IOC Marketing: Media Guide - International Olympic Committee
IOC Marketing: Media Guide - International Olympic Committee
IOC Marketing: Media Guide - International Olympic Committee
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Key Facts<br />
l Over 60 licensees<br />
l 20 product categories<br />
l Over 10,000 product items<br />
l 2,012 pin badge designs<br />
l 5,900sqm of retail space within<br />
the <strong>Olympic</strong> Park<br />
l 4,000sqm London 2012<br />
Megastore will be the largest<br />
single showcase of <strong>Olympic</strong><br />
Licensed products<br />
l 1,200sqm London 2012 Shop at<br />
Hyde park<br />
l 40 non-venue London 2012<br />
shops, covering 8,000sqm<br />
nationwide<br />
l Online shop<br />
(www.london2012.com/shop)<br />
Venue Retail<br />
l There will be 5,900sqm of retail space within the <strong>Olympic</strong> Park<br />
l London 2012 4,000sqm Megastore will be the largest single showcase<br />
of <strong>Olympic</strong> Licensed product, supported by three Superstores and an<br />
additional shop in the Athletes’ Village<br />
l A London 2012 Shop at Hyde park will provide 1,200sqm of <strong>Olympic</strong><br />
Retail space, with adjacent sponsor activations<br />
l Retail offerings at all 34 sporting venues<br />
l 70-day mobile retail operation, to support Torch Relay<br />
l The <strong>Olympic</strong> Venue Collection – sold exclusively within <strong>Olympic</strong> venues<br />
– represents over 70% of products available<br />
l The Sport Specific range – sold exclusively within <strong>Olympic</strong> venues –<br />
offers products with every sport represented<br />
l An <strong>IOC</strong> Historic collection is also being offered<br />
l A total of over 4 million units, across 50+ licensees and<br />
20+ product categories<br />
Non-Venue Retail<br />
l Six London 2012 Shops in travel destinations<br />
l 29 shops nationwide via John Lewis, the Official Department Store<br />
Provider, including 600sqm flagship shop in John Lewis Oxford Street<br />
l One shop in the Royal Opera House, to support The <strong>Olympic</strong> Journey<br />
Museum, open during Games Time<br />
l Two additional shops in Canary Wharf (East London)<br />
l www.london2012.com/shop with mobile site (via the London 2012<br />
App), and fully integrated activity on Facebook and Twitter<br />
<strong>IOC</strong> Licensing Programme<br />
<strong>IOC</strong> <strong>Marketing</strong>: <strong>Media</strong> <strong>Guide</strong> / 50<br />
In addition to the London 2012 licensing programme, the <strong>IOC</strong> manages its own<br />
longer-term licensing programme, which includes global initiatives such as the<br />
hugely popular official video game, ‘Mario & Sonic at the London 2012 <strong>Olympic</strong><br />
Games’, developed by <strong>International</strong> Sports Multimedia and Sega. The game is<br />
available for the Nintendo Wii and Nintendo 3DS, with the Wii version selling 2.4<br />
million copies in North America and Europe in its first two months of release, after it<br />
was launched in November 2011.<br />
For more information about licensing, please visit the <strong>IOC</strong>’s official website<br />
(www.olympic.org/licensing).
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