Here - Clickin Moms
Here - Clickin Moms
Here - Clickin Moms
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Secret Sales Weaponry<br />
It's proven than Chocolate elevates the mood, and when clients are<br />
a good mood it does two key things for you. First, prospects make a<br />
subconscious association between the elevated mood they're in and being around you and your<br />
photography. Second, an elevated mood makes them much more receptive to sales presentations.<br />
Overall, it's a small part of delivering a great experience that will help sway clients in your<br />
favor.<br />
Go with wrapped chocolates of an expensive variety. Don't be cheap, Hershey's Pot Of Gold<br />
doesn't make the same statement as Ghiradelli or another expensive brand. And let's be honest,<br />
you'll probably end up having a bit of chocolate yourself. If you really want to impress, a box of<br />
fine truffles from a local chocolatier is the ultimate.<br />
Also have on hand some bottled water. Don't ask if clients want one, many people will decline.<br />
Go ahead and hand them a cold bottle of expensive water and make a friendly statement. It's<br />
not being pushy when it's done genuinely and with a smile. This is helpful for two reasons. One<br />
of the most basic sales techniques, is getting people to agree with you and building upon that.<br />
Handing someone a bottle of water (which they accept to not be rude) starts this, in a very small<br />
but significant way. Second, it is a friendly and considerate gesture. Everyone appreciates a kind<br />
gesture, whether or not they're thirsty.<br />
I've heard of other photographers serving freshly roasted coffee or espresso or fresh baked cookies<br />
for clients when they arrive. Feel free to get creative and try things that might work well for you.<br />
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