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W&S Online Market Research (Vietnam 2012)New ReleasedNo.123020120704198'Survey on parents' orientation and expectation for their children' Timing : 1 st – 3 rd October 2012 Total sample size : 308 Gender: Male and Female Province: Ho Chi Minh City, Hanoi City and other provinces Criteria: Having children under 10 years old Research objective : To understand parents' psychology about education andentertainment matters as well as future orientation for their children.

Table of content1. Children's education matter2. Children's computer usage3. Parents' expectation toward their children4. Parents' sentiment toward childrenA. Executive summary1.1. Children's education matter41.6% over 308 surveyed people (have children under 10 years old) send their children to extra classes,especially "Major subjects and English". This starts rather early when their children are aged from 5 - 6 yearsold, account for 49.2%. Average fees for extra classes is from 500,000 - 1,000,000 VND / month which equalsto 32.0% of the surveyed people.1.2. Children's computer usageSimilarly, computer usage of children is allowed by their parents very early which is rather popular inVietnamese families. Over 85 of each 100 surveyed people encourage their children to use computers from 4 -5 years old of 6 - 7 years old.1.3. Future expectationUniversity is a 'gate' which most parents hope their children can reach it in the future and 35% of parents givestheir children decision power of future career path. However, there are still some parents who expect theirchildren to choose some specific careers such as Doctor / Nurse / Pharmacist (22.7%) or employees of Banking/ Finance / Economic.Most parents want their children to be fluent at popular second languages such as English (93.8%), Chinese(49.0%) and Japanese (47.7%).1.4. Parents' feelings for their childrenWith modern life, most parents take less time talking to their children which is from 1 - 2 hours per day,account for 34.9%. In details, 'Mommy' usually spends much time for talking to their children more thanRegarding to 'getting married' matter, 52% of the surveyed people agree that 28 - 30 years old is the best timefor their children. However, there is still 39.8% who encourages their children to get married sooner which isfrom 25 - 27 years old. After getting married, most parents let their children choose if they want to live withparents or not.

B. Research findings1. Children's education matter1.1. Extra classes41.6% of the surveyed parents said that their children were sent to extra classes. However, there is over 50%who does not want children to go to extra classes especially for children aged under 6 years old (82.2%).Don't go to extra classes56.8%Under 6 years old6 - 10 years old82.9%Learn major subjects at extraclasses10.4%Lean EnglishLearn major subjects andEnglish15.3%15.9%17.1%Don’t go to extra classes1.2. Age for going to to extra classesFor parents who send their children to extra classes, the most suitable age is from 5 - 6 years old, account for49.2%. This statistic result is also applied for Hanoi, HCMC and other provinces.100%80%7.9%23.5%3.4% 6.3%19.0%21.9%15.8%31.6%9 years old and above60%40%49.2%51.7%50.0%7 - 8 years old5 - 6 years old20%0%44.7%19.5%25.9% 21.9%7.9%Total Hanoi HCMC Others4 years old and under

1.3. Monthly expenditure for extra classesWhile Hanoi members are willing to pay higher fees for their children's classes (1,000,001 - 2,000,000 VND),HCMC ones prefer from 500,001 - 1,000,000 VND.Under 300,000 VND 300,000 - 500,000VND 500,001 - 1,000,000 VND 1,000,001 - 2,000,000 VND Above 2,000,000 VND100%8.6% 10.3% 12.5%2.6%10.5%80%25.8%39.7%18.8%26.3%60%32.0%40.6%28.9%40%31.0%20%0%14.1%6.3%8.6%31.6%19.5%21.9%10.3%Total Hanoi HCMC Others

2. Computer's usage matterBased on the survey result, there is 85.4% buying computer for children. This percentage is ratherhomogeneous among cities and provinces.100%14.6%19.3%11.2% 12.4%80%60%I do not allow40%85.4%80.7%88.8% 87.6%I allow20%0%Total Hanoi HCMC OthersMost of the surveyed parents allow their children to use computer at early age which is from 4 - 5 years old or6 - 7 years old.40.0%29.5% 29.9%20.0%14.0%14.0%7.1%4.2%1.3%0.0%3 years oldand under4 - 5 years old 6 - 7 years old 8 - 9 years old 10 - 12 yearsold13 - 15 yearsold16 years oldand above

