Mar 6 - Oser Communications Group

Sunday, March 6, 2011 

PRODYNE CELEBRATES 

ITS 40TH YEAR IN 

KITCHENWARE BUSINESS 

Bryson Industries, 

Inc. Founder David 

Lancaster explains the 

origins of his company. 

The American dream 

is alive and well! It seems all we hear 

about today is bailouts and entitlements. 

However, if you look into the heart of 

Euroflex Americas 

has announced the 

debut of several new 

floor care and ironing 

products they 

will be marketing 

under the Sharper Image brand. 

According to company spokesperson 

Mark Miletti, the company’s 

Oser Communications Group 

This year neatfreak ® 

introduces four new 

collections at the 

International Home 

& Housewares Show, 

and leading the way 

is the neatKids unisex collection followed 

by everfresh ® odor reducing 

technology, the closetMAX system and 

Chicago 

New for the 2011 

International Home 

and Housewares 

Show, the CoffeeStack 

is a unique spacesaver 

that organizes 

40 K-Cups ® Prodyne is excited to 

A year ago most peo- 

John James Murphy, 

be celebrating its 

ple couldn’t pro- 

Founder and CEO of 

40th anniversary this 

nounce it, let alone 

Inventures Products 

year. According to 

clamor to try it. But 

LLC, discusses It’s 

Sales Director Scott 

“sous vide” is now 

Exciting Lighting bat- 

McArdle, Prodyne 

proving to be one of 

tery-powered wall 

was founded in 1971 by three college 

in the kitchen cabinet. the hottest cooking trends in the nation as sconces, which will be featured this 

friends―Jim Davis, Chris McArdle and 

foodie fanatics, chefs, and home cooks week at the International Home & 

Omer Simeon―who worked together as The CoffeeStack is the perfect accessory alike employ this gourmet technique on Housewares Show. 

Continued on Page 77 Continued on Page 60 Continued on Page 72 

Continued on Page 77 

BRYSON FILLS NICHE 

WITH ECO-FRIENDLY 

CLEANING PRODUCTS 

ENRICO CREATES ECO- 

INTELLIGENT PRODUCTS 

WITH UTILITY & BEAUTY 

NEW COFFEESTACK 

KEEPS K-CUPS 

ORGANIZED IN CABINET 

SHARPER IMAGE OFFERS 

NEW FLOOR CARE AND 

IRONING PRODUCTS 

Kitchenware News and 

Housewares Review 

Show Daily interviews 

SodaStream CEO 

Daniel Birnbaum. 

SD: With its recent IPO, SODA is one of 

the hottest stocks in the world, and 

SodaStream was a top-selling product 



TELEBRANDS: CREATING 

INNOVATIVE SOLUTIONS 

TO EVERYDAY PROBLEMS 

SOUSVIDE SUPREME 

CONTINUES RISE AS HOT 

KITCHEN APPLIANCE 

NEATFREAK PRODUCTS 

REMOVE MESS & STRESS 

FROM EVERY ROOM 

BETTER LIVING PRODUCTS 

UNVEILS NEW BATHROOM 

STORAGE ACCESSORIES 

IT’S EXCITING LIGHTING— 

WIRELESS WALL SCONCES 

CONTINUE TO IMPRESS 

SODASTREAM CEO 

EXPLAINS SUCCESS OF 

ITS BEVERAGE SYSTEM 

BOSKA HOLLAND 

INTRODUCES THREE 

NEW PRODUCT LINES 

Chad Richardson, one 

40 million: the num- 

An interview with Dean 

New Product Line 

of three Owners/ 

ber of PedEggs that 

Albonese, Director 

Based On Moments 

Partners at Enrico 

TeleBrands has sold 

of Sales, Better 

And Themes 

Products, discusses the 

since the product’s 

Living Products. 

progression and suc- 

release in late 2007. 

Boska Holland, the 

cess of the company. 

With the PedEgg 

SD: Tell us about your company. cheese tool specialist 

being a true success story, TeleBrands 

and Dutch market leader, introduces 

SD: Tell our readers a little about your can add that to the list of hits throughout DA: This year, Better Living Products three product lines designed especially 

business. 

its almost 28-year history. In the direct will be celebrating 20 years of designing, for consumers. In developing these 


Continued on Page 60

4 


FUEL YOUR FAMILY WITH 

WHAT MATTERS: VITACLAY 

Quinoa is the newest ancient super-grain 

on the health scene, and VitaClay makes 

cooking quinoa easy! 

Quinoa, once renowned as the gold of 

the Incas, has long been recognized for 

its nutritious properties. The Incans of 

South America regarded it as the mother 

of all grains and used it in sacred rituals. 

Quinoa is rich in amino acids and 

contains a complete protein, making it a 

perfect addition to a vegan lifestyle. 

Gluten-free, it is also a boon to those 

with food allergies. An excellent source 

of protein, iron, fiber, calcium, potassium, 

riboflavin and copper, it is a great 

way to feed your body accessible nutrients 

that can be difficult to absorb from 

other foods. It is also high in fiber and a 

recommended addition to a healthy diet. 

With push-button controls and preprogramming 

settings, throw your quinoa 

in the clay pot and come home to fresh, 

healthy goodness. It’s like having your 

own personal chef! 

Here’s a quick and easy recipe for 

a delicious, vegetarian quinoa and 

black bean salad perfect for a quick, 

delicious, healthy meal that will fill 

you up without weighing you down. 

Eat it at home, or take it to work or 

school; it’s the perfect meal! 

OASIS CONCEPTS INTRODUCES LINE 

OF FOLDING KITCHEN ISLANDS 

A folding kitchen island based on a 

patented precision-hinge folding mechanism 

will be displayed by Oasis 

Concepts at the 2011 International Home 

and Housewares Show. The new “Oasis 

Island” has a powder-coated steel frame, 

two steel shelves and a solid hardwood 

parquet design island top. The new island 

comes in four attractive colors: black, 

white, red and platinum, providing a nice 

accent to any home. The new size is 

22.5"W X 21"D X 36"H. A foldable wire 

basket is included. 

“We designed this folding island to 

provide a solution for the consumers who 

needs the extra work surface but do not 

want to assemble a complicated kitchen 

island,” said Kelvin Ng, President. “It 

comes fully assembled. We also designed 

it to fold to just 5.25" within seconds. 

This thin profile allows you to find just a 

small space to store the island.” 

“This island is also portable. It has 

four locking castors and you can wheel 

Kitchenware News & Housewares Review Show Daily 

Just cook one cup quinoa (Try Alter 

Eco Fair Trade’s Pearl Quinoa) with 2 

cups water or broth on the regular rice 

setting and it will be done to perfection in 

about 30 minutes. After it cools, mix with 

1 cup of black beans, 1 cup fresh 

chopped tomatoes, a squeeze of lemon 

juice, a couple of chopped green onions, 

some sea salt and 1 or 2 tablespoons of 

olive oil. Mix well, top with cilantro and 

mozzarella and serve! 

VitaClay makes healthy, whole 

gourmet meals easy from home. For 

more information, check out the full 

line of VitaClay ® cookers at www 

.vitaclaychef.com. Comments, questions 

and suggestions by e-mail or 

phone are always welcome! 

For more information, contact 

sales@essenergy.com, call 877-877- 

9121, or visit www.essenergy.com. 

it to wherever you want. To make it 

stay where you want, just lock the 

wheels,” Ng explained. “This feature 

allows you to not only use this island 

in your kitchen, but in every room in 

your house.” 

“We used to make this island with all 

solid hardwood. Then we added stainless 

steel as an accent. Now we use powder 

coated steel which enables us to provide 

many different color choices,” said Ng. 

Oasis Concepts will be located in 

booth S3358 in the South Building. 

For further information, contact 

Sophia Wong at 949-766-6360, e-mail 

sales@oasisconcepts.com, or visit 

www.oasisconcepts.com. 

An independent publication not affiliated with 

the International Home + Housewares Show 

Lee M. Oser 

CEO and Editor-in-Chief 

Steve Cox 

Kate Seymour 

Senior Associate Publishers 

Kim Forrester 

Lyle Sapp 

Associate Publishers 

Lorrie Baumann 

Editorial Director 

Brandon Derrow 

Justyn Dillingham 

Associate Editors 

Valerie Wilson 

Art Director 

Yasmine Brown 

Graphic Designer 

Selene Pinuelas 

Traffic Manager 

Paul Harris 

James Martin 

Bill Morris 

Robert Valencia 

John Wilkinson 

Deborah Yarbrough 

Account Managers 

Enrico Cecchi 

European Sales 


is published by 

Oser Communications Group ©2011. 

All rights reserved. 

Executive and editorial offices at: 

1877 N. Kolb Road, Tucson, AZ 85715 

520-721-1300/Fax: 520-721-6300 

www.oser.com/www.kitchenwarenews.com

12 


EVER CONCEPT OFFERS FULL 

VARIETY OF QUALITY HOME STORAGE 

AND ORGANIZATION PRODUCTS 

Ever Concept is new to the U.S., but not 

new to China and Europe. They are a 

manufacturing company specializing in 

home storage and organization products. 

Ever Concept does outdoor furniture, 

closet organization, wire racks, wire 

stationary and tabletop items. They make 

products for major companies in the U.S. 

direct or through trading companies. All 

the products of the company have passed 

the National ISO Standards of Quality 

Control. Ever Concept has a distribution 

facility in Chino, Calif. 

The company, based upon the management 

principals of “Forever Pursuing 

Quality” and “Everything for Our 

Customers,” keeps on expanding and 

developing. Ever Concept’s extremely 

high quality, scientific management methods, 

and down-to-earth business style has 

created a great enterprise impression in 

both the domestic and overseas markets. 

Stop by booth N6121 to find out more. 


NOW AEROLATTE WARMS 

WHILE IT WHISKS AND 

SERVES UP THE COFFEE 

It’s fair to say that no one knows milk 

frothing like those boys over at aerolatte 

® . For 11 years they’ve been coming 

over from Great Britain to the 

International Home and Housewares 

Show here in Chicago showing us an 

apparently simple but deceptively 

technical device that perfectly froths 

milk for cappuccinos. The aerolatte 

frother delivers the sort of milk foam 

that you just can’t get in a domestic 

steam-based cappuccino machine. 

Over the years they’ve made many 

refinements to the range, usually small 

technical improvements that only 

frothed milk aficionados would really 

notice, but which go to ensure that the 

aerolatte devices are the world’s bestknown, 

steam-free milk frothers. All 

improvements have had the ultimate 

aim of bettering the already legendary 

quality and making the frothing 

process even easier for the consumer. 

And aerolatte has had a busy year: 

The company, Green Lane Products― 

which lies behind the aerolatte brand, 

Diablo toasted snack maker and dryerballs 

(in conjunction with their North 

American partners Batten Industries), 

as well as the newly launched Ingazzi ® 

System―has taken a huge new step in 

the art of milk frothing. Its latest introduction 

is an electrical appliance 

which heats up cold milk whilst 

frothing it in a jug to just the right 

temperature and consistency. The 

eponymously named “aerolatte hot” 

has heaps of patent-pending technology 

that senses the temperature of 

the milk and electronically controls the 

frothing action. This means that any 

quantity of milk, from as little as 

100ml to as much as 250ml, can be 

frothed in the same appliance. 

Consequently, the aerolatte hot can 

make from as little as one cup of 

frothed milk right up to a whopping 

1 ½ pints of creamy foam. 

What’s even more impressive is 

that despite the heater and the electronic 

sensor, the aerolatte hot can be 

washed in a dishwasher after use. This 

is believed to be the first domestic electrical 

kitchen appliance that is dishwasher 

safe. They’ve also developed a 

special nonstick coating, called 

Lattelon ® , specially designed to prevent 

milk from burning and sticking to 

the pot. Gary Lane, joint CEO of Green 

Lane Products, said, “This truly is the 

next generation of milk frothing. 

Although we believe the batteryoperated 

aerolatte frother will continue 

to be found in more and more homes, 

the aerolatte hot will be the machine of 

choice for those who want nothing but 

the best.” 

Also this year, aerolatte is 

announcing the caffè porcellana. 

This is a traditional Italian-style 

stovetop espresso maker with a difference. 

The authentic espresso ends 

up in a porcelain jug, which can be 

removed from the pot and taken 

straight to table either to serve or 

pour into froth for a cappuccino. It’s 

the sort of simplicity and style we’ve 

come to expect from aerolatte. 

And to show off the true artistry of 

a perfect barista-style cappuccino, 

aerolatte has released the second edition 

of “cappuccino art”: a collection 

of stencils in a smart tin that allows 

you to dust chocolate or cinnamon into 

a creative and original shape on the top 

of your cappuccino. 

For more information, stop by 

booth S1236 or visit www.green 

laneproducts.com.

Kitchenware News & Housewares Review Show Daily Sunday, March 6, 2011 13 

EURO-WARE ENTERS INTO LICENSING 

AGREEMENT WITH ENTENMANN’S 

Euro-Ware, a division of New Yorkbased 

Dura-Kleen (USA) Inc., has 

entered into a licensing agreement with 

Entenmann’s Inc.—one of the nation’s 

oldest baking companies—to manufacture, 

distribute and market a new line of 

bakeware products bearing the 

Entenmann’s brand name. 

New York-based Entenmann’s has 

been baking cakes, pies, cookies, danishes, 

donuts and other confections since it 

was founded as a family-owned bakery in 

1898. It is currently owned by Bimbo 

Bakeries USA, which today is a leading 

baker in the continental U.S. 

Euro-Ware/Dura-Kleen is a privately 

owned New York company founded and 

managed by the Zaytoune family since 

1989, where they have been expanding 

and thriving in the industry by offering 

an extensive collection of quality functional 

products at competitive price 

points. Their headquarters are located in 

Brooklyn, N.Y., with showrooms in New 

York City, Miami, Chicago, Boston and 

Philadelphia. 

Licensed product lines have long 

been a part of the housewares industry, 

and according to Euro-Ware’s 

President Raymond Zaytoune, “we 

LIFE IN VERMONT … WINTER 2011 

For more than 60 years J.K. Adams 

wood products have been made at the 

same location in South Dorset, Vt., and 

during that time we have seen our share 

of hard winters—but this one may 

break some records. 

The traveling is at times grim during 

the repeated snow storms that have 

hit the region, the big wood furnaces 

that heat the factory run steadily and 

we lost the roof on a small shed. 

Fortunately the materials in the shed 

were not damaged. Maple and ash are 

tough materials to hurt. One of the 

appeals of wood is its terrific strength 

in comparison to its weight. If a few 

tons of snow will not crush this wood, 

rest assured that the cutting boards, 

spice racks and knife trays that we 

manufacture will not damage 

easily in your kitchen. 

There is one bright side to a winter 

with 3 feet of snow on the ground from 

the perspective of us woodworkers. 

Deep snow protects the forest floor and 

allows loggers to work fast and efficiently. 

The cut logs stay clean (no mud 

and dirt) as they are hauled on the slippery 

snow out of the woods—a big plus 

for sawmills. This translates into a 

have been interested in 

entering the licensing 

market for some time and 

we feel that the licensing 

of the Entenmann’s brand 

to our line of bakeware is 

a logical and perfect combination. The 

strong Entenmann’s brand is instantly 

recognizable by families everywhere, 

and we look forward to producing a 

quality line of bakeware products that 

lives up to the household name that you 

know and trust.” 

The Entenmann’s Bakeware line 

will debut at the 2011 International 

Housewares Show with approximately 

50 SKUs spread across three categories; 

Classic, Ultimate and Minis. 

Classic is the opening price point collection 

with traditional nonstick 

reliable stream of raw material at fair 

prices this winter. J.K. Adams uses 

FSC-certified lumber in some of our 

products. This lumber come from 

forests managed to strict environmental 

standards, especially concerning residual 

damage to the forest and the surrounding 

watershed. The protective 

coating of the white stuff makes this 

process that much easier to control. 

Inside the factory we are continually 

refining our bowl turning skills. 

