From WIC to Table Using a Journey Map to Identify Innovations to ...

What Thoughts May Be Running
Through the Client’s Head What
Emotions is She Feeling at that
Touch Point
“Which fruits and vegetables should I get What
vegetables did my nutritionist say were the best
What will I do with them Will my kids eat them How
do I know how much the items cost Here is a scale.
I’ve never used one of those before. What’s it’s
purpose Does the scale tell me the price or does it
just tell me the weight I need to add up my items. I
need to write them all down. Where is the calculator
in my phone “ How do I get to just $10 I don’t want
to ask for help or buy the pre-bundled items because
I don’t want my community to know I need WIC. I am
just going to grab a few items and check out. ”