2012-2013 Catalog - Columbus State Community College

Examples of Web 2.0 features and tools to be explored include online
communities, wikis, blogs, vlogs, podcasts, RSS feeds, and mobile
communication devices. An overview of the marketing and technical
aspects of e-Commerce will be examined and how various markets use
e-Commerce in product, pricing, distribution and promotion decisions.
Lecture: 3 hours
Prerequisite: MKTG 1110 Lab fee: $3.00
MKTG 2290 Business to Business Marketing (A) 3 credits
MKTG 2290 is designed to provide students with a comprehensive
understanding of fundamental marketing principles, practices and
strategies utilized in business to business marketing. An empirical
approach is taken to deepen the discussion of marketing topics relevant to
the dynamics of the business environment. Additional emphasis is placed
on organizational marketing, future trends and decisions facing business
to business marketing managers.
Lecture: 3 hours
Prerequisite: MKTG 1110 Lab fee: $1.00
MKTG 2360 Direct & Database Marketing (SP) 3 credits
MKTG 2360 presents a survey of the direct marketing process including
the theory and practice of direct marketing, its function and organization.
Topics covered include direct response television/radio, database
marketing, list selection and evaluation, direct marketing media and
planning. This course provides students with an overview of the use of
databases in consumer and business-to-business marketing to both acquire
and retain customers. Particular emphasis is placed on developing in-house
databases, purchasing lists and managing a marketing database. Special
emphasis is given to how direct and database marketing can be integrated
into the overall marketing mix.
Lecture: 3 hours
Prerequisite: MKTG 1110 Lab fee: $2.00
MKTG 2400 Advertising & Promotion (A, SP) 3 credits
The role of advertising and promotion in the marketing communications
program and as part of an integrated marketing communications
perspective is analyzed from both a traditional and an electronic media
perspective. Other promotional areas covered include direct marketing,
sales promotion, public relations, and personal selling. Regulatory, social
and economic factors that influence, and are in turn influenced by, an
organization’s advertising and promotional program will be examined.
Media buying and selling are explored focusing on the role of the various
participants in the process: clients, advertising and media agencies, media
sales companies, media companies, etc.
Lecture: 3 hours
Prerequisite: MKTG 1110 Lab fee: $4.00
MKTG 2450 Services & Non-Profit Marketing (A) 3 credits
MKTG 2450 studies the characteristics of services, their contribution to an
economy, service quality, service customer behavior and the relationship
between organizational performance and customer retention. This course
will also give students an understanding of the basic organizational
structures, systems and practices of nonprofit organizations. Emphasis
will be placed on identifying the various types of nonprofit organizations,
nonprofit marketing mixes, and nonprofit marketing strategies.
Lecture: 3 hours
Prerequisite: MKTG 1110 Lab fee: $2.00
and public officials use this knowledge to influence consumer behavior.
Lecture: 3 hours
Prerequisite: MKTG 1110 Lab fee: $2.00
MKTG 2650 Merchandise Buying & Retail Math (SP) 3 credits
MKTG 2650 provides the student with an overview of the impact of
merchandising strategies on the fiscal management of store operations.
Students will use basic math formulas that are used by buyers, department
managers and store owners in order to operate their businesses, stores
or departments profitably. The process of assembling merchandise
assortments and the management of retail inventories will be discussed.
This course is dedicated to quantitative procedures for planning and
analyzing sales, profit, and inventory for retailers.
Lecture: 3 hours
Prerequisite: MKTG 1010 Lab fee: $2.00
MKTG 2750 Global Marketing (A, SP)
3 credits
MKTG 2750 as the capstone course for marketing majors, this course
builds on the knowledge acquired in other marketing and business courses
to give students the skills and knowledge necessary to successfully analyze
economic, cultural, political and fiscal issues in global marketing and to
suggest appropriate business solutions. As a result of completing this
course, students will develop a broader understanding of the marketing
function and its relationship to business strategy in the context of a global
marketing environment. Student must be a Marketing major, who has
completed 12 hours in the technology and has permission of the instructor.
Lecture: 3 hours
Instructor permission required
Prerequisite: MKTG 1110 Lab fee: $1.00
MKTG 2802 Marketing Seminar (A, SP, SU)
1 credit
MKTG 2802 allows for the application of marketing knowledge to specific
areas of an on-the-job internship. Student must be a Marketing major,
who has completed 12 hours in the technology and has permission of
the instructor.
Seminar: 1 hour
Instructor permission required
Corequisite: MKTG 2902 Lab fee: $1.00
MKTG 2902 Marketing Practicum (A, SP, SU) 3 credits
MKTG 2902 offers a chance for a supervised, on-the-job application
of knowledge and skills acquired in the classroom. Student must be a
Marketing major, who has completed 12 hours in the technology.
Practicum: 21 hours
Instructor permission required
Corequisite: MKTG 2802 Lab fee: $1.00
MKTG 2994 Marketing Current Topics (On Demand) 1-3 credits
MKTG 2994 offer an opportunity for detailed examination of various
topics in marketing.
Lecture: 1 hour Lab fee: $2.00
Massage Therapy (MASS)
MKTG 2550 Marketing Information & Consumer Analysis (A) MASS 1236 Massage Therapy Law & Ethics (A) 2 credits
3 credits This course provides a general overview of the legal system, including
MKTG 2550 course introduces the field of market research with particular criminal and civil law. An in-depth review of the statutes and
emphasis on how to use research data to make better marketing decisions administrative rules that govern massage therapy in Ohio are provided.
and to provide a framework for understanding the consumer decisionmaking
The professional practice of health care including the role of the massage
process and purchasing behavior. Topics covered include the therapy professional/practitioner, relationships with other health care
market research process, research design and data sources, data collection, providers, stress and self-care of health care professionals, health care
and the analysis of marketing research data. Emphasis is placed on why ethics, role fidelity, and confidentiality is also discussed.
consumers behave as they do, and how marketers, consumer activists, Lecture: 2 hours
Prerequisite: Acceptance into Program
289