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Dedicated to the Future: Our First 10 Years - Honda Malaysia

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VOL.20 SEPTEMBER 2011<br />

<strong>Dedicated</strong> <strong>to</strong> <strong>the</strong> <strong>Future</strong>:<br />

<strong>Our</strong> <strong>First</strong> <strong>10</strong> <strong>Years</strong><br />

<strong>Honda</strong> <strong>Malaysia</strong> News<br />

<strong>Honda</strong> <strong>Malaysia</strong> commemorates a<br />

decade of au<strong>to</strong>motive innovation<br />

and success<br />

Breakthrough<br />

The <strong>Honda</strong> Air Concept, <strong>Honda</strong>’s<br />

vision of a zero-emission vehicle<br />

Exclusives<br />

Socialwalk CEO Tham Keng Yew on<br />

being a successful technopreneur<br />

A rewarding day out at <strong>the</strong> Healthy<br />

Life Carnival by Wanija Classic<br />

Redeem exclusive privileges at <strong>the</strong><br />

Spa Village Cameron Highlands<br />

KDN: PP14768/05/2012 (029941)


iPad<br />

iPad<br />

iPad<br />

CONTENTS<br />

04<br />

08<br />

<strong>Honda</strong> AND YOU<br />

Socialwalk founder and CEO Tham Keng Yew shares<br />

his path <strong>to</strong> success in <strong>the</strong> digital world.<br />

06<br />

<strong>Honda</strong> AND YOU<br />

Wanija Classic reaches out <strong>to</strong> <strong>the</strong> health and<br />

wellbeing of <strong>the</strong> community with a massive carnival.<br />

BREAKTHROUGH<br />

The <strong>Honda</strong> Air Concept offers a glimpse in<strong>to</strong> <strong>the</strong> future<br />

with an alternative-powered vehicle.<br />

<strong>10</strong><br />

14<br />

<strong>Honda</strong> DNA<br />

Encapsulating a legacy of breakthrough racing<br />

innovation with <strong>Honda</strong>’s Challenging Spirit.<br />

12<br />

<strong>Honda</strong> MALAYSIA NEWS<br />

<strong>Our</strong> <strong>Honda</strong> Dreams Fund scholars reveal <strong>the</strong>ir<br />

journey of transformation and <strong>the</strong>ir dreams for <strong>the</strong><br />

future.<br />

<strong>Honda</strong> MALAYSIA NEWS<br />

Delving in<strong>to</strong> <strong>Honda</strong> <strong>Malaysia</strong>’s ten-year his<strong>to</strong>ry of<br />

establishing industry firsts and delivering joy.<br />

LIFESTYLE<br />

Spa Village Cameron Highlands offers exclusive<br />

privileges <strong>to</strong> rejuvenate <strong>the</strong> body and soul.<br />

16<br />

1 8<br />

<strong>Honda</strong> Car Care<br />

Fastening your seatbelt <strong>the</strong> right way is key <strong>to</strong><br />

protect you and your loved ones on <strong>the</strong> road.<br />

20<br />

WHAT’S ON <strong>Honda</strong><br />

Sharing <strong>the</strong> joy of running with <strong>the</strong> people at <strong>the</strong><br />

annual KL Marathon 2011.<br />

Be a patron of <strong>the</strong> environment by updating your<br />

particulars at www.honda.com.my/profiles<br />

<strong>to</strong> receive electronic copies of<br />

With Dreams magazine and be<br />

rewarded with a FREE <strong>to</strong>rch light.<br />

Turn <strong>to</strong> page 19 <strong>to</strong> find out how<br />

you can WIN an iPad 2 with<br />

accessories when you answer<br />

all <strong>the</strong> questions correctly!<br />

Call our Toll Free Number at 1800 88 2020 Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.<br />

With DREAMS is a quarterly magazine published by <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. All rights reserved. Contents may not be reprinted or o<strong>the</strong>rwise reproduced in any form<br />

whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. The information presented in this<br />

magazine is compiled from various sources and <strong>the</strong>re is no declaration of responsibility as <strong>to</strong> legality, completeness and accuracy.<br />

EDITORIAL | CHIEF EDITOR Carol Joseph | EDITORIAL TEAM AM Zaki, Amir Nasrullah, Sunita, Jayaprakash<br />

SPECIAL THANKS | Tham Keng Yew • Wanija Classic (M) Sdn. Bhd. • Spa Village Cameron Highlands<br />

We would love <strong>to</strong> hear from you!<br />

Send your feedback using <strong>the</strong> reply card attached or update your details at www.honda.com.my/profiles.<br />

Edi<strong>to</strong>rial Team <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong><br />

Printed by: Nova Domino Sdn. Bhd. (607395-V)<br />

No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park,<br />

478<strong>10</strong> Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong>. KDN: PQ1780/3804


EDITOR’S NOTE<br />

Message From<br />

<strong>Honda</strong> <strong>Malaysia</strong><br />

As you may already know, <strong>Honda</strong> has overcome a challenging period<br />

after Japan’s earthquake disaster. Although we continued production<br />

at reduced capacity from April <strong>to</strong> July, <strong>Honda</strong> <strong>Malaysia</strong>, along with our<br />

associates in Japan, worked tirelessly <strong>to</strong> ensure a quick recovery.<br />

As a result, we managed <strong>to</strong> announce full recovery from August<br />

onwards.<br />

This is an important miles<strong>to</strong>ne for us, especially since we are<br />

celebrating <strong>Honda</strong> <strong>Malaysia</strong>’s <strong>10</strong>th Anniversary this year. We are<br />

very grateful <strong>to</strong> all of you, our valued cus<strong>to</strong>mers, who have<br />

remained supportive through <strong>the</strong> years, and more so during this<br />

challenging period. As we track our journey for <strong>the</strong> past <strong>10</strong> years<br />

in <strong>Malaysia</strong>, we found that our competitive advantage lies in <strong>the</strong><br />

‘Advanced Technology’ associated with our products and <strong>the</strong><br />

‘Challenging Spirit’, which comes from turning our passion in<strong>to</strong><br />

quality initiatives. Rest assured that <strong>the</strong>re will be more exciting<br />

activities announced in <strong>the</strong> coming months which will reflect our<br />

values stronger than ever.<br />

Indeed, <strong>the</strong> challenging spirit is an important driving force in<br />

everything we do. We were deeply moved when we saw <strong>the</strong> same<br />

spirit echoed at <strong>the</strong> KL Marathon 2011 among 20,000 participants,<br />

including our associates who ran. It was <strong>the</strong> first time <strong>Honda</strong><br />

<strong>Malaysia</strong> contributed <strong>to</strong> such a monumental event by providing<br />

various <strong>Honda</strong> fleets as marshal cars but what stirred us were <strong>the</strong><br />

participants’ challenging spirit in completing <strong>the</strong> race.<br />

That is not all. We also recently met with some of our <strong>Honda</strong> Dreams<br />

Fund scholars and were inspired by <strong>the</strong>ir transformation. This year<br />

marks <strong>the</strong> end of our 5-year partnership with UNDP for <strong>the</strong> <strong>Honda</strong><br />

Dreams Fund, where we awarded <strong>10</strong>0 youths with a non-binding<br />

scholarship <strong>to</strong> pursue <strong>the</strong>ir dreams. We were reminded once again<br />

how simple opportunities truly make a difference in our society.<br />

For <strong>Honda</strong>, our dream remains in developing advanced<br />

technologies that meets our society’s mobility needs while<br />

protecting <strong>the</strong> global environment. We certainly look forward <strong>to</strong><br />

charting new miles<strong>to</strong>nes with you.<br />

I wish you a happy journey with us.<br />

Takeshi Hirano<br />

Head of Sales & Marketing<br />

with dreams | 03


<strong>Honda</strong> AND YOU: Owner’s S<strong>to</strong>ry<br />

Walking <strong>the</strong> Talk<br />

Tham Keng Yew is a savvy, straight-talking 30-year-old with affable,<br />

boyish looks that belie his reputation as CEO of Socialwalk, a runaway<br />

success that has led <strong>to</strong> much acclaim since its inception in 2008.<br />

For <strong>the</strong> uninitiated, Socialwalk provides B2B business matching at<br />

conferences and trade shows. “What we really wanted <strong>to</strong> do was <strong>to</strong><br />

bring business <strong>to</strong> everybody. We wanted <strong>to</strong> connect people, because<br />

when you do that, business happens,” Keng Yew enthused.<br />

In just two years, Socialwalk has catapulted in<strong>to</strong> <strong>the</strong> global arena,<br />

powering trade shows with big industry players <strong>the</strong> likes of Messe<br />

