IOC Marketing: Media Guide - International Olympic Committee

Media Contact
l Fernão Silveira
Media Relations Leader,
Dow Olympic Operations
Email: fsilveira@dow.com
Tel: +1 989-638-1006
Dow is a science and technology company with 52,000 employees worldwide. It
manufactures more than 5,000 products at 197 sites in 36 countries for customers in
approximately 160 countries, with annual sales of $60 billion in 2011.
Dow has been a Worldwide Olympic Partner since 2010. The company started
working on Olympic Games projects in 1980 when providing insulation that was
used in ice skating rinks and bobsled runs at the Lake Placid Winter Games.
From helping to reduce energy usage and CO 2 emissions in Olympic venues, to
developing improved playing surfaces for athletes, Dow provides specialty products
that highlight the important role chemistry plays in sports and everyday life.
Winning Solutions
As a Worldwide Partner and Official Chemistry Company of the Olympic Games
through 2020, Dow has been working closely with the London 2012 Organising
Committee to provide sustainable science and chemistry-based solutions that
assist in the planning, building and legacy of the Games. As well as producing
a sustainable, fabric “wrap” that will encircle London’s iconic Olympic Stadium,
Dow solutions are making a difference in several areas, including:
Roofing and Flooring
l Dow’s roofing and flooring solutions can be found in the London 2012 Copper
Box, London’s iconic Olympic Stadium, Olympic Village, International
Broadcast Centre and the Main Press Centre – equipping the roofs of these
venues for resistance to moisture and the ability to cope with temperature
fluctuations for the expected lifetime of the structures.
l Dow Chemical’s roofing solutions at the Copper Box will help limit vibrations
and noise inside the arena due to a concentrated area of the building that has
been reinforced with FLOORMATE to support heavy equipment, like air
conditioners so they are not spread out over the length of the building.
Softer and More Sustainable Pitch
l Field hockey will be played on artificial “grass” surfaces made from Dow
technology that keeps the turf soft, resilient and tough while providing a
durable pitch for players to slide, tackle and fall on more safely. This turf
requires little maintenance and spares resources like water (for irrigation) and
energy (for mowing).
Keeping the World Watching
l Dow provides materials in wire and cable that enable reliable and efficient
transmission and distribution of signals during the Games. These cables will
have a lasting impact on London’s technology infrastructure and will be
reused in other projects after the Games.
Reliable and Durable Surfaces for Athletes
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l Dow helped design, manufacture and install a resin flooring system at the
Eton Manor Sports Complex that provides a tough, durable and more slipresistant
surface. The floor’s anti-slip properties improve safety for athletes.
Dow is already working with future host cities – such as Sochi and Rio de Janeiro –
to provide innovative and sustainable solutions for the next Games.