awareness, acceptability, and relevance of the vision, mission, goals ...

E – International Scientific Research Journal, VOLUME – V, ISSUE – 1, 2013, ISSN 2094 - 1749
AWARENESS, ACCEPTABILITY, AND RELEVANCE OF
THE VISION, MISSION, GOALS, AND OBJECTIVES OF
THE BSEMT PROGRAM
ABSTRACT
Melchor D. Salom and Zonia T. Florendo
Don Mariano Marcos Memorial State University-Mid La Union Campus
San Fernando City , 2500 La Union, Philippines
Vision, mission, goals, and objectives (VMGOs) are the touchstone for everything that an
educational institution, like the Don Mariano Marcos Memorial State University (DMMMSU)
undertakes. VMGO statements are concrete guides for the future of the institution.
This study used the descriptive design of research with a questionnaire to determine the
extent of awareness, the level of acceptability, and the degree of relevance of DMMMSU’s
Bachelor of Science in Electromechanical Technology (BSEMT) program’s VMGOs.
The study found out that the respondents were very much aware of the BSEMT
program’s VMGOs, which were also perceived as very much acceptable and very much
relevant.
The researchers concluded that the constituents, stakeholders, and linkages were keen
in knowing the core principles contained in the BSEMT program’s VMGOs; that the importance
of the VMGOs responded too well to the needs and interests of the concerned constituents and
stakeholders.
Key words: vision, mission, goals, objectives, awareness, acceptability, relevance
INTRODUCTION
VMGOs are the touchstone for everything that an educational institution, like the Don
Mariano Marcos Memorial State University (DMMMSU), undertakes. VMGO statements are
concrete guides for the future of the institution, including its academic programs. VMGO
statements define collective efforts and align the whole organization towards the
accomplishment of programs/projects/activities (Coulter,et al., 2003). Vision statement is a
forward-looking statement that defines the ideal state of an organization in the future. (Spalina,
2004; Bart and Hupfer, 2004). Vision and mission are components of strategic management
(Biddiscombe and Edmonton, 2006). Further, a mission statement provides the necessary
guidance for developing strategy, defining critical success factors, searching out key
opportunities, making resource allocation choices and pleasing stakeholders. The mission
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represents the synthesis of what the customers and the employees see as being the core
business, what products and services should be realized, who customers are and what values
should be delivered to them. (Bratianu, 2005).
The VMGOs serve as anchors/frameworks for the University’s strategic and operational
planning and actions. The VMGOs provide the University’s constituents and stakeholders the
necessary direction and motivation on how they are expected to perform their respective
functions and to generate, allocate, and use resources.
Guided by its VMGO statements, DMMMSU’s BSEMT program was conceptualized and
was implemented as a result of the recommendation of industries and stakeholders to address
their demand for competitive workers and entrepreneurs not only in the regional and national
levels, but also in the global level.
DMMMSU trains its BSEMT students to become productive and self-reliant graduates
and citizens. BSEMT graduates are provided the stimulus for industrialization and
entrepreneurship. Generally, they shall provide the manpower requirement of the growing
economy not only of the region, of the country, but also of the world.
In the light of the foregoing statements, this study aimed to determine the extent of
awareness, the level of acceptability, and the degree of relevance of the BSEMT program’s
VMGOs.
Results of the study were important to school administrators for policy formulation and
implementation. Faculty members can also benefit from the study by using the VMGOs as their
guide and framework in retooling themselves with new and more appropriate teaching
strategies and methods.
METHODOLOGY
The study used the descriptive design, with a questionnaire, to gather data from the
primary sources. The study was conducted at the College of Technology, DMMMSU Mid-La
Union Campus with 181 respondents composed of four groups: administrators and staff,
BSEMT faculty members, BSEMT students, and community representatives.
RESULTS AND DISCUSSION
Table 1 shows that the respondents were very much aware (4.30) of the BSEMT
program’s VMGOs. The administration and staff gave the highest mean rating (4.71); the faculty
members were second (4.54). The findings indicate that the respondents knew very well the
context of the VMGO statements. They were involved in the formulation and review/revision of
the VMGOs. They participated in the VMGO dissemination through their curricular and cocurricular
projects/activities, consultations, and seminars. Also, they were the implementers/
collaborators of the BSEMT program.
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Table 1. Extent of Awareness of the BSEMT program’s VMGOs
Indicators X DE
Vision
A distinct center of excellence in human,
material, and natural resources development,
globally relevant and competitive, and
focused on responsible citizenship, sustained
economic growth and the improvement of the
quality of life of the Filipino
Mission
DMMMSU shall
1. provide instruction in the
a. arts
b. agriculture and fishery
c. engineering and natural sciences
d. technological fields
e. professional fields
2. promote research,
3. engage in extension works (PD 1778, Sec.