Many folks think that since we make 

wood products like cutting boards and 

wine racks that we should be able to 

jump right into the bowl making 

business. We never believed it would 

be easy; in fact, it has been quite a 

baking pans and trays including 

loaf, cake and brownie pans, 

cookie sheets, baking trays and 

muffin pans. Ultimate, a heavier 

weight, medium price point line 

of nonstick baking trays and 

pans will feature silicone enhanced 

handles. The Ultimate line includes a 

mix of specialty sizes along with basic 

sizes as well. 

The third collection is Minis—kidfriendly, 

small-sized baking sets that are 

a great way to spend some time in the 

kitchen with the kids! 

Look for the first round of products 

to hit store shelves in June. You can visit 

their booth S4016 at the show or for more 

information on Entenmann’s Bakeware 

contact 718-272-4582 or e-mail them at 

info@entenmannsbakeware.com. 

challenge. Just because one is a skilled 

French chef does not mean that one can 

easily learn the art of rolling sushi. 

Working with a spinning piece of wood 

(turning bowls on a lathe) is a completely 

different process than cutting a 

stationary piece of wood with a spinning 

shaper head. We are nothing if not stubborn, 

determined Yankees and we have 

made great strides in our turning capabilities 

during the past year. The 2011 

line of cherry bowls are quite beautiful, 

and as with all J.K. Adams products, 

quite functional as well. 

Come see J.K. Adams at booth 

S1605, phone 800-451-6118, 

e-mail info@jkadams.com, or visit 

www.jkadams.com.


FUSIONBRANDS GOES BEYOND 

THE CONVENTIONAL BOX WITH 

UNIQUE VIDEO MARKETING TOOLS 

Viewed virtually thousands of times 

across the globe, Fusionbrands ® unique, 

product-focused videos encompass a fun 

spirit and bring to life their awardwinning 

kitchen tools—a cast of characters 

designed to make cooking a whole 

lot cooler! 

From tongs that appear as beaks 

designed to grasp, to aliens reading 

instructions, Fusionbrands goes far 

TEN TIPS AND TRICKS FOR 

CARING FOR DURACERAMICA 

KNIVES BY HAMPTON 

Hampton, a leader in innovative flatware, 

cutlery, barware and kitchen 

solutions, introduces DuraCeramica― 

a stylish and colorfully bold ceramic 

knife collection. Ceramic knives are 

growing in popularity for their long 

lasting, ultra-sharp blades, and they are 

a mainstay for professional chefs who 

have used them for years. But many 

consumers aren’t aware of what ceramic 

knives are or how to care for them. 

Here are 10 tips and tricks for 

the care and everyday use of 

beyond the norm to educate and captivate 

their viewers with each video. Every 

video translates a personality into a 

product while demonstrating how to use 

it. Through this unique non-verbal language, 

a large amount of information is 

transformed into an enjoyable viewing 

and shopping experience. 

“Fusionbrands creates hilarious viral 

films, e-greeting cards, and signature, 

DuraCeramica knifes. 

1. Keep ultra-sharp DuraCeramica 

knives in their blade guards when not 

in use. 

Ceramic knives may look harmless 

with their crisp white design, but they 

are extraordinarily sharp. Sharp knives 

are actually safer in use, offering 

effortless cutting motions without the 

dull knife drag. Whether stored in a 

drawer or left on a countertop, these 

knives are safest when in their ABS 

color-coordinated blade guard. You 

dynamic product videos that truly reach 

out to an international audience of all 

ages,” said Lori Jung, Account Director 

at JB Cumberland Public Relations, the 

Fusionbrands Agency of Record. “The 

videos are an unparalleled tool to 

communicate the ease, original design 

and purpose of each item. The videos 

really speak louder than words and make 

everyone want to try the products in their 

never want to store a 

DuraCeramica knife 

unsheathed. 

2. Use DuraCeramica 

knives when cutting 

onions, spicy peppers 

and garlic. 

Ceramic knives 

are non-porous, which 

means they won’t 

absorb or transfer 

food odors or flavors. 

Odors and flavors rinse away. 

3. Use DuraCeramica knives when 

cutting chicken or other meats. 

Carbon steel, while a popular material 

for knives, may rust and attract bacteria 

over time. Most steel knives require 

own home.” 

Fusionbrands videos can be viewed 

on fusionbrands.com, the Fusionbrands 

YouTube channel, the Fusionbrands 

Facebook page, retailer television networks, 

in-store displays and many 

other venues. 

Five new videos were recently completed 

in February 2011 and can be 

viewed for the first time at www.fusion 

brands.com. Videos of the latest 

Fusionbrands products will be seen by 

Housewares Show attendees onboard 

buses provided from the hotels to the 

McCormick Center and inside the 

show halls. 

Visit Fusionbrands at booth S1415. 

extra cleaning to keep 

them hygienic. DuraCeramica 

won’t rust and its ultra-hard 

surface is easier to clean. 

4. DuraCeramica is harder 

than steel, but not impervious 

to damage. 

As with metal knives, 

ceramic blades can be 

damaged by cutting frozen 

foods and bones. Although 

DuraCeramica knives are harder than 

stainless steel, ranking an 8.5 on the 

Mohs scale of mineral hardness― 

compared to 6-6.5 for hardened 

steel―their razor-sharp surfaces can 

be chipped if used incorrectly. 


24 


Hampton Forge (Con’t. from p. 21) 

5. Use DuraCeramica knifes for slicing 

or cutting acidic foods. 

Acidic fruits and vegetables react 

to the metal ions in steel blades and 

may leave a metallic taste residue. 

DuraCeramica knives do not interact 

with acidic foods, and may actually 

help foods stay fresher, longer. 

6. As with any knife, do not use 

DuraCeramica as a tool to pry anything 

open or to cut packaging. 

Even banging on a stone counter 

to break open garlic, for instance, is 

considered an improper knife use. 

7. DuraCeramica knives work best on 

softer cutting boards like plastic, wood 

or bamboo. Marble and glass should 

be avoided. 

8. DuraCeramica knives are lightweight, 

offering less stress on arms 

and shoulders for longer periods of 

food preparation. 

9. DuraCeramica knives will stay 

sharper longer than their metal counterparts 

and may never need sharpening. 

Should a DuraCeramica blade ever 

become dull or chipped, they can be 

sharpened with a diamond stone and 

other tools that buff the surface. Like 

metal blades, professional service is 

always recommended to restore the 

knife back to its original condition. 

10. Is a dishwasher safe for 

DuraCeramica knives? 

DuraCeramica knives require very 

little maintenance. A quick rinse or a little 

detergent is all that is typically needed. 

The danger with dishwashing is the violent 

rattling a knife may endure which 

could chip its ultra-fine blade. These 

are lightweight precision tools and can 

get moved around in a dishwasher by 

high-pressure water sprays. 

About Hampton 

Hampton exploded onto the Housewares 

and Tabletop industry scene in the early 

1990s with an innovative vision for its 

time: to offer extraordinary fashion and 

quality at accessible prices. Fueled by 

the passion and creativity of founder 

Felix Amar, Hampton quickly built a 

strong following in flatware, cutlery, 

barware and kitchen tools. Today, 

Hampton continues to lead the industry 

with an incomparable array of beautiful 

flatware and signature cutlery options, 

melding remarkable design with quality 

and affordability. Sculpted with ingenuity 

and attentiveness to detail, Hampton 

flatware is designed for the discerning 

tastemaker who cares about the most 

important details of décor and home 

accents. Their kitchen tools and 

signature cutlery are smartly engineered 

and consistently on-trend to deliver 

stylish performance. Hampton brands 

are proudly carried by leading retailers 

nationwide including warehouse 

clubs, department stores and boutique 

home stores. 

For more information, visit 

www.hamptonforge.com, call 212- 

684-3930, or stop by booth S1400 at 

the International Home and 

Housewares Show.


HOMSSAGE PERSONAL WELL-BEING 

PRODUCT LINE COMBINES ULTRA 

FUNCTIONALITY AND CHIC DESIGN 

With more than 2 million massagers 

sold across Europe and Asia in the past 

three years, Body Action Enterprises 

launches Homssage, its best health and 

well-being product line, into the U.S. 

market. Started in Japan, Homssage 

combines ultra functionality and chic 

design, and now for the first time 

CULINAIR BY DPI― 

GREAT PRODUCTS 

AND SMART DESIGN 

Culinair, by DPI, is a new brand of 

kitchen and home electrics being introduced 

to the market this year. It is 

Culinair’s first time exhibiting at the 


Show, and they have more than 40 new 

home and kitchen electric products on 

display at their booth (L12963). 

Culinair’s line-up is broad considering 

they have just entered the market this 

year. They have wine coolers, 

microwaves, mini-fridges, quesadilla 

makers, electric grills, sandwich makers, 

electric skillets, crock pots, rice cookers, 

toasters and toaster ovens, electric hand 

American consumers can benefit from 

these revolutionary new products. 

Debuting at the show are two highly 

successful products from the Homssage 

line: the Homssage Neck & Shoulder 

Massager, and the Homssage Shiatsu 

Decorative Pillow. 

The Neck & Shoulder Massager is 

mixers, compact choppers, blenders, coffee 

makers, air-pop popcorn makers, 

electric can openers, and irons. 

The wine coolers (AW60S, 

AW80S, AW120S, and AW160S), holding 

six, eight, 12 and 16 bottles, are 

designed around a state-of-the-art thermoelectric 

technology that allows them 

to stay cool and save energy at the same 

time. Products utilizing the thermoelectric 

technology are ultra-quiet, more 

reliable, and environmentally friendly 

(no CFCs). 

The Culinair line of blenders 

includes a simple two-speed mini-blender 

uniquely designed to simulate human 

tapping motion, penetrating deep into 

muscles to relieve body tension. It is 

ergonomic and conforms to the contours 

of the body, delivering effective massaging 

to the neck, shoulders, back, buns, 

thighs, calves and feet areas. There are 

six intensities with over hundreds of 

unique rhythms to choose from. The 

Homssage Neck & Shoulder Massage 

will alleviate stress and rejuvenate you 

again and again. 

The Shiatsu Decorative Pillow is 

fashionably designed to accent any home 

furnishings, with six initial patterns to 

(AB331) for the space-conscious family; 

a full-size 10 speed blender (AB351), 

the workhorse of the line; and 

a full-size 5 speed stainless steel blender 

(AB851) with a classic look that is easy 

to clean. 

Culinair’s toaster ovens range from 

700 watt (AS601) to 1200 watt (AS801) 

and feature simple dial controls for easy 

use, a baking tray and wire rack, and a 

built-in timer. 

The coffee makers (AC201, AC211, 

and AC221) make four, 10 and 12 cups of 

coffee, respectively. Each maker has 

removable parts for easy cleaning, a 

warming plate to keep coffee hot long 

after it is made, and a no-drip filter which 

allows the consumer to pour a cup without 

having to wait until the entire pot is 

finished brewing. 

In the home electrics category, 

Culinair’s steam irons (AA201 and 

choose from. Inside each of these decorative 

pillows is a highly soothing shiatsu 

massager which works on your back to 

ease muscle tension and promote relaxation. 

It’s perfect for any home, dorm, 

office, and it even comes with an adapter 

for enjoyment in your car. It’s a great gift 

idea and conversation piece. 

The Homssage line will have major 

market support via infomercials and television 

ads, and more unique Homssage 

products will follow. 

For more information, stop by booth 

6546 in North Hall, call 702-487-6158, 

or e-mail info@bodyaction.com. 

AA301) feature both stainless steel 

and ceramic plates, adjustable temperature 

and steam controls, and 200ml 

water tanks. 

Culinair’s no oil popcorn maker 

(AP210) circulates hot air to pop corn in 

a more efficient and healthy way. A builtin 

measuring cup for the popcorn also 

doubles as a butter melting container. 

The consistent pricing, smart packaging, 

and industrial design pair together 

to create a unified family look and feel 

for all of Culinair’s offerings. 

Visit Culinair at booth L12963 or on 

the Web at www.culinairbydpi.com.

32 


FIRE INTRODUCES VERSATILE 

ENTRÉE SKEWER 

New for 2011, Fire Wire ® introduces 

the Fire Wire Entrée Skewer. This 100 

percent stainless steel skewer is the perfect 

size for grilling up single portion 

meals. With four entrée skewers per 

package, they are also great for entertaining. 

Each of the four entrée skewers 

has a different design on the medallion, 

so that not only can each guest create a 

meal best suited to their tastes, the grill 

master will have no trouble keeping 

track of whose plate to return the 

HEALTHY STEPS BY JOKARI 

MAKES IT EASY TO FOLLOW 

NEW USDA GUIDELINES 

The USDA’s new dietary guidelines 

encourage Americans to focus on what 

they eat and how they eat. At the heart of 

the guidelines: cut back on salt, sugar and 

fat, and trim portion sizes. 

Healthy Steps by Jokari, an innovative 

line of portion control kitchen tools 

now on display in booth S443, offers 

these tips to make the new guidelines 

work for family meals every day: 

• Portion control is key. 

• Fill half your plate with fruits and 

vegetables. 

• Switch to a reduced fat milk. 

perfectly grilled masterpiece. The 

unique double-pronged design makes 

the outdoor chef’s job almost effortless. 

The classic design of the entrée skewer 

makes for a wonderful presentation of 

the food and truly can go right from the 

grill to the plate. 

The Fire Wire Entrée Skewer has 

great lineage in the Fire Wire Flexible 

Grilling Skewer and shares many of 

the features that make the entire Fire 

Wire family a customer favorite. The 

• Compare sodium in foods to reduce 

your intake. 

• Drink water instead of high-calorie, 

sugary drinks. 

“Healthy Steps was the first to market 

with a complete line of sleek and simple 

tools designed to make portion control a 

breeze,” said Doug Taeckens, President 

and CEO of Jokari. “By simplifying the 

cooking routine, Healthy Steps makes it 

easier to prepare fresh and vitamin-rich 

foods at home, while following the new 

USDA dietary guidelines.” 


entrée skewer can be loaded with food 

and then placed directly in marinade, 

thanks to its food grade stainless steel 

design and its slightly blunted tips that 

won’t poke through a plastic marinating 

bag. The result is a product that 

goes seamlessly from marinade, to 

grill, to plate. The Fire Wire Entrée 

Skewer is dishwasher-safe and comes 

with a lifetime guarantee. 

Fire Wire offers great merchandising 

support for the product line. The 

innovative merchandising kit includes 

an actual grill with a full color advertisement 

wrap, red rope lights (coals!), 

a Fire Wire skewer loaded with fake 

food, and a 7-inch video screen that 

For example, the Healthy Steps Salt 

Shaker delivers a precise amount every 

time. It’s a measuring dispenser and a 

shaker, which makes it convenient to 

manage sodium. 

Healthy Steps Serving Tools deliver 

proper portion sizes at the stovetop or 

dinner table. Portion sizes are tucked 

away on the heads of the serving tools, 

while other tools help manage portions 

of butter, cheese, salad dressings 

and more. 

Also from Healthy Steps: the Portion 

Control Pasta Basket, which measures 

and cooks a precise amount of pasta 

while removing the guesswork. The 

Portion Control Vegetable Server is a 

slotted spoon that measures a halfserving 

of cooked vegetables. And the 

new Fish Turner makes it easier than ever 

to pan-prepare seafood entrées. 

loops the Fire Wire instructional video. 

The Fire Wire Marinating Kit is an all 

natural blend of herbs and spices and is 

a great companion to the skewers. Fire 

Wire and the marinating kits present 

nicely atop the display grill as the fake 

food “cooks!” Take advantage of this 

merchandising package and Fire Wire 

will give you enough free skewers to 

offset your cost. 

Come see the debut of the Fire 

Wire Entrée Skewer and learn more 

about the entire Fire Wire product line 

at booth 2380. Orders placed at the 

show will receive free shipping. To contact 

Fire Wire e-mail sales@firewire 

grilling.com or call 620-229-9800. 

“The news from Washington is a 

regular reminder for Americans to do a 

better job of managing their weight 

through daily nutrition and physical 

activity,” said Taeckens. “The USDA, the 

FDA, HHS, even the White House have 

validated the Healthy Steps proposition 

we launched last year.” 

