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PREFIX<br />

AUDIOFILE<br />

Now Open<br />

kele le roc<br />

Freed from a major label deal, Kele Le<br />

Roc comes out swinging.<br />

Words: tomas palermo photo: Mitch<br />

24<br />

Born in 1978 in London’s East End, UK singer Kelly Biggs walked home with<br />

two MOBOs (British Grammy) for best newcomer and single (the garage burner<br />

“My Love”) by her 21st birthday. Known by her stage name Kele Le Roc,<br />

Biggs is used to the fast pace of success and the tribulations that come with it. “I<br />

wanna be successful for myself,” she says, “because I’m an ambitious person.”<br />

Ambitious is hardly an exaggeration for a singer whose multi-stylistic<br />

approach to music has thoroughly impacted both Britain’s underground and<br />

mainstream charts. Following her hugely successful Polydor album (Everybody’s<br />

Somebody) in 1999, Biggs collaborated with a host of underground heavies,<br />

including soul man Omar, drum & bass producers Shy FX and T-Power, jazz<br />

musician Courtney Pine, and Basement Jaxx (on hit track “Romeo” off Rooty).<br />

In June, Biggs went back to her family’s Jamaican roots and dropped the lovers<br />

rock reggae 7” bomb “Even Though You’re Gone” (Curtis Lynch Music). “I<br />

enjoy singing, and I don’t think it’s fair for people to pigeonhole<br />

me,” Biggs explains.<br />

Vocally, Biggs incorporates the power of Chaka Khan with<br />

the grace of Patti Labelle. You can hear it on the wobbly<br />

Sticky-produced 2-step track “Things We Do” and on her latest<br />

funky house single with Fanatix, “Lesson Learned” (Osirus<br />

Records). The latter proves she can belt out vocal house as<br />

good as Martha Wash or any of the major divas. “I tend to<br />

write about love a lot,” she explains, “’cause I think its something<br />

that everyone can understand. I don’t think there’s<br />

enough love in the world. [The songs] are my way of subliminally<br />

touching people.”<br />

Biggs took time while getting out her record contract to<br />

launch a clothing label called Funkin Bitch (“My mum’s a<br />

designer, so I’ve always made my clothes from quite young”)<br />

and to assemble her next album, which spans rock, soul, funk,<br />

and electronic genres. “Out here in the UK, [the varied styles]<br />

are causing me a problem ‘cause people are like, ‘Well, you<br />

know, it doesn’t have a theme.’ Why does it need a theme I<br />

like to sing, and these are songs,” she says tersely.<br />

The first track, “Naked,” from the unreleased album<br />

(working title: Kelepy) is making the rounds on white label.<br />

Produced by Denmark’s Maximum Risk, the song blends her<br />

explosive soul vox with organic elements–banjo, live flute, and<br />

bongos. “The problem in this country is that it doesn’t sound<br />

like anything they’ve heard from America, whereas when<br />

I went to America [and played it for labels] they were like,<br />

‘Yeah, we love it.’”<br />

Maybe Biggs, a huge fan of eclectic Americans Andre 3000<br />

and Gwen Stefani, will soon find a home for her music on<br />

these fair shores. The talent is there, along with the drive<br />

she’s shown time and again. “I’ve achieved so much,” she<br />

muses, “but I’ll never be satisfied because I’ll always want to<br />

take it to the next level.”<br />

www.keleleroc.com<br />

2333 Telegraph Avenue<br />

Berkeley CA 94704<br />

© 2005 adidas America, Inc. adidas, the Trefoil, and the 3-Stripes mark are registered trademarks of the adidas-Salomon Group.

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