Dusseldorf and Messe Frankfurt. It has been featured by tech giants<br />

TechCrunch and Mashable; and lauded by SingTel as one of Top 50<br />

Apps in Asia. All <strong>the</strong>se, from a man who once knew nothing about<br />

web development and events.<br />

Back when he was pursuing a PhD programme in <strong>the</strong> States, he was<br />

offered a lifetime opportunity <strong>to</strong> work at Silicon Valley. Needless <strong>to</strong> say,<br />

<strong>the</strong> self-professed doer leapt at <strong>the</strong> chance and closed a chapter on<br />

his studies. But he never s<strong>to</strong>pped learning. Keng Yew confessed <strong>to</strong><br />

learning everything from scratch, from starting a business through<br />

seed-funding <strong>to</strong> developing products.<br />

As he would gladly point out, Socialwalk was not of his making alone,<br />

but ra<strong>the</strong>r a manifestation of immense dedication and teamwork. The<br />

key <strong>to</strong> building <strong>the</strong> right team though, lies in enlisting individuals who<br />

address each o<strong>the</strong>r’s weaknesses and leverage on mutual strengths.<br />

He also had <strong>to</strong> face <strong>the</strong> challenge of funding his fledgling start-up.<br />

The big break came in <strong>the</strong> form of a RM150,000 grant by <strong>the</strong><br />

Multimedia Development Corporation (MDeC). Since <strong>the</strong>n, it was an<br />

unending challenge of clinching new businesses and breaking new<br />

grounds by constantly improving software and work processes.<br />

So what is his secret <strong>to</strong> success “It is timing, ability and preparation,”<br />

Keng Yew attributed. He professes <strong>to</strong> be an individual who meticulously<br />

organises and rationalises his decisions <strong>to</strong> achieve a clear direction. He<br />

also believes that techno-preneurs should always experiment with new<br />

ideas, <strong>to</strong> s<strong>to</strong>p over-analysing and <strong>to</strong> set things in motion.<br />

And that is what his <strong>Honda</strong> Civic 2.0 i-VTEC has also helped him<br />

achieve. Citing reliability as a crucial fac<strong>to</strong>r in a vehicle, Keng Yew<br />

decided against a Korean marque and invested in <strong>the</strong> Civic instead.<br />

Being a stickler for punctuality, it allowed him <strong>to</strong> truly focus on his<br />

business endeavours without being bogged down by needless car<br />

worries.<br />

With such an impressive feat attained through Socialwalk, it would be<br />

easy for <strong>the</strong> young trailblazer <strong>to</strong> rest on his laurels. But <strong>the</strong>re is much<br />

<strong>to</strong> do. As he pointed out, Socialwalk will soon expand <strong>to</strong> Bangkok. “I<br />

would say that entreneurship has opened up a whole new world for<br />

me, and I really cannot wait <strong>to</strong> see what else it has <strong>to</strong> offer me.”<br />

04 | with dreams


K eng Ye w ’s s e c r e t t o s uc c e s s :<br />

“It is timing, abil i t y and pr ep ar a t ion.”<br />

with dreams | 05


<strong>Honda</strong> AND YOU: Dealer’s S<strong>to</strong>ry<br />

Creating joy<br />

in <strong>the</strong> local<br />

community<br />

Free health and dent al check-ups were <strong>the</strong> main highlights at <strong>the</strong><br />

Healthy Life Carnival which attracted a crowd of more than 3,000.<br />

A ‘Healthy Life Carnival’ was hosted with much fanfare by Wanija Classic<br />

at <strong>the</strong>ir dealership in Negeri Sembilan recently. The one-day event<br />

attracted a lot of buzz in <strong>the</strong> local community who were all invited through<br />

mailers, SMS-es and flyers <strong>to</strong> residents around <strong>the</strong> neighbourhood.<br />

“We have been planning this since May,” Puan Azizah says. “We<br />

organised a health awareness campaign last year and based on our<br />

cus<strong>to</strong>mers’ positive feedback, it was a great success. We decided <strong>to</strong><br />

do something similar this year but somehow <strong>the</strong> activities snowballed<br />

and we had our hands full in preparing a massive carnival that involves<br />

<strong>the</strong> state departments of health, agriculture and o<strong>the</strong>rs!”<br />

The ‘Healthy Life Carnival’ aims <strong>to</strong> reach out <strong>to</strong> <strong>the</strong> local community<br />

through a variety of health-related activities like free health and dental<br />

check-up, a blood donation drive and stress management demonstration.<br />

“We take responsibility in our community’s health and wellbeing, so<br />

everything is offered for free. It is our approach <strong>to</strong> reach out <strong>to</strong> <strong>the</strong>m<br />

and try <strong>to</strong> make a difference,” adds Puan Azizah A. Karim, Managing<br />

Direc<strong>to</strong>r of Wanija Classic.<br />

More than 3,000 people thronged <strong>the</strong> carnival for various o<strong>the</strong>r<br />

activities, games and prizes organised <strong>to</strong> engage adults and children<br />

alike, such as drift cars demonstration, Fixie bikes showcase, lucky<br />

draws and a remote control car competition. New <strong>Honda</strong> models were<br />

also available for test drives but what made <strong>the</strong> experience unique was<br />

<strong>the</strong> Sales Advisors who were proactively educating drivers on safety<br />

driving tips and techniques.<br />

It certainly benefited old and new cus<strong>to</strong>mers as many <strong>Honda</strong> owners <strong>to</strong>ok<br />

advantage of <strong>the</strong> free inspection provided at <strong>the</strong> service centre that day.<br />

For those that needed parts replacement, a 30% discount was offered for<br />

selected parts. And on <strong>to</strong>p of that, rewards like discount vouchers and<br />

hampers were snapped up by cus<strong>to</strong>mers who made bookings.<br />

Ultimately, Wanija Classic’s dream is for more people in Negeri<br />

Sembilan <strong>to</strong> experience <strong>the</strong> joy of owning a <strong>Honda</strong>. “When <strong>the</strong>y think<br />

of buying or servicing cars, hopefully <strong>the</strong>y will remember us first,”<br />

enthuses Puan Azizah.<br />

A fun line-up of activities – games, drif t car<br />

and Fixie bike demonstration kept <strong>the</strong> youths<br />

thoroughly engaged.<br />

06 | with dreams


“ We t ake responsibility in our<br />

community’s health and wellbeing,<br />

so ever ything is of fered for free,”<br />

Puan Azizah A. Karim,<br />

Managing Direc<strong>to</strong>r of Wanija Classic.<br />

The safety driving tips given by<br />

Sales Advisor s during <strong>the</strong> test<br />

drive were a welcome bonus.<br />

Mr. Yoichiro Ueno,<br />

Managing Direc<strong>to</strong>r and Chief Executive<br />

Of ficer of <strong>Honda</strong> <strong>Malaysia</strong>, s<strong>to</strong>pped by<br />

<strong>to</strong> lend suppor t <strong>to</strong> <strong>the</strong> dealer’s event.<br />

with dreams | 07


Breakthrough<br />

Powered by compressed air, this coast al cruiser is inspired by modern day roller coasters.<br />

The <strong>Honda</strong> Air aims <strong>to</strong> maximise <strong>the</strong> open-air experience.<br />

08 | with dreams


The <strong>Honda</strong> Air Concept,<br />

a vision for <strong>the</strong> future<br />

Conventional hybrid or performance vehicles weigh about 1,000 kg or<br />

more, so how about aiming <strong>to</strong> achieve a new class of alternative fuel<br />

performance vehicle that is half <strong>the</strong> weight Sounds far-fetched The<br />

<strong>Honda</strong> Air Concept takes a leap forward and shows that with dreams,<br />

nothing is impossible.<br />

Developed by <strong>the</strong> <strong>Honda</strong> Advanced Design Center in Pasadena, CA.,<br />

<strong>the</strong> <strong>Honda</strong> Air Concept was unveiled at <strong>the</strong> L.A. Au<strong>to</strong> Show Design<br />

Challenge last year. Powered by Dreams, <strong>the</strong> <strong>Honda</strong> Air Concept gives<br />

a glimpse in<strong>to</strong> <strong>the</strong> future of lightweight and alternative-powered vehicle.<br />