Healthy Steps by Jokari offers a 

complete line of portion control and 

healthier eating kitchen tools, priced 

from $2.99 to $14.95. There are nine new 

products making their debut during the 

Home and Housewares Show in booth 

S443. The line is available at retail 

nationally and internationally, as part of 

the Nutrisystem program and online at 

Organize.com, Amazon, Chef Central 

and more. 

For more information, visit booth S443 

or log onto www.myhealthysteps.com.

38 


PURCHASE ORDER FINANCING 

HELPS BUSINESSES MEET 

INVENTORY FUNDING CHALLENGES 

Have you found it challenging to obtain 

inventory from either overseas or 

domestic manufacturers? Do you find 

that purchasing inventory puts a strain 

on your available capital? If so, purchase 

order financing may be just what 

your business needs. 

A purchase order financing facility 

can be structured to support your business’s 

inventory financing needs. 

Purchase order financing works in 

tandem with your existing financing 

and is adapted for each business by 

incorporating appropriate 

transaction structures 

and advance 

rates, which are up to 

100 percent of the cost of 

the pre-sold inventory. 

Through purchase 

order financing, your company can 

benefit from: 

• Flexibility. Purchase order financing is 

a flexible source of additional inventory 

funding for companies. For example, you 



VITA CRAFT MAKES 

QUALITY COOKWARE 

FOR GLOBAL MARKETPLACE 

Vita Craft Corporation was started in 

1939 in Harrisburg, Penn., by three 

cookware salesmen who felt they 

could make a premium cookware. 

Their goal was to retain the vitamins 

and minerals and reduce shrinkage in 

foods when cooked by creating a vapor 

seal. They contracted with a company 

to make their own brand of cookware 

and named it Vita Craft. 

Their first year (1940) was so successful 

they moved the headquarters to 

Kansas City. Everything ran smoothly 

until 1943, when the company was 

forced to close its doors for a brief 

period while materials used to make the 

pans were diverted to the war effort. 

However, in 1945, the War Production 

Board granted the company a license to 

produce its pans, and thus the company 

survived. After the war in 1945, they 

purchased some land in Shawnee, Kan., 

beginning their own production of 

cookware. 

The original cookware was made of 

heavy-duty cold rolled aluminum, the 

finest material available at the time. 

Around 1960, three-ply carbon core 

steel was introduced. It had a high gloss 

shine and was easy to clean. Years later, 

after much research, a new material for 

cookware was discovered in a small factory 

in Pennsylvania: cladded stainless 

steel with an aluminum core! Consisting 

of two layers of stainless steel and three 

layers of aluminum, this combination 

had never been used in cookware 

before. After much experimenting and 

development work it was determined, 

yes, it could be done. Vita Craft’s “Penta 

Ply” was born. 

This combination worked perfectly. 

The stainless steel was not only beautiful, 

but also durable and easy to care 

for. The three layers of aluminum and 

aluminum alloy conducted heat evenly 

across the bottom and up the sides of 

the cookware. With the precision fit of 

the stainless steel cover, the pan became 

a mini oven on top of the stove, using 

low to medium heat. 

Vita Craft, from its inception in 

1939, has been a direct sales company, 

giving the salesman the opportunity to 

explain the features and benefits of the 

cookware. Vita Craft and many of our 

Private Label accounts continue to be 

successfully sold this way today. 

The popularity of television and 

radio shows that promote the purchase 

of cookware, along with cooking and 

food preparation, has introduced the 

consumer to quality cookware. With 

this in mind, Vita Craft decided to introduce 

a line of cookware to the U.S.A. 

retail market. Vita Craft had already 

been sold retail in Japan for the past 

30+ years in fine department stores with 

a dedicated staff to showcase the many 

uses of the cookware. Vita Craft felt 

gourmet and specialty retailers met that 

need in the U.S.A. 

In late 2010, NEOVA stainless steel 

cookware by Vita Craft was introduced 

to the gourmet and specialty stores. The 

five-ply stainless steel cookware features 

“stay-cool” stainless steel tubular 

handles welded to the outside of the 

pan, leaving the inside smooth and free 

of rivets. The welds are tested to 250 

pounds of pressure. No inside rivets 

makes cleaning easier. Additional cookware 

lines were added in 2011 that are 

induction capable. 

Vita Craft Corporation continues to 

manufacture quality cookware for all 

markets worldwide. Whether by direct 

sale, private label or retail, Vita Craft 

cookware is second to none.


TRIBEST ADDS AN AROMA 

OIL COMPARTMENT TO ITS 

ELEGANTLY STYLED HUMIDIFIER 

AND NIGHT LAMP, HUMIO 

Tribest ® introduces Humio ® , a compact 

solution designed to improve indoor air 

quality while adding a touch of elegance 

and décor to almost any room up to 100 

square feet—now with an aroma oil compartment. 

Humio now allows you to add 

your favorite aroma oil for hours of comfort 

and fresh scent throughout your home, 

making Humio the only humidifier to offer 

three solutions in one compact machine. 

NEXTREND PRODUCTS REVEALS NEW 

GENERATION OF ULTIMATE MINCING 

DEVICE FOR KITCHEN USE 

For years now, a gadget developed by a 

small company in California has been 

mentioned by numerous retailers as a one 

of the hottest items in their stores. “We 

first developed this product as a replacement 

for the common but problematic 

garlic press. Since then it has proven 

itself in having won six industry awards 

and setting new sales records at a number 

of our store and mail-order retailers,” 

said Eric Teng, President and Lead 

Designer of NexTrend Products. 

Adding your favorite aroma oil to 

Humio adds a personal accent to your 

home which lasts for hours, while softening 

the air and setting the mood. With 

Humio, adding your own special fragrance 

to your home is easy and 

effortless. There are no replacement 

cartridges to buy: just add oil to the 

aroma oil compartment and turn the 

unit on with normal use. 

To those who are not already familiar 

with this product, we’re talking about the 

Garlic Twist: a round tool that looks like 

a yo-yo and has two halves that fit together 

with two rows of cross-cutting teeth in 

the center. The closed unit can be used to 

smash garlic cloves in order to make them 

peel easily; then, just place the clove 

inside and start twisting! The more you 

twist the unit, the more finely-minced the 

garlic will become, until your desired texture 

is reached. It is almost like magic that 

“Because Humio does not 

require a replacement cartridge 

or heat source to infuse the 

oils,” said Jae Choi, President 

of Tribest Corporation, “there 

is less waste and no risk for 

burn or fire.” Choi continued, 

“Most oil burners and plug-ins 

require the frequent purchase 

of costly candles or replacement 

non-recyclable and non-reusable 

cartridges, which can become expensive. 

With Humio, not only can you 

save money but also contribute to saving 

the environment.” 

Humio utilizes improvements to 

ultrasonic and LED technologies. 

Ultrasonic sound vibrations created by a 

metal diaphragm vibrating at an ultrasonic 

two neat triangular piles of properly 

minced garlic will form at the end of your 

twisting. After that, every last bit of the 

minced garlic can simply be removed by 

using a spatula or a spoon. After this, a 

quick rinse under the faucet is all it takes 

to completely cleanse the unit. 

Those of us who abhor singlepurpose 

kitchen tools will be glad to 

learn that the Garlic Twist is truly a multifunctional 

kitchen mincer as it is just as 

competent at mincing a variety of other 

foods including nuts, chili pepper, olives, 

shallots and onion. 

The latest news about this exciting 

item is that NexTrend Products has 

recently introduced a new generation 

which they call the GT3, with modern 

styling and colors along with improved 

frequency silently release 

moisture into the air, while 

light emitting diodes utilize an 

encapsulated electronic chip 

to add light and ambiance to a 

room’s décor—ultimately 

offering durability, convenience, 

longevity and style. Air 

passing through the air vent 

joins the aroma from your 

desired oil, with the water being released 

into the air accenting your home with 

your favorite scents. 

The new Humio, model HU1020, will 

be featured in Tribest’s booth, L12325. For 

more information regarding Soyabella and 

other fine products by Tribest, please call 

888-254-7336, visit www.tribest.com or 

e-mail service@tribest.com. 

functionality in terms of ease and 

efficiency of mincing: 

• Easy and fun to use 

• Handy for quick garlic skin removal 

• Minces garlic to ideal coarse to fine 

textures 

• Multipurpose—try ginger, olive, chili 

pepper, onion, nuts and more 

• Minces entire garlic clove, leaving no 

waste 

• Dishwasher-safe and simple to rinse clean 

• Lifetime warranty for durability 

For more information on NexTrend, stop 

by booth S1238, call 916-838-8181 (at 

show) or 916-635-3882 (office), e-mail 

info@nextrendproducts.com, or visit 

www.nextrendproducts.com.

42 


JAMIE OLIVER HELPS WITH 

‘KEEPING IT SIMPLE’ IN THE KITCHEN 

British tableware manufacturers 

Churchill China are excited to introduce 

‘Keeping it Simple,’ a contemporary 

tableware and cookware collection from 

Chef Jamie Oliver. 

The collection is classic and simple, 

and appeals to all ages with its great mix 

of clever design and everyday functionality. 

The bowls and plates have a unique 

slanted edge to assist in easy handling 

and have an interlocking feature to stack 

and ‘nest’ with precision, making for 

easy storage. 

Following the success of the contemporary 

white design, the range is now 

also available in a classic blue color-way. 

With an understated blue band pattern, 

this option offers a nostalgic, retro feel. 

Taking inspiration from Jamie’s 

family-style approach to cooking and 

serving, the dinnerware items are complemented 

by a range of generouslysized 

cookware items including stacking 

roasters, pie dishes and a 3-liter lidded 

KEEP IT TOGETHER WITH NEAT-OH! 

ZIPBIN STORAGE CASES 

If you took every LEGO ® brick in 

existence and divided that number by 

the world populations, every person 

would own more than 70 bricks. The 

odds are great that every parent has 

experienced the sound of hundreds of 

LEGO bricks being dumped out on the 

floor. Inevitably, not every block 

makes it back where it came from. 

With that in mind, Neat-Oh! ® 

International proudly announces the 

launch of their LEGO Star Wars ® 

ZipBin ® line of play and storage 

solutions for kids and parents. Unzip 

the ZipBin toy case and imagine 

Darth Vader speeding through the 

trench of the Death Star after the Rebel 

fighters, guiding his TIE Fighter in 

and out of obstacles and Rebel fire, 

and into space. Use the ZipBin TIE 

PRECIDIO INTRODUCES 

ANOTHER UNIQUE AND 

ENVIRONMENTALLY FRIENDLY 

PRODUCT WITH JUICE IN THE BOX 

Precidio Design, Inc., a company known 

for innovation in design, is once again 

introducing a unique product at the 2011 

Chicago Housewares Show: JUICE IN 

THE BOX! 

A new way to for kids to drink juice, 

help the environment, and keep their 

clothes clean, Juice in the Box is a Tritan 

product, which means it is BPA FREE, virtually 

unbreakable, and dishwasher-safe! 

This refillable KIDS drinking vessel is 

designed to be UNSQUEEZABLE, with a 

easy flow straw to provide a child with just 

the right amount of juice while at the same 

time keeping the juice from squirting all 

over their clothes. The Juice in the Box has 

a POP-UP lid which protects the straw 

from being exposed while not in use, and 

this simple to open lid and straw are 

removable to ensure extra easy cleaning. 

No longer will landfills be inundated 

with disposable drinking boxes: another 

way Precidio Design, Inc. is trying to 

help take care of the environment. 

Parents love it, kids love it, and the 

environment loves it! 

Stop by Precidio Design Inc. at the 

Chicago Housewares Show in booth 

S1010, located in the South Building, 

and see the magic of the JUICE IN THE 

BOX. Or visit them online at www 

.precidio.com to check out the magic. 

This could well be the hottest item in 

your retail store for 2011! 


casserole dish. All items are designed to 

offer a complete oven-to-table solution 

and are completely dishwasher and 

microwave safe. 

In addition, Jamie has worked to 

develop a range of essential ‘party-time’ 

products within the same collection. Oil 

and vinegar drizzlers, dip dishes, serving 

bowls and platters encourage the 

style of relaxed, casual entertaining that 

Jamie loves. 

Following the huge success of 

“Jamie’s Food Revolution” and 

“Jamie’s American Road Trip,” Jamie 

continues to raise his profile in 

America. The Jamie’s America book 

featuring recipes from the “American 

Fighter as a space-port play 

area or zip it up and it 

becomes a storage bin for all 

the pieces! 

Whether you’re fighting 

the Separatist droid army or 

simply packing your defeated 

enemies away for another day 

of galactic battle, the LEGO Star Wars 

ZipBin Battle Bridge Storage Case 

makes the perfect storage bin for clone 

troopers, Sith Lords and Jedi Knights. 

Unzip the Battle Bridge open to create 

a cool play area, then zip it up to put 

all the toys away. 

PURE AIR. DELIVERED. 

Introducing The ZŌN Air Purifier 

A Public Health Crisis 

The U.S. Environmental 

Protection Agency (EPA) identifies 

indoor air pollution as 

one of the top five most urgent 

environmental risks to public 

health. With people spending upwards 

of 80 percent of their time indoors, it is 

particularly troubling to hear that air in 

our homes is five times more polluted 

than outdoor air. Not coincidentally, 

asthma and allergy rates have increased 

dramatically over the past two decades. 

By overlooking the indoor air quality 

of their home, the health of individuals 

and families is at risk. 

The ZŌN Solution 

Traditional home air purifiers have failed 

to address the indoor air crisis adequately. 

Research has shown that room-based air 

purifiers as a category are ineffective at 

delivering clean air to the room occupants. 

Humanscale’s revolutionary ZŌN Air 

Purifier confronts the indoor air crisis to 

remove more than 99 percent of all airborne 

contaminants—dust, bacteria, allergens, 

viruses and even Volatile Organic 

Compounds (VOCs), like formaldehyde—for 

the cleanest air possible. 

What sets ZŌN apart from traditional 

home air purifiers is its ability to direct 

the cleanest possible air to where it’s 

needed: the breathing zone. Featuring 

breeze-free, ozone-free and virtually 

silent operation with a small footprint, 

ZŌN can be discretely positioned on a 

bedside table, near a favorite couch or 

chair, or on a desk to deliver purified air 

in a uniquely targeted way. 

Road Trip” series is available now. 

Jamie is also continuing his campaign 

for better food in American 

schools and homes. “Jamie’s Food 

Revolution” is back with a new season 

on ABC in April 2011. 

The Jamie Oliver ‘Keeping It Simple’ 

range of dinnerware is made in England at 

Churchill China’s Stoke-on-Trent factory. 

Located in the heart of the Potteries, 

Churchill has more than 200 years of 

ceramics manufacturing experience. 

To view the whole ‘Keeping It 

Simple’ range and for more information 

visit Churchill’s booth S1336— or contact 

Steve Rowley on +447772864463 or 

steve.rowley@churchillchina.plc.uk. 

Neat-Oh! has a full line 

of ZipBin products including 

new backpacks, playmats 

and a figurine line 

called Real Relics. Neat- 

Oh! offers licensed items 

from LEGO, Star Wars from 

Lucas, and Barbie ® and Hot 

Wheels ® from Mattel. Established in 

2005, Neat-Oh! has been honored with 

over 49 awards for design and play 

excellence. Neat-Oh! products are now 

available in more than 50 countries. 

You can see the full line of Neat-Oh! 

items at booth N6615. 

ZŌN Technology 

ZŌN technology, originally developed 

in Sweden for industrial air 

cleaning applications, is commercially 

available for the first time 

for personal use. Rendering existing 

air cleaning technologies 

obsolete, ZŌN silently and comfortably 

delivers ultra pure air right to the 

user’s breathing zone. 

How It Works 

An electric field charges all particles that 

enter the system. Four fans move a high volume 

of air slowly and noiselessly through 

an oppositely-charged tightly coiled paper 

filter, which acts like a magnet to capture 

more than 99 percent of all particulates, no 

matter how small. The particulate-free air 

then moves through a gas-phase filter where 

VOC gases and noxious odors are removed 

for the purest possible air. 

