Full Feasibility Study Report - Far North District Council
Full Feasibility Study Report - Far North District Council
Full Feasibility Study Report - Far North District Council
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Consumer marketing<br />
- Competitions on website: win an indulgence cycle package, photo competition<br />
- Brochure: downloadable from website. Also New Zealand wide distribution<br />
- Cycle way passport/voucher book<br />
Public relations<br />
- Supply themed editorial and media releases to targeted New Zealand and Australian media<br />
- Pitch story ideas to targeted media (e.g. Wilderness magazine)<br />
- Participate in Tourism NZ’s and Destination <strong>North</strong>land’s international media programme<br />
Destination <strong>North</strong>land<br />
Work closely with Destination <strong>North</strong>land (DNL) and leverage off their domestic and international<br />
marketing activities. Keep DNL up to date with stories, packages, etc, that they can market and<br />
distribute to their trade and media contacts.<br />
Other Industry Partners<br />
Look at opportunities to partner with large tourism operators, e.g. <strong>Full</strong>ers GreatSights, Explore NZ<br />
Rugby World Cup<br />
The timing of the opening of the Cycleway could coincide with the beginning of the 2011 Rugby<br />
World cup. A big national event is planned at Waitangi in September 2011, and the Cycleway could<br />
leverage the opportunity of media and VIP’s in <strong>North</strong>land at the time.<br />
LONG TERM<br />
Review the marketing plan and update as needed. Key items will be to grow the international<br />
market and look at opportunities to encourage the domestic market to return.<br />
With permission, segments of this strategy have been taken from the ‘Round the Mountain’<br />
marketing plan.<br />
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