This concept vehicle is <strong>Honda</strong>’s answer <strong>to</strong> <strong>the</strong> design challenge<br />

<strong>the</strong>me, which seeks <strong>to</strong> address society’s shift <strong>to</strong>ward minimising<br />

consumption of <strong>the</strong> earth’s resources. The <strong>Honda</strong> designers were<br />

challenged <strong>to</strong> envision an efficient, lightweight, four-passenger vehicle<br />

(not exceeding 1,000 lbs.), that is both comfortable and safe, while<br />

delivering satisfac<strong>to</strong>ry driving performance without sacrificing <strong>the</strong><br />

styling consumers demand.<br />

o<strong>the</strong>r parts of <strong>the</strong> vehicle, are mounted <strong>to</strong> it (<strong>the</strong> chassis). Weight is<br />

also fur<strong>the</strong>r reduced with <strong>the</strong> utilisation of a hub-less wheel and drive<br />

system instead of heavy drive train parts.<br />

Seating panels are glass reinforced and tyre features urethane<br />

composition. Toge<strong>the</strong>r with <strong>the</strong> skeletal sub-frame, all <strong>the</strong>se worked<br />

<strong>to</strong>ge<strong>the</strong>r <strong>to</strong> decrease weight and increase <strong>the</strong> dynamic performance of<br />

<strong>the</strong> vehicle at <strong>the</strong> same time. Meanwhile, <strong>the</strong> main tanks and reserves<br />

can be conveniently and safely filled using a <strong>Honda</strong> genera<strong>to</strong>r/air<br />

compressor at home or tyre filler at any petrol station.<br />

Weighing less than 454 kilogrammes, this four-passenger vehicle<br />

is equipped with panels and fairings made from vegetable-based<br />

polymer. Such eco-friendly innovation exemplifies <strong>Honda</strong>’s vision of a<br />

zero-emission vehicle for <strong>the</strong> next generation.<br />

However, this is not your average concept vehicle. It is built on <strong>the</strong><br />

vision of a comfortable, safe, four-passenger vehicle that has good<br />

driving performance. The designers of <strong>Honda</strong> Air Concept drew<br />

inspiration from modern roller coasters and skydiving wing suits. It<br />

features a cockpit and package that is similar <strong>to</strong> that of a modern roller<br />

coaster, aimed at maximising <strong>the</strong> open-air experience.<br />

With such an advanced embodiment of style, performance and most<br />

importantly, <strong>the</strong> environment, we can only imagine where a cruise in<br />

<strong>the</strong> <strong>Honda</strong> Air will take us in future.<br />

This concept vehicle is powered by compressed air and pneumatic<br />

regula<strong>to</strong>r system. Tank pressure is regenerated by turbo vacuums<br />

and external airflow, taking <strong>the</strong> vehicle fur<strong>the</strong>r by increasing boost for<br />

approximately <strong>10</strong>0 miles!<br />

The lightweight of <strong>Honda</strong> Air Concept was achieved through a<br />

combination of cutting-edge structural re-engineering and material<br />

change. The chassis is also <strong>the</strong> master tank while <strong>the</strong> seats, like all<br />

A ver y lightweight, high performance mobile rocket with zero emissions<br />

Not an impossible dream.<br />

with dreams | 09


<strong>Honda</strong> DNA<br />

The impressive RA271<br />

marked <strong>the</strong> dawn of a new<br />

era of mo<strong>to</strong>rspor ts in 1964.<br />

Formidable vic<strong>to</strong>ry guided by<br />

<strong>Honda</strong>’s challenging spirit<br />

1963/64 1965 1968<br />

Manuf acturing began in 1963<br />

for <strong>the</strong> ver y first F1 engine,<br />

RA270, leading <strong>to</strong> <strong>the</strong> debut<br />

of <strong>the</strong> RA271 race machine<br />

at <strong>the</strong> German Grand Prix in<br />

1964. The machine produces<br />

a maximum power of 220hp at<br />

11,500rpm.<br />

<strong>Honda</strong> enters F1 with <strong>the</strong><br />

RA272. At <strong>the</strong> same time, <strong>the</strong><br />

S600 Coupe was launched<br />

and was considered a<br />

breakthrough in advanced<br />

technologies, thanks <strong>to</strong><br />

<strong>Honda</strong>’s racing exper tise.<br />

A 3-litre formula race machine,<br />

<strong>the</strong> RA302, was launched in June,<br />

which produces a powerful 430hp<br />

at 9,500rpm. However, various<br />

issues led <strong>Honda</strong> <strong>to</strong> declare<br />

its temporar y withdrawal from<br />

racing activities in November.<br />

“R acing impr o v e s t he br e e d .”<br />

S oic hir o <strong>Honda</strong><br />

When <strong>Honda</strong>’s au<strong>to</strong>mobile business started in 1963, <strong>the</strong> first model<br />

released was a sports car, S500. That was hardly surprising as<br />

Soichiro <strong>Honda</strong> had been quick <strong>to</strong> start <strong>the</strong> engineers on researching<br />

and developing race engines from <strong>the</strong> onset of <strong>the</strong>ir mo<strong>to</strong>rsports<br />

involvement in <strong>the</strong> 50’s.<br />

<strong>Honda</strong>’s earnest obsession in <strong>the</strong> field of mo<strong>to</strong>rsports started a long<br />

way before <strong>the</strong>ir first declaration <strong>to</strong> race in <strong>the</strong> Isle of Man in 1953.<br />

More than intent <strong>to</strong> show its capabilities in mo<strong>to</strong>rsports, it was Soichiro<br />

<strong>Honda</strong>’s ingenious way of steering <strong>Honda</strong> engineers <strong>to</strong> push <strong>the</strong> limits of<br />

performance in product design, from mo<strong>to</strong>rcycles <strong>to</strong> <strong>the</strong> world of cars.<br />

During this post-war period, <strong>the</strong>re was also <strong>the</strong> growing need <strong>to</strong> instil<br />

<strong>the</strong> competitive spirit among <strong>Honda</strong> associates. A steady cultivation of<br />

<strong>10</strong> | with dreams


A successor of <strong>the</strong> NSX-GT, <strong>the</strong> HSV-0<strong>10</strong><br />

hints at <strong>Honda</strong>’s future direction in<br />

developing race machines.<br />

1980’s 1990’s 2000’s<br />

Af ter a 15-year hiatus,<br />

<strong>Honda</strong> returns <strong>to</strong> F1 in 1983.<br />

The aim for success this time<br />

was more carefully planned<br />

and by 1988, <strong>Honda</strong> had set<br />

a new world record of 11<br />

consecutive vic<strong>to</strong>ries in F1.<br />

In 1991, <strong>the</strong> innovative NSX was<br />

introduced and later on used in<br />

racing for <strong>the</strong> 24 Hours of Le<br />

Mans and Japan GT Championship.<br />

As a challenge, <strong>Honda</strong> entered <strong>the</strong><br />

strictly regulated Indy Car Race<br />

in 1993 <strong>to</strong> push <strong>the</strong>ir performance<br />

limits, right after withdrawing<br />

from F1.<br />

<strong>Honda</strong> re-enters F1 racing in<br />

2000 and withdrew by 2008 after<br />

scoring a vic<strong>to</strong>ry in 2006. The<br />

significance of racing in Super<br />

GT grew remarkably, with <strong>the</strong><br />

NSX-GT machines evolving in<strong>to</strong><br />

<strong>the</strong> current HSV-0<strong>10</strong> GT, designed<br />

<strong>to</strong> be a high performance<br />

“ultimate cornering machine”.<br />

The winning formula<br />

through <strong>the</strong> decades<br />

Rewarding team work and<br />

<strong>the</strong> challenging spirit.<br />

this discipline marked <strong>the</strong> dawn of <strong>Honda</strong>’s now valued “Challenging<br />

Spirit”, which guides <strong>the</strong> company in everything <strong>the</strong>y continue <strong>to</strong> do.<br />

The path <strong>to</strong> glory came when <strong>Honda</strong> bravely announced entry in<br />

Formula One (F1) in 1964 without any au<strong>to</strong>mobile racing experience.<br />

But that did not deter <strong>the</strong>ir spirit in producing <strong>the</strong> first race-ready<br />

