12 Carrousel du Louvre - BW Confidential

The buzz
CONFIDENTIAL
News roundup
Fragrance company BPI (Shiseido) is launching
a major new women’s fragrance with a youthful
appeal for its Issey Miyake brand. The new
fragrance, called Pleats Please, is inspired by the
Japanese designer’s fashion collection by the same
name. “Our ambition with Pleats Please is to
establish a second franchise alongside L’Eau
d’Issey. The L’Eau d’Issey line is now 20 years old
so we need to recruit new consumers,” BPI chairman
Rémy Gomez tells BW Confidential. The floral
juice, by Givaudan perfumer Aurélien Guichard,
features a top note of nashi fruit, a heart of fresh
peony and sweet pea and a base of cedar, patchouli,
vanilla and white musk. Issey Miyake
represents nearly 40% of BPI sales, according to the company. Pleats
Please is the brand’s fourth women’s fragrance in 22 years.
Pleats Please launches in France, Spain, Switzerland and Asia in July, with
a rollout to Japan, Italy and Germany in 2013. The advertising campaign
was shot by photographer Nick Knight.
Estée Lauder-owned beauty brand Clinique is entering the second stage
of the development of its Even Better skincare franchise with Even Better
Eyes Dark Circle Corrector. The product, which launches worldwide in
September and will retail for €39.50, was created to treat dark under-eye
circles, which Clinique claims is women’s number-one skincare concern
worldwide. The product contains blackberry root, green tea, milk protein
and caffeine extracts and also features Clinique’s Translucent Optics technology,
which has light reflective properties. According to Clinique France
managing director Franck Besnard, the investment behind Even Better
Eyes Dark Circle Corrector will be higher than that of Even Better Clinical
Dark Spot Corrector, the first item in the range, which launched in 2010.
“This is not a flanker, but a star product in the line,” notes Besnard. Also
joining the Even Better franchise in October is Dark Spot Correcting Hand
Cream, a cream with SPF 15 protection, (€39), while August will see
the launch of a new product to camouflage dark spots, Even Better
Concealer, which comes in four shades (€25).
Lancôme is to launch a new fragrance called La Vie est Belle
in August. The launch is described as a “feminine iris gourmand
scent” and was composed by Anne Flipo, Olivier Polge and
Dominique Ropion of IFF. The company says the number of
fragrance ingredients was kept to a minimum (63 ingredients were
used) and that 50% of them are natural. The fragrance comes in
a bottle inspired by a flacon created by Lancôme’s artistic designer
in 1949. The scent will be backed by a TV and press ad campaign
fronted by actress and Lancôme spokesperson Julia Roberts. It will
come in 30ml (retailing for €52), 50ml (€76) and 75ml (€95).
Fashion designer Karl
Lagerfeld is to create a
make-up collection for
L’Oréal-owned Shu Uemura
for the upcoming holiday
season and launching
in November.
L’Oréal Luxe has named
actress Jessica Chastain as
spokeswoman for the new
Yves Saint Laurent women’s
fragrance, Manifesto. The
new Manifesto scent is slated
to launch later this year.
L’Oréal Paris is opening
a temporary nail bar in the
lobby of the Hotel Martinez
in Cannes, France. The nail
services are free of charge
for hotel guests and for
clients of the hotel’s
restaurants. The nail bar
will be open throughout the
month of July and will offer
51 shades of nail polish.
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www.bwconfidential.com - June 14-27, 2012 #56 - Page 4