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Potency and the product life‐cycle<br />
(additional points)<br />
• As clinical development progresses, the<br />
measure or measurement of potency may<br />
change.<br />
• At the time a product is first developed, it will<br />
likely not be known what in vivo or in vitro<br />
characteristics are likely to correlate with<br />
clinical benefit. This understanding will evolve<br />
during the course of clinical development.<br />
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