F1 machine, <strong>the</strong> RA271. The car failed <strong>to</strong> run smoothly but <strong>Honda</strong><br />

continued <strong>to</strong> race in full public glare, testing and developing its<br />

machine as <strong>the</strong> race season progresses. In 1965, <strong>Honda</strong> claimed its<br />

first F1 vic<strong>to</strong>ry in Mexico.<br />

It has been more than four decades and <strong>Honda</strong>’s very own race<br />

machines have since evolved <strong>to</strong> map new challenges in o<strong>the</strong>r significant<br />

races like <strong>the</strong> Le Mans 24 Hour Race, Indy Car Series and Super GT.<br />

with dreams | 11


<strong>Honda</strong> <strong>Malaysia</strong> News<br />

Choong Wei Li, 25<br />

Batch: <strong>Honda</strong> Dreams Fund 2008.<br />

Home<strong>to</strong>wn: Kuching, Sarawak.<br />

Qualification: Bachelor of Architecture,<br />

Limkokwing University of Creative<br />

Technology.<br />

Norimanira a/p Nordin, 24<br />

Batch: <strong>Honda</strong> Dreams Fund 20<strong>10</strong>.<br />

Home<strong>to</strong>wn: Kampung Tasik Chini, Pahang.<br />

Qualification: Hair Connection Diploma<br />

Course, Hair Connection Salon & Academy.<br />

Ar vinraj Batumalai, 23<br />

Batch: <strong>Honda</strong> Dreams Fund 2008.<br />

Home<strong>to</strong>wn: Batu Caves, Selangor.<br />

Qualification: Bachelor of Medical BioScience, Monash University.<br />

Celebrating Dreams<br />

<strong>Honda</strong> <strong>Malaysia</strong> marks miles<strong>to</strong>ne of inspiring youths and transforming <strong>the</strong>ir lives for <strong>the</strong> past 5 years<br />

Norimanira a/p Nordin or affectionately known<br />

as Nori comes from a small orang asli village<br />

in Tasik Chini, Pahang. She dropped out of<br />

school at age <strong>10</strong> due <strong>to</strong> financial difficulties<br />

and was a painfully shy 23-year old when<br />

<strong>Honda</strong> <strong>Malaysia</strong> met her in 20<strong>10</strong>.<br />

The Nori that you meet <strong>to</strong>day will blow you<br />

away. She has blossomed in<strong>to</strong> a confident,<br />

young lady who is more than ready <strong>to</strong> take up<br />

a challenge and is on her way <strong>to</strong> become a<br />

hair-stylist. Nori is one of <strong>the</strong> recipients of <strong>the</strong><br />

20<strong>10</strong> <strong>Honda</strong> Dreams Fund (HDF) scholarship.<br />

“This scholarship gave me a chance <strong>to</strong> realise<br />

that I can achieve a lot even for a village<br />

girl. Before this, I was not keen on studying.<br />

Now, I have gained <strong>the</strong> self-confidence <strong>to</strong> go<br />

fur<strong>the</strong>r in life. Even my family and friends have<br />

been very supportive,” said Nori.<br />

12 | with dreams<br />

Like Nori, Arvinraj Batumalai is also a<br />

HDF scholar in 2008 who is now pursuing<br />

an Honours of Medical BioScience at<br />

Monash University. He has a soft spot for<br />

underprivileged youths simply because he<br />

was one of <strong>the</strong>m and could empathise with<br />

<strong>the</strong>ir struggles. Today en route <strong>to</strong> his dream<br />

of becoming a lecturer, he is passionate<br />

about making science exciting <strong>to</strong> o<strong>the</strong>rs. He<br />

was a part-time tu<strong>to</strong>r while waiting <strong>to</strong> pursue<br />

his postgraduate programme.<br />

He is very clear on how he wants <strong>to</strong> leave his<br />

mark on society. “I am gracious <strong>to</strong> <strong>Honda</strong><br />

Dreams Fund for extending my scholarship<br />

<strong>to</strong> an Honours programme. This will enable<br />

me <strong>to</strong> pursue a Masters or PhD. It is a first<br />

step <strong>to</strong>wards becoming a lecturer, one that<br />

students find engaging,” he says.<br />

Ogustian Anthony, scholar of HDF 2009, is<br />

also keen on making a difference in <strong>the</strong> lives<br />

of children. His ultimate goal is <strong>to</strong> be a football<br />

coach <strong>to</strong> children. Having been raised in<br />

an orphanage, he did not dream of going <strong>to</strong><br />

college because funds were lacking. Today,<br />

he is a proud Diploma graduate in Football<br />

Studies and is now pursuing a degree in<br />

Business and Sports Management.<br />

The HDF workshop instils <strong>the</strong> candidates with<br />

lifelong lessons on perseverance, leadership<br />

and teamwork.


Ogustian Anthony, 20<br />

Batch: <strong>Honda</strong> Dreams Fund 2009.<br />

Home<strong>to</strong>wn: Klang, Selangor.<br />

Qualification: Diploma in Football Studies,<br />

Cyberlynx International College.<br />

This year is <strong>the</strong> fifth year for <strong>the</strong> <strong>Honda</strong><br />

Dreams Fund Scholarship, a journey that<br />

will never be forgotten by all those involved.<br />

In <strong>the</strong>se 5 years, <strong>the</strong> <strong>Honda</strong> Dreams Fund<br />

received close <strong>to</strong> 7,000 applications and had<br />

<strong>the</strong> precious opportunity <strong>to</strong> reach out <strong>to</strong> 300<br />

of <strong>the</strong>m at motivational workshops. To date,<br />

<strong>the</strong> <strong>Honda</strong> Dreams Fund has provided <strong>the</strong><br />

stepping s<strong>to</strong>ne <strong>to</strong> help make <strong>10</strong>0 dreams<br />

come true.<br />

O<strong>the</strong>r precious dreams are like those of Choong<br />

Wei Li, a 2008 HDF scholar, who is now a<br />

professional architect. Wei Li hopes <strong>to</strong> one day<br />

Jaswant Singh, 23<br />

Batch: <strong>Honda</strong> Dreams Fund 2007.<br />

Home<strong>to</strong>wn: Klang, Selangor.<br />

Qualification: Commercial Pilot License with Instrument<br />

Rating (CPL/ IR) and Frozen Air Transport Pilot License<br />

(ATPL), <strong>Malaysia</strong>n Flying Academy.<br />

build affordable homes for <strong>the</strong> underprivileged<br />

community. Meanwhile, Jaswant Singh,<br />

ano<strong>the</strong>r scholar from 2007, is currently a pilot.<br />

<strong>Dedicated</strong> and responsible, Jaswant is now<br />

supporting his family and bro<strong>the</strong>r’s college<br />

education while working <strong>to</strong>wards clocking<br />

in ano<strong>the</strong>r 500 hours <strong>to</strong> obtain his Airlines<br />

Transport Pilot License (ATPL), <strong>the</strong> highest<br />

level of an aircraft pilot licence.<br />

Through this fund, <strong>the</strong>se HDF scholars are<br />

given a chance not just <strong>to</strong> pursue <strong>the</strong>ir dreams<br />

but are in a better position <strong>to</strong> help and inspire<br />

o<strong>the</strong>rs, just as <strong>Honda</strong> <strong>Malaysia</strong> has helped<br />

<strong>the</strong>m build a better future for <strong>the</strong>mselves.<br />

The <strong>Honda</strong> Dreams Fund scholarship is jointly<br />

organised by <strong>Honda</strong> <strong>Malaysia</strong> and United<br />

Nation Development Programme (UNDP) for<br />

<strong>the</strong> benefit of <strong>Malaysia</strong>n society. Initiated in<br />

Forming new friendships <strong>the</strong>n saying goodbye<br />

was <strong>the</strong> hardest thing for <strong>the</strong> 2007 HDF<br />

workshop candidates.<br />

2007, <strong>the</strong> fund was part of <strong>Honda</strong>’s corporate<br />

social responsibility in <strong>Malaysia</strong>. The <strong>Honda</strong><br />

Dreams Fund is non-binding and not limited<br />

<strong>to</strong> excellent academic results.<br />

This scholarship was borne of <strong>the</strong> belief of<br />

<strong>the</strong> late Mr. Soichiro <strong>Honda</strong>, <strong>the</strong> founder<br />

of <strong>Honda</strong> - Daring <strong>to</strong> dream and having<br />

<strong>the</strong> perseverance <strong>to</strong> pursue those dreams<br />

through education.<br />

HDF has inspired all <strong>the</strong> candidates <strong>to</strong> remain dedicated in<br />

pursuing dreams and watch <strong>the</strong>ir lives transform.<br />

with dreams | 13


<strong>Honda</strong> MALAYSIA NEWS<br />

<strong>10</strong><br />

years<br />

of delivering joy and<br />

empowering dreams<br />

This year, <strong>Honda</strong> <strong>Malaysia</strong> celebrates <strong>10</strong> glorious years in operation.<br />

