2010 Integrated Media Guide - Hart's E&P

Online Advertising
At EPMAG.COM, you can further leverage the affinity for E&P content – the most
trusted and respected brand in the industry – by incorporating an online component
to your marketing mix. E&P offers a broad range of programs, from traditional to
custom, specifically designed to help enhance your brand presence, drive measurable
lead generation, strategically align your company with E&P content, and reach
decision-makers at every stage of the purchase process.
October 2008 - October 2009 EPMAG.COM statistics:
Visits: 440,116 Unique visits: 280,459 Page views: 794,807
Reach members of the oil and gas industry by advertising directly to them via:
■ Leaderboard/banner ads ■ Rectangle ads (run of site or specific pages)
■ Keywords/Text links/Microsites ■ Content Integration units
■ Lead generation via Webinars ■ Button ads on E&P Buzz weekly email
or White Paper downloads ■ And much more! Call for details.
Webinars
Influential content, quality sales leads, unparalleled results, guaranteed
Drive demand and realize results among the most influential E&P professionals and
buyers with your custom Webinar event or sponsorship of an E&P editorial Webinar.
These powerful programs are a virtual extension of your sales team and generate a
steady flow of quality leads to fill your sales pipeline, provide a platform to deliver
content, and effectively integrate your brand with credible and influential content
from a highly respected source – E&P.
Key benefits to sponsoring an E&P Webinar
Exclusive – Build your brand and reach powerful E&P buyers by co-branding
with E&P, the leading editorial and marketing resource in the industry.
Content ownership – Choose the topic that works best for your company,
product, or service.
Lead ownership – Access new prospects and cultivate new customers with
an engaging, rich media format that brands and educates.
Measurable ROI – Improve your ROI using built-in lead classification,
reporting tools, and custom registration.
Promotion – Comprehensive integrated audience acquisition campaign
delivers a well-crafted message to the right prospects.
Key features and components of sponsoring an E&P Webinar
■ Integrated marketing to drive audience acquisition
■ Customized registration forms
■ 6 months of hosting
■ Guaranteed number of qualified leads
■ Leads delivered weekly via e-mail
■ 30-60 minute audio format – video is also an option for an additional fee
■ Turnkey solution
Contact your sales manager for the cost of sponsoring an E&P editorial
Webinar or to produce your own custom Webinar.
Additional Opportunities on EPMAG.COM
Video
Feature your latest digital asset or have it included in an edition of E&P Buzz.
Career Center
Post openings, profile your company, and recruit new talent.
Scrolling Tickers
Your custom message runs throughout our pages like a stock ticker – great for
a new product announcement, to launch a campaign, or to deliver relevant
information to EPMAG.COM visitors
Prestitial ad
The prestitial ad or welcome ad, appears the first time someone enters
EPMAG.COM each day, no matter what their entry point.
Story Toolbar Sponsorship
Your logo is prominently displayed alongside the “Article Tools” bar above and
below each article. When a reader clicks on your logo, a dropdown box appears
promoting up to three of your assets with click-through links.
Contact your sales manager for more details and pricing for above.