Exceeds Energy Star 

Requirements By 300 Percent 

Not only is ZŌN good for a family’s 

health, but it is the most eco-friendly air 

purifier available. Using just 22 watts of 

energy while producing a Clean Air 

Delivery Rate (CADR) of 125, ZŌN is 

three times more efficient than Energy 

Star requirements and far surpasses the 

efficiency of every other air purifier in 

the world. In addition to its low power 

consumption, ZŌN is the only air purifier 

to offer a paper filter that can either be 

recycled with paper products or vacuumed 

clean for reuse. 

For more information on Humanscale 

and its revolutionary ZŌN Air Purifier, 

visit http://www.humanscale.com and 

booth L12713 at IH&HS.


DAYSAGO DIGITAL DAY COUNTER 

AWARDED FOR EXCELLENCE 

AND INNOVATION 

DaysAgo Digital Day Counter won two 

prestigious awards in the 2010 Creative 

Child & Baby Maternity Awards. 

DaysAgo was honored with the 2010 

“Top Choice of the Year” award and the 

2010 “Seal of Excellence” from Creative 

Child Magazine. 

The DaysAgo Digital Day Counter, 

made by Double U Products Inc., has 

won two important awards from the 2010 

Creative Child Magazine’s Creative 

Child & Baby Maternity Awards 

Program. The awards program uses over 

a hundred reviewers consisting of parents, 

educators and education professionals 

to select outstanding products in a 

variety of categories. 

The DaysAgo was selected to receive 

the coveted “Top Choice of the Year” 

Award in the Parenting Aids category, rising 

above the hundreds of other product 

submissions in the category to become the 

KYOCERA INTRODUCES 

TWO NEW KNIFE STYLES 

TO THEIR CUTLERY COLLECTION 

As a result of the high demand for a serrated 

knife that not only cuts through 

bread, but also slices through delicate 

foods, Kyocera introduces their 

Revolution 7" Serrated Slicing Knife 

(Product #: FK-181 WH-BK MSRP: 

$69.95). The serration on this blade has 

a more refined teeth pattern compared to 

other serrated knives. This means delicate 

cuts through waxy skins and softer 

foods, such as tomatoes with pure and 

clean precision. A 7" blade length is ideal 

for slicing larger foods, such as heads of 

lettuce and cabbage, breads, large fish 

and meats. The serration allows zero 

resistance. Ultra-sharp, rust-proof, will 

never brown foods and lightweight—this 

knife is perfect for everyday use. 

With all the benefits of a traditional 

sized Santoku Knife, Kyocera created a 

mini version: the Revolution 4" Mini 

Santoku Knife (Product #: FK-115 

WH-BK MSRP: $34.95). It too is ideal 

for chopping vegetables, fruits, boneless 

meats and fish—just on a smaller 

scale. It’s perfect for people who prefer 

reviewers’ top choice. 

The DaysAgo was also awarded 

the “Seal of Excellence” in the 

Parenting Aids category, recognizing 

the gadget for exceeding expectations 

for nurturing creativity and education 

in children and families. 

The DaysAgo removes the guesswork 

of knowing how many days ago 

you opened a food container, and provides 

a little sanity for new parents trying 

to remember how long it’s been since 

they opened new food, expressed milk or 

prepared formula. By counting up days, it 

can track foods that spoil quickly (such 

as baby food, sauces, salsas, and more), 

helping families eliminate waste and 

save money. Its digital screen can easily 

to feel a little 

more control 

with their knife 

and great for the 

smaller hand. 

Ultra-sharp, rust-proof, will never 

brown foods and lightweight, this knife 

is perfect for everyday use. 

Not all ceramic is created equal, aka: 

“The Kyocera Difference: Zirconia 206.” 

Kyocera’s proprietary formula, Zirconia 

206, is an advanced ceramic that has very 

dense particles and extremely tight molecules, 

leaving minimal voids. This translates 

into a stronger, denser blade that 

holds an edge longer than other ceramic 

knives. The thinner blade on a Kyocera 

Advanced Ceramic knife means minimal 

resistance. Clean, precise, less-intrusive 

cuts and using less pressure are what 

affix to any type of container via magnet, 

suction cup or band. It can also be used to 

track household chores such as plant 

care, health regimens, pet medication, 

water filter replacements and any other 

repeated task. 

“We are thrilled to have the DaysAgo 

recognized by Creative Child Magazine’s 

awards program,” said Kathleen 

Whitehurst, President of Double U 

Products, Inc. “We are honored that all 

the parents, educators, and education professionals 

who review the hundreds of 

product submissions chose the DaysAgo 

to receive these awards,” she added. 

For more information, e-mail 

info@howmanydaysago.com or visit 

www.howmanydaysago.com. 

make the Kyocera ceramic 

knife so unique. 

Kyocera offers complimentary 

lifetime sharpening 

for Kyocera customers. 

The knives are professionally sharpened 

through a proprietary 5-step process on a 

diamond wheel and promptly returned 

with a factory-new edge from Costa 

Mesa, Calif. This service is fast, easy and 

very popular with customers. 

Buying a Kyocera knife is buying 

for life. Kyocera offers a lifetime guarantee 

on their knives. If your knife is 

chipped or damaged, Kyocera Advanced 

Ceramics will repair or replace. 

To learn about more exciting new 

products, visit booth S1745, call 800- 

537-0294 and visit www.kyocera 

advancedceramics.com.


JOYA DISTRIBUTING: EXCLUSIVE 

DISTRIBUTOR OF LAURASTAR 

HIGH QUALITY IRONING SYSTEMS 

Joya Distributing Inc. is a versatile, 

family-owned for five generations company 

rooted in the sewing and vacuum 

industry. The Medford, Oregon-based 

company was established in 1962 as a 

sewing machine wholesale distributor, 

and has since grown into a large operation 

with one of its main focuses being 

the distribution of Swiss-made Ironing 

Systems by LAURASTAR. 

Joya Distributing has been the 

exclusive importer and distributor 

of LAURASTAR Products in the 

U.S. and Canada since October 

2009, and the Joya staff is passionate 

about the LAURASTAR product line. 

Joya Distributing’s President Terry 

Smith reported, “We are completely 

sold on LAURASTAR. The design, 

quality, craftsmanship and intelligence 

of both the products and the manufacturer 

are unmatched.” 

LAURASTAR is the first and 

world’s leading manufacturer of innovative, 

top-of-the-line, professional ironing 

systems adapted for home use. 

LAURASTAR products feature the 

finest Swiss technology, design and 

usability. Hallmarks of the LAURA- 

STAR ironing experience include practical 

but innovative functionality, durable 

construction and smart engineering 

THE PETZOOM BRAND EXPANDS ITS 

LINE AND INTRODUCES PET LOUNGIE! 

The Petzoom Loungee is an ingenious 

new seat cover that protects your car or 

SUV from muddy paws, doggy accidents 

and shedding hair. It’s made of 

durable heavy gauge material and has 

waterproof backing so that even the 

worst accidents won’t leak through. It 

is machine-washable and fits small 

cars, high-end luxury sedans: even 

minivans and SUVs. The Petzoom 

Loungee installs easily in seconds, has 

specially-designed openings for seat 

belts, and it’s so comfortable and 

HUROM SLOW JUICER: 

A REVOLUTIONARY NEW 

ALL-IN-ONE SOLUTION 

The original Hurom Slow Juicer is sure 

to create a big buzz at this year’s show 

with its revolutionary technology that has 

never been seen before. You have to see 

it to believe it, because it truly is like no 

other juicer on the market. Consumers 

can enjoy more antioxidants, better flavor, 

and freshness without the common 

problems of heating, foaming, loss of 

nutrients or separation. The Slow Juicer 

is the only juicer that lets consumers 

make soy milk, wheatgrass juice, almond 

milk, and even tofu in addition to the 

standard juices and sauces. 

The original patented Slow Juicer 

stands apart from conventional juice 

extractors with its many unique features. 

It is practically silent with its quiet, 

slow-rotating induction motor. It has all 

of the performance of a masticating, 

single-auger juicer, but with much less 

space requirements and weight than typical 

juicers. The Slow Juicer utilizes the 

Low Speed Technology System method 

which has been shown to preserve more 

nutrients and minerals, and minimizes 

the noise by squeezing slowly rather 

than grinding the foods with fast speed. 

WILTON ARMETALE EXPANDS ITS 

GOURMET GRILLWARE COLLECTION 

WITH THE FUNCTIONAL FISH GRILLER 

The Gourmet Grillware Fish Griller 

adapts very well to the grill, making 

grilling fish a lot easier than it used to 

be. No more precious salmon flakes 

falling into the coals! Any filet will cook 

evenly and quickly on this handsome 

and stylish griller. Best of all, when your 

fish is cooked to perfection and ready to 

serve, simply remove the entire griller 

snuggable your pet will lie calmly 

through the longest rides. Petzoom 

Loungee keeps your car looking 

showroom-new! 

A new two-minute Petzoom loungee 

TV spot will roll out this coming month, 

as it was tested with great results! 

Pet zoom brand includes these fabulous 

pet products in its line: 

• Petzoom Brush: For quick and easy 

removal of pet hair. 

• Petzoom Nail and Groom: For safe and 

easy grooming of pet claws. 

from the grill and place it on the table. 

It’s easy to manage with two raised handles, 

and because of the excellent thermal 

qualities of Armetale metal, your 

food will remain hot during your entire 

meal. Don’t forget to use potholders and 

a trivet to protect your hands and table. 

The fish griller is not just for fish; it’s 

perfect for any food that can fall through 

that have made LAURASTAR a 

premium partner for retailers and the 

lifetime choice for millions of households 

worldwide. 

LAURASTAR has won the hearts of 

their customers with products like the 

LAURASTAR S4E, which offers features 

such as: a double volume of dry 

steam that perfectly smoothes wrinkles 

without wetting the fabric; constant 

steam pressure for extended use without 

loss of performance; and a cold air active 

ironing table, which blows cold air up 

through the ironing board to prevent 

creases and set the fabric. 

LAURASTAR users love their ironing 

systems because they offer professional 

quality ironing results at home 

while reducing ironing time by more 

than half. This makes LAURASTAR’s 

line of products highly desirable for customers 

and highly profitable for retailers. 

The LAURASTAR S4E retails for 

• Petzoom Pet Trainer: Humane training 

system using ultrasonic pitch which only 

dogs and cats can hear. 

• Petzoom Bath-N-Groom: Indoor/ 

outdoor dog washing and 

grooming system. 

• Petzoom Pet Park: Three-piece dog relief 

system for use indoors/porches/patios. 

• Pet zoom Pet Loungee: Protect your 

car seat or SUV seat from pet dander, 

dirty paws, and pet accidents. 

• Instyler: America’s No. 1 rotating iron 

has very new features and colors to boast. 

New and exciting colors! 

• Purple 

• Pink 

• Zebra/White 

• Zebra/Pink 

The Hurom Slow Juicer provides 

Dual Stage Juicing 

because the juice is extracted 

through the first crushing stage 

and again in the second pressing 

stage before the pulp is 

ejected, resulting in more juice 

and extra dry pulp. It also uses 

a mere 150 watts of energy; compared to 

the typical 1,500 watts for other juicers, 

it is the most energy-efficient juice 

extractor on the market. The juicer’s 

auger and screw are made from the 

strongest GE Ultem material, which is 

eight times stronger than conventional 

plastic. Furthermore, its self-cleaning 

feature allows for continuous juicing 

and hassle-free care. It is the most economical 

juicer on the market that allows 

you to get the maximum amount of juice 

with a minimum amount of food. The 

the grates into the fire. 

The Gourmet Grillware 

collection consists of 18 functional 

pieces including a sizzle 

platter, sauce pots, bowls, pizza 

tray, square griddle and more. 

Each piece is designed to last a 

lifetime. Made from durable Armetale ® 

metal, Gourmet Grillware products are 

perfect for the grilling and serving of hot 

and cold food. All Armetale metal products 

are made completely of recycled 

metal and are guaranteed for life against 

breakage. 

In addition to its grillware Wilton 

Armetale, a recognized leader in the 

$1,999, but within the sewing and 

vacuum market there remains a large 

segment that is willing to purchase truly 

innovative, quality products that meet 

their real life needs. 

Smith continued, “Our retailers that 

stock and actively sell the LAURASTAR 

line quickly see an excellent return-oninvestment 

and higher profit marginsplus 

they get the added bonus of delighting 

their customers with their purchase.” 

Smith added, “The customer might pay a 

bit more for quality products like 

LAURASTAR, but when you sell them 

one of these ironing systems, youll make 

them a customer for life.” 

For more about LAURASTAR 

products, see Joya Distributing 

and International LAURASTAR 

Representatives at IHA 2011, Lakeside 

booth 11120, contact Joya Distributing’s 

Terry Smith at 800-428-2804, or visit 

www.laurastarus.com. 

Coming in the fourth quarter, look for the 

new ¾ barrel to create tighter curls and 

better manage short hair. 

Instyler has been the No. 1 preferred 

hair care product in retail stores 

such as Bed Bath & Beyond, Target, 

Ultra and department stores. 

The amazing Rotating Hot Iron 

tames the coarsest hair curls, the 

thinnest flyaway hair and straightens 

the thicket, curliest hair and styles 

faster than ever possible. The gentle 

heat and rotating barrel polishes each 

hair strand individually, giving incredible 

shine and style. 

For more information, stop by 

booth S1462 or visit www.pet 

zoomsale.com. 

motor comes with a strong 

10-year warranty and retails 

at MAP $359. 

Roland Products, Inc. is 

the North American distributor 

for Hurom Slow Juicers, 

and their focus is on the specialty 

independent retailers. 

The juicer is perfectly suited for health, 

organic, gourmet, cooking school and 

appliance retailers, and the nature of the 

product makes it ideal for demo formats. 

Roland offers high margins, freight support 

programs, demo programs and effective 

point of purchase displays that 

include brochures and digital videos. 

The Hurom Slow Juicer will be 

demoed daily at the Roland booth S669, 

and visitors are welcome to try it for 

themselves. Demo videos can also be 

seen at www.slowjuicer.com. 

alternative metal category, 

offers more than 300 highly 

polished, beautiful products 

that are crafted to reflect the 

way you live. From formal to 

casual, stylish to rustic, each 

piece is designed to capture 

the spirit of your life. 

Wilton Armetale, with a tradition 

of fine craftsmanship since 1892, is 

still owned and operated in Lancaster 

County, Pa. 

Visit Wilton Armetale representatives 

at booth S3440 to learn more about 

Gourmet Grillware, call 800-826-0088, 

or click on www.armetale.com.

52 


PAMPERED PET TREATS INC. 

INTRODUCES NEW PAMPERED PETS 

USA OVEN-BAKED DOG TREATS 

AT THE INTERNATIONAL HOME 

AND HOUSEWARES SHOW 2011 

Pampered Pet Treats, Inc. will introduce 

its new line of Pampered Pets USA 

Oven-Baked Dog Treats at the 


Show 2011. Pampered Pet Treats, Inc. 

can be found at booth S2382, which is 

located in the dine + design Expo in the 

South Building, next to the Gourmet 

Core Bamboo is the proud manufacturer 

of the world’s finest bamboo products. 

All of their products are made by an 

experienced team of hard working 

artisans in a safe and responsible environment. 

Their collection includes a 

variety of bowls and servers, such as 

the award-winning bucket bowls and 

flower bowls, for all of your entertaining 

needs. They have an extensive collection 

of entertainment pieces that 

includes everything from serving platters 

and cheese sets to ceramicbamboo 

entertainment sets and salt and 

pepper shakers. Their tabletop line 

offers bamboo coasters, chargers and 

OPEN FIRE POPCORN POPPER 

Nothing brings people together like popping 

popcorn over an open flame. 

The excitement as the kernels rattle 

around the pan. 

The anticipation of the first pop. 

The thrill of the kernels exploding. 

The smell of freshly popped popcorn. 

And the taste … there just isn’t anything 

that tastes better than popcorn 

popped over an open flame. 

So, follow your nose to booth 

S4010 for a taste of the best popcorn in 

the world and while you’re visiting us, 

we’ll introduce you to the hot, new outdoor 

cookware item; the Open Fire 

Popcorn Popper. 

From the makers of the Original 

Whirley Pop comes an Outdoor Popcorn 

Popper like none other. The Open Fire Pop 

Cooking Theater. 