Looking back, it has been a journey fuelled by rapid, continued progress<br />

and marked by momen<strong>to</strong>us achievements that have also set numerous<br />

benchmarks in <strong>the</strong> local au<strong>to</strong>motive industry.<br />

Since inception in November 2000, <strong>Honda</strong> <strong>Malaysia</strong> has espoused<br />

<strong>the</strong> basic principles of Respect for <strong>the</strong> Individual and The Three<br />

Joys – <strong>the</strong> Joy of Buying, <strong>the</strong> Joy of Selling and <strong>the</strong> Joy of Creating.<br />

Rooted in <strong>Honda</strong>’s worldwide philosophy, <strong>Honda</strong> <strong>Malaysia</strong> has always<br />

challenged itself <strong>to</strong> fulfil cus<strong>to</strong>mer’s expectations through its products,<br />

technologies and services, ultimately becoming a company that<br />

contributes <strong>to</strong> <strong>the</strong> local society.<br />

From <strong>the</strong> start, it was imperative that products of <strong>the</strong> highest quality<br />

yet at a reasonable price are available <strong>to</strong> <strong>Malaysia</strong>ns. This became a<br />

dream come true <strong>to</strong> more than 200,000 cus<strong>to</strong>mers <strong>to</strong>day when <strong>Honda</strong><br />

<strong>Malaysia</strong> established its Pegoh Plant back in January 2003, which<br />

successfully rolled out four models, including <strong>the</strong> Accord, CR-V, Civic<br />

and City. The year 2003 also marked <strong>Honda</strong> <strong>Malaysia</strong>’s inaugural<br />

showcase at <strong>the</strong> Kuala Lumpur International Mo<strong>to</strong>r Show, with <strong>the</strong><br />

NSX-GT as <strong>the</strong> highlight of <strong>the</strong> event.<br />

By 2011, <strong>Honda</strong> <strong>Malaysia</strong>’s robust dealer network spans nationwide<br />

with 59 <strong>Honda</strong> Dealers dedicated <strong>to</strong> create a holistic cus<strong>to</strong>mer<br />

experience in sales, service and spare parts. To inculcate service<br />

excellence at all <strong>Honda</strong> dealerships, <strong>the</strong> annual Tech Challenge was<br />

inaugurated in 2006, pitting <strong>Honda</strong> representatives against each o<strong>the</strong>r<br />

for skills and knowledge advancement.<br />

Besides Tech Challenge, <strong>Honda</strong> <strong>Malaysia</strong> has embarked on <strong>the</strong><br />

challenge of refining <strong>the</strong> local team’s expertise by forming <strong>the</strong> <strong>Honda</strong><br />

<strong>Malaysia</strong> Racing Team (HMRT) in 2002. Since <strong>the</strong>ir first <strong>Malaysia</strong><br />

Merdeka Millennium Race (MME) in 2003, HMRT has competed<br />

passionately <strong>to</strong> nurture <strong>Honda</strong>’s Challenging Spirit, earning <strong>the</strong>m <strong>the</strong><br />

“Team of <strong>the</strong> Year” title in 2004 and rising above challenges <strong>to</strong> clinch<br />

Class A vic<strong>to</strong>ry and finish 2nd Place Overall in MME 2005.<br />

2003<br />

The NSX-GT electrified racing<br />

enthusiasts with a show of<br />

grace and performance at <strong>the</strong><br />

Kuala Lumpur International<br />

Mo<strong>to</strong>r Show.<br />

14 | with dreams<br />

2005<br />

The HMRT challenged <strong>the</strong> odds<br />

and celebrated <strong>the</strong> Merdeka<br />

Millennium Endurance Race<br />

with <strong>to</strong>p honours, including<br />

Class A title vic<strong>to</strong>r y since 2003.<br />

2006<br />

As par t of <strong>Honda</strong>’s environment al<br />

commitment, <strong>Honda</strong> <strong>Malaysia</strong> par tnered<br />

with WWF -<strong>Malaysia</strong> <strong>to</strong> initiate <strong>the</strong> Save<br />

<strong>the</strong> Sumatran Rhino campaign.


Perhaps <strong>the</strong> greatest joy lies in knowing that <strong>Honda</strong> <strong>Malaysia</strong> has truly<br />

achieved brand satisfaction in <strong>the</strong> minds of <strong>Honda</strong> owners nationwide.<br />

Since 2001, <strong>Honda</strong> <strong>Malaysia</strong> has constantly dominated brand and<br />

consumer choice awards in <strong>the</strong> au<strong>to</strong>motive sec<strong>to</strong>r, most notably being<br />

<strong>the</strong> Au<strong>to</strong>car Asean Awards, Reader’s Digest Trusted Brands and J.D.<br />

Power and Associates awards.<br />

Staying true <strong>to</strong> <strong>the</strong> Power of Dreams, <strong>Honda</strong> <strong>Malaysia</strong> has also carried<br />

out environmental and educational efforts <strong>to</strong> fur<strong>the</strong>r contribute <strong>to</strong> <strong>the</strong><br />

society. The <strong>Honda</strong> Dreams Fund awards non-binding scholarships <strong>to</strong><br />

underprivileged yet deserving youths, providing <strong>the</strong>m with a chance <strong>to</strong><br />

pursue tertiary studies and realise <strong>the</strong>ir lifelong ambitions. On <strong>the</strong> o<strong>the</strong>r<br />

hand, Save <strong>the</strong> Sumatran Rhino campaign was pivotal <strong>to</strong> ensure <strong>the</strong><br />

protection of <strong>the</strong> endangered Sumatran Rhino.<br />

Each and every <strong>Honda</strong> initiative is intrinsically tied <strong>to</strong> Soichiro <strong>Honda</strong>’s<br />

founding beliefs, no matter how big or small it is. Moving forward, <strong>Honda</strong><br />

<strong>Malaysia</strong> intends <strong>to</strong> surpass its current achievements and continue<br />

<strong>to</strong> spread joy <strong>to</strong> people around <strong>the</strong> country through its technological<br />

advancements, service excellence and philanthropic efforts.<br />

2008<br />

Being <strong>the</strong> first humanoid<br />

robot with superior walking<br />

technology, ASIMO won <strong>the</strong><br />

hear ts of many with its nif ty<br />

moves during its inaugural<br />

visit <strong>to</strong> Kuala Lumpur.<br />

20<strong>10</strong><br />

The launch of <strong>the</strong> All-New<br />

<strong>Honda</strong> Insight Hybrid<br />

heralded <strong>the</strong> Insight<br />

Generation as more than<br />

7000 potted plants were<br />

freely distributed <strong>to</strong><br />

delighted citizens.<br />

2007<br />

Since inception, <strong>the</strong> <strong>Honda</strong> Dreams Fund<br />

has helped <strong>10</strong>0 underprivileged youths<br />

realise <strong>the</strong>ir dreams of pur suing <strong>the</strong>ir<br />

ter tiar y or vocational studies.<br />

with dreams | 15


LIFESTYLE<br />

An indulgent<br />

escape at<br />

Spa Village<br />

Cameron<br />

Highlands<br />

A cup of soothing tea helps <strong>to</strong> wash away <strong>the</strong> strains of <strong>the</strong> body.<br />

Nestled in <strong>the</strong> picturesque, sprawling hills of Cameron Highlands<br />

amidst lush greens and exotic blooms is where <strong>the</strong> Spa Village<br />

Cameron Highlands calls home.<br />

Being <strong>the</strong> third wellness centre of <strong>the</strong> award-winning Spa Village, it<br />

offers a quiet repose from <strong>the</strong> hustle and bustle of city life. Healing<br />

