percassi's conquest: Sicilia Fashion Village - Value Retail News

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SICIlIA OUTlET vIllAgE percassi’s conquest: Sicilia Fashion Village The 270,000-sf Sicilia Fashion Village was developed by Gruppo Percassi through its subsidiary Premium Retail. Percassi also developed Franciacorta Outlet Village in 2003. 14 InteRnatIonal outlet JouRnal WINTER 2011 The opening of the Sicilian outlet center represents more than just another place to shop. The opening of Gruppo Percassi’s €100 million Sicilia Fashion Village on November 25, 2010, was seen as the conquering of the last outlet frontier in Italy. Now, it appears, with this opening of the first outlet center in Sicily, Italians can relax in the happy knowledge that no matter where they travel in their homeland they can go outlet shopping. In fact, Italy has at least 19 outlet centers totaling more than 5.5 million sf in 12 provinces. At least three more centers are being planned. But there’s another reason for seeing the opening as a conquest. Vincent Viola, a minority shareholder in the project, best summed up the underlying feeling: “Sicilia Fashion Village is proof that you can make a big investment in Sicily free from the grip of the Mafia,” he said. “This is an initiative of private enterprise and the transparent cooperation with the local government. Development in this region can come only through the private initiative of large groups.” Located in Agira, in the province of Enna, the 270,000-sf center is on the A19 motorway that connects Palermo to Catania, near the exit Dittaino. Percassi developed Sicilia Fashion Village through its subsidiary Premium Retail, directed by Stefano Stroppiana. Stroppiana expects the center – which opened with more than 70 luxury tenants – to receive as many as 3.5 million visitors in the first year. Helping to attract those shoppers is a schedule filled with
located in Agira, the €100 million Sicilia Fashion Village expects to draw 3.5 million visitors in the first year. free concerts and other events. Additionally, Agira is in the heart of the island’s spectacular lakes and castles district, and Sicily itself draws 14 million tourists annually. The center’s architecture is inspired SICIlIA FAShION VIllAGE TENANT lIST 1911 Trussardi Alessi Alexander Nicolette Angiolucci Occhiali Baci & Abbracci Bagatelle Ballantyne Bear Bialetti Billionaire Botticelli Boxeur des Rues Brand by Dolce & Gabbana Bruno Magli Calvin Klein Collection Camicissimo Campanile CK Jeans Coccinelle by Sicilian Baroque, with ceramics and mosaics created by artisans and master craftsmen from Caltagirone. Its park-like setting plays host to restaurants, pastry shops, ice cream parlors and cafés, all set among the flower beds, shade trees, and Conte of Florence Corso Roma Dirk Bikkembergs Docksteps Ermenegildo Zegna Facis Ferrari Store Flavio Castellani Freddy From Gant Gas Gattinoni Gaudi Giorgio Armani Golden Point Guess Guru Gutteridge Hangar 18 Harmon & Blaine I Giochi di Malu John Ashfield Kiko La Casa Italiana Lacoste Legami Loro Piana Malloni Malloy Marina Militare Marina Militare Kids Meltin’ Pot Modus Moneta Motivi Motostore Nike pergolas, exactly the way Italians like to blend eating and shopping. Sicilia Fashion Village is a 70-minute drive from Palermo, an 80-minute drive from Messina, and a 90-minute drive from Agrigento. c Officina di Ricerca Kids Patrizia Pepe Piquadro Pirelli Pompea Primigi Rifle Roncatto Segue St. Diego Tailor Club Toy G Pinko Valleverde Verri Uoma Agrodolce Versace Yamamay
Page 1 and 2: COVER STORY Why brands love outlets
Page 3 and 4: PAGE 4 PAGE 14 PAGE 18 STAFF Intern
Page 5 and 6: © Value Retail PLC 2010 THE Chic O
Page 7 and 8: The 258,000-sf Palmanova Outlet Vil
Page 9 and 10: We’re opening a store -- where? I
Page 12 and 13: EOC RECAp (Continued from page 10)
Page 16 and 17: plANNEd CENTERS New projects fill m
Page 18 and 19: pROjECT UpdATES Sterboholy phase 2
Page 20 and 21: pROjECT UpdATES (Continued from pag
Page 22 and 23: TRAdE gROUpS Orda recognizes top ou

percassi's conquest: Sicilia Fashion Village - Value Retail News

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