Mar 6 - Oser Communications Group

32
Sunday, March 6, 2011
FIRE INTRODUCES VERSATILE
ENTRÉE SKEWER
New for 2011, Fire Wire ® introduces
the Fire Wire Entrée Skewer. This 100
percent stainless steel skewer is the perfect
size for grilling up single portion
meals. With four entrée skewers per
package, they are also great for entertaining.
Each of the four entrée skewers
has a different design on the medallion,
so that not only can each guest create a
meal best suited to their tastes, the grill
master will have no trouble keeping
track of whose plate to return the
HEALTHY STEPS BY JOKARI
MAKES IT EASY TO FOLLOW
NEW USDA GUIDELINES
The USDA’s new dietary guidelines
encourage Americans to focus on what
they eat and how they eat. At the heart of
the guidelines: cut back on salt, sugar and
fat, and trim portion sizes.
Healthy Steps by Jokari, an innovative
line of portion control kitchen tools
now on display in booth S443, offers
these tips to make the new guidelines
work for family meals every day:
• Portion control is key.
• Fill half your plate with fruits and
vegetables.
• Switch to a reduced fat milk.
perfectly grilled masterpiece. The
unique double-pronged design makes
the outdoor chef’s job almost effortless.
The classic design of the entrée skewer
makes for a wonderful presentation of
the food and truly can go right from the
grill to the plate.
The Fire Wire Entrée Skewer has
great lineage in the Fire Wire Flexible
Grilling Skewer and shares many of
the features that make the entire Fire
Wire family a customer favorite. The
• Compare sodium in foods to reduce
your intake.
• Drink water instead of high-calorie,
sugary drinks.
“Healthy Steps was the first to market
with a complete line of sleek and simple
tools designed to make portion control a
breeze,” said Doug Taeckens, President
and CEO of Jokari. “By simplifying the
cooking routine, Healthy Steps makes it
easier to prepare fresh and vitamin-rich
foods at home, while following the new
USDA dietary guidelines.”
Kitchenware News & Housewares Review Show Daily
entrée skewer can be loaded with food
and then placed directly in marinade,
thanks to its food grade stainless steel
design and its slightly blunted tips that
won’t poke through a plastic marinating
bag. The result is a product that
goes seamlessly from marinade, to
grill, to plate. The Fire Wire Entrée
Skewer is dishwasher-safe and comes
with a lifetime guarantee.
Fire Wire offers great merchandising
support for the product line. The
innovative merchandising kit includes
an actual grill with a full color advertisement
wrap, red rope lights (coals!),
a Fire Wire skewer loaded with fake
food, and a 7-inch video screen that
For example, the Healthy Steps Salt
Shaker delivers a precise amount every
time. It’s a measuring dispenser and a
shaker, which makes it convenient to
manage sodium.
Healthy Steps Serving Tools deliver
proper portion sizes at the stovetop or
dinner table. Portion sizes are tucked
away on the heads of the serving tools,
while other tools help manage portions
of butter, cheese, salad dressings
and more.
Also from Healthy Steps: the Portion
Control Pasta Basket, which measures
and cooks a precise amount of pasta
while removing the guesswork. The
Portion Control Vegetable Server is a
slotted spoon that measures a halfserving
of cooked vegetables. And the
new Fish Turner makes it easier than ever
to pan-prepare seafood entrées.
loops the Fire Wire instructional video.
The Fire Wire Marinating Kit is an all
natural blend of herbs and spices and is
a great companion to the skewers. Fire
Wire and the marinating kits present
nicely atop the display grill as the fake
food “cooks!” Take advantage of this
merchandising package and Fire Wire
will give you enough free skewers to
offset your cost.
Come see the debut of the Fire
Wire Entrée Skewer and learn more
about the entire Fire Wire product line
at booth 2380. Orders placed at the
show will receive free shipping. To contact
Fire Wire e-mail sales@firewire
grilling.com or call 620-229-9800.
“The news from Washington is a
regular reminder for Americans to do a
better job of managing their weight
through daily nutrition and physical
activity,” said Taeckens. “The USDA, the
FDA, HHS, even the White House have
validated the Healthy Steps proposition
we launched last year.”
Healthy Steps by Jokari offers a
complete line of portion control and
healthier eating kitchen tools, priced
from $2.99 to $14.95. There are nine new
products making their debut during the
Home and Housewares Show in booth
S443. The line is available at retail
nationally and internationally, as part of
the Nutrisystem program and online at
Organize.com, Amazon, Chef Central
and more.
For more information, visit booth S443
or log onto www.myhealthysteps.com.