IAA Diploma in Marketing Communications

More documents

Recommendations

Info

IAA Diplomuddannelsen T: 70 22 28 50 E: iaauddannelserne@dncc.dk W: iaadiplom.dk Quality of program The IAA accreditation program ensures that all IAA accredited institutes continually deliver state-of-the-art educational programs adhering to international standards. It involves reassessment of the institute's mission and vision, its marketing communications curriculum - structure and content - and instructional staff. The scope of professional development The IAA diploma provides much more than academic training – it gives a well-rounded, global perspective and a hands-on learning experience. Because of our involvement in all aspects of the marketing communications industry, as well as our close contact to the advertising and marketing professionals all over the world, we are able to reach and tap into a widespread and diverse audience. The IAA Diploma in Marketing Communications provides the missing link between the theoretical world of schools and universities to best practice within international marketing communications. Contact The program is supervised by John H Holmes, Professor and Director – Educational Programs and Alliances, IAA World Service Centre New York, Telephone +(212) 557 1133. The Danish program is run by Donald Nekman – Director and headmaster DNCC Rådhuspladsen 45,5 DK 1550 Copenhagen V Telephone +45 70 22 28 50 E-mail: iaauddannelserne@dncc.dk
IAA Diplomuddannelsen T: 70 22 28 50 E: iaauddannelserne@dncc.dk W: iaadiplom.dk Outline of contents of IAA Diploma Denmark Planning Description How to ensure that a marketing objective is correctly changed to a communication objective. How to build the bridge between the product and the customer - between producers’ criteria and customer’s criteria. How to ensure a communication platform which is durable and relevant throughout time. And how to establish concepts which can be steering and generating for the creative work and the coming evolution of the market and the product. A practical and case oriented presentation of the strategic planning process. Objectives Make the students open-minded and “creative” in viewing marketing opportunities - and “feeling” also the more qualitative aspects of the consumers. How to turn factual knowledge into customer insight. Approach Lecture and discussion. Assignment Combined with workshop Briefing and branding Description The art of establishing a competitive branding proposition – and turning it into reality through the communications. We cover different types of briefings to be worked out before the creative work on a campaign. As the central document to control the processes at all stages. We also touch briefings on specific materials for special activities, as well as overall briefings for branding strategies. The lessons are based on practical examples and group work for the students. Objectives Give an insight in the importance of the contents and scope of a briefing and the crucial points of making choices. Approach Lecture, examples. Assignments See workshop. Workshop – briefing and branding Description A full day workshop with a practical example of writing a briefing for an advertising agency and doing the necessary background research and considerations about the communication strategy. Objectives Operationalise the learnings from the other subjects in this module.
Page 1: IAA Diplomuddannelsen T: 70 22 28 5
Page 5 and 6: IAA Diplomuddannelsen T: 70 22 28 5
Page 11: IAA Diplomuddannelsen T: 70 22 28 5

IAA Diploma in Marketing Communications

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?