4)
Goals
1.To contribute to the nation’s development
by educating the youth in quality technology
education with sense of social responsibility
and accountability
2. To prepare change agents in the person of
researchers, scholars, and leaders of
technology
3. To establish the seat of academic and
technology education to ensure social
relevance
Objectives
The BSEMT Program aims:
1.To provide a diverse scientific technological
knowledgebase and training
2. To develop industry competency skills and
enhance technical competitiveness of the
graduates to ensure their direct employment
or to prepare them for entrepreneurship
3. To inculcate desirable work ethic and
positive values that will enable the graduates
4.18 MA
4.19
4.56
4.40
4.44
4.32
4.28
4.61
4.15
4.18
4.19
4.24
4.28
4.28
MA
VMA
VMA
VMA
VMA
VMA
VMA
MA
MA
MA
VMA
MA
VMA
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to behave and interact effectively within the
social and occupational milieus.
Legend: X = Mean
DE = Descriptive Equivalent
VMA = Very much aware
MA= Much aware
Grand Mean 4.30 VMA
The findings indicate that the respondents understood that the BSEMT program’s vision
statement is the overall direction that tells what the institution wants its graduates to become
in the future; that the mission statement tells the purpose of the existence of the institution
and the said academic program; that the objectives are the statements of specific, measurable,
and attainable targets/outcomes that contribute to the achievement of the goals; that,
generally, the BSEMT program promotes the core values that society approves and that the
University upholds.
The BSEMT program’s VMGOs attracted attention because they were printed on
tarpaulin and were posted in the BSEMT classrooms and on strategic locations in the
quadrangle. Important documents like the Faculty Manual, Students Code of Discipline,
Technoguides, Bulletins, journals and extra-curricular programs/projects/activities also
contained the BSEMT program’s VMGOs.
It can be inferred from the findings that the BSEMT program’s VMGO statements
resonated well with and among the constituents, stakeholders, and clienteles of DMMMSU and
helped them feel proud to be part of something bigger than themselves.
The findings are consistent with Biddiscombe and Edmonton’s (2006) idea that
members of an organization must be aware of their VMGOs because these statements are a
key component to strategic management in order to achieve greater heights.
Likewise, the findings were similar to those of Bratianu and Balanescu (2008), who
found out that the 34 percent of the 50 USA companies they investigated published their vision
statement; 54 percent had included their mission statements on their website. The vision and
mission statements of those companies were creatred in an attractive and intelligent manner.
The findings run parallel to the findings of Tulchinsky, et al. (2007), who emphasize in
their paper that from time to time organizations need to revise/review their mission
statements and the ethical context for their activities as part of the process of adaptation to
change.
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Further, the findings affirm Bratianu’s (2005) statement that the vision-mission of an
organization represents the reason for existence and for creating value for society; it
synthesizes the existential law of the organization.
Table 2 shows that the BSEMT program’s VMGO statements were very much acceptable
(4.42). The objectives had the highest mean rating (4.59) while the goals had the lowest (4.28).
Among the four groups of respondents, the administration and staff had the highest mean
rating (4.70); the faculty came second (4.58); the students and the community ranked third
(4.35). It can be gleaned from the findings that the respondents were knowledgeable of and
agreeable to the VMGO statements because they were actively involved in the formulation,
implementation, dissemination, and review of the VMGO statements. They stood to the
correctness of the VMGO statements.
The findings indicate that the BSEMT program’s VMGO statements were favorable and
satisfied the interests and needs of the concerned stakeholders for the quality of education
serviced by the BSEMT program of DMMMSU. The VMGOs embodied the ideals, standards, and
expectation of the constituents, specifically, the community for whom these statements would
benefit. Further, it can be inferred from the findings that there was a strong affiliation of the
constituents and the community with the messaging and direction of the institution.
Table 2. Level of Acceptability of the BSEMT Program’s VMGOs
Indicators X DE
Vision
A distinct center of excellence in human,
material, and natural resources development,
globally relevant and competitive, and focused
on responsible citizenship, sustained economic
growth and the improvement of the quality of
life of the Filipino
Mission
DMMMSU shall
1. provide instruction in the
a. arts
b. agriculture and fishery
c. engineering and natural sciences
d. technological fields
e. professional fields
2. promote research, and
3. engage in extension works (PD 1778, Sec. 4)
4.3
4
4.3
5
4.3
8
4.4
1
4.4
VMAc
VMAc
VMAc
VMAc
VMAc
VMAc
VMAc
VMAc
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Goals
1.To contribute to the nation’s development
by educating the youth in quality technology
education with sense of social responsibility
and accountability
2. To prepare change agents in the person of
researchers, scholars, and leaders of
technology
3. To establish the seat of academic and
technology education to ensure social
relevance
Objectives
The BSEMT Program aims:
1.To provide a diverse scientific technological
knowledgebase and training that will enable
the graduates to think and analyze challenging
situations critically, to make decisions wisely,
and to solve problems scientifically
2. To develop industry competency skills and
enhance technical competitiveness of the
graduates to ensure their direct employment
or to prepare them for entrepreneurship
3. To inculcate desirable work ethic and
positive values that will enable the graduates
to behave and interact effectively within the
social and occupational milieus
3
4.3
2
4.5
1
4.5
6
4.2
8
4.3
5
4.2
1
4.4
6
4.6
7
VMAc
VMAc
VMAc
VMAc
VMAc
VMAc
Grand Mean
Legend: X = Mean
DE = Descriptive Equivalent
VMAc = Very Much Acceptable
4.6
4
4.4
2
VMAc
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The findings run parallel to the findings of Gloria (2005), who also determined the level
of acceptability of the revised PSU-Bayambang Campus mission, goals, and objectives. The
results showed that the Institution’s VMGOs were highly acceptable.
