BOUTIQUE - Music Inc. Magazine

InsideSHOWS
> An estimated 5,000
attendees visited PASIC
2010, compared to 5,300
at last year’s show.
> One hundred twenty
companies exhibited, up
from last year’s 116.
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PaSic 2010 i By KaTiE KailuS
34 I MUSIC INC. I JANUARY 2011
NAMM
NEWS
5 6 7
BOUNCING BACK
NAMM
Traffic took a hit at this
year’s Percussive Arts
Society International
Convention (PASIC),
but numbers can lie.
Optimism filled the halls of the
Indiana Convention Center in
Indianapolis from Nov. 10–13,
as drum suppliers reported up
sales and high expectations for
their new gear.
“Everyone seems more optimis-
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PASIC exhibitors
optimistic about
sales, especially
accessories
and digital kits
tic,” said Brian LeVan, national
sales manager for Remo. “There’s
a lot of good product releases now.
NEWS
3 4
The velocity has picked up.”
Shawn Lafrenz, senior marketing
manager for Pearl Drums,
agreed. “It seems like people are
focusing more on buying, especially
quality instruments,” he
said. “We are very pleased with
how everything is going for us.”
Print music publisher Hal
Leonard has also seen a continuous
rise in sales, especially in its
drums segment.
“There has been a steady increase
with the drum books,” said
Marilyn Fleenor, manager of workshops
and clinics for Hal Leonard.
“Depending on the segment, we
1. From left: Roland’s Mike Snyder, David
Garza, Drew Armentrout and Steven Fisher;
2. Hal Leonard’s Marilyn Fleenor; 3. Meinl’s
Adam Anderson; 4. Yamaha’s Tom Griffin; 5.
From left: Mapex’s Jeff Ivester, Chris Hankes
and Will Gordillo; 6. Latin Percussion’s Ray
Enhoffer, Jim Rockwell and Andy Krol; 7. From
left: Ludwig’s Jim Catalano, Gary Devore,
Robert Henry, Rick Hanby and Grant Henry