12 Carrousel du Louvre - BW Confidential
12 Carrousel du Louvre - BW Confidential
12 Carrousel du Louvre - BW Confidential
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Interview<br />
CONFIDENTIAL<br />
P&G regional director prestige Asia Pacific<br />
Carla Liuni & gm global SK-II Parinda Hasdarngkul<br />
n n n How do you see distribution evolving in China?<br />
CL: The booming growth in China has presented a myriad of distribution opportunities<br />
for us and our business is growing across all channels. Department stores, high-end<br />
cosmetics stores and domestic travel retail will remain our focus as they offer a shopping<br />
environment that is in line with what consumers expect from luxury beauty. The newcomers<br />
are shopping malls, which have taken a prominent position in tier-one cities; this<br />
trend will likely continue to tier-two and tier-three cities in the near future.<br />
There have been worries over slowing growth in China and increasing costs<br />
of doing business. How will this impact P&G and beauty in general?<br />
CL: Growth rates will most likely slightly slow down in China as the market matures.<br />
However, this does not mean no growth. The cost of doing business has increased<br />
recently, but on the other hand there is an increase in local purchasing power.<br />
How will you grow SK-II outside of Japan?<br />
PH: The emergence of the global customer—especially in travel retail—has unearthed<br />
immense potential for the development of SK-II outside Japan. We also see more travelers<br />
from Asia and Latin America. SK-II has been a prestige skincare leader in Asia for over <strong>12</strong><br />
months now <strong>du</strong>e in part to our investment to build and grow classics, such as SK-II Facial<br />
Treatment Essence, as well as new innovations. SK-II travel retail has continued to<br />
accelerate the expansion in major airports like Shanghai and Beijing, after a successful<br />
move into China in 2011.<br />
What have been the first results of the men’s range and the new color line<br />
for SK-II?<br />
PH: In Korea, the Facial Treatment Essence for men sold out with the first few days of its<br />
launch. We are now looking to expand the SK-II Men range in other markets. The Colour<br />
Collection launched last year in Japan, and<br />
the initial results are very good and we will<br />
look for opportunities to expand it into other<br />
markets.<br />
How can you boost the SK-II brand<br />
in China?<br />
PH: We have achieved great growth with our<br />
Facial Treatment Essence. Through our pool<br />
of loyal users and celebrity ambassadors such<br />
as Cate Blanchett and Tang Wei, we will try to<br />
amplify SK-II’s reach. Besides the opportunities<br />
in domestic, travel retail is seeing the fastest<br />
growth in Asia, followed by the US, Latin<br />
America and the Middle East. Airports are investing<br />
in bigger and better shopping environments.<br />
In the next 10 years, we expect over<br />
130 new airports to be built in India and China. n<br />
“ The in<strong>du</strong>stry has seen<br />
the emergence of the<br />
global customer—<br />
especially in travel<br />
retail—which has<br />
unearthed immense<br />
potential for the<br />
development of SK-II<br />
outside Japan. We also<br />
see the changing face<br />
in terms of the footprint<br />
of global travelers, with<br />
more travelers from Asia<br />
and Latin America<br />
”<br />
P&G general manager global<br />
SK-II Parinda Hasdarngkul<br />
s P&G’s fragrance business in Asia benefits from recognizable<br />
fashion brand names, such as Dolce & Gabbana and Gucci.<br />
The group is making a major push with SK-II in Asia, especially<br />
in travel retail<br />
www.bwconfidential.com - June 14-27, 20<strong>12</strong> #56 - Page 9
Change language