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Sampling and Recruitment • Recruiting Nielsen Families • We recruit and gain the cooperation of the initially selected sample households to ensure accuracy of our samples
Meters and Diaries • Installing and Monitoring Meters – Our field representatives install metering equipment in Nielsen family households. – The meters send data back to Nielsen each night via phone or cellular. – We carefully monitor data collection from households. • We also use Paper Diaries in smaller markets
Page 2 and 3: Nielsen Schmielsen: Everybody’s W
Page 4 and 5: Nielsen Media Research The US Busin
Page 6 and 7: Nielsen Media Research’s Role •
Page 8 and 9: Who Depends On Measurement • Nati
Page 10 and 11: How Does Nielsen Measure • Sampli
Page 14 and 15: Meters and Diaries • Challenges -
Page 16 and 17: Ratings and Data • Producing and
Page 18 and 19: Nielsen Metering Systems • What d
Page 20 and 21: A/P - Nielsen’s New Metering Syst
Page 22 and 23: A/P System Diagram 198 01/11/00 12:
Page 24 and 25: A/P Passive Signatures Passive sign
Page 26 and 27: Nielsen Encoding
Page 28 and 29: Nielsen Audio Encoding • Two form
Page 30 and 31: Video Code Multiple copies improve
Page 32 and 33: Audio Code NAES II (Nielsen Audio E
Page 34 and 35: Audio Code Survival Recommendations
Page 36 and 37: Encoding Solutions 2. ATSC Compress
Page 38 and 39: Encoder Comparison Chart NAVE No Lo
Page 40 and 41: Encoder Installation Considerations
Page 42 and 43: Typical Encoder Installations TV St
Page 44 and 45: Typical Encoder Installations (cont
Page 54 and 55: Monitoring of Encoded Data • Two
Page 56 and 57: Code Detection Examples • Additio
Page 58 and 59: Encoding Last Thoughts • Proven t
Page 60: And… • Thanks for your attentio

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