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Fall/Winter 2011 - Alberta College of Paramedics

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emergency medical dialogue<br />

Guiding pro<br />

Positioning the Colleg<br />

Message from CEO/Reg<br />

06<br />

Driving through Edmonton recently,<br />

I spotted one <strong>of</strong> our eye-catching<br />

billboards. The compelling image,<br />

depicting actual <strong>Alberta</strong><br />

practitioners responding<br />

to a person in need in an<br />

environment most people<br />

wouldn’t necessarily associate<br />

with emergency medical<br />

services, conveys a sense<br />

<strong>of</strong> calm and pr<strong>of</strong>essionalism<br />

every time I see it. However,<br />

it was the ‘One symbol. One<br />

promise.’ statement on the billboard<br />

that got me thinking about the<br />

<strong>College</strong>’s promise to our over 9,000<br />

registered practitioners.<br />

CEO report<br />

While our promise to the public is<br />

to ensure regulated pr<strong>of</strong>essionals<br />

provide expert health care to<br />

<strong>Alberta</strong>ns when they need it, the<br />

<strong>College</strong> pledges to guide and support<br />

you and the pr<strong>of</strong>ession. You may<br />

not have daily interaction with the<br />

<strong>College</strong>, but our annual operational<br />

goals in support <strong>of</strong> Council’s<br />

Strategic Plan directly impact your<br />

ability to care for your patients<br />

(see You and Your <strong>College</strong> on page<br />

8). From setting the standards for<br />

paramedicine program approval<br />

and delivering provincial exams, to<br />

holding practitioners accountable<br />

through evolving competence<br />

standards and sound pr<strong>of</strong>essional<br />

conduct processes required under<br />

the Health Pr<strong>of</strong>essions Act (HPA), we<br />

are committed to ensuring you have<br />

the skills, knowledge and ethical<br />

judgment to provide the best care<br />

possible to your patients.<br />

By using words like ‘expert’,<br />

‘registered’ and ‘trusted pr<strong>of</strong>essional’<br />

in our advertising, we aim to ingrain<br />

in the public consciousness that you<br />

and your peers are skilled, educated<br />

health care pr<strong>of</strong>essionals. The images<br />

clearly depict practitioners providing<br />

emergency care in diverse work<br />

environments – a deliberate shift from<br />

the common perception <strong>of</strong> “ambulance<br />

driver.” In time, we believe the brand<br />

campaign will have the desired effect:<br />

greater understanding <strong>of</strong> the <strong>College</strong>’s<br />

important regulatory role while<br />

elevating our pr<strong>of</strong>ession in the eyes <strong>of</strong><br />

the public and our peers.<br />

2012-2014<br />

Operational Plan<br />

The <strong>College</strong> executive team<br />

recently completed its operational<br />

planning for the next three years<br />

to support Council’s 2012-2014<br />

Strategic Plan. One <strong>of</strong> our key goals<br />

is a comprehensive information<br />

technology (IT) strategy including<br />

a complete review and analysis<br />

<strong>of</strong> all <strong>of</strong> our current information<br />

management and data management<br />

systems. A third-party consulting firm<br />

conducted an audit <strong>of</strong> the <strong>College</strong>’s<br />

entire IT infrastructure resulting<br />

in 19 recommendations. We’re<br />

now working to implement those<br />

recommendations – with priority being<br />

given to high-risk areas.<br />

It’s important to point out that this threeyear<br />

IT strategy is about much more<br />

than just CIMS. It involves all <strong>of</strong> our<br />

IT systems: data centre management,<br />

electronic data, hardware, s<strong>of</strong>tware<br />

and support tools. While a more<br />

effective, reliable practitioner module<br />

is a definite outcome, the <strong>College</strong> must<br />

first build the necessary infrastructure<br />

to support CIMS or its replacement<br />

system. The long-term goal is enhanced<br />

processes and tools to improve how<br />

practitioners self-manage registration,<br />

online renewal and competence<br />

requirements, and to avoid system<br />

overload as we experienced at the<br />

start <strong>of</strong> renewal season. We appreciate<br />

your patience given the large, complex<br />

scope <strong>of</strong> this project.<br />

<strong>Fall</strong>/<strong>Winter</strong> <strong>2011</strong> // www.college<strong>of</strong>paramedics.org

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