Pampered Pets USA all-natural dog 

treats are oven-baked to perfection and 

free of wheat, corn and soy. They make an 

an ideal treat for our more sensitive companions 

who are prone to skin irritations, 

stomach upsets and other common allergic 

reactions for dogs. Pampered Pets 

CORE BAMBOO: OFFERING A 

COMPLETE LINEUP OF FASHIONABLE 

& ECO-FRIENDLY BAMBOO PRODUCTS 

placemats to keep tabletop design 

fresh and functional. If you need a 

utensil or gadget for your kitchen, they 

have it! From spoons and spatulas to a 

citrus reamer and meat tenderizer, this 

collection includes everything to prepare 

your favorite meal. Keep your 

kitchen functional and organized with 

their line of kitchenware and storage 

and organization products. They have 

napkin and paper towel holders, a 

banana hanger and bamboo dish rack, 

as well as flatware trays, drawer organizers 

and knife blocks. Their collection 

of cutting boards is extensive, including 

boards designed for home cooks and 

AN EASY WAY TO BAKE GREEN 

Whether you are baking as a career, 

hobby, for a social event or simply to satisfy 

a craving, keep in mind there are 

easy ways to “bake green” and save a few 

extra calories while doing so! 

Parchment paper has been used in 

the kitchen for ages. It eliminates the 

need to grease or butter pans. While 

this handy kitchen tool is reusable, 

parchment paper is generally disposed 

of after just one use, wasting tons of 

paper every year. In a social climate 

where eco-friendly products and 

practices are quickly becoming a 

necessity, this traditional baking 

practice is seemingly negligent. In 

recent years, we have seen a major 

shift to simplified, ecologically-friendly 

baking techniques. 

Silicone baking liners are an innovative, 

easy substitution for parchment 

paper. Like parchment paper, silicone 

allows customers to rediscover outdoor 

fun and transform any open fire event into 

the perfect gathering at home, on the 

beach or wherever their travels take them. 

Just pour in the kernels, a tablespoon of oil 

and take turns shaking over the fire. 

The Open Fire Pop has been 

designed to be taken outdoors. Weighing 

in at only 1.5 lbs., combined with the 

quick release, telescoping handle, it 

makes packing and storing a breeze. 

It is all about convenience. The 

popper is safe and easy to use. By 

extending the sturdy 2-foot handle you 

are sure to keep your hands away from 

the heat. The comfortable rubber grip 

handle stays cool while offering a slip 

resistant hold during popping using the 

old-time shake and pop method. 


USA treats are available in Peanut Butter 

and Honey Flavor, Cheddar Cheese flavor 

and Oatmeal, Cinnamon and Honey flavor, 

they are free of wheat, corn and soy. 

Made in the U.S.A. from Americansourced, 

human-grade ingredients and 

completely safe for dogs, the Pampered 

Pets USA treats feature oatmeal as the 

main ingredient. The oatmeal makes the 

treats easier for dogs to chew and digest 

than other grains. Where hard biscuit-like 

professional chefs alike. In addition to 

classic cutting boards, they offer a 

collection of lightweight boards, 

dishwasher-safe boards, pro-chef 

boards, and specialty boards like bread 

boards and artisan boards. 

For 2011, Core Bamboo is proud 

to offer an array of new products in 

attractive styles and fun colors. They 

have added a line of brightly colored 

mortar and pestles that fuse classic 

kitchen prep with a modern aesthetic. 

They’re perfect for maximizing flavor 

by grinding whole spices, fresh herbs, 

garlic and more. They also have a new 

line of colorful bamboo chip and dip 

sets that are a fun and functional 

accent to entertaining. Perfect for 

every occasion, these beautifully handcrafted 

bamboo chip and dip sets are 

both casual and elegant. Our new collection 

of intricately woven bamboo 

trays is the perfect way to make a 

baking liners are placed inside your pan, 

eliminating the need for greasing and flouring. 

There is no compromise when it comes 

to your baked goods; the baking liners create 

even browning and an easy release, just 

like traditional parchment paper. 

The new green company, Sil-Eco, 

prides itself on being environmentally 

friendly. Sil-Eco non-stick baking liners 

save loads of paper waste. The baking liners 

can be used thousands of times for both 

baking and freezing foods. The product 

will also save you a bundle of “dough,” as 

the cost of replacing parchment paper 

Not only is the popper convenient, 

but now they’ve even made the ingredients 

a breeze with their pre-measured, 

convenient popping kits. Every Open 

Fire Pop comes packaged with three 

Open-Fire Pop Outdoor, All-Inclusive, 

Popcorn Popping kits. These are made 

for outdoor cooking. No measuring, no 

oily mess. Just cut, pour and pop–and 

they are delicious. 

The outdoors is all about fun and 

spending time together. Wabash Valley 

Farms understands that. In only 4–5 minutes 

you will be enjoying 4 full quarts of 

hot, mouthwatering perfect popcorn. The 

best part is that the cleanup takes half that 

time. Just wipe with a paper towel and 

get back to having fun! 

Retailing for under $30 it has been 

designed and priced to sell. Once again, 

Wabash Valley Farms has put a new 

meaning to powerful packaging. Except 

treats are often difficult for small dogs 

and senior dogs, all ages and sizes can 

enjoy Pampered Pets treats because of 

the softer texture. The treats can easily be 

broken apart. 

For more information about 

Pampered Pet Treats, Inc., visit 

www.pamperedpetsusa.com. 

Pampered Pet Treats, Inc. 

Since 1994, Pampered Pet Treats, Inc. 

prides itself on providing dog owners and 

their companions treats made with all 

American-sourced, human-grade ingredients. 

Check out their three lines of Dog 

Treats—Original, No Wheat, Corn or 

Soy and their Low-Fat Dog Treats. 

Headquartered in Alpine, Calif., the company 

also offers cat and horse treats. 

statement. Whether it’s breakfast in 

bed, serving from counter to table or a 

chic addition to a coffee table, these 

bamboo trays are easy to use and 

delightful to look at. Finally, they are 

very excited about our new collection 

of crushed bamboo products that reinvent 

classic bamboo tableware with a 

unique design. This interesting style is 

made by Core Bamboo artisans 

through an intricate development 

process that brings bamboo to a new 

level of elegance. Including bowls, 

trays, utensils, cutting boards and 

more, this collection is so attractive it 

will be hard to use anything else. All of 

their products are made from 100 percent 

organically grown bamboo, and 

are available in a variety of bright colors 

to suit personal tastes and styles. 

Visit CoreBamboo at booth S1968, 

or call at 646-845-6000 or www 

.corebamboo.com. 

quickly adds up. 

Sil-Eco is now selling aluminum 

baking pans to fit perfectly with their 

baking liners. Find out more about products 

today at booth S4124. 

Be kind to the environment and your 

wallet. Use a Sil-Eco non-stick baking 

liner rather than being wasteful. Simple 

measures can change the world. 

Sil-Eco is a baking company based 

out of Cranbury, N.J. For more information 

on this product please contact Jerilyn 

Krawczyk at 609-395-4063 or visit 

www.sil-eco.com. 

this time they took it one step further and 

made the packaging interactive! The 

interactive handle invites customers to 

pick it up. Combined with the exquisite 

photography, customers are sure to make 

a purchase. 

This is a product that people will be 

talking about for years to come. They 

will be buying one for themselves then 

giving it as the perfect gift for the fisherman, 

hiker, camper or tailgating fan on 

their list. It is the perfect addition to any 

store that has a camping, tailgating, or 

BBQ section. 

Stop by our booth, S4010, and try 

some hot, buttery delicious popcorn, and 

experience first-hand the care crafted into 

every Open-Fire Pop Popcorn Popper. 

For more information, call 877-888- 

7077, e-mail info@wabashvalleyfarms 

.com, visit www.wfarms.com or stop by 

booth S4010.


HANNON GROUP INTRODUCES 

FASHIONABLE AND AFFORDABLE 

LINE OF INSULATED BAGS 

New for 2011, Hannon Group Ltd., parent 

company for Sachi Insulated Fashion, 

introduces a new “Fashion Value” line 

called Kora. “We’ve created Kora to give 

our grocery and drug store retail partners 

an alternative to Sachi that hits a $12.00 

to $14.00 retail price point” noted Sales 

Manager Patrick Welch. He added, “like 

THINKING OUTSIDE THE BOX: 

REIMAGINING THE BENTO BOX, 

JAPAN’S CLASSIC QUICK LUNCH 

Genmert Inc. of Commerce, Calif., introduces 

its new line of Mulberry Home 

Collection–Bento Boxes. 

Bento means convenient lunch to 

the Japanese. It is a takeaway-lunch 

option that is served in snazzy, compartmentalized 

boxes containing a tapas 

style, easy-to-eat feast that provides sustenance 

to schoolchildren, office workers 

GERM GUARDIAN ADDS SEVERAL 

ULTRASONIC HUMIDIFIERS TO LINEUP 

All SKUs Harness The Technology 

Of Silver To Fight Growth Of Mildew 

& Mold In The Water Tank 

Germ Guardian has added several new 

models to its line of Ultrasonic 

Humidifiers that use Silver Clean technology 

to fight the growth of mold and 

mildew in the water tank, a common 

problem that occurs with traditional 

humidification systems. The new models, 

and diners on the go. Typically filled 

with four or five home-cooked items 

eaten at room temperature, a traditional 

bento might have rice, a small salad, a 

piece of fried chicken or grilled fish, and 

a rolled egg omelet. A bento is convenient 

to eat from, easy to carry and good 

for when you’re in a hurry. 

In recent years bento boxes have 

with varying features and price points, 

also help combat cold symptoms, dry 

skin, static electricity and cracked wood. 

Using a humidifier is an effective 

and affordable way to make sure indoor 

home or work humidity levels aren’t too 

low, which can dry out skin and mucous 

membranes, making one more susceptible 

to sickness. However, one concern 

associated with humidifiers is that mold 

and bacteria can grow in the water tank, 

‘BEST OF THE BEST’ PRODUCTS 

HONORED FOR INNOVATIVE DESIGN 

Just announced, the “Best of the Best” 

honorees for the 2011 Housewares Design 

Sachi, the Kora bags will keep food hot 

or cold for hours. This line will have a 

focus on fun and vibrant patterns and colors.” 

The line will be available with a 

free-standing, four tier spinning rack that 

will accommodate up to 48 bags. This 

rack is a great alternative for the retailers 

tight on shelf space but may have room in 

INNOVATIVE PRODUCT PROVIDES 

AN INSTANT FRIDGE MAKEOVER 

Do you really need an organized fridge? 

The answer is yes! The average family in 

North America wastes about $500 per 

year on unused and spoiled food. That is 

like throwing cash in the trash! Just about 

every family has a fridge, and forgotten 

leftovers and expired food at the back of 

the fridge is a common problem. Not 

only a waste of money, lost rotten food at 

the back of the fridge stinks and can 

cause the spread of mold and mildew, a 

smell you may never get rid of. Although 

the mildew shouldn’t pose a serious 

health hazard, ingestion of expired food 

can make you sick. It can also be 

unpleasant and embarrassing. 

Life-Tamers, Inc. is introducing 

the answer—the Fridge-Tamer 

Swing-Out Shelf at IHA 2011. Never 

lose food buried at the back of your 

fridge again! The innovative swingout 

tray instantly swings everything 

from the back of the fridge to the 

front. No more moving and juggling 

arms full of stuff from the front while 

trying to get to the back. It’s the perfect 

solution for quickly finding foods, 

resulting in less waste. No more 

expired food gone bad, and no more 

straining and reaching to get to the 

back of the lower tight spots in the 

fridge. Keep all your fresh food at 

Awards embody three of the strongest consumer 

trends, focusing on consumers’ 

an aisle, since the rack occupies a mere 

two foot diameter foot print. 

Sachi Insulated fashion remains as 

the core line. Sachi’s unique designs 

offer several different shapes and sizes in 

many colors and patterns, ranging from 

the traditional to contemporary. The key 

feature in all of the Sachi totes is the ability 

to keep hot food hot and cold food 

cold with the use of the fully-insulated 

thermal lining. This line is truly a balance 

of form and function. 

In addition to showing both insulated 

tote lines at the show, Hannon Group will 

display its one-of-a-kind Roasted Garlic 

become a source of pride among Japanese 

and American mothers alike, inspiring 

creative meals made with tools like cookie 

cutters and scissors to look like 

adorable animals or cartoon characters. 

The trend has spread in recent years 

thanks to networking sites like MySpace 

and Facebook, where people can post pictures 

of their bento creations and share 

techniques. Not only are these creative 

lunch boxes pleasing to the eye but they 

are functional as well, offering people of 

all ages a healthy alternative to eating out. 

Genmert’s Bento Lunch Boxes come 

in a single or double stack with multiple 

compartments to hold salads, pastas, 

sending contaminated air 

out into the room. 

Silver has been used 

and valued for centuries 

for its ability to keep food 

and drinks fresh and to 

prevent certain bacterial 

growth. In fact, silver is 

known to kill up to 650 species of viruses 

and bacteria simply by coming in contact 

with them. 

The new Germ Guardian Ultrasonic 

Humidifiers require little upkeep, with no 

filters, wicks or evaporating pads to clean 

or replace. And, ultrasonic technology 

guarantees a virtually silent operation 

your fingertips. Kids and seniors can 

easily access their favorite snack. 

Four heavy-duty suction cups 

securely hold the Fridge-Tamer directly 

onto the glass shelf of the fridge. Today’s 

busy consumer can quickly install one or 

several units for an instant fridge 

makeover. The unit will fit in every 

fridge level that has a glass shelf. In 

wider models, you can fit two beside 

each other. It can be installed so the shelf 

swings out from the left or right, so customizing 

the fridge is a snap. 

The Swing-Out Shelf is the inaugural 

product which Life-Tamers, Inc. has 

developed and marketed through its 

Fridge-Tamer category. New products 

developed in this category include a 

customized accessory with odorabsorbing 

qualities to complement the 

swing-out shelf, crisper liners to keep 

desires for comfort and cleanliness in the 

home, health and wellness, and convenience 

and simplicity in the kitchen. 

Referred to as the “Oscars of home 

design,” the Housewares Design Awards 

are presented by HomeWorld Business with 

educational support from the International 

Express. Invented more than five years ago 

by the founder of the company, Todd 

Hannon, the Roasted Garlic Express has 

become a favorite niche cooking tool in 

kitchens across the country. It makes roasting 

garlic at home as easy as pushing a 

button. The roaster is timed to shut off automatically 

after 27 minutes, with consistent 

results every time. “It’s a great tool to have 

in the kitchen. We roast garlic to add to 

sauces and pizzas. It has been invaluable 

when an impromptu appetizer or snack is 

needed for guests,” added Welch. 

Please visit the Hannon Group in the 

South Hall, booth S2378. 

fruits etc. Snap on lids with silicone seal 

holds everything together tightly. Two 

pieces of flatware are included. Bento 

Lunch Boxes are made of BPA-free 

Polypropylene and are dishwasher- and 

microwave-safe. Attractive POP displays 

are available. Available colors are plum, 

grey, and black. Suggested Retail prices 

are $6.99–$9.99. 

Genmert Inc. is a leading designer, 

marketer, and distributor of dining, food 

prep, drinkware, and pet products. For 

more information call 800-350-2638, 

visit www.genmert.com, or stop by South 

Hall booth 4251 at the International 

Housewares Show. 

that allows home residents to 

enjoy uninterrupted sleep. 

The Germ Guardian 

Ultrasonic Humidifier Model 

H1100 has a 44-hour run time 

and emits both warm and cool 

mists. Its compact design allows 

it to fit easily on a table top. The 

Germ Guardian Ultrasonic Humidifier 

Model H4500 features a large tank allowing 

for a run time of more than 120 hours. 

For more information regarding the 

new Germ Guardian Ultrasonic 

Humidifiers or other Germ Guardian 

products, please visit www.germ 

guardian.com or call 1-866-603-5900. 

tender fruits and veggies fresh, and ethylene 

gas-absorbing green bags, to name a few. 

