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New guidance

• Launched September 2013

• Three pieces of new guidance:

• Direct marketing

• Direct marketing checklist

• Companies receiving unwanted marketing

• Purpose

• Status

New guidance • Launched September 2013 • Three pieces of new guidance: • Direct marketing • Direct marketing checklist • Companies receiving unwanted marketing • Purpose • Status

What’s new More detail on: • Consent for marketing, especially… • Limitations of third party consent under PECR • Creation and use of lists – good practice advice • Context - enforcement and wider regulation • Best practice - checklist

Page 1: Direct marketing: ICO guidance and
Page 6 and 7: Third party/indirect consent • Be
Page 8 and 9: Buying in lists - due diligence •
Page 10 and 11: Common sense approach • guidance
Page 12 and 13: PECR enforcement activity • Targe
Page 14: Keep in touch Subscribe to our e-ne

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