 403 280 687 905 572<br />
Concealer 557 300 332 248 545 1053 803<br />
Sk<strong>in</strong> Masks 515 262 586 746 688 645 396<br />
3. <strong>Cosmetics</strong> shopp<strong>in</strong>g place with<strong>in</strong> the recent 3 month [MA]<br />
Frequency<br />
Percent<br />
(%)<br />
Total 3838 100.0%<br />
Supermarkets 2619 68.2%<br />
Cosmetic specialized stores 1574 41.0%<br />
Shopp<strong>in</strong>g Centres 1336 34.8%<br />
Present/ someone else bought 1049 27.3%<br />
Grocery stores 792 20.6%<br />
Orig<strong>in</strong>al stores 744 19.4%<br />
<strong>Market</strong>s 653 17.0%<br />
Buy<strong>in</strong>g on the <strong>in</strong>ternet 532 13.9%<br />
Pharmacies 383 10.0%<br />
Beauty Salon/Spas 292 7.6%<br />
Sell<strong>in</strong>g at home 144 3.8%<br />
Duty-free Shops 63 1.6%<br />
Other 30 0.8%<br />
This publication of "<strong>Cosmetics</strong> sub-<strong>panel</strong>" is for research buyers of onl<strong>in</strong>e samples.
4. Average price of cosmetics buy<strong>in</strong>g with<strong>in</strong> the recent 3 month [MA]<br />
Rose Water<br />
/Moisturizer<br />
Sun<br />
Protection<br />
Lotion<br />
Face<br />
Cream<br />
L<strong>in</strong><strong>in</strong>g cream<br />
/Foundation<br />
Concealer<br />
Total 3838 3838 3838 3838 3838<br />
Under 100,000 VND 1595 1495 1056 598 570<br />
100.000_ 200.000 VND 751 854 1111 974 817<br />
200.000_300.000 VND 259 275 558 604 467<br />
300.000_500.000 VND 141 123 285 349 220<br />
500.000_700.000 VND 67 59 108 117 88<br />
700.000_1.000.000 VND 105 94 135 135 123<br />
1.000.000_1.500.000 VND 52 38 69 56 43<br />
1.500.000_2.000.000 VND 25 20 34 22 16<br />
Over 2.000.000 VND 28 21 28 13 17<br />
Never Bought 815 859 454 970 1477<br />
Face<br />
Powder<br />
Eyeshadow<br />
/Blush P<strong>in</strong>k<br />
Eye/Lip<br />
/Eyebrow<br />
L<strong>in</strong>er<br />
Mascara<br />
Lipstick<br />
Total 3838 3838 3838 3838 3838<br />
Under 100,000 VND 540 772 1364 605 1304<br />
100.000_ 200.000 VND 913 984 846 1280 1244<br />
200.000_300.000 VND 577 555 300 485 560<br />
300.000_500.000 VND 374 271 95 130 242<br />
500.000_700.000 VND 146 82 49 51 86<br />
700.000_1.000.000 VND 184 129 105 106 116<br />
1.000.000_1.500.000 VND 45 41 22 27 33<br />
1.500.000_2.000.000 VND 18 26 29 15 13<br />
Over 2.000.000 VND 15 13 11 9 12<br />
Never Bought 1026 965 1017 1130 228<br />
Cleanser<br />
/Makeup<br />
Remover<br />
Sk<strong>in</strong> Masks<br />
Body<br />
Lotion<br />
Hair Care<br />
/Styl<strong>in</strong>g Gel<br />
Deodorants<br />
Total 3838 3838 3838 3838 3838<br />
Under 100,000 VND 2022 1513 1101 1151 2507<br />
100.000_ 200.000 VND 850 706 1088 867 482<br />
200.000_300.000 VND 310 305 428 327 110<br />
300.000_500.000 VND 143 134 189 143 40<br />
500.000_700.000 VND 64 64 93 70 43<br />
700.000_1.000.000 VND 117 117 110 96 10<br />
1.000.000_1.500.000 VND 34 19 12 19 5<br />
1.500.000_2.000.000 VND 16 19 22 15 0<br />
Over 2.000.000 VND 22 27 22 8 0<br />
Never Bought 260 934 773 1142 641<br />
This publication of "<strong>Cosmetics</strong> sub-<strong>panel</strong>" is for research buyers of onl<strong>in</strong>e samples.
Respondents Profile<br />
Employment status<br />
Students<br />
Private enterprises employees<br />
State enterprises employees<br />
Self-employment<br />
Partime job<br />
Teacher / Lecturer / Professor<br />
Government employees<br />
Contract staff<br />
Jo<strong>in</strong>t venture Company<br />
Housewife<br />
Unemployment<br />
Director/CEO<br />
Doctor / Nurse / Pharmacist<br />
Other<br />
8.3%<br />
4.9%<br />
4.9%<br />
4.3%<br />
4.3%<br />
3.2%<br />
3.1%<br />
2.5%<br />
1.8%<br />
0.7%<br />
0.7%<br />
5.2%<br />
31.9%<br />
24.3%<br />
0.0% 20.0% 40.0%<br />
40 ~ 50 mil.VND<br />
20 ~ 25 mil.VND<br />
15 ~20 mil.VND<br />
7 ~ 10 mil.VND<br />
3 ~ 5 mil.VND<br />
No <strong>in</strong>come<br />
Personal monthly <strong>in</strong>come<br />
0.2%<br />
0.3%<br />
0.7%<br />
0.7%<br />
0.8%<br />
1.1%<br />
2.1%<br />
5.6%<br />
11.0%<br />
21.1%<br />
26.9%<br />
29.5%<br />
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%<br />
For customized request:<br />
Please contact us for a 25 detail attributes of this <strong>Cosmetics</strong> <strong>Sub</strong>-<strong>panel</strong>.<br />
W&S Onl<strong>in</strong>e <strong>Research</strong> Company<br />
31C Ly Tu Trong St., Ben Nghe<br />
Ward, District 1, HCM city.<br />
Tel: (08) 38 223 215<br />
Fax: (08) 38 223 216<br />
E-mail: <strong>in</strong>fo@v<strong>in</strong>aresearch.jp<br />
This publication of "<strong>Cosmetics</strong> sub-<strong>panel</strong>" is for research buyers of onl<strong>in</strong>e samples.