Life-Tamers Inc. is focused on 

developing and marketing new and original 

products for “A Tamer Life by 

Design.” The company’s motto is 

indicative of other kitchen products that 

will be launched at this year’s show, 

including the Can-Tamer Two-Tier Food 

& Beverage Can Carousel and the 

Oven-Tamer Stainless Steel Baking 

Basket. Although this year’s new product 

launch is spotlighting the company’s 

kitchen products, Life-Tamers has 

innovations that cover all product categories 

including housewares, gift, and 

lawn and garden products. 

For more information stop by the 

Life-Tamers booth S1267 or e-mail 

Susan Fluellon at sfluellon@prime 

waycorp.com. 

Housewares Association and sponsorship 

by the New York International Gift Fair ® . 

The awards program, in its eighth year, signals 

the importance of superior design as a 

driving force in the housewares industry. 

For more information, visit 

www.housewaresdesignawards.com.

60 


FRESH AIR: ODOR-FREE KITCHEN 

COMPOST COLLECTOR 

BY FULL CIRCLE 

Full Circle’s Fresh Air Kitchen Compost 

Collector helps you say goodbye to 

odors and flies and makes composting 

clean and easy for everyone. Other 

sealed compost containers filters do 

little to manage bacteria and smell. The 

Fresh Air, on the other hand, is designed 

with unique wind flumes that allow 

oxygen to easily flow through your 

organic kitchen waste. 

WESTON PRODUCTS’ RAVIOLI 

ROLLING PIN WILL HAVE YOU MAKING 

HOMEMADE RAVIOLI IN NO TIME! 

Making homemade ravioli is easy with 

Roma by Weston’s Ravioli Rolling Pin 

(patent-pending). This unique rolling pin 

is two tools in one: a rolling pin and a 

ravioli pin. The cover comes off easily 

just unscrew one end and slide it off to 

reveal the ravioli pin. The nonstick nylon 

cover is also great for rolling out any type 

of dough for baking. And it takes up no 

more room than a single rolling pin in 

your kitchen drawer. 

Also new from Roma by Weston is 

the Electric Tomato Strainer, a powerful 

tool to process large quantities of tomatoes 

YouCopia (Con’t. from p. 1) until its extended and lower it to resting International Home and Housewares 

position at eye-level. Because all the Show are the Original SpiceStack and 

for single-serve coffee makers, said K-Cups labels face out, its easy to Super SpiceStack. Holding 18-plus and 

Lauren Greenwood, Vice President of select the coffee of choice. Refill with 27-plus spice bottles respectively, the 

Sales and Marketing for YouCopia new K-Cups as needed by dropping two organizers feature three drawers 

Products, Inc., maker of the each pod into an empty holder. The that pull out and lower to resting posi- 

CoffeeStack. “It’s the only K-Cup patent-pending design is a great solution so that spices are displayed for easy 

holder designed specifically for the tion for storing more K-Cups in less selection and return while cooking. 

kitchen cabinet so the consumer can space without sacrificing accessibility. With more than 200,000 units sold to 

free up space on the countertop and CoffeeStack’s black and silver col- date, the SpiceStack offers the perfect 

stay organized.” 

ors match the most popular coffee solution for cabinets overflowing with 

The CoffeeStack measures just over machine models. No assembly is disorganized spices. 

5 inches wide and fits in all standard required. Non-skid rubber feet hold The Exact SpiceStack builds on the 

kitchen cabinets. Four drawers hold a CoffeeStack securely in place in the cab- innovative SpiceStack design. A tool 

total of 40 K-Cups, making the inet, and units can be stacked. Durable drawer includes a 10-piece set of profes- 

CoffeeStack the highest-capacity K-Cup plastic is easy to clean with a damp sional stainless steel measuring cups and 

organizer on the market. 

cloth. Suggested retail price is $29.99. spoons, as well as a unique leveler for 

To use, simply pull the drawer out Also on display at the 2011 precise measuring every time. Two more 

Boska Holland (Con’t. from p. 1) Exclusive lines are made of unique materials, 

from rugged industrial steel to nat- 

family-run Boska Holland. 

collections, Boska is responding to the ural slate and–still on Boska’s wish Since 1896 

latest culinary trends and giving con- list–porcelain. Dutch Design will play an In 1896, Willem Bos forged a cheese 

sumers a variety of options for experi- important role in these products. The taster in Bodegraven for the very first 

encing all the joys of cheese. Different Pure collection, on the other hand, com- time. Since then, the Bos family has spe- 

ways to prepare and enjoy cheese is part prises cheese tools with wooden handles cialized in the production of cheese- 

of a growing social pastime, thanks in and a classic design. Both of these colrelated products. In 1978, Joop Bos 

part to such contemporary products as the lections are available in delicatessens and decided to focus solely on the cheese 

Outdoor Fondue, the playful cheese cooking shops. The Basic collection world and established the Bos Cheese 

curler, the Partyclette, and lots more revolves around functionality and quality. Tools company. He supplied a wide 

must-have innovations. 

“We do not think in terms of products, range of professional cheese tools and 

but in moments and themes. At what time cheese display cases for stores. After his 

New product lines 

of day can you best enjoy cheese? We great-grandson, Martijn Bos, joined the 

The newly-introduced consumer product provide answers to such questions and, family business, the name was changed 

line consists of three labels: Exclusive, with that, endless variation possibilities,” in 2002 to Boska Holland and the com- 

Pure and Basics. The items in the explained Martijn Bos, owner of the pany focus narrowed to exports. Today, 

Wells Fargo Capital Finance (Con’t. from p. 38) Purchase order financing providers at Wells Fargo Capital Finance. The 

understand the importance of meeting Purchase Order Finance Group structures 

may need additional financing during cer- tight delivery deadlines and can provide a inventory funding solutions for compatain 

times of the year. Purchase order quick source of capital. 

nies nationwide, providing: 

financing can provide the additional capi- • Potential. Through purchase order • Advance rates up to 100 percent of the 

tal needed during these peak sales seasons. financing facilities, business owners can cost of pre-sold inventory. 

• Convenience. Having a purchase order realize their own sales potential. Purchase • Facilities ranging from $500,000 to 

financing facility in place can be incredi- order financing programs can provide $50 million or more. 

bly convenient for businesses. For exam- greater availability by financing specific • Letters of credit and other short-term 

ple, if you receive a sudden large order or transactions so businesses can feel confi- funding for goods purchased both 

sales program that you can’t support dent that they can support the sales orders domestically and internationally. 

through traditional financing, a purchase they worked so hard to obtain. 

order financing provider can step in to 

For more information on financing provid- 

help your business fulfill the order. About Paul Schuldiner 

ed by Wells Fargo Capital Finance, contact 

• Expedience. Time is of the essence Paul Schuldiner is a senior vice president Paul Schuldiner directly at 646-728-3250 or 

when it comes to meeting sales demands. with the Purchase Order Finance Group e-mail paul.d.schuldiner@wellsfargo.com. 


More oxygen means aerobic 

breakdown, which results in food that 

decomposes slower and stays drier on 

your counter. The result? Less mess, 

less odor and no flies. The compost 

collector comes with five compostable 

bags, which are breathable to aid in the 

aerobic process. The bags are smartly 

secured by a recycled stainless steel 

wire, which means no more bags 

falling down inside! The spring-loaded 

lid pops open with the push of a 

and other produce. The Tomato Strainer’s 

powerful motor removes skins and seeds 

from fruits and vegetables while making 

fresh sauces, purées and juices. Included 

is an extra large hopper for holding large 

quantities of foods and a stomper to 

safely push the food into the straining 

chute. It comes with three straining 

screens for processing into different 

consistencies: a fine screen for tomatoes 

and berries; a medium screen for pumpkins 

and squash (also great for mashed 

potatoes); and a coarse screen that 

works great for salsas! 

button, which is super-convenient when 

your hands are full of organic scraps. 

The body is sleek and stylish and 

made from partially recycled plastic. 

The 1.3 gallon collector has plenty of 

capacity, but is designed to fit perfectly 

on most counters. The collector 

disassembles easily and is dishwashersafe. 

Retail: $29.99 

For more information, visit Full 

Circle at booth N7119 and online at 

www.fullcirclehome.com. 

These two new products are part of 

Weston’s popular Roma product line, 

which includes pasta machines, sauce 

makers and other preparation tools for 

making homemade meals with “a touch 

of Italian flair.” 

Weston Products will be demonstrating 

the Ravioli Rolling Pin, along with 

the full Roma by Weston product line on 

Sunday and Monday (March 6 and 7). 

Visit the Weston Products booth S2183 to 

see these and many other exciting products 

from Weston, and online at 

www.westonproducts.com. 

drawers hold a total of 18 full-size or 36 

half-size spice bottles. The multifunctional 

organizer, which fits into standard 

kitchen cabinets, puts a stop to 

digging through cluttered cabinets and 

drawers by placing spices and measuring 

tools in a tidy location at cooks fingertips. 

The CoffeeStack will be available 

in April 2011. The SpiceStack line is 

currently sold through retail stores, 

catalogs and ecommerce. YouCopia 

Products, Inc. is dedicated to designing 

and manufacturing ah-ha! home products 

that help people cope with life’s 

little problems. Please visit booth 

S4265 for pricing and availability 

or email sales@youcopia.com for 

more information. 

more than half of all sales come from 

exports. Boska Holland is now the 

absolute market leader in professional 

cheese tools. Martijn Bos is determined to 

show that Boska has more in store for the 

market. “There are countless ways to 

enable consumers to enjoy cheese and we 

offer the perfect products for that experience. 

It is a family tradition we are eager to 

pass on,” concluded Bos. Explore Cheese! 

For more information and visuals please 

visit www.boska.com or contact: 

Regular press: Tamara van Dijk – 

t.vandijk@boska.com. Trade press: 

Cindy van Turnhout c.vanturnhout@ 

boska.com phone: 0031 172 611 502 (NL). 

The opinions expressed in this document 

are general in nature and not intended to 

provide specific advice or recommendations 

for any individual or association. 

Contact your banker, attorney, accountant 

or tax advisor with regard to your individual 

situation. The opinions of the author do 

not necessarily reflect those of Wells Fargo 

Capital Finance or any Wells Fargo entity. 

Wells Fargo Capital Finance is the 

trade name for certain asset-based lending, 

accounts receivable and purchase 

order finance services of Wells Fargo & 

Company and its subsidiaries, including 

Wells Fargo Business Credit, a division 

of Wells Fargo Bank, N.A.


SPACE-SAVING ORGANIZER KEEPS 

CANS AT YOUR FINGERTIPS! 

The Can-Tamer Two-Tier Beverage 

& Food Can Carousel quickly organizes 

cupboards, pantries, counter space 

and fridge. 

This handy carousel holds up to 13 

12-ounce soda cans, or up to 39 cans of 

food. Perfect for 10-ounce tins of soup, 

veggies or fruit. 

“The innovative design holds food 

or beverage cans securely in place. The 

two-tiered carousel spins 360-degrees 

on a stainless steel ball bearing mechanism 

for easy access. It is easy to 

assemble and enables the consumer to 

BLUEAIR 103: BEST COMPACT UNIT! 

The Blueair 103 is the perfect choice for 

people with a small room who need to 

provide themself or a loved one relief 

from allergies, asthma or other lung ailments, 

or simply for health-conscious 

individuals desiring clean, healthy air for 

their home and family. 

The Blueair 103 is AHAM-certified 

and features HEPAQuiet technology, 

which delivers more clean air at a faster 

rate with less noise than other air purifiers 

on the market. 

Design 

The union of visually pleasing form and 

effective function is a hallmark of 

Swedish design, and Blueair 103 is no 

exception. The Blueair 103 is designed 

for maximum performance in small 

rooms. Our Swedish design is not only 

attractive but built to last. They are 

known for our durable construction. The 

Blueair 103 brushed aluminum and filter 

protective metal net allows for durability 

and environmental protection that produces 

no chemical off gassing. The air 

purifier housing is easy to clean, and 

won't pick up grime and oily stains the 

way plastic may. 

How It Works 

The Blueair 103 Air Purifier takes in polluted 

air through an ultra-quiet fan. 

Before filtered air leaves the unit it is 

charged with negative ions which collide 

with and charge airborne particles in the 

room. When air is drawn into the room 

again, the HEPAQuiet filter traps the 

charged particles. The polluted air 

becomes purified air, which is virtually 

JAMES BEARD AWARD-WINNING 

CELEBRITY CHEFS TAKE CENTER 

STAGE AT HOUSEWARES CHARITY 

FOUNDATION GALA 

Six award-winning James Beard celebrity 

chefs from Chicago will be preparing 

their signature specialties for a once-in-alifetime 

dinner during the 14th Annual 

Housewares Charity Foundation (HCF) 

Gala, Monday, March 7, at the Hilton 

Chicago. Participating in this unique 

culinary experience will be Tony 

Mantuano of Spiaggia; Shawn McClain 

of Green Zebra; Arun Sampanthavivat of 

Arun’s Thai Restaurant; Marcus 

Samuelson of Red Rooster Harlem; and 

quickly make over and reorganize their 

kitchen space,” explained Susan 

Fluellon, New Product Specialist for 

Life-Tamers, Inc. 

Life-Tamers is launching the Can- 

Tamer at the 2011 International Home 

and Housewares Show. 

Life-Tamers Inc. is a division of the 

Prime Way Group of companies, an 

award-winning product development and 

marketing company based in Welland, 

Ontario. Prime Way is a 23-year-old 

contaminant-free and is re-circulated into 

the room from the bottom of the unit. No 

ozone is emitted; in fact Blueair units 

reduce indoor ozone levels. 

Filter Fit 

Blueair 103 with Particle Filter comes 

standard and is the ideal choice for allergy 

sufferers and other health-conscious 

individuals that need high-efficiency particle 

removal. Patented HEPAQuiet filter 

technology generally provides higher filtration 

performance than other air purifiers, 

trapping up to five times more dirt. 

Fine polypropylene fibers effectively 

capture 99 percent of airborne particles. 

The Blueair progressive filter has variable 

weave fibers which remove larger 

particles first for maximum efficiency 

and airflow, then smaller particles to 

purify the air. Blueair 103 removes every 

type of particulate air pollutant, including 

allergens, pollen, mold spores, dust, pet 

Sarah Stegner and George Bumbaris of 

Prairie Fire. 

Barbara Turf, CEO and President of 

Crate and Barrel, will be honored with 

the Lifetime Humanitarian Award, and 

Jerry Rubin, Chairman, CEO and 

President of Helen of Troy, will receive 

the Humanitarian of the Year Award. The 

event will benefit The Breast Cancer 

Research Foundation, the HCF’s legacy 

charity, along with Texas Tech University 

Breast Care Center and Cookies for Kids’ 

Cancer. The gala is held annually in conjunction 

with the International Home and 

Housewares Show. 

To reserve seats for the 2011 HCF 

gala, contact Paul Murphy at 508-272- 

0717, visit the website at www.house 

warescharity.org or make reservations 

onsite at the Show Store on Level 2.5 of 

the South Building. 

Chef Bios 

Tony Manuano, Chef/Partner, Spiaggia – 

James Beard Award Winner Chef Tony 

Mantuano is Chef/Partner of Spiaggia, 

Chicago’s only four-star Italian restaurant, 

which has remained so for more 

than 25 years. Under Mantuano’s guidance, 

Spiaggia received the James Beard 

Foundation nomination for “Outstanding 

Restaurant in America” in 2006, 2007 

and 2010 and “Outstanding Service” in 

2008 and 2009. In November 2010, 

Spiaggia was awarded one Michelin star 

in the inaugural “Michelin Chicago” 

guidebook. Prior to opening Spiaggia, 

Mantuano worked in several Michelinstarred 

restaurants in Italy including the 

three-star Dal Pescatore in Lombardia. 

Mantuano has co-authored two books 

with Cathy Mantuano: The Spiaggia 

Cookbook–Eleganza Italian in Cucina 

(Chronicle Books) and Wine Bar Food 

successful company and is led by serial 

entrepreneur Keith M. Cumming. They 

market their innovative products internationally 

through specialty and larger 

retailers like Wal-Mart, Bed Bath and 

Beyond, Home Hardware and Canadian 

Tire as well as through infomercials and 

mail order. 

