I 2008 The Carpet Magazine - Halbmond Teppichwerke GmbH

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Presence :: The patterns of the Halbmond trade fair stand at DOMOTEX have been very different in the last few years but still always have one thing in common: They are pleasing. The bright colours and fancy patterns show the customer that Halbmond Teppichwerke can put any idea and effect on a carpet. “Transgress the narrow constraints of a standardised world and give your imagination free rein.” This is how it is, not just in Step by Step 2 but also on the trade fair runners which Halbmond Teppichwerke presented this year at the specialist fair, CASA, in Salzburg. A motto which also gives Johanna Hartung inspiration: In the Get2Gether sector artists known for their creative “pouring technique” used plain carpets as the canvas for their colourful textile work, which were placed at the feet of the astonished visitors to the trade fair. “At events such as the autumn meeting at the Flairhotels, Top Supply and of course INTERNORGA people come together who have one common interest: offering their guests only the best. Their feedback is fundamental for the further development of our company.” Thomas Mundt, Property Manager Rheinland-Pfalz, Hessen, Saarland 8 | The Carpet Magazine 12 We’re there where you are! Customer contact is very important to the team of Halbmond Teppichwerke. Manufacturers are represented at the important trade fairs of the sector. Sometimes large, sometimes small, but always with an unusual, eye-catching appearance! It is a tradition: the DOMOTEX trade fair runners by HTW Design Carpet, which this time were completely characterised by nature. “Forest Fantasy exhibits an interaction of abstract fl ora with elements of the indigenous fauna, which together create a cheerful, spring like fantasy forest.”, explains Sigrid Neumann, the designer in charge of this year’s concept. “the small cosmos and the friendly entities which populate it, refer discreetly to the topic of ecology. And to the careful handling of nature and its resources.”
Step by Step 2 :: Research and Technology :: From an idea to reality Dear Reader, If I seem familiar then you have probably seen me at the DOMOTEX trade fair stand. On the fi rst pages of the Step by Step 2 books hot off the presses for the trade fair I shall take you through the idea of the reality of carpets produced from draft ideas. I will then leave you alone: with your creativity. And with innovative pattern ideas which have imaginative names like “Pixel Poetry”, “Lemon Crystals” and “Velvet Kingdom”. I could see while taking pictures that the designers from Halbmond Teppichwerke put a lot of their heart and soul into these collections. All parties concerned did their utmost to make the image concept created in the run-up as realistic as possible. In any case I would be delighted if you rediscover a part of this commitment in the images and patterns from Step by Step 2 and hope that you have as much fun with them as we did! Best wishes, Franca The patterns shown in the Step by Step 2 presentation book should awake your creativity. Nothing is compulsory, compulsory, everything is possible. Close to customers, close to the market As Tesa is to the adhesive fi lm sector or Tempo to the paper handkerchief sector, which is what Aquafi l is to the thread sector: Manufacturers of fi rst-class carpets use the name as a synonym for high quality polyamide 6 BFC fi bres. The Italian thread manufacturer certainly owes its prominent position to expertise and also its proximity to its market and customers. In the Carpet Centre in Arco on Lake Garda Aquafi l employees work regularly with customer representatives. And also with Halbmond technicians and designers who regularly give accounts of their practical experience with the Fibre brands, Aqualon, Alto and Alto Chroma and thus create the basis for specifi c further development. New items ite are also brought together, mak- ing the Carpet Centre a creative hotbed of the high highest h level. No matter how fancy print or main maintenance n properties are to be: Aquafi l does eeverything to fulfi l market expecta- ti tions. o As a result an innovative carpet mmanufacturer such as Halbmond Teppichwerke p can meet the wishes of its customers cus c without restriction. The Carpet Magazine 12 | 9
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I 2008 The Carpet Magazine - Halbmond Teppichwerke GmbH

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