3. Parents' expectation toward their children3.1. Education levelMost parents expect their children to gain high education level in the future, typically 'above bachelor' with74.0%. When comparing among cities and provinces, it is clear to state that Hanoi members concern about'above bachelor' more than HCMC and other provinces.100%80%Above bachelor60%74.0% 72.7% 75.5%80.7%73.0%67.6%Bachelor40%Diploma20%0%31.4%25.6% 26.7% 24.5%27.0%19.3%Total Male Female Hanoi HCMC OthersOthers3.2. Careers35.1% of the surveyed parents lets their children decide future career path. The rest expect their children todevelop career path as 'Doctor / nurse / pharmacist' (22.7%), 'Banking / Finance / Economic' (9.7%), and'Teacher / Lecturer / Professor' (6.2%).

Most parents hope their children to have a certain and stable job. However, there is difference among cities andprovinces in terms of choosing future jobs.HanoiHCMCOthersDoctor / Nurse / Pharmacist(25.4%)Architecture / Engineer(7.9%)Teacher / Lecturer / Professor(8.6%)Banking / Finance / Economic(14.9%)Lawyer / Reporter / Journalist(2.2%)Government employee(7.6%)Programmer / IT(3.5%)Actor / Actress / Singer(2.2%)Policeman(3.8%)3.3. Second languageAlmost 94% of the surveyed parents hope their children to be fluent at the most popular second languages suchas English, Chinese and Japanese.English93.8%ChineseJapanese49.4%47.7%French39.6%Korean17.9%GermanRussianSpanishOthers8.4%6.8%3.6%1.3%

3.4. Countries for studying abroad91.1% of 308 surveyed people expects their children to study abroad in the future. The top countries are U.S.,England, Australia and Singapore.I don't want my child to study abroadI want my child to study abroadU.S.England16.2%29.5%8.4%AustraliaSingapore14.0%13.3%Japan7.8%France6.2%China1.3%90.9%GermanyKorea1.3%1.0%Russia0.3%4. Parents' sentiment for their children4.1. Time for talking to children1 - 2 hours per day is the average and popular timing which most parents talk or share anything with theirchildren, account for 34.9%.34.9%20.4%10.2%11.5%7.6%9.5%5.3%0.0% 0.7%Never Rarely Less than 1hour/day1 - 2hours/day2 - 3hours/day3 - 4hours/day4 - 5hours/dayMore than 5hours/dayAll day

'Mommy' usually has a trend of taking much more time to talk or share stories with their children which is from1 - 2 hours per day.60.0%MaleFemale40.0%38.8%20.0%29.4%0.0%NeverRarelyLess than 1hour/day1 - 2hours/day2 - 3hours/day3 - 4hours/day4 - 5hours/dayMore than 5hours/dayAll dayMale 1.2% 0.0% 13.9% 38.8% 18.8% 8.5% 4.2% 9.7% 3.6%Female 0.0% 0.0% 5.6% 29.4% 21.7% 14.7% 11.2% 9.1% 7.0%4.2. Marriage plan98.4% of the surveyed parents expect their children to get married when they are at mature age. According tothose parents, suitable age for getting married is from 25 - 27 years old or 28 - 30 years old.Don't want my child to get married soonI want1.6%my child to get married at the right timeMarriage52.0%39.8%98.4%3.6%4.6%22 - 24years old25 - 27years old28 - 30years oldAbove 30years old

4.3. Wish to live with their childrenAfter the children get married, most parents let them choose if they want to live with parents or not, account for65.6%.5.5%28.9%65.6%Yes No It's up to my child's decision3. Respondent's informationGenderAreas47.8%52.2%MaleFemale34.3%33.6%HanoiOthersHCMC32.1%Childrens' gender43.8%Childrens' age48.2%51.8%MaleFemale24.3%Under 6 years old6 - 10 years oldCONTACT INFORMATIONW&S Company, LimitedAddress:Floor 10, 40 Pham Ngoc Thach St., District 3, HCMC.Office phone: (08) 38 223 215 Fax: (08) 38 223 216E-mail: info@vinaresearch.jpThe copyright of this report belongs to W&S Company Limited. The results (anlyzing,wording, data, tables and graphs) of this survey can be publicly used, but must be citedand sourced from W&S Company Limited (also include its website addresshttp://vinaresearch.jp).