For further information on the Can- 

Tamer or Life-Tamers Inc., contact Susan 

Fluellon, New Product Specialist, at 

sfluellon@primewaycorp.com. 

dander, bacteria and viruses. 

At A Glance 

• Ideal for large rooms 150 square feet or 

smaller (15 ft. by 10 ft.). 

• Energy Star qualified. 

• AHAM Certified. 

• 99 percent filtration efficiency. 

• HEPAQuiet Technology. 

• Filter life of one year. 

• No ozone emission. 

• Limited five year extended warranty. 

• CADR of 100 on smoke, 120 on dust 

and 110 on pollen. 

For specifications for the Blueair 103, 

visit http://us.blueair.com/?q=node/82. 

Technology 

For more information on the Blueair’s 

patented HEPAQuiet technology, 

please stop by booth L11922 or visit 

http://usa.blueair.com. 

(Clarkson Potter), which was the inspiration 

for WINE BAR FOOD outposts at 

the 2008, 2009 and 2010 U.S. Open 

Tennis Championships in Queens, N.Y. 

His other ventures include Mangia 

Trattoria in his hometown of Kenosha, 

Wis., and as Chef/Partner of the 

Italian/Mediterranean restaurant Terzo 

Piano at the new Modern Wing at the Art 

Institute of Chicago. He was most recently 

seen in the Champions round on season 

two of Bravo’s “Top Chef Masters.” 

Shawn McClain, Chef/Owner, 

Green Zebra – A native of San Diego and 

a graduate of the School of Culinary Arts 

at Kendall College in Evanston, Ill., 

Shawn McClain broke onto the national 

scene at Trio restaurant in Evanston, 

earning four-stars and seven years’ worth 

of national accolades. He opened Spring, 

his homage to seafood, in 2001 and that 

spring was nominated for the James 

Beard Foundation’s “Best New 

Restaurant” award. He also was named 

by Esquire magazine as “Chef of the 

Year.” In 2004, McClain opened Green 

Zebra, featuring a vanguard concept of 

bringing vegetables to the center of the 

plate. The following year, McClain 

swung the pendulum in the opposite 

direction, opening Custom House, located 

in a boutique hotel in Chicago’s 

historic Printer’s Row. This modern 

interpretation of the classic steakhouse 

focuses on artisan meats and sides reinterpreted 

with McClain’s distinctive flair. 

In 2006, McClain was honored with the 

James Beard Foundation’s “Best Chef 

Midwest” award. His newest venture, 

Sage, is located in ARIA at City Center in 

Las Vegas and takes the seasons as its 

departure point. The menu builds on the 



Euroflex Americas (Con’t. from p. 1) is still made at the point of sale, shoppers want, at the price points they 

and our strong brand, feature and want to pay. “This simple premise will 

approach to marketing the Sharper price point combinations will make add considerable value and rationaliza- 

Image brand “will add significant all of our products the top choice for tion to category assortments that have 

strength and impact to virtually all many shoppers.” 

become glutted with duplication.” He 

floor care and ironing products Supported by considerable continued, “We believe less is more, 

retail assortments.” He continued, research and focus group data, all and our products will add significant 

“90 percent of the buying decision products will tout the top features strength wherever they’re featured.” 

TeleBrands (Con’t. from p. 1) world to find products that solve life’s are going to love. One-Second Needle 

little annoyances. We host Inventors allows quick threading of a needle that 

response television [DRTV] industry, Days nationwide, where we invite at- you can even do it blindfolded. Slice-O- 

TeleBrands continues to grow and reach home inventors to pitch their products. Matic features an easy-glide handle to 

milestones from the AmberVision Glasses By delivering innovative solutions at slice with ease and an adjust handle to 

of the 1980s to today’s PedEgg. From exceptional values, we have earned the change thickness of slices. Of course, 

aspiring entrepreneur to media expert, trust and respect of our customers, who we’ll also have some of our block- 

A.J. Khubani understands the DRTV return again and again. 

busters, like the PedEgg, Windshield 

industry and, specifically, what sells in 

Wonder, BottleTop and HeelTastic, 

today’s retail marketplace. Here, he SD: What are some of the hot products which have proven to be long-term 

shares some of his insights. 

we’ll see from TeleBrands at the show? essentials among our customers. 

SD: TeleBrands has had so many success 

stories among its products. To what do 

you credit that success? 

AJK: When we’re evaluating new 

products, we ask ourselves things like: 

Will it save our customers time? Will it 

save them money? Does it solve a common 

problem? And most importantly, 

does it have the ‘Wow’ factor? The 

TeleBrands’ team travels all over the 

AJK: 2011 is an exciting year for 

TeleBrands. Our Chef Basket lets you 

take food right from the pot to the plate 

with no messy straining or draining. 

Pasta Boat cooks up to 5 pounds of 

pasta right in the microwave. We’re 

launching the Aluma Wallet, a stylish, 

indestructible wallet, and the RoboStir, 

a hands-free stirring tool, which frees 

cooks from the stove-side. Those are 

two of the new products our customers 

SD: In addition to DRTV, TeleBrands 

products are also widely available at major 

retailers. Why is that important to you? 

AJK: TeleBrands created the As Seen on 

TV category that you see in so many 

stores. At the retail level, we’re able to 

reach even more customers with our 

solutions, solving everyday problems 

cost-effectively. Each infomercial drives 

traffic to our retailers. Consumers often 

Bryson Industries (Con’t. from p. 1) Cleaner. David recalls the humble begin- industry and by 2003 was manufacturing 

nings of Bryson Industries: “I started fill- and distributing Citrusafe BBQ Grid 

America, you’ll find success through the ing a few bottles at a time in my kitchen & Grill Cleaner and Citrushine Stainless 

same hard work and tenacity that created sink at home just to sell in my dad’s patio Steel Polish all across the country. But 

industry giants like Henry Ford and shop. A few months later, I was selling it something was missing. “We took a long 

Colonel Sanders. But the true success in other stores across North Carolina, look at two industrial packages and 

stories of this generation are found in Tennessee, South Carolina and determined the contents didn’t fit the 

entrepreneurs like David Lancaster of Virginia.” Recognizing that his observa- bottle.” So in 2005, David hired his 

Bryson Industries, Inc. 

tion had not gone unnoticed by other brother, who was designing gas logs for 

Founded in 1998 and located in professionals, he decided to apply his an industry giant, to come and give 

Greensboro, N.C., Bryson Industries full time efforts into the product and Bryson Industries a face-lift. The result 

emerged to fill one specific need. “I was incorporated Bryson Industries on Sept. baffled package designers for years. “We 

working with my father in a local hearth 11, 2001. Yes, David was sitting in his designed and built a machine that could 

and patio retail store when I noticed all lawyer’s office signing paperwork on effectively apply PET shrink sleeves to 

cleaners for the BBQ grills we sold were that fateful morning. This memory will irregular shaped bottles while maintain- 

highly toxic, using very harmful chemi- always be preserved through the coming a scrap rate of less than one percent. 

cals,” David Lancaster said. Through this pany logo, which incorporates the This not only put Citrusafe on the map, 

simple observation he created what is American flag in the Bryson “B.” it greatly reduced our manufacturing 

now known as the best grill cleaner in the In the years to come, David found costs,” said David Lancaster. “This 

industry—Citrusafe BBQ Grid & Grill success through the hearth and patio package completed my initial goal to 

Celebrity chefs (Con’t. from p. 65) owner and executive chef of the world- Sarah Stegner, Co-Chef/Owner, 

renowned Arun’s Thai Restaurant, Arun Prairie Fire – Sarah Stegner has received 

irresistible freshness of California local Sampanthaviavat is multi-degreed, holding numerous accolades that built her reputa- 

harvest interwoven with Mediterranean a degree in Thai literature and foreign lantion and that of the Dining Room at the 

undercurrents. 

guages from Chulalongkorn University in Ritz-Carlton Hotel in Chicago. She was 

Marcus Samuelsson, Chef/Owner, Bangkok and a master’s degree in interna- competitive early; in 1990, she represented 

Red Rooster Harlem – Blending culture tional relations from Sophia International the United States in the prestigious Prix 

and artistic excellence, Marcus Samuelsson University in Tokyo and in political science Culinaire International Pierre Taittinger, a 

has won numerous James Beard Awards, from the University of Chicago. In 1985, he multinational cooking competition. She 

including Rising Star Chef in 1999 and joined a group of investors planning to was the only woman to compete and placed 

Best Chef New York City in 2003. He was open a Thai restaurant in Chicago, and fifth. The recognition began in earnest in 

chosen as one of “The Great Chefs of when those plans fell through, he went 1994 when she received the Rising Star 

America” by the Culinary Institute of ahead alone. Although he had no formal Chef of the Year award from the James 

America. Born in Ethiopia and raised by training as a chef, his knowledge of Thai Beard Foundation. In 1995, she received 

adoptive parents in Sweden, Samuelsson’s cuisine helped him create Thai dishes that the Robert Mondavi Culinary Award Of 

award-winning cookbooks connect con- satisfied his own demanding tastes and Excellence. In 1996, 1997 and 1998, she 

trasting geographies and palates. His those of his upscale clients. Arun’s contin- was nominated for Best Chef: Midwest by 

best-selling New American Table cookually wins critical acclaims and prestigious the James Beard Foundation, winning the 

book celebrates local farms and kitchens. awards, among them the James Beard prestigious award in 1998. Stegner is cur- 

He is the winner of Bravo’s “Top Chef Foundation’s “Best Chef Midwest,” Wine rently the Owner and Chef Partner along 

Masters” season two and was guest chef at Spectator’s and DiRoNA’s respective with George Bumbaris of Prairie Grass 

the White House for the Obama administra- Awards of Excellence, Restaurant & Café in Northbrook. She is also Co-Chair 

tion’s first state dinner for Prime Minister Institutions’s Ivy Award and the AAAAuto of the Board of Directors of Chicago Green 

Singh of India. His latest restaurant, Red Club’s 5-Diamond highest rating. The City Market and was one of the originally 

Rooster, recently opened in Harlem. restaurant is even listed in Patricia founding members with Abby Mandel. 

Arun Sampanthaviavat, Executive Schultz’s New York Times bestseller, 1,000 George Bumbaris, Co-Chef/Owner, 

Chef/Owner, Arun’s Thai Restaurant – The Places To See Before You Die. 

Prairie Fire – For George Bumbaris, 

These new Sharper Image products 

can be seen at booth L12344. 

Included will be a full line of floor 

steamers, vacuums, sweepers and 

irons. According to Miletti, these products 

will be available to launch early in 

the second half and already has the 

support of several key retailers. 

make that emotional decision to purchase 

an item upon seeing it on the store 

shelves. Our retailers understand that and 

have worked with us to grow the As Seen 

on TV category and shelf space available. 

SD: Why is helping inventors so important 

to you? 

AJK: The entrepreneurial spirit is part 

of living the American Dream. There 

are so many creative solutions out 

there, waiting to be discovered. 

TeleBrands helps inventors who develop 

those solutions to bring products to 

market and make life better for millions 

of people. Inventors can write to inven 

torsday@telebrands.com to be considered 

for an upcoming TeleBrands 

Inventors Day pitch-a-thon. 

Visit Telebrands at booth L12147 and 

online at www.telebrands.com. 

offer an eco-friendly packaging and 

eco-friendly cleaning solutions,” he added. 

Since the completion of their first two 

products, Bryson has answered consumer 

demands by introducing 11 new cleaning 

solutions for the home. Their first national 

retail chain was K-Mart, with Sears following 

close behind. Their products can 

also be found in retail giants such as 

Lowe’s, Target, QVC, Cabela’s, Best Buy, 

and Menards, and have recently started in 

the grocery industry with Kroger and 

Wegman’s, just to name a few. 

This is one company to keep a close 

eye on in the years to come. Their innovation, 

hard work, ethics and tenacity 

will make them leaders in the industry. 

For more information, stop by booth 

N6304 in the North hall or visit them on 

the Web at www.brysonusa.com. 

cooking started out as a hobby, having 

studied architecture, opening a body shop 

to work on cars and dabbling construction. 

In 1983, he began a 21-year journey 

at the Ritz-Carlton Hotel in Chicago that 

crowned him executive chef in 1991. He 

joined the Ritz-Carlton right after completing 

his studies at culinary school 

Dumas Pere in Glenview, Ill., starting out 

as a line cook. In 1989, he was promoted 

to Executive Sous Chef, then to 

Executive Chef in 1991. Honored for his 

culinary skills, Bumbaris won first place 

for the United States in the 26th Prix 

Culinaire International Pierre Taittinger 

in 1992 and represented America in the 

finals in Paris. In 1990, he took first place 

in The Bocuse D’or American Culinary 

Gold Cup and in January 1991, he represented 

the U.S. in the international 

Bocuse D’or competition held in Lyon 

France during the Salon des Metiers de 

Bouche, a leading French gastronomic 

show. He competed with chefs from 22 

countries around the world and captured 

a top prize for his original “Sole Of The 

Four Seasons.”

72 


SousVide Supreme (Con’t. from p. 1) named a “Best of What’s New 2010” water bath with a precisely maintained 

product in Popular Science temperature throughout the cooking dura- 

their kitchen countertops. At the forefront magazine–will have the current product tion. With this method, food is gently 

of the movement is Eades Appliance line on display at IHA, booth L12955, cooked to perfection from edge to edge, 

Technology (EAT), who in 2009 along with some exciting new offerings flavor and texture are enhanced, nutrients 

launched the SousVide Supreme water to be introduced to retailers. The latest are locked in, and users can prepare per- 

oven, designed specifically to bring sous innovations include a handheld sealer fect gourmet-quality meals every time. 

vide cooking to home kitchens. Fueled and cooking bags suitable for sealing liq- Although famous for cooking meats 

by impressive customer demand, the uids, a sous vide cookbook series, and a to a perfect, tender, edge-to-edge 

SousVide Supreme product line was line of professional products featuring medium rare, the SousVide Supreme also 

quickly expanded to include the more the Chef’s Series water oven and cham- cooks any number of foods with gourmet 

compact Demi water oven, as well as ber vacuum system. 

results. Chicken stays succulent, vegeta- 

vacuum sealers, cooking bags, season- For those who may not be completely bles lock in nutrients and flavor, eggs are 

ings and cookbooks. 

familiar with today’s hottest food trend, out of this world, and fruits and fish are 

SousVide Supreme–awarded an IHA sous vide cooking involves vacuum- cooked to delicate perfection. In addi- 

Housewares Design Award for “Best in sealing food in airtight pouches, then subtion, the SousVide Supreme can be used 

Category for Cooking Electrics,” and merging the pouches in a low-temperature to infuse alcohols, vinegars, make pure 

neatfreak (Con’t. from p. 1) home. They are easy to use and install, Functionality, design and fun were the key 

and they make it easy to get the most objectives,” Collins stated. 

the Uptown collection. 

from your living space.” neatfreak con- Kids stuff is found throughout the 

This is neatfreak’s second year tinues to experience double-digit home, so there is a clear need for prod- 

showcasing products at the International growth, and feedback from consumers ucts that facilitate the organization of 

Housewares Show in Chicago. 

and retailers in North America and children’s products in almost every room. 

As the new kids on the block Show globally is very positive. 

The combination of overconsumption, 

Daily caught up with John Collins, Partner “When we looked at the kids market, less time and small storage spaces creates 

and CMO of neatfreak, to find out how we found current solutions were actually a lack of order in the home, and results in 

they are identifying these new collections. adult versions colored up pink or blue and frustration for both parents and children. 

