Asia Pacific region - aprc-research

COMPANY NEWS
COMPANY ANNOUNCEMENTS
Cint acquires Thumbspeak
Cint, a technology and solution provider to the research
industry, has acquired Thumbspeak, a doit
yourself (DIY) mobile application platform, for
an undisclosed amount. Thumbspeak becomes
a Cint Group company and will be integrated into
the Cint Panel Exchange platform as a plug-in for
existing and new panel owners as well as sold as
a standalone licensed product under its existing
brand name. Initially available in North America,
Thumbspeak will be rolled out and made available
in a host of new international markets in
the coming weeks and months. Thumbspeak’s
DIY mobile relationship marketing platform and
application enable businesses and researchers
to connect with audiences in real-time via
their smart phones. Thumbspeak released its
first iPhone app in mid-2010 while the Android
and Blackberry apps are about to be released.
The iPhone application has been ranked as the
number one free business application on iTunes
several times during the last few months.
Ruby Cha Cha launches
Living Insights
Ruby Cha Cha has launched a new service
called Living Insights, which is a combination
of real-world exploration and video ethnography
that’s designed to bring clients and
stakeholders closer to their target audiences
and segments. Tools such as trace evidence
insights DVDs, ethnographic portraiture,
documentary films and videos, and statistical
storytelling through animations will be used.
Nick Agafonoff, who joined Ruby after successfully
establishing his own ethnography
house called Interloper, which he ran for
five years, will head up the new department.
Agafonoff is a documentary filmmaker and
consumer sociologist.
Quality B2B Panel
• QOR Business and Consumer Panels are matched to ABS Census.
• Consumer panel exclusively recruited from FDS, a division of
Australia Post
• Dedicated Business Panel (SME, Large, Corporate) extensively
screened and profiled
Contact Dimitrios or Julie for outstanding service and
responsiveness on (02) 9418 2824 or visit us at www.qor.com.au
Research Now increases
presence in Asia
Research Now has announced the relocation of
key personnel to further support future growth
of the company in Asia.
‘As a direct result of the growing demand for
online market research in the Asian markets,
Research Now is increasing its presence in Singapore
and Shanghai, relocating key personnel
to lead its emerging team,’ commented Martin
Filz, managing director, Asia-Pacific.
Previously responsible for sales and sales
support activities in New Zealand, Research
Now’s Martin Tomlinson has been promoted to
client development director for Research Now
Asia while Ying Li has joined as client development
manager (see ‘Career moves’ for more).
Flood squad
Jigsaw researchers
hosted a BBQ last
month to raise money
for the victims of the
devastating floods in
Queensland. The ‘flood squad’ team made calls
to local butchers, bakeries and grocers asking
them to generously donate any supplies they
could for the cause. There was a fantastic turn
out and everyone enjoyed a delicious sausage
sandwich in the sunshine. There were raffles and
one Jigsawian even shaved his hair off to raise
some more money for the worthy cause. With
the support of Sam The Butcher, Bakers Delight
(Northbridge, Mascot, Rose Bay), Castlecrag
Fruiters, Crown Catering, Tip Top and Castlecrag
Meats, Jigsaw raised $1600. It was donated to
Westpac, which matched one dollar for every
dollar collected until 14 February.
Editor’s note: A number of other companies,
including Colmar Brunton and TNS, also held
fundraisers for those affected by the floods.
Quality Consumer Panel
Quality online fieldwork does not have to come at a great cost!
QOR has been audited and
is now quality accredited!
Get in touch
with people!
Toluna’s unique online panel community
of 4 million respondents, enables research
and marketing professionals to target niche
segments and hard to reach audiences.
Additionally, using our community
management solution, PanelPortal TM , we
can help you build and manage your own
online community, enabling you to conduct
surveys and qualitative discussions with your
customers. For more information visit us
at ESOMAR APAC conference (Melbourne)
20-22nd March and AMSRS WA State
conference (Perth) 25th March 2011.
Tel: 02 8665 4902
www.toluna-group.com
Replenish Qualitative
Recruitment Services
relocates.
Replenish has relocated its Sydney and
Brisbane offices to accommodate the
company’s growing team during the end of
2010. Replenish now has 3 Project Managers
and a team of 18 recruiters on the ground
in both Sydney and Brisbane. All are now
working from the recently completed, web
based centralised database program which
has over 80,000 respondents registered for
paid consumer research studies across
NSW and QLD.
Tel: 02 9460 4500
www.replenishqr.com.au
Parents and
Frequent Flyers
Cint welcomes Australian Frequent Flyer to the
Cint Panel Exchange (CPX) providing clients with
access to 10,000 affluent travellers. We also
welcome Pregnancy, Babies & Children Expo,
adding 20,000 parents with young children and
babies. These specialist panels are fully profiled,
de-duped and offered exclusively through
Cint. The additions to our online capabilities
complement Cint’s recent acquisition of
Thumbspeak (see news item in this issue), the
leading do-it-yourself (DIY) Mobile Relationship
Marketing platform enabling researchers to
connect with respondents via smartphones at
the “moment of truth”.
Tel: 02 8219 9937
www.cint.com
10 Research News March 2011