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16th Annual Report 2011-12 - Fortis Healthcare

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48 <strong>16th</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong>-<strong>12</strong> Operations Review<br />

effective and witnessed a utilisation<br />

rate of 72%, from approximately<br />

50% earlier.<br />

In order to enhance the<br />

operational and financial metrics<br />

of individual practices, DC<br />

organised Practice Management<br />

Seminars on Patient Centric<br />

Opportunities wherein Practice<br />

Principals in addition to the<br />

Practice Managers were engaged<br />

to directly address staff needs and<br />

issues.<br />

Quality <strong>Healthcare</strong><br />

(QH), Hong Kong<br />

Quality <strong>Healthcare</strong>, the primary<br />

care business in Hong Kong,<br />

retained its market leader position<br />

with approximately 8% market<br />

share. QH is the largest integrated<br />

primary healthcare service<br />

provider in Hong Kong with over<br />

600 primary care centres. For the<br />

period under consolidation QH’s<br />

revenue stood at ` 2<strong>12</strong> Crore,<br />

contributing 16% to overall<br />

Company revenues, while for the<br />

full year QH reported proforma<br />

revenues of ` 755 Crore.<br />

During the year, the company<br />

enhanced its focus on high end<br />

delivery by adding <strong>12</strong> specialities<br />

viz. Neurology, Orthopaedics,<br />

Endocrinology, Urology, Dermatology,<br />

etc., and launched a new<br />

Orthopaedic Medical Centre. The<br />

addition of these specialities is<br />

a strategic fit with the existing<br />

primary care network and<br />

provides patients with convenient<br />

options in case further diagnosis and<br />

treatment is required.<br />

Following best practices<br />

established by <strong>Fortis</strong>, QH<br />

established and adapted a more<br />

rigorous operational and financial<br />

approach for business tracking<br />

and performance management.<br />

This includes greater visibility<br />

on the performance of medical<br />

centres, doctors, affiliated doctors<br />

and business units. QH conducted<br />

its first portfolio review of all<br />

medical centres and exited underperforming<br />

centres, as well as<br />

consolidated excess capacity in<br />

“overlapping” centres to improve<br />

profitability.<br />

In order to further integrate its<br />

presences across the healthcare<br />

value chain, the company also<br />

expanded its presence in the<br />

diagnostics space by launching<br />

its first Diagnostic and Imaging<br />

Centre, providing a full range of<br />

services including MRI, computed<br />

tomography, X-Ray, ultrasound,<br />

mammogram, bone densitometry,<br />

health screening and other medical<br />

laboratory services. During the<br />

year, QH further strengthened<br />

its diagnostics and imaging<br />

capabilities by acquiring 70% stake<br />

in Central Medical Diagnostic<br />

Center Limited (CMDC), a leading<br />

diagnostic and imaging group in<br />

Hong Kong.<br />

<strong>Fortis</strong> Hoan My,<br />

Vietnam<br />

Hoan My Medical Corporation<br />

is one of the oldest and largest<br />

private healthcare providers<br />

in Vietnam with an ownership<br />

interest in five full service<br />

hospitals across Ho Chi Minh City,<br />

Can Tho, Da Nang, Minh Hai and<br />

Da Lat with a total bed capacity<br />

of approximately 800 beds. For<br />

the period under consolidation, i.e.<br />

1 January to 31 March 20<strong>12</strong>,<br />

<strong>Fortis</strong> Hoan My reported revenues<br />

of ` 43 Crore while for the full<br />

year proforma revenues stood at<br />

` 158 Crore. The Company has<br />

now been re-christened as <strong>Fortis</strong><br />

Hoan My.<br />

The Post Merger Integration<br />

(PMI) team, comprising Operations,<br />

Medical and Finance personnel,<br />

with Corporate Human Resource<br />

(HR), Information Technology (IT)<br />

and Legal as support, commenced

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