<strong>the</strong> body and mind through its signature cocktail of spa treatments,<br />

each is imbued with <strong>the</strong> res<strong>to</strong>rative properties of natural herbs,<br />

flowers and most importantly, tea.<br />

Upon arrival, you will be led through a passage of delightful sensual<br />

pleasures. As <strong>the</strong> highland birds sing amidst <strong>the</strong> lush tropical<br />

jungle, a delicate stream of fragrant incense cloaks <strong>the</strong> waiting hall,<br />

calming <strong>the</strong> weary soul and preparing <strong>the</strong> body for a decadent<br />

three-hour spa indulgence.<br />

The Spa Village Cameron Highlands is renowned for The Semai<br />

and Fresh Strawberry Escapade spa treatments. While <strong>the</strong> former<br />

is a treatment enriched with millennia-old botanical secrets shared<br />

by <strong>the</strong> forest-dwelling Semai aboriginals, <strong>the</strong> latter features a potent<br />

blend of strawberry <strong>the</strong>rapy.<br />

The Semai takes you on a remedial journey with a luxurious bath,<br />

massage and scrub using a plethora of forest treasures such as<br />

sappanwood, tea and betel leaves, cinnamon, Kaffir lime, henna,<br />

cumin seeds and many more. Each ritual is tailored specifically for<br />

him and for her <strong>to</strong> cleanse, moisturise, promote blood circulation<br />

and remove negative energy, rejuvenating <strong>the</strong> body inside and out.<br />

The Fresh Strawberry Escapade pampers <strong>the</strong> skin and soul first<br />

with a strawberry tea bath, <strong>the</strong>n a refreshing body polish using<br />

fresh pureed strawberries, yoghurt and crushed oatmeal <strong>to</strong> la<strong>the</strong>r<br />

and refine skin texture. Lastly a strawberry aroma massage<br />

envelops your senses as a skilled <strong>the</strong>rapist kneads away <strong>the</strong> knots<br />

on your body.<br />

Besides <strong>the</strong> afore-mentioned firm favourites, remember <strong>to</strong> check<br />

out o<strong>the</strong>r spa treatments, such as Rose Garden, Cameron’s<br />

Mint and Crysan<strong>the</strong>mum & Avocado Escape – each designed<br />

with signature ingredients inherent <strong>to</strong> <strong>the</strong> highlands that you will<br />

be spoilt for choice. With an impressive six Treatment Rooms,<br />

eight Tea Bath Tubs and two Outdoor Cabanas, <strong>the</strong> Spa Village<br />

Cameron Highlands is truly designed <strong>to</strong> enhance your well-being<br />

and nourish <strong>the</strong> body.<br />

Be sure <strong>to</strong> enjoy <strong>the</strong> signature<br />

Fresh Strawberr y Escapade treatment.<br />

16 | with dreams


Skilled <strong>the</strong>rapists relieve muscle<br />

tension through rhythmic massages.<br />

Ever y patron enjoys a heavenly soak<br />

infused with tea before treatment.<br />

Nestled in <strong>the</strong> hear t of <strong>the</strong> highlands,<br />

<strong>the</strong> Spa Village provides a serene<br />

backdrop for patrons <strong>to</strong> rejuvenate.<br />

EXCLUSIVE PROMOTION TO HONDA OWNERS<br />

Enjoy any Spa Village Experience below with a 1-for-1<br />

promotion for RM400.00:<br />

• Rose Garden<br />

• Cameron’s Mint<br />

• Fresh Strawberry Escapade<br />

• Chrysan<strong>the</strong>mum & Avocado Escape<br />

• The Semai*<br />

* Available with 1-for-1 promotion at RM600.00.<br />

Terms & Conditions:<br />

• Available from September - December 2011, Monday <strong>to</strong> Friday only.<br />

• 24-hour advance reservation is required.<br />

Kindly contact +605-491 1<strong>10</strong>0 for reservations.<br />

• To redeem, all <strong>Honda</strong> owners need <strong>to</strong> bring along an invoice from<br />

<strong>the</strong>ir service maintenance from <strong>the</strong> last 6 months as proof of<br />

ownership. Only original invoices from a <strong>Honda</strong> authorised service<br />

centre will be accepted.<br />

with dreams | 17


<strong>Honda</strong> CAR CARE<br />

A safe journey is<br />

just a click away<br />

If you have never practised <strong>the</strong> habit of fastening your seatbelt, think again.<br />

We ar ing it right<br />

To ensure that your<br />

seatbelt can efficiently<br />

protect you from <strong>the</strong><br />

inevitable, consider <strong>the</strong>se<br />

simple recommendations of<br />

wearing seatbelts <strong>the</strong> right way.<br />

In 2005, out of 192 seatbelt-related road accident fatalities recorded, a stunning<br />

173 were unbelted rear passengers. By not buckling up, <strong>the</strong> force of rear<br />

passengers slamming on<strong>to</strong> front seats can even propel front passengers<br />

<strong>to</strong>wards <strong>the</strong> dashboard. Since January 2009, <strong>the</strong> Road Safety<br />

Department (JKJR) has stressed upon <strong>the</strong> urgent need for rear<br />

passengers <strong>to</strong> buckle up, adding that fines of RM300 will be issued<br />

<strong>to</strong> those who fail <strong>to</strong> comply.<br />

<strong>Honda</strong>’s 3-Point ELR (Emergency Locking Retrac<strong>to</strong>r) and ALR<br />

(Au<strong>to</strong>matic Load Retrac<strong>to</strong>r) seatbelts* with pretensioners and<br />

load limiters are designed <strong>to</strong> reduce fatalities and <strong>the</strong><br />

severity of road injuries. Through sensors, pretensioners<br />

retract <strong>the</strong> belt <strong>to</strong> prevent <strong>the</strong> occupant from surging<br />

forward. Load limiters lessen belt-inflicted damage<br />

by absorbing <strong>the</strong> force and bringing you <strong>to</strong> a s<strong>to</strong>p.<br />

Drivers and passengers<br />

Wear shoulder belt across <strong>the</strong> chest and<br />

away from neck and face; lap belt across<br />

<strong>the</strong> hips.<br />

Never wear shoulder belt under <strong>the</strong> arm<br />

or behind your back.<br />

Remember, fastening your seatbelt can<br />

make a difference between life and<br />

death. So practise it with your family<br />

and friends, <strong>the</strong> right way.<br />

*ALR seatbelt features are<br />

only available in selected<br />

<strong>Honda</strong> models.<br />

Pregnant mo<strong>the</strong>rs<br />

Wear lap belt below belly and snug on hipbones,<br />

never across or above belly.<br />

Wear shoulder belt comfortably across chest.<br />

Children<br />

Consider fit ting a child seat in <strong>the</strong> rear seat, avoid fit ting at <strong>the</strong> front passenger<br />

seat and ensure that <strong>the</strong> belt is worn securely around <strong>the</strong> seat.<br />

Infant-only seats (for 9 months<br />

and below; up <strong>to</strong> 9kg) should be<br />

fit ted facing <strong>the</strong> rear of <strong>the</strong> car.<br />

Infant-<strong>to</strong>ddler seats (for 9<br />

months – 4 years; 9 – 18kg)<br />

should be fit ted facing <strong>the</strong><br />

front of <strong>the</strong> car.<br />

Booster seats (for 4 – 11 years;<br />

15 – 36kg) should be fitted<br />

facing <strong>the</strong> front, with shoulder<br />

belt securely across<br />

<strong>the</strong> child’s chest,<br />

not neck.<br />

18 | with dreams


iPad<br />

iPad<br />

<strong>Honda</strong> ON ECO<br />

Did you know<br />

that your appliances<br />

consume 20% of energy<br />

in standby mode<br />

Home appliances, when not in use,<br />

should be switched off accordingly. In<br />

doing so, millions of households in <strong>the</strong><br />

country can curb energy wastage, as<br />

electricity in <strong>Malaysia</strong> is still generated<br />

by burning fossil fuels, releasing<br />

emissions that are harmful <strong>to</strong> our<br />

health and environment.<br />

Remember, if you are leaving your<br />

electronic devices unattended for long<br />

periods of time, avoid putting <strong>the</strong>m on<br />

standby. Turn <strong>the</strong>m off for a brighter,<br />

cleaner future.<br />

Power Saver Tip:<br />

If you use a washing machine for your laundry, set it<br />

for a cold wash <strong>to</strong> save on water heating. The cooler<br />

<strong>the</strong> water, <strong>the</strong> less energy you use.<br />

WITH DREAMS INTERACTIVE<br />

Fancy winning an iPad 2 with accessories<br />

Complete <strong>the</strong> Reply Card attached with this<br />

magazine and mail it <strong>to</strong> us for your chance <strong>to</strong> win!<br />

iPad<br />

Question 1<br />

The <strong>Honda</strong> Air Concept symbolises <strong>the</strong> future<br />

of lightweight vehicles. Which item is not an<br />

attribute <strong>to</strong> <strong>the</strong> lightweight <strong>Honda</strong> Air Concept<br />

