From WIC to Table Using a Journey Map to Identify Innovations to ...
From WIC to Table Using a Journey Map to Identify Innovations to ...
From WIC to Table Using a Journey Map to Identify Innovations to ...
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What Thoughts May Be Running<br />
Through the Client’s Head What<br />
Emotions is She Feeling at that<br />
Touch Point<br />
• “How do I get my kids <strong>to</strong> eat these vegetables I am<br />
going <strong>to</strong> follow this <strong>WIC</strong> recipe and hope for the best”<br />
Anxiety<br />
• “I am grateful for the recipe ideas, but I wish I were a<br />
better cook and didn’t get so frustrated and confused<br />
all the time.”Hesitation<br />
• “My mom and sisters don’t cook healthy food, so there<br />
is really no one <strong>to</strong> turn <strong>to</strong> for help in the thick of<br />
cooking. So, sometimes I just give up.” Low selfconfidence
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