Asia Pacific region - aprc-research

PRESIDENT’S POINT OF VIEW
Thirsty
One of the real truths in our profession is
that we researchers are a thirsty lot!
I am referring to the seemingly
never-ending thirst for new knowledge. Despite
all the highs and lows of business these
days, researchers have constantly attended to
and supported their own professional development,
which demonstrates that we see this
as important.
We currently have two good opportunities to
continue feeding this thirst this month.
One is to get more familiar about what
is going on in the Asia Pacific region when
ESOMAR hosts APAC 2011 in Melbourne. The
fact ESOMAR has chosen Australia to host
the conference demonstrates how we are
perceived on the world research stage. The
program is packed with stories of innovation
and good practice centred around the theme
of simplicity.
It was John Maeda, the American design
guru, who said: ‘Simplicity is about subtracting
the obvious and adding the meaningful’.
Which is the perfect way to describe what
we do, as we are often asked.
The second way to feed your thirst is to do
what 500 of us have already done and join the
‘locked’ AMSRS group on LinkedIn at http://
linkd.in/9MmfiD
There are a wide range of thoughtful topics
being debated, everything from technical
chats about significance testing (http://linkd.
in/i0RmvG) to a very key discussion about the
benefits of being a member of AMSRS. Is it
relevant to a new emerging research agency
Do clients care See http://linkd.in/gaNAuX
for more.
With 500 members on LinkedIn, and growing
every day, our thirst for knowledge and
learning is again on show. When completing
their profile most people say they join LinkedIn
either to keep abreast of current issues and
to learn (connection) or to find a new job (opportunity).
Connection and opportunity are two
things our profession
both need
and understand so
please join in and
contribute if you
haven’t already
done so - it may
just be the tonic
that will quench
your thirst.
Peter Harris, national president
Twitter:
@peteraharris
Blog:
http://peteraharris.wordpress.com/
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