Time for a Taste of Something New - Penzeys Spices

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New Arizona Dreaming. Cook up your world the way you want it to be. Find these delicious recipes for Arizona Dreaming Pan-fried Tilapia and Grilled Harvest Veggies on page 63, as well as more recipes using our NEW Arizona Dreaming on pages 38-39. An American Tribute to the Wonderful Flavors of Mexico, blended just right for today’s heart-healthy, lower salt, lower fat way of cooking. Arizona Dreaming is simply a delicious all-purpose coming together of spices. Fantastic for: rice, beans, vegetables, beef, pork and huevos. Salt Free & Loving Your Neighbor make for a happy heart. Arizona Dreaming (2.1 oz. jar) 15853 $4.99 Our four decades of selling spices have taught us that cooking is not a one size fits all world: far from it. We’ve learned the true beauty of cooking lies in the incredible diversity of the people who cook, and in the incredible variety of the food they cook. Those years have also taught us for all of our differences, for the tremendous variety of what we cook, people who cook have something in common. They care enough to make the lives of those around them better. The research shows that people who share dinner together at the kitchen table go on to share a brighter future. A brighter future made possible by people with the spirit to build it one meal at a time. It is this spirit we celebrate, this spirit we hope to spread, this spirit that makes all who cook ONE. Through our pages we hope to share the greater family of human kindness that we’ve found all cooks belong to. Come along and join us. Be ONE.
Arizona Dreaming – Harvest 2020 There is so much that is so cool about living the life of a cook. Sharing tasty food with the people in your life, seeing the happiness it brings and then watching the good things that happen to people who feel happy opens your eyes to the world of kindness we live in. Once you understand cooking for what it is, an act of kindness, it can bring such great balance to your outlook on life. And the kindness of cooking knows no bounds, it happens everywhere. Do the math and it is easy to see that for each story that makes the nightly news there are a hundred million acts of kindness that happen every day in kitchens in homes across the globe as cooks spread their love. But sometimes I look at the news and these days it makes me sad. Are we really going to leave unchecked the companies whose reckless pursuit of billions have so damaged our economy and our environment, and instead let our frustrations be redirected at the people who have spent their lives doing our unwanted jobs for dollars an hour? In our need to restore our sense of self-control are we actually going to reward politicians who are not working to bring us together, but instead are forsaking America’s beautiful 234-year history of diversity? These are decent people’s lives, real loving families where children will be separated from parents, where grandparents will be separated from grandchildren for what possible gain? The other morning I was driving my sixyear-old daughter to her weeklong summer woodworking class and she asked me how you get people who have stopped caring to care. We had watched a movie over the weekend where people simply stopped being nice. She was thinking about how to change that. Not sure myself, I asked her what she thought could be done. After a moment’s imagination she came up with: “You get people to care by spreading your happy feelings.” The Arizona I know has plenty of happy feelings to spread. We all owe a debt to the past for those who bore the costs of our families’ arrival in this country, but it is the people of Arizona that are bearing our share of the costs. From my travels with my family around the state, and through our store in the Phoenix area, we have been introduced to an Arizona so different from what we see on the nightly news. Each day in the kitchens of the homes across Arizona, we know for a fact there are millions of acts of kindness, and these acts revolve around the flavors of Mexico more than influences from anywhere else. From the initial responses to our cooks survey (please take it if you have not already, see page 37), Americans love the food and flavors of Mexico. In the answers to the question on the types of cooking you do, Mexican is on more people’s lists than any other type. It is the flavors of Mexico we choose to share around our dinner tables with our families and with our friends. Arizona even takes America’s love of Mexico’s culture of food to the next level. We see Sweet Chilies, Cumin, Mexican Oregano, and Chipotles on the shopping lists of our Arizona customers far more than our store average. Through our customers we see how over the years the culture of Mexico has moved past being just an influence from our neighbors, to being a part of how we define ourselves. In a magic that flourishes in America like nowhere else, all the hugs and smiles and laughs and tears we have shared over the years have brought us together, and we have yet again become one people. From all these experiences, from all these emotions, we have come up with a wonderful new blend. We call it Arizona Dreaming. It is the great flavors that originally came from south of the border, but are now a part of who we all are, combined in the way that the people of Arizona love to use them. It has no salt out of respect for the heart-healthy style of cooking so many Arizonans enjoy. It is the perfect blend for the flavorful foods of the harvest we are sharing right now, but I also hope that in its deliciousness Arizona Dreaming gets us thinking about what we want our future harvests to be. That its inspiration gives us the encouragement to figure out the seeds we need to plant now to let an even brighter future grow. Give it a try and be happy. As always I would love to hear what you’re thinking. Email me at: bill@penzeys.com. And once again thank you for taking the time to spread your happy feelings,
Page 1: DREAM THE FUTURE -CREATE THE FUTURE
Page 5 and 6: How mucH sHould I buy? A good rule
Page 7 and 8: The Neff family gets in the team sp
Page 9 and 10: Barbara Hill When our sons and gran
Page 11 and 12: Crushed Red Peppers Medium Hot Crus
Page 13 and 14: Celery Flakes Celery flakes are nic
Page 15 and 16: Dot Spiegel enjoys baking favorite
Page 17 and 18: My garden inspires me. There is not
Page 19 and 20: 4 / S Special Seasoned Sea Salt Pro
Page 21 and 22: Vindaloo Seasoning This hot and spi
Page 23 and 24: Herbes de Provence Herbes de Proven
Page 25 and 26: Mustard When making mustard, use st
Page 27 and 28: Black Peppercorns If there is only
Page 29 and 30: The ONLY peppermills worthy of the
Page 31 and 32: George happily cooks a family dinne
Page 33 and 34: CuStomER # (from back of catalog):
Page 35 and 36: Shan shares the love of cooking in
Page 37 and 38: Calling all Cooks! We need your hel
Page 39 and 40: Arizona Pork Tenderloin & Rice Nice
Page 41 and 42: Raspberry Enlightenment Our Creativ
Page 43 and 44: See SPICE INDEX on page 61 Quick La
Page 45 and 46: Annette Wagner “My love of good f
Page 47 and 48: Taco Seasonings Taco Seasoning Very
Page 49 and 50: Jacob gets an early lesson in carou
Page 51 and 52: Black Walnut Chocolate Chip Cookies
Page 53 and 54:
Beatrice Minnis It’s all about co
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SALAD LOVER’S GIFT BOX #85641 $20
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See SPICE INDEX on page 61 SALT FRE
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See SPICE INDEX on page 61 THE WEDD
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A Adobo Seasoning . . . . . . . 5 A
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Arizona Dreaming Tilapia Fresh tila
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Time for a Taste of Something New - Penzeys Spices

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