ico-presentation-direct-marketing-alastair-barter-28012014
ico-presentation-direct-marketing-alastair-barter-28012014
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Common sense approach<br />
• guidance is about getting the right mind-set<br />
• no ban on unsolicited <strong>marketing</strong><br />
• no ban on customer win-back<br />
• no fixed time limits<br />
• no ban on pre-ticked opt-ins or opt-out consent<br />
• no ban on third party lists
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