ico-presentation-direct-marketing-alastair-barter-28012014
ico-presentation-direct-marketing-alastair-barter-28012014
ico-presentation-direct-marketing-alastair-barter-28012014
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Buying in lists – due diligence<br />
• Who’s responsible<br />
• What to check:<br />
• Where – mechanism, context, who<br />
• When – age<br />
• What – scope / wording<br />
• Reliability and reputation of seller<br />
• Complaints<br />
• Tell people where you got their details