“We begin from a place of under- labeled as kids. The two years neatfreak “The most challenging issues to deal 

standing how to bring harmony to put into researching and analyzing the with are the volume of possessions, man- 

everyday life and design products that consumer kids market looking for a gap or aging the variety of sizes and making it 

offer solutions,” said Collins. “neat- void resulted in a targeted and affordable easy for children to put away their own 

freak products and systems are all care- kids home organization collection that things. The neatKids collection encourfully 

designed to remove the mess and kids like! neatKids was created specifically ages early organization in children 

the stress from every room in your for kids in mind, and it’s MOM approved! by providing kid-i-fied products for 

Better Living Products (Con’t. from p. 1) provide time-saving convenience. added twist. The high tech rubber com- 

Products that will unclutter the bathpound of our suctions provide a reliroom 

or shower area in helping people able ‘no tools’ solution for fastening 

in their daily routine, and making life these caddies and baskets onto glass, 

a little easier through having an acrylic and tile walls. For an added 

organized bath. A key to all of these ‘twist,’ we’ve added the option of a 

products is user-friendly installation— screw for a secure, permanent fasten- 

simple and easy. 

ing—the ‘Plus’ that makes this system 

the most versatile in the industry. Now 

SD: What new products are you a completely coordinated range of 

introducing this year? 

accessories can be used anywhere in 

SD: What makes Better Living 

the bathroom: on glass, smooth 

Products unique? 

and textured tiles, wood and even 

painted drywall! 

manufacturing and marketing unique, 

high-quality bath and shower organization 

products. We continue to be recognized 

as the world leader for The 

Dispenser line of shower organizers 

that eliminate shower bottle clutter, providing 

push button convenience and 

reducing waste. 

DA: With a focus on innovation, we 

are constantly introducing products 

that are functional and practical that 

DA: This year we will be launching 

two new series of shower caddies and 

baskets. The new Twist ‘N’ Lock+ features 

a leading-edge, patented rubber 

suction technology with an innovative 


At this year’s show, we will be unveiling 

The Stors IT series of functional caddies 

CR: We started out six years ago with 

just one product, our box-style cheese 

grater, which is based on my partner 

Jim’s grandfather’s design. We started 

with the grater and built up the line with 

complementary gourmet products. In 

our sourcing travels we came across the 

items that became RootWorks ® Enrico Products (Con’t. from p. 1) the last few years, our biggest challenge 

is keeping the assortment fresh and inter- 

wood, all at great price points. 

esting while meeting the philosophical The other new major addition is Mosaik, 

demands of our retailers and consumers. which is a new process that allows us to 

Reasonable manufacturing processes and produce repeatable shapes, each with a 

environmentally sound material procure- unique pattern of split bamboo interment 

are paramount to the marketing twined with rich color. We’ve introduced 

story today. We’ve coined the term eco- two bowls and a tea light candleholder in 

intelligent, the idea being that our sup- Mosaik, using a dark red resin for con- 

, our ply chain is responsible and the products trast, and we’ll be building on that col- 

carved root wood range, which has been have utility and unique beauty for the end lection as 2011 progresses. We’re calling 

an incredible performer for all sorts of user. Most people already know the bam- it ‘The Newest Angle on Bamboo’ since 

retailers, from gift and gourmet to the boo story, but our Rootworks line, the it is vastly different from anything that’s 

design and hospitality segments. We reclaimed teak and mango collections, being done with the more mainstream, 

personally spend a lot of time on the and the new bamboo Mosaik Collection laminated hard bamboo. It was our most 

road—at the trade fairs, in the factories, are all from sustainable materials too. exciting find of the last year! 

working directly with our fantastic over- Great stuff with great stories! 

seas artisans—to make sure we’re bring- 

We also recently launched our new webing 

new designs and ideas and the best SD: What’s new from Enrico this year? site, www.enricoproducts.com: a whole- 

possible quality to market. These longsale-only 

site which offers registered 

term partnerships are vital to the CR: We’ve made some great additions in retailers online wholesale purchasing, a 

strength of our collection. 

the Casual Dining Collection in particu- complete library of point-of-sale materilar, 

adding new colors like deep blue, als, product images and information, cat- 

SD: What’s the biggest challenge for a chocolate and mocha, and expanding the alogs, new releases, and promotions. It’s 

company like yours in today’s market? existing groups with new serving pieces. 

The collection is hand-carved from plan- 

been a huge success! 

CR: Other than the obvious challenges of tation mango and fast growing acacia SD: Where do you see your company 

baby food, and even be used as a bainmarie 

for making cakes and desserts. 

The original SousVide Supreme 

retails for $449 MSRP, which is hundreds, 

if not thousands, of dollars below 

other products on the market that produce 

comparable professional results. 

The more compact SousVide Supreme 

Demi is available in five colors (white, 

black, grey, red and cobalt) and retails 

at $299 MSRP. 

SousVide Supreme will host demos 

by Richard Blais from “Top Chef,” and 

Sharone Hackman from TV’s 

“MasterChef,” at booth L12955. Follow 

them on Twitter @sousvidesupreme for 

up-to-the minute demo times. 

clothing, toys and accessories, 

making it easier for the child to put their 

own things away. neatKids is a core unisex 

kids home organization collection 

which grows and sprouts with the child. 

neatKids helps you Control The 

Chaos!” exclaimed Collins. 

neatfreak products will be showcased 

throughout the show in the New 

Product and Go Green Showcases. 

Experience the calm at the neatfreak 

booth, N7135 Clean and Contain. 

For further information contact Eleni 

Kakoyianni, Marketing Manager, 

Trained Professional Organizer (TPO), at 

905-624-6262, ext. 293 or visit 

www.neatfreak.com. 

and baskets featuring an innovative ‘no 

tools’ mounting system that can be 

installed anywhere, and is secure and 

waterproof. These items are elegantly 

designed to complement any décor and 

feature the quality and durability of 

stainless steel. 

Come by and see the newest direction in 

bathroom storage and organizational 

accessories—items that will drive new 

incremental sales and profits. We have 

the products that your customers are 

looking for. 

Please visit us at booth N7801 or call toll 

free at 1-800-487-3300. 

going in the next year? 

CR: We’ve already made some strong 

introductions for this year, and we’re 

also concentrating on refining existing 

collections. Color development has 

become a major goal for us, so we’re 

watching everything from haute couture 

and home textiles to automobile colors 

for cues about what’s hot. At the same 

time we’re aiming to keep our selections 

diverse while retaining that ecointelligent 

focus. Our overseas artisan 

teams know this is our mindset, so they 

are constantly bringing new ideas to the 

table for us. Along with our in-house 

design and prototyping work this makes 

for a healthy design engine and helps 

streamline our supply chain. We’re 

always looking for materials and products 

that are smart, new, beautiful, and 

practical. That’s what we want to bring 

to market and we’re really optimistic 

about 2011! 

Visit Enrico Products at booth S1366 or 

online at www.enricoproducts.com.

2011 Best of Show


Prodyne (Con’t. from p. 1) 

aerospace engineers. Their initial purpose 

was to design, develop, manufacture 

and market a novel consumer 

kitchen product. After researching 

several product ideas, they decided that 

America needed a reliable cheese slicer 

with a wire cutter. After a year of designing, 

prototyping and testing, the Gourmet 

Cheese Slicer was born and Prodyne’s 

patented design was introduced to the 

market in 1972. 

Prodyne’s Cheese Slicer quickly 

earned recognition for its quality and 

DB: When you think about how we typically 

do soda, it really is antiquated. 

Most people carry home heavy bottles 

and cans, which take up precious space 

in their refrigerator and cabinets, and 

then have to deal with disposing the 

containers—most of which go to a landfill. 

But with SodaStream, all of this 

goes away. No more lugging the drinks 

from the store, because now you can 

make them yourself. You can also save 

up to 70 percent on your beverage bill, 

depending on what you drink. And the 

hermetically sealed cap keeps the bubbles 

fresh for weeks, so there’s no more 

flat soda poured down the drain. 

SodaStream promotes health and wellness 

because it has less sugar, calories 

and carbs, and no high fructose corn 

function and gained stature as being the 

finest available. Prodyne soon 

expanded its line to include several 

cheese slicer models in different materials, 

shapes and sizes. 

In the mid-’80s, Prodyne decided to 

further expand their product line by 

designing and introducing many additional 

high quality housewares products. 

Their first expanded offerings included 

the JUBILEE and ILLUSIONS acrylic 

beverage and serveware collections. In 

the late ’90s, they introduced the MET- 

ALLA collection of stainless steel 

pantryware and serveware. A few years 

DB: SodaStream is a dream for the environment. 

According to Euromonitor, 

only 23.1 percent of PET bottles are 

recycled in the U.S. This means that 

more than 140 billion bottles and cans 

end up in the landfill each year, and 

more than 330 billion worldwide— 

that’s crazy. SodaStream’s reusable bottle 

may be used for up to three years, as 

many as 50,000 times. This means you 

can help reduce the 100 million barrels 

of oil and more than 5 million tons of 

plastic used in the production of those 

disposable bottles. And you can help 

eliminate the millions of miles of trucking 

and shipping that pollutes our planet 

while transporting those bottles. In fact, 

here at IHA we’re proud to introduce an 

environmental display featuring ‘The 

Cage’ at our booth. This exhibit visually 

shows the amount of bottles and cans 

that are used by an average Chicago 

family over five years. It’s shocking. 

With SodaStream, most of those 330 billion 

bottles and cans wasted globally 

ago Prodyne’s ON ICE and ICED acrylic 

and stainless steel serveware pieces were 

introduced to keep salads, appetizers, 

condiments and beverages chilled and 

fresh for hours over ice. More recently 

Prodyne brought to market its very popular 

FRUIT INFUSION Pitcher and this 

year they are introducing their ICED 

FRUIT INFUSION Pitcher, a new combo 

pitcher that both infuses and chills. 

Today Prodyne is proud to offer 

more than 300 different products consisting 

of a wide assortment of kitchenware, 

barware, wine accessories and serveware 

in acrylic, stainless steel, wood and other 

SodaStream (Con’t. from p. 1) syrup. And it’s a lot of fun, with more 

than 100 delicious flavors to choose 

don’t need to go to a landfill anymore. 

this past holiday season. Daniel, what from. We already have more than 4 mil- SD: How are you marketing SodaStream 

exactly is going on? 

lion users worldwide, and household 

penetration in some European countries 

in the U.S.? 

DB: SodaStream is leading a revolution is as high as 20 percent, like in Sweden. DB: We understand that SodaStream is 

in the beverage industry. With our sys- So clearly, lots of people are catching a brand-new category here, and we 

tem you can transform tap water into on to the benefits of SodaStream. started a campaign to educate con- 

soda in seconds. We hit on consumer 

sumers on the benefits I described. We 

mega-trends such as convenience, SD: You mentioned the environment— have five different PR companies 

health and wellness, value and the how does SodaStream help? 

focusing on traditional product place- 

environment. Because we bring a lifement, 

environment, celebrities, social 

changing product in a big consumer cat- 

media and the investor community. We 

egory with such a relevant solution, we 

have been featured on top TV shows, 

are certainly getting noticed. 

such as ‘The Martha Stewart Show,’ 

‘Dr. Oz,’ ‘How I Met Your Mother’ and 

SD: Can you explain some of the benefits? 

‘The View.’ Radio personalities like 

Sean Hannity, Stephanie Miller and 

Howard Stern are talking to their listeners 

about why SodaStream is a better 

way. And most importantly, we executed 

more than 10,000 live, in-store 

demonstrations during the holidays, and 

will continue to do so. These demonstrations 

take place at retail, where consumers 

can see, feel and taste 

SodaStream, learn what it is, and why it 

makes sense. Our consumers themselves 

are our greatest ambassadors, 

always telling their friends about how 

much they enjoy using SodaStream. 

We have successfully brought to market 

our ‘Vivid’ line of wireless wall sconces 

that feature our proprietary water-dipped 

technology, which delivers a high-quality 

look at a very affordable cost. We have 

decorated our sconce shades with a variety 

of patterns that emulate stone, granite, 

burl wood and other attractive finishes. 

This technique has been extremely well 

received by buyers and consumers alike. 

SD: What improvements have you made 

to your battery-powered lights? 

JJM: In addition to the enhancements 

to our shades, we have added new 

SD: What’s new for 2011? Any launches 

taking place here at IHA? 

DB: Yes, we have lots of news to share. 

We are excited to unveil our latest U.S. 

Inventures Products (Con’t. from p. 1) intelligence to our back plate that have designed illuminated POP sup- 

offers more comfort features, including port and attractive side kick, ¼-pallet 

SD: What is new about It’s Exciting a four-hour timer with a 24-hour mem- and full-pallet programs. 

Lighting battery-powered wall sconces ory and an additional setting that fea- 

since you were here last year? 

tures a flickering candle effect. Our SD: Have you expanded your distribu- 

improved LEDs have increased the tion channels in the past year? 

JJM: First of all, please ask your readers intensity, illumination and warmth of 

to come see our latest product innovation our lights, allowing them to challenge JJM: Our sales have boomed in all areas 

and design style in the New Product that of incandescent lights—but with- of distribution. Our products are featured 

Showcase in the Table Top, Kitchen out the hassle and cost of wiring. Plus, on QVC and other shop-at-home chan- 

Essentials Plus Accents section. 

our back plates can run for up to 300 nels, in top catalogs, including 

hours on one set of batteries. 

Expressions, and online at many top 

sites. We were just added to JCP.com and 

our sales have exceeded expectations. 

SD: Tell us about your marketing and 

packaging enhancements. 

JJM: Our retail presence is growing 

rapidly, so we created attractive seethough 

retail packaging that allows the 

customer to see the product. Giving the 

potential customer the opportunity to 

view the product greatly increases the 

likelihood of purchase. Plus, our buyers 

are happy because we have created 

a salesman on the shelf. In addition, 

we have developed creative in-store 

displays that help drive home the features 

and benefits of our products. We 

SD: Touch on the convenience of 

your products. 

JJM: It’s Exciting Lighting batterypowered 

wall sconces are as easy to 

hang as a picture. One nail or screw and 

they’re up. No expensive wiring, no 

messy installation and cleanup. In addition, 

their flexibility allows homeowners 

to easily move them from room to 

room or swap them out when doing seasonal 

redecorating. People want to personalize 

their living space without the 

materials. Although Prodyne has continued 

to grow over the years, they have not 

lost sight of their mission, which is to 

design, develop and manufacture unique 

consumer products with high style and 

high performance at affordable prices. 

“Prodyne values all of our employees, 

sales reps and most importantly customers 

that we have worked with and 

supported us over the years. They have 

all played a major part in our 40 years of 

success,” McArdle stated. 

Visit Prodyne at booth S423, 

call 800-822-4776, or visit www 

.prodyne.com. 

soda maker, the Fizz, right here at IHA. 

The Fizz features an interactive, patented 

Fizz Chip which displays the amount of 

CO 2 left in the carbonator so you know 

when it is time to exchange it for a full 

one. And it also shows how much carbonation 

you put into the drink. We are 

also introducing our Series Deluxe soda 

makers, which bring a more premium 

and elegant look and feel to our already 

stylish line of products. And we’re displaying 

our new Sparkling Natural range 

of flavors to complement our line of 100 

varieties. Lots of news. 

SD: What does the future hold for 

SodaStream? 

DB: SodaStream is currently sold in 41 

countries at more than 40,000 locations, 

with more than 4,000 here in the U.S. 

And we have only just begun. Our system 

is a razor/blade model, where consumables 

like syrups, CO 2 and bottles 

keep bringing users back to the stores, 

which the retailers love. We plan to 

expand the business with new products, 

including single-serve units for the 

office and home, as well as adding more 

retailers in the U.S. and worldwide, and 

continuing to increase our household 

penetration until everyone has a 

SodaStream! 

Visit Sodastream at booth L11347, 

call 800-763-2258 or visit us online at 

www.sodastreamusa.com. 

expense or permanence hardwired fixtures 

demand. That’s why we call them 

‘Portable Accent Lights with a 

Permanent Look!’ 

SD: What does the future hold for It’s 

Exciting Lighting? 

JJM: You will see our products in major 

retail outlets and clubs, home improvement 

centers and food and drug stores. 

Also, we have developed a whole new 

line of products available for our catalog 

and Internet customers. We have successfully 

built a vertically-integrated line of 

products with price points and styles for 

every market sector. 

It’s Exciting Lighting battery-powered 

wall sconces offer high quality, fashion 

and convenience to the consumer at 

attractive prices and premium value to 

our business partners. That’s our formula 

for success! 

Visit Murphy and his products at 

booth S3650 and at www.its 

excitinglighting.com.

Mar 6 - Oser Communications Group

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