IOC Marketing: Media Guide - International Olympic Committee

Media Contacts
l Jason Kim
Email: jaeyun79.kim@samsung.com
l HyunJu Baek
Email: hyunju.baek@samsung.com
l Sheri (Hoo Min) Kim
Email: hoomin.kim@samsung.com
Samsung’s association with the Olympic Movement began almost 25 years ago
when the company became a local sponsor of the Seoul 1988 Olympic Games.
Since the Nagano 1998 Olympic Winter Games, the company has been a Worldwide
Olympic Partner in the Wireless Communications Equipment category, providing its
proprietary wireless communications platform, called WOW (Wireless Olympic
Works), and mobile phones. These innovative mobile phone technologies provide
the Olympic Family with a real-time, user location-based information service and
interactive communications.
During London 2012, Samsung will also showcase its cutting-edge mobile
technology at the Olympic Park and across major sites in the city to enrich the
Olympic Games experience for spectators.
Samsung has also launched its “Everyone’s Olympic Games” promotional
campaign, which encourages everyone around the world to get involved in
London 2012.
Olympic Torch Relay
As a Presenting Partner of the Olympic Torch Relay (OTR), Samsung aims to inspire
more people to become part of the OTR and share the Olympic spirit with everyone
across the world. The Olympic Torch is the emotional symbol that marks the
beginning and end of the Olympic Games. It also presents an opportunity for the
general public to take part in the Olympic Games by offering them a chance to carry
the Olympic Flame. Samsung aspires to help more people experience the sights,
sounds, and emotions of the Olympic Torch Relay. Samsung is honoured to have
selected a great number of inspirational Torchbearers who have “gone the extra
mile”, and will also support towns and cities to celebrate the excitement of the Torch
Relay to provide a more enjoyable experience to everyone.
Samsung Hope Relay
Samsung is expanding the Olympic Torch Relay experience beyond the UK, to
everyone around the world. The Samsung Hope Relay is a digital campaign that
allows everyone to take part virtually in the Olympic Torch Relay and contribute to
their local community. Users can easily download the App to become a Samsung
Hope Relay virtual Torchbearer, and for each mile they complete, Samsung will make
donations to carry out social contribution programmes. Samsung will partner with a
variety of charitable organisations, mainly with the network of charities supported by
the “Samsung Hope for Youth” programme, to bring attention to the worldwide need
for childhood education and healthcare. What’s important is that anyone can
participate and feel part of the London 2012 Olympic Torch Relay.
Samsung Global Bloggers
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The Samsung Global Blogger (SGB) is Samsung’s signature content generation
programme and is set to spread the excitement of the Olympic Games around the
world. Approximately 100 inspiring young individuals will report “live” from the
competition venues and locations of cultural and visitor interest, and share their
unique perspectives of the Olympic Games. Exclusive content and experiences will
be captured and shared with Olympic fans and social media networks around the
world using Samsung’s mobile technologies. Through this initiative, and as a
supporter of sports and youth, Samsung has succeeded in offering young people
from around the world an inspiring opportunity to be involved in the Olympic Games.