Table 3 shows that the BSEMT program’s VMGO were very much relevant (4.91). The
faculty had the highest mean (4.89). This indicates that they were directly involved in the
formulation, implementation, and review of the electromechanical technology academic
program of DMMMSU and that they had internalized and integrated the VMGOs in their
teaching and academic-related activities.
The community had the lowest mean (4.51). It can be inferred that the folks/residents
were aware of the BSEMT program’s VMGOs but they were not directly involved in the
curricular activities/events in the University. They were more concerned about their own daily
work routines.
It can be inferred from the findings that the respondents appreciated the VMGOs
because these statements were crafted in response to the needs and interests of the clienteles,
the business sector, and the industry. The “very much relevant” description of the VMGOs
affirms that the BSEMT program is attuned to the need of producing professionally and globally
competitive BSEMT graduates.
The findings support the idea that VMGOs must be relevant to an institution’s offerings.
The purpose of the vision and mission statements is, among others, to give customer/client and
other stakeholders an overview of the identity of the organization in terms of who they are,
what they do, and where they are headed (Thompson & Strickland, 1996:22). VMGO
statements imply a formal commitment by the institution to its stakeholders, sending out the
message that its strategies will be formulated with the claims of its stakeholders in mind (Hill &
Jones, 2001:45).
The very much relevant BSEMT program’s VMGO statements are similar to those of the
Isabela State University as implied in the latter’s expressed commitment to be globally
competitive and effective. Its vision is: A globally recognized institution of higher learning for
people empowerment and sustainable development embodying excellence, effectiveness,
accountability and integrity. Its mission is: The Isabela State University is committed to train and
develop students to become professionally competent graduates who are equipped with sound
moral principles; and to serve the community through research, extension and resource
generation by way of inspired leadership and responsive manpower.
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Table 3. Degree of Relevance of the BSEMT Program’s VMGOs
Indicators X DE
Vision
A distinct center of excellence in human, 4.58 VMR
material, and natural resources
development, globally relevant and
competitive, and focused on responsible
citizenship, sustained economic growth and
the improvement of the quality of life of the
Filipino
Mission
DMMMSU shall
1. provide instruction in the
a. arts
b. agriculture and fishery
c. engineering and natural sciences
d. technological fields
e. professional fields
2. promote research, and
3. engage in extension works (PD 1778, Sec.
4.59
4.62
4.79
4.80
4.77
4.63
4.63
VMR
VMR
VMR
VMR
VMR
VMR
VMR
4)
Goals
1.To contribute to the nation’s
development by educating the youth in
quality technology education with sense of
social responsibility and accountability
2. To prepare change agents in the person
of researchers, scholars, and leaders of
chnology
3. To establish the seat of academic and
technology education to ensure social
relevance
4.71
4.71
4.72
VMR
VMR
VMR
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CONCLUSIONS
Objectives
The BSEMT Program aims:
1.To provide a diverse scientific
technological knowledgebase and training
that will enable the graduates to think and
analyze challenging situations critically, to
make decisions wisely, and to solve
problems scientifically
2. To develop industry-competency skills
and enhance technical competitiveness of
the graduates to ensure their direct
employment or to prepare them for
entrepreneurship
3. To inculcate desirable work ethic and
4.71
4.75
4.74
VMR
VMR
VMR
positive values that will enable the
graduates to behave and interact
effectively within the social and
occupational milieus.
Grand Mean 4.91 VMR
Legend: VMR = Very Much Relevant
Based on the findings, the following conclusions were drawn:
1. The constituents, the clienteles, the community, and the industry were keen in
knowing the importance of the core principles contained in the BSEMT program’s VMGOs.
2. The importance of the BSEMT program’s VMGOs responded too well to the needs
and interests of the concerned constituents and stakeholders.
3. The BSEMT program’s VMGOs expressed the interconnectedness of the extent of
awareness, the level of acceptability, and the degree of relevance.
RECOMMENDATIONS
1. The core principles of the BSEMT program’s VMGOs should be sustained.
2. Programs and activities that contributed to the high level of acceptability of the BSEMT
program’s VMGOs should be strengthened.
3. A study on the extent of dissemination of the BSEMT program’s VMGOs should be
conducted to sustain their effectiveness.
4. Academic programs’ VMGOs, like those of DMMMSU, should be reviewed and
assessed periodically to determine the need for revision in order to meet innovations and
challenges of the changing needs of the times.
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