From WIC to Table Using a Journey Map to Identify Innovations to ...

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Conclusion • We found journey mapping to be useful in identifying creative potential solutions to improve CVV redemption rates • Journey mapping can help state and local health programs identify policy and programmatic possibilities specific to their programs • Journey mapping can help to determine opportunities for future research and pilot programs
What Can You Do • Try creating a WIC client journey for the specific populations you serve • Incorporate journey mapping into your agency’s research plans or store improvement strategic planning, potentially involving product and service designers in the process • Report the ideas that you brainstorm or pilot test to NWA
Page 1 and 2: From WIC to Table Using a Journey M
Page 3 and 4: Why Use Journey Maps and Design Thi
Page 5 and 6: Why Use a Journey Map for WIC • H
Page 7 and 8: The WIC Client Journey Pre-clinic t
Page 9 and 10: Using a Journey Map and Design Thin
Page 11 and 12: Touch Point: Client Navigates the P
Page 13 and 14: Continued “I cannot go over the $
Page 15 and 16: Potential Opportunities for Improve
Page 17 and 18: Touch Point: Preparing Meals Human
Page 19 and 20: Thinking about Analogies • The su
Page 21: Summary • Journey Mapping is a de
Page 25: Questions

From WIC to Table Using a Journey Map to Identify Innovations to ...

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