IOC Marketing: Media Guide - International Olympic Committee
IOC Marketing: Media Guide - International Olympic Committee
IOC Marketing: Media Guide - International Olympic Committee
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<strong>IOC</strong> <strong>Marketing</strong>: <strong>Media</strong> <strong>Guide</strong> / 4<br />
<strong>Olympic</strong> <strong>Marketing</strong> Overview 05<br />
The <strong>Olympic</strong> Brand 07<br />
<strong>Olympic</strong> Broadcasting & Digital <strong>Media</strong> 11<br />
<strong>Olympic</strong> Sponsorship 17<br />
Licensing 47<br />
Ticketing 51<br />
Protecting the <strong>Olympic</strong> Brand 55<br />
<strong>Media</strong> Contacts 59<br />
The financial figures contained in this document are provided for general information<br />
purposes, are estimates and are not intended to represent formal accounting reports<br />
of the <strong>IOC</strong>, the Organising <strong>Committee</strong>s for the <strong>Olympic</strong> Games (OCOGs) or other<br />
organisations within the <strong>Olympic</strong> Movement.<br />
For further information, visit www.olympic.org/Documents/<strong>IOC</strong>_<strong>Marketing</strong>/OLYMPIC-<br />
MARKETING-FACT-FILE-2012.pdf
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