Question 2<br />

After <strong>10</strong> years in operation, <strong>Honda</strong> <strong>Malaysia</strong><br />

keeps challenging itself <strong>to</strong> become a company<br />

that contributes <strong>to</strong> <strong>the</strong> local society. Which<br />

programme is not an environmental and<br />

educational effort that <strong>Honda</strong> <strong>Malaysia</strong><br />

carries out <strong>to</strong> society<br />

Question 3<br />

<strong>Honda</strong>’s earnest obsessions in <strong>the</strong> field of<br />

mo<strong>to</strong>rsports bring <strong>the</strong> invention of race<br />

machines. Which machine brought <strong>the</strong> first<br />

F1 vic<strong>to</strong>ry <strong>to</strong> <strong>Honda</strong> Team in Mexico<br />

with dreams | 19


WHAT’S ON <strong>Honda</strong><br />

We were <strong>the</strong>re when <strong>the</strong> nation ran<br />

His<strong>to</strong>ry was made in June this year when more than 22,000<br />

participants from all walks of life convened at Dataran Merdeka,<br />

Kuala Lumpur, for <strong>the</strong> KL Marathon 2011. It was <strong>the</strong> biggest turnout<br />

yet for <strong>the</strong> annual marathon.<br />

In an effort <strong>to</strong> share <strong>Honda</strong>’s vision of mobility, <strong>Honda</strong> <strong>Malaysia</strong><br />

provided a range of its exciting fleets like <strong>the</strong> <strong>Honda</strong> Insight, CR-V<br />

and Freed <strong>to</strong> facilitate <strong>the</strong> mobility of <strong>the</strong> organised and community<br />

of runners. As a company built on <strong>the</strong> Power of Dreams, <strong>the</strong> values<br />

advocated by <strong>the</strong> founder, Soichiro <strong>Honda</strong>, was also passionately felt<br />

amongst <strong>the</strong> crowd of runners who were united with one mission – <strong>to</strong><br />

complete <strong>the</strong> marathon.<br />

For Mr. Yoichiro Ueno, Managing Direc<strong>to</strong>r and Chief Executive Officer<br />

of <strong>Honda</strong> <strong>Malaysia</strong>, <strong>the</strong> marathon was a fantastic opportunity for<br />

people <strong>to</strong> share <strong>the</strong> joy of running with a goal. “It brings <strong>the</strong> whole<br />

community <strong>to</strong>ge<strong>the</strong>r and <strong>the</strong>y run <strong>to</strong> challenge <strong>the</strong>ir strength, both<br />

physically and mentally. We are proud <strong>to</strong> be <strong>the</strong>re and support this<br />

huge community of runners, whom we believe reflects <strong>Honda</strong>’s<br />

Challenging Spirit.”<br />

challenges at <strong>the</strong> KL Marathon 2011. Daphne Chen, a Sales &<br />

Marketing associate, is an avid runner who has been participating in<br />

<strong>the</strong> KL Marathon since 2009. She said, “I am motivated by <strong>the</strong> sense<br />

of accomplishment when I cross <strong>the</strong> finish line and when you do,<br />

you will carry that same spirit through o<strong>the</strong>r challenges in life. To me,<br />

everyone is a winner at a marathon.”<br />

Indeed, <strong>the</strong> challenging spirit is instilled in every associate <strong>to</strong> deliver<br />

<strong>the</strong>ir best. As a regular runner himself, Mr. Ueno is a believer in not just<br />

pushing one’s limits but also firmly supports cultivating a healthy body<br />

for a healthy mind. “As cars become a necessity in our daily lives, people<br />

make less time for physical exercises. We hope that by supporting <strong>the</strong><br />

KL Marathon, it motivates people <strong>to</strong> embrace <strong>the</strong> joy of exercising.”<br />

Among <strong>the</strong> tens of thousands of runners were <strong>Honda</strong> <strong>Malaysia</strong><br />

associates, each of whom were aiming <strong>to</strong> overcome <strong>the</strong>ir personal<br />

20 | with dreams


Production gets a<br />

boost as <strong>Honda</strong> raises<br />

its commitment <strong>to</strong><br />

cus<strong>to</strong>mers<br />

On 11th March 2011, Japan was hit by a 9.0 Richter-scale earthquake<br />

and tsunami. In its immediate aftermath, <strong>Honda</strong> production plants in<br />

Japan suspended regular operations <strong>to</strong> focus on nationwide recovery<br />

efforts, including <strong>the</strong> severely stricken areas of Tochigi where <strong>Honda</strong>’s<br />

R&D Centre is located.<br />

After a testing month in res<strong>to</strong>ring damaged facilities, <strong>Honda</strong> Mo<strong>to</strong>r<br />

Co., Ltd. announced that manufacturing plants in Japan had resumed<br />

operations by mid of April 2011 while <strong>the</strong>y worked diligently <strong>to</strong> stabilise<br />

production flow. Here in <strong>Honda</strong> <strong>Malaysia</strong>, swift efforts were made <strong>to</strong><br />

moni<strong>to</strong>r <strong>the</strong> effects closely from <strong>the</strong> time <strong>the</strong> catastrophe hit. During<br />

this challenging period, temporary adjustments were made <strong>to</strong> reduce<br />

production capacity in <strong>the</strong> Alor Gajah, Malacca plant, while striving <strong>to</strong><br />

minimise impact on dealers, cus<strong>to</strong>mers and associates.<br />

According <strong>to</strong> Mr. Yoichiro Ueno, Managing Direc<strong>to</strong>r and Chief<br />

Executive Officer of <strong>Honda</strong> <strong>Malaysia</strong>, associates in Japan have<br />

been working tirelessly since <strong>the</strong> disaster <strong>to</strong> recover <strong>the</strong> supply of<br />

component parts in Japan. With production ga<strong>the</strong>ring pace in Japan,<br />

<strong>Honda</strong> <strong>Malaysia</strong> started <strong>to</strong> resume <strong>10</strong>0% production output sooner<br />

than expected. New bookings of <strong>Honda</strong> Insight resumed in June 2011<br />

and <strong>the</strong> company has also intensified operations by increasing man<br />

hours on weekdays and Saturdays <strong>to</strong> increase production volume<br />

since 1st August 2011 onwards.<br />

“On behalf of <strong>Honda</strong>, we would like <strong>to</strong> express our deepest<br />

appreciation <strong>to</strong> our valued cus<strong>to</strong>mers and business partners for <strong>the</strong>ir<br />

support, patience and trust in us since <strong>the</strong> disaster. We also apologise<br />

for <strong>the</strong> inconveniences caused during this period,” said Mr. Ueno. “We<br />

would also like <strong>to</strong> assure all our cus<strong>to</strong>mers that we remain committed<br />

<strong>to</strong> meeting <strong>the</strong> needs of our cus<strong>to</strong>mers and <strong>to</strong> ensure <strong>the</strong>ir satisfaction.”<br />

New warehouse <strong>to</strong> serve cus<strong>to</strong>mers<br />

more efficiently<br />

<strong>Honda</strong> <strong>Malaysia</strong> will soon be relocating its warehouse <strong>to</strong> Bukit<br />

Jelu<strong>to</strong>ng, Shah Alam, <strong>to</strong> streng<strong>the</strong>n operations and ensure a more<br />

efficient delivery process of spare parts <strong>to</strong> <strong>Honda</strong> dealers, especially in<br />

<strong>the</strong> Klang Valley.<br />

<strong>to</strong> maximise natural lighting <strong>to</strong> save on electricity while a Jack Roof is<br />

integrated <strong>to</strong> release hot air and improve indoor ventilation. This is part<br />

of <strong>Honda</strong>’s efforts <strong>to</strong> not just realise a sustainable society but also <strong>to</strong><br />

achieve a more comfortable working environment for associates.<br />

The new warehouse is accessible <strong>to</strong> major highways in <strong>the</strong> Klang<br />

Valley and is within 30 minutes distance by truck <strong>to</strong> market centres.<br />

With more than 60% of <strong>the</strong> overall spare parts deliveries made in<br />

Klang Valley, <strong>the</strong> central location will not only shorten <strong>the</strong> delivery<br />

process <strong>to</strong> <strong>the</strong>se dealers but also increase <strong>the</strong> volume of delivery <strong>to</strong><br />

dealers nationwide.<br />

Consisting of 28,000 square feet, <strong>the</strong> new warehouse will be built over<br />

three phases and upon completion, will cater <strong>to</strong> <strong>the</strong> s<strong>to</strong>rage of parts<br />

for <strong>the</strong> after sales market of <strong>Honda</strong> cars in <strong>Malaysia</strong>.<br />

According <strong>to</strong> Mr. Yoichiro Ueno, Managing Direc<strong>to</strong>r and Chief Executive<br />

Officer of <strong>Honda</strong> <strong>Malaysia</strong>, sales volume has grown immensely in<br />

<strong>the</strong> last three years, contributing <strong>to</strong> a 1.4% increase in market share.<br />

“Opening a new warehouse at a strategic location is a natural course<br />

of action as we constantly seek for ways <strong>to</strong> reduce cost and increase<br />

efficiency in order <strong>to</strong> serve our cus<strong>to</strong>mers better,” he said.<br />

The company has invested a good deal of resources on <strong>the</strong> new facility,<br />

scheduled <strong>to</strong> be operational by <strong>the</strong> 2nd quarter of 2012. The warehouse<br />

is also designed <strong>to</strong> be energy efficient <strong>to</strong> reduce overall CO 2<br />

emissions<br />

and comply with environmental standards. Skylight technology is used<br />

with dreams | 21


AUTHORISED <strong>Honda</strong> DEALERS CONTACT LIST<br />

STATE<br />

SHOWROOM<br />

C O M P A N Y N A M E A D D R E S S SHOWROOM SERVICE CENTRE<br />

SERVICE<br />

CENTRE<br />

BODY & PAINT<br />

Angkasa Mo<strong>to</strong>r Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur. Tel: 03-6257 0608 Tel: 03-6258 1233<br />

GMart Au<strong>to</strong>world Sdn Bhd<br />

Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri,<br />

Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur.<br />

Tel: 03-4021 2<strong>10</strong>4 Tel: 03-4021 2<strong>10</strong>6<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Chan Sow Lin) 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur. Tel: 03-9221 0000 Tel: 03-9221 <strong>10</strong>09<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Bangsar) No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur. Tel: 03-2282 5585<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (TAR)<br />

Wisma Kah Mo<strong>to</strong>r, 339, Jalan Tuanku Abdul Rahman,<br />

50<strong>10</strong>0 Kuala Lumpur.<br />

Tel: 03-2698 3358<br />

Kah Mo<strong>to</strong>r Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur. Tel: 03-6259 1120<br />

MH Prestige Au<strong>to</strong> Sdn Bhd<br />

18, Persiaran Dagang, Bandar Sri Damansara, Kepong,<br />

52200 Kuala Lumpur.<br />

Tel: 03-6277 5548 Tel: 03-6277 4569<br />

K U A L A L U M P U R<br />

Peringgit Sri Mo<strong>to</strong>r Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur. Tel: 03-7980 0000 Tel: 03-7980 0000<br />

Roda BB Mo<strong>to</strong>r Sdn Bhd 193 & 195, Jalan Imbi, 55<strong>10</strong>0 Kuala Lumpur. Tel: 03-2142 5088<br />

Roda BB Mo<strong>to</strong>r Sdn Bhd Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur. Tel: 03-7983 3230<br />

Roda BB Mo<strong>to</strong>r Sdn Bhd Lot 2847, Jalan Segambut, 51200 Kuala Lumpur. Tel: 6253 2066<br />

Sri Utama Au<strong>to</strong> Sdn Bhd<br />

No. 21-23, Jalan Usahawan 5, Setapak Industrial Area,<br />

Off Jln Genting Kelang, 53200 Kuala Lumpur.<br />

PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak,<br />

53300 Kuala Lumpur.<br />

Tel: 03-4024 2266<br />

Tel: 03-4024 2266;<br />

03-4024 7268<br />

Sri Utama BP Sdn Bhd<br />

Tel: 03-4023 4936<br />

The Millennium Au<strong>to</strong> & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur. Tel: 03-7728 1361 Tel: 03-7728 8413<br />

Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56<strong>10</strong>0 Kuala Lumpur. Tel: 03-9130 2288 Tel: 03-9130 9888<br />

Weststar Au<strong>to</strong> Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur. Tel: 03-2031 5151<br />

Weststar Au<strong>to</strong> Sdn Bhd 111-A, Jalan Ulu Klang, 68000 Ampang, Selangor. Tel: 03-4251 5000<br />

Actmar Sdn Bhd<br />

Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang,<br />

41150 Klang, Selangor.<br />

Tel: 03-3345 2020 Tel: 03-3345 2020<br />

Au<strong>to</strong>World Asia Sdn Bhd No. 15 1/2 Miles, Sungai Pelong, 47000 Sungai Buloh, Selangor. Tel: 03-6099 6888 Tel: 03-6099 6888<br />

Global Amity Sdn Bhd<br />

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya,<br />

43300 Seri Kembangan,Selangor.<br />

Tel: 03-8945 9508<br />

Tel: 03-8945 0946<br />

ext <strong>10</strong>8/1<strong>10</strong><br />

Imavest Sdn Bhd No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor. Tel: 03-4252 8061<br />

Imavest Sdn Bhd No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor. Tel: 03-4251 3883<br />

S E L A N G O R<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Puchong Jaya)<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Bandar Puchong)<br />

HZN Cars Sdn Bhd.<br />

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya,<br />

47<strong>10</strong>0 Puchong, Selangor.<br />

No. 1, Jalan Bandar 5, Pusat Bandar Puchong,<br />

47<strong>10</strong>0 Puchong, Selangor.<br />

No. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park,<br />

Glenmarie, 40150 Shah Alam, Selangor.<br />

Tel: 03-8075 5616<br />

Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor. Tel: 03-3342 0272<br />

Tel: 03-5882 8282<br />

Tel: 03-5569 2114 Tel: 03-5569 5259<br />

Nanyang General Enterprises Sdn Bhd Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor. Tel: 03-3341 0049<br />

New Era Sales (M) Sdn Bhd Lot 39821, Jalan Semenyih, 43000 Kajang, Selangor. Tel: 03-8737 0401 Tel: 03-8737 0401<br />

Shared Au<strong>to</strong> Sdn Bhd<br />

Shared Au<strong>to</strong> Sdn Bhd<br />

Sumber Au<strong>to</strong> Edaran Sdn Bhd<br />

17 &19, Ground Floor, Block 2, Worldwide Business Park,<br />

Jalan Tinju 13/50, 40675 Shah Alam, Selangor.<br />

No. 2, Jalan Saujana Indah 5, Taman Saujana Indah,<br />

40150 Shah Alam, Selangor.<br />

Lot 1A, Jalan Bersatu 13/4, Seksyen 13,<br />

46200 Petaling Jaya, Selangor.<br />

Tel: 03-55<strong>10</strong> 0099<br />

Tel: 03-7845 8837<br />

Tel: 03-7960 2828 Tel: 03-7960 2626<br />

Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46<strong>10</strong>0 Petaling Jaya, Selangor. Tel: 03-7957 6611 Tel: 03-7957 8727<br />

USJ Car Express Sdn Bhd<br />

Ban Hoe Seng Sdn Bhd<br />

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang,<br />

476<strong>10</strong> Subang Jaya, Selangor.<br />

14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar),<br />

30250 Ipoh, Perak.<br />

Tel: 03-5636 1<strong>10</strong>0 Tel: 03-5635 8988<br />

Tel: 05-2413 433<br />

P E R A K<br />

Ban Hoe Seng Sdn Bhd <strong>10</strong> Sri Mariamman Lane 2, 30200 Ipoh, Perak. Tel: 05-2532 001<br />

Delima Kinta Sdn Bhd Lot <strong>10</strong>853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak. Tel: 53-8483 888 Tel: 05-8483 888<br />

22 | with dreams


STATE<br />

SHOWROOM<br />

C O M P A N Y N A M E A D D R E S S SHOWROOM SERVICE CENTRE<br />

SERVICE<br />

CENTRE<br />

BODY & PAINT<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Ipoh) No. 45, Jalan Tun Abdul Razak, 30<strong>10</strong>0 Ipoh, Perak. Tel: 05-5273 501 Tel: 05-5273 500<br />

LABUAN S A R A W A K S A B A H J O H O R<br />

MELAKA NEGERI SEMBILAN<br />

P A H A