ico-presentation-direct-marketing-alastair-barter-28012014

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Lead generation and list brokers

• Fairness and lawfulness are fundamental

• Clear information given (privacy notices)

• Reasonable expectations

• Consent to pass on (can be implied)

• PECR require specific consent to sender

• Lead generation is for marketing purposes

Buying in lists – due diligence • Who’s responsible • What to check: • Where – mechanism, context, who • When – age • What – scope / wording • Reliability and reputation of seller • Complaints • Tell people where you got their details

Lead generation and list brokers • Fairness and lawfulness are fundamental • Clear information given (privacy notices) • Reasonable expectations • Consent to pass on (can be implied) • PECR require specific consent to sender • Lead generation is for marketing purposes

Page 1 and 2: Direct marketing: ICO guidance and
Page 3: What’s new More detail on: • Co
Page 6 and 7: Third party/indirect consent • Be
Page 10 and 11: Common sense approach • guidance
Page 12 and 13: PECR enforcement activity • Targe
Page 14: Keep in touch Subscribe to our e-ne

ico-presentation-direct-marketing-alastair-barter-28012014

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