12.01.2015 Views

Post Games Report - Commonwealth Games Federation

Post Games Report - Commonwealth Games Federation

Post Games Report - Commonwealth Games Federation

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

G3 Marketing<br />

G3.1 Pre <strong>Games</strong> Awareness Surveys<br />

The fieldwork carried out via Omnimas, included a weekly omnibus survey of 1,000 or 2,000 adults<br />

(16+) across Great Britain, recruited to be a nationally representative sample.<br />

Wave Dates Sample Size<br />

Wave 1 29 October – 2 November 1999 2,074<br />

Wave 2 7 April – 11 April 2000 2,111<br />

Wave 3 4 August – 8 August 2000 2,234<br />

Wave 4 10 November – 14 November 2000 2,075<br />

Wave 5 23 March – 27 March 2001 2,093<br />

Wave 6 3 August – 7 August 2001 1,066<br />

Wave 7 14 December – 18 December 2001 1,243<br />

Wave 8 15 March – 19 March 2002 1,107<br />

G3.1.1 UK respondents were asked where the next <strong>Commonwealth</strong> <strong>Games</strong> are to be held<br />

100<br />

80<br />

Don't Know In UK (unspec) Manchester<br />

Exponential Curve (Manchester)<br />

Exponential Curve (Don't know)<br />

Percentage<br />

60<br />

40<br />

20<br />

0<br />

Nov 99<br />

Wave 1<br />

Apr 00<br />

Wave 2<br />

Aug 00<br />

Wave 3<br />

Nov 00<br />

Wave 4<br />

Mar 01<br />

Wave 5<br />

Aug 01<br />

Wave 6<br />

Dec 01<br />

Wave 7<br />

Mar 02<br />

Wave 8<br />

G3.1.2 North West respondents were asked where the next <strong>Commonwealth</strong> <strong>Games</strong> are to be held<br />

80<br />

70<br />

60<br />

Don't Know<br />

Manchester<br />

Exponential Curve (Manchester)<br />

Exponential Curve (Don't know)<br />

50<br />

Percentage<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Nov 99<br />

Wave 1<br />

Apr 00<br />

Wave 2<br />

Aug 00<br />

Wave 3<br />

Nov 00<br />

Wave 4<br />

Mar 01<br />

Wave 5<br />

Aug 01<br />

Wave 6<br />

Dec 01<br />

Wave 7<br />

Mar 02<br />

Wave 8<br />

MANCHESTER 2002 THE XVII COMMONWEALTH GAMES • POST GAMES REPORT 63<br />

VOLUME 5

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!