Asia Pacific region - aprc-research
Asia Pacific region - aprc-research
Asia Pacific region - aprc-research
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
HR, LEADERSHIP & MANAGEMENT<br />
SOCIETY NEWS<br />
However, Christine Crowe at CCI says, ‘We<br />
can’t see a huge growth in wages in market<br />
<strong>research</strong> based on the placements over the last<br />
year. They appear to be consistent across all companies<br />
and haven’t risen significantly for the past<br />
couple of years. Who knows how hiring managers<br />
will react when they can no longer attract appropriate<br />
candidates to fill their vacancies This is<br />
starting to happen, as we have 142 vacancies to<br />
fill in Sydney alone and are finding it increasingly<br />
difficult to find candidates, particularly as the<br />
government has taken market <strong>research</strong> off the<br />
skilled migration occupation list.<br />
‘Rather than focus on salaries perhaps the<br />
market <strong>research</strong> industry on a whole should be<br />
focusing on lobbying the government to put market<br />
<strong>research</strong> back on the skills shortage list.’<br />
Market Search’s founder Lyn Tanner is a<br />
member of Recruitment Consulting Services<br />
Australasia (RCSA) so is in close contact with<br />
a number of her industry colleagues and subsequently<br />
receives regular feedback on the<br />
activity in a number of sectors. She also participates<br />
in the quarterly industry survey that<br />
is done to measure the activity in the market<br />
on both present and anticipated growth and<br />
salary variations.<br />
While she agrees that the year has started<br />
steadily in the market <strong>research</strong> industry with an<br />
anticipation of growth during 2011, she believes<br />
there is still considerable caution being exercised<br />
because employers are uncertain how international<br />
markets will affect the economy. Colleagues<br />
in other sectors have confirmed this as well.<br />
‘In general market <strong>research</strong> companies have<br />
commented that the year has started well and<br />
they are expecting that this will be a year of<br />
consolidation and slight growth. I was delighted<br />
to learn that Millward Brown had just taken on<br />
a number of new graduates (I believe eight),<br />
which positively augurs well for the industry<br />
in general.<br />
‘Most MR companies have commented that<br />
they are busy and doing well (“and it’s a far cry<br />
from 2009”) and while there has been a reasonably<br />
high demand for new staff from director to<br />
junior <strong>research</strong>ers, the recruitment and decision<br />
making process remains slow and deliberate.<br />
This to me indicates that there is no great urgency<br />
to employ despite initial requests of immediacy.<br />
The four-interview process continues and thus,<br />
due to the candidate shortage in all skill areas,<br />
a number of desired candidates can be lost to<br />
the competition.’<br />
Research News<br />
April 2011 edition<br />
INTUITION AND<br />
GUT FEELING<br />
Should we ask the following question<br />
more often: ‘I know the answer - why<br />
are we doing this <strong>research</strong>’ What<br />
happens when clients disregard<br />
<strong>research</strong> findings A look at ‘ensemble<br />
methods’ such as ‘wisdom of the<br />
crowds’ and ‘random forests’. The HR<br />
perspective - psych testing vs ‘fire in<br />
the belly’ and ‘spark in the eye’. What<br />
have <strong>research</strong>ers learnt from Malcolm<br />
Gladwell, Harry Klein and Jonah Lehrer.<br />
Are women really more intuitive<br />
DEADLINE: 10 MARCH 2011<br />
SOCIETY NEWS<br />
AMSRS invests in interactive tools<br />
The Society now supports the AMSRS LinkedIn<br />
discussion group at http://www.linkedin.com/<br />
groupsmostPopular=&gid=2205881<br />
At the time of writing, there were about 500<br />
members following the AMSRS discussion group<br />
on LinkedIn (while about one in six were actively<br />
participating – a percentage the Society would<br />
like to increase).<br />
We want high quality discussions and depth<br />
of member engagement - but we do want to<br />
have ‘critical mass’ in terms of sufficient numbers,<br />
a broad cross-section of the Australian<br />
<strong>research</strong> community, and all those regarded as<br />
‘key stakeholders’ involved whenever a topic is<br />
being discussed. <br />
Encourage your colleagues, clients and<br />
<strong>research</strong>er friends to join the group. If you go to<br />
the top right of the main group page, you can click<br />
on ‘Invite others’ and send invitations out direct<br />
to others you are connected with on LinkedIn<br />
who you think would be interested in joining the<br />
AMSRS Group.<br />
Other things you can do to help are: <br />
• Add a message on your status update saying<br />
something like ‘AMSRS LinkedIn Group<br />
nearing xxx members. Please join and<br />
spread the word.’<br />
• Send out a tweet and/or re-tweet others’<br />
messages of encouragement to join <br />
• Add a post on the AMSRS LinkedIn group<br />
board or click ‘like’ for discussions you like<br />
and want to follow so this flags up the existence<br />
of the group to your LinkedIn contacts. <br />
Also check out:<br />
• The AMSRS page on Facebook at www.face-<br />
book.com/pages/AMSRS-The-Australian-<br />
Market-and-Social-Research-Society/<br />
• The Society on Twitter at www.twitter.com/<br />
amsrs_au<br />
• Research News at www.twitter.com/<br />
<strong>research</strong>newsmag<br />
Research News March 2011 29