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IMAGING<br />
INSIGHT<br />
Publisher: <strong>Matrox</strong> Imaging<br />
Editor: Sarah Sookman<br />
Art Director: Roland Joly<br />
Marketing Communications:<br />
Catherine Overbury, Manager<br />
Reproduction in whole or in part, without the<br />
prior written permission of <strong>Matrox</strong> Imaging,<br />
is prohibited . For more information on<br />
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Fax: 1-514-822-6273<br />
Email: imagingmr@matrox.com<br />
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Go to:<br />
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From the<br />
VP’s Desk<br />
The winter’s tale<br />
During a recent visit, a customer commented to us: “in our market, this is a very long<br />
winter” . Unfortunately, for a certain segment of our customer base, this is a reality; the<br />
economy is in a state of hibernation, and it’s on the news every day .<br />
In a recession, there are tough choices to make . <strong>Matrox</strong> Imaging’s strategy is to protect<br />
its existing customer base and engage in targeted marketing and product initiatives to<br />
prepare for the upturn, when it does come .<br />
That brings us to our <strong>Matrox</strong> Iris GT smart camera and Design Assistant software . This<br />
product bundle helps us to expand our customer base, to reach out to customers beyond<br />
the traditional OEM developer .<br />
<strong>Matrox</strong> Iris GT is built for automation experts who need to integrate vision . On the<br />
outside, the <strong>Matrox</strong> Iris GT has a rugged, dust proof, washable casing with IP67 rating,<br />
and lockable and waterproof M12 connectors, and even a VGA output . We’ve made it<br />
easy for the camera to communicate with automation devices though Ethernet/IP and<br />
Modbus® over TCP/IP . On the inside, we’ve got the Intel® Atom . The intelligence lies in<br />
the Design Assistant interactive camera configuration environment . The flow chart-based<br />
interface is intuitive and makes vision accessible to anyone who wants to solve a machine<br />
vision problem without complex programming tools . Design Assistant’s functionality is<br />
based on our field-proven <strong>Matrox</strong> Imaging Library (MIL) . What’s more, we are offering the<br />
<strong>Matrox</strong> Iris GT and Design Assistant bundle at a very attractive price point .<br />
Ironically, economic downtime often allows companies to redefine themselves and look<br />
at simpler and/or speedier ways to achieve their business goals . These times can become<br />
good opportunities to experiment; we believe the <strong>Matrox</strong> Iris GT makes experimentation<br />
a sound investment .<br />
Let’s get ready for spring!<br />
Commentary<br />
François Bertrand<br />
Vice President, Sales & Marketing<br />
IMAGING INSIGHT Vol. 10 No. 1<br />
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