percassi's conquest: Sicilia Fashion Village - Value Retail News

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OUTlET pERFORMANCE Global shoppers boost VR’s Chic Outlet sales VAluE RETAIl’S ChIC Outlet Shopping Villages scored some double-digit growth in Q3 2010. That growth was achieved by an 81 percent increase in tax refunded sales during the period, July through September. For the second successive quarter, tax refunded sales – which account for 9 percent of all sales in the nine-center portfolio – increased by more than 50 percent compared to the same period in 2009. Those sales to non-EU shoppers have been dominated by two markets: China (+95 percent) and the Middle East (+55 percent). However, the fastest growing market share continues to come from Russia (+98 percent), which has almost doubled since 2009. The average spend per tax refunded transaction in Q3 was €287, a 10-percent increase compared to the same period in 2009. Shoppers from the U.S. recorded the highest average spend – €318 – up 8 percent compared to 2009. Value Retail attributes the strong results to a number of factors, most certainly the brands in its nine European outlet centers, but also the partnerships the 6 InteRnatIonal outlet JouRnal WINTER 2011 company has forged with the global travel industry. The developer works with Tour Parade and Chaika in Russia; Al Rais Travel and Etihad Airways Holidays in the GCC (Gulf Cooperation Countries of Bahrain, Kuwait, Oman, Qatar, Saudia Arabia and the United Arab Emirates); Sino-America Tours, ASA and CTC Holidays in Singapore; Holiday Tours & Travel, Mayflower Acme Tours and Golden Tourworld Travel in Malay- Stable International’s Batavia Stad Outlet Shopping in Lelystad, the Netherlands, has once again recorded double-digit growth. Turnover has increased by 15 percent and the average transaction has grown by 11 percent, year to date through October, the last date available for comparison. Helping to drive those increases is the 277,500-sf center’s customer loyalty program. Launched January 2010, there were 60,000 members as of November 1. The target is to reach 100,000 members this year. Value Retail’s Chic Outlet Shopping Villages, including Fidenza Village (above), have been especially attractive to international shoppers this year. sia; and Jalpak and Tabi Kobo in Japan. Additionally, ChicOutletShopping.com is available in 11 languages (English, French, Spanish, Catalan, Italian, Flemish, German, Japanese, Russian, Arabic and Simplified Chinese), which helps reach just about anyone who wants to go outlet shopping in Europe. Extensive study shows dOW benefits Wolfsburg ONE OF ThE mOST extensive studies for a German retail project was recently conducted, proving that an outlet center and a city center can and do strengthen each other. The study, conducted throughout 2009, evaluated the impact that Outlet Centre International’s Designer Outlets Wolfsburg (DOW) has had on the Wolfsburg city center. The detailed results confirm that DOW has helped connect the city of Wolfsburg to local tourism destinations. DOW has a larger catchment area than the city, thus, visitors are coming to Wolfsburg who would otherwise never have travelled there. In return, some city-center visitors and customers are also coming to the outlet. Highlights of the study: Customers and visitors perceive the Designer Outlets Wolfsburg as an independent tourist attraction. About half of the interviewees at DOW said they
The 258,000-sf Palmanova Outlet Village has been posting double-digit increases in sales and footfall, thanks to its location on the Italian border near Austria, Slovenia and Croatia. were day-trippers, on holiday or business travelers, compared to 15 percent in the city center. Sunday openings at DOW are having no negative effect on the city center, as many shoppers mainly browse that day. Apparently the habit of spending money on Sundays hasn’t set in yet . The survey also showed that the architectural style of the 100,000-m 2 DOW has set a benchmark for the whole city center of Wolfsburg, but each additional outlet center within the catchment could reduce this positive effect. The study was conducted in four week-long surveys of passers-by at three locations – two in the city center and one at the Designer Outlets Wolfsburg. In total, about 8,000 people were surveyed. The weeks chosen as survey times overlapped Sundays and holidays to better judge the impact of DOW on Wolfsburg’s city center. Palmanova center thrives on traveling shoppers PAlmANOVA OuTlET Village posted high numbers in 2010, with turnover increasing 25 percent and footfall 16 percent through August. The steadily growing success of the 258,000-sf center, which is in Udine, Italy, overlooking the A4 Venezia-Trieste motorway, is a result of location, traveling shoppers and motivated tenants, according to Charles Maffioli, president of Promos Group, which operates the two-year-old center. Palmanova, which is on the border between Italy, Austria, Slovenia and Croatia, has a distinctly international character with 40 percent of its shoppers coming from outside Italy. c more than 20,000 shoppers turned out for the Late Night Shopping Bonanza held December 5 at McArthurGlen Group’s Designer Outlet Salzburg in Austria. Shoppers were drawn to the 301,000-sf mall’s late closing – 11 p.m. instead of the usual 6 p.m., by such activities as beauty makeovers, a magazine cover shoot and a fashion show (above) featuring 14 top models. The event gave the center its best sale’s day since it opened in September 2009. WINTER 2011 InteRnatIonal outlet JouRnal 7
Page 1 and 2: COVER STORY Why brands love outlets
Page 3 and 4: PAGE 4 PAGE 14 PAGE 18 STAFF Intern
Page 5: © Value Retail PLC 2010 THE Chic O
Page 9 and 10: We’re opening a store -- where? I
Page 12 and 13: EOC RECAp (Continued from page 10)
Page 14 and 15: SICIlIA OUTlET vIllAgE percassi’s
Page 16 and 17: plANNEd CENTERS New projects fill m
Page 18 and 19: pROjECT UpdATES Sterboholy phase 2
Page 20 and 21: pROjECT UpdATES (Continued from pag
Page 22 and 23: TRAdE gROUpS Orda recognizes top ou

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