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PREFIX<br />
Swiss made<br />
drama club<br />
Virginia is for lovers,<br />
and artists too.<br />
“The Drama goes way back, so far back I can’t remember,” shares Joel Speasmaker,<br />
the founder and creative director of the Richmond, VA outfit with the suitably melodramatic<br />
name. Founded in 2000 as a collective of likeminded underground Virginian<br />
artists, The Drama’s core seven members (who now live all over the country) organize<br />
art shows and run an online store, as well as publish a totally awesome art and design<br />
magazine. Issue six of the zine (also called The Drama) was recently released, which<br />
features work from Wes Lang, Ron Rege Jr., Harrison Haynes, and Brian Roettinger<br />
of Hand Held Heart/Dim Mak; past issues of the $6 tome (available through the website<br />
and at independent bookstores worldwide) have highlighted heavyweights such<br />
as Commonwealth Stacks, Typevsm, and Isaac Lin. “One of our biggest goals has<br />
always been to make each section of the magazine as equally important as another,”<br />
says Speasmaker, “so it’s almost like you are reading a book or a story as you go<br />
through the issue.” Of course an unintended goal of The Drama’s growing popularity<br />
is to make Richmond a future stop for visual art tourists and avant-hipsters. If you go,<br />
Speasmaker recommends “First Fridays, Bell Isle, Carytown, The Bottom and Tobacco<br />
Row, and walking around the Fan.” Tyra Bangs<br />
www.thedrama.org, www.thedramastore.org<br />
The Drama issue 4 cover;<br />
The Drama Presents: A to<br />
Z at Ada Gallery, April 2005<br />
(pictured: work by Maya<br />
Hayuk, Yuko Kondo, Katsuo<br />
Design, and Helge Ruemann);<br />
Travis Robertson, assistant<br />
editor of The Drama, and Joel<br />
Speasmaker, founder and<br />
creative director<br />
18<br />
Swatch stores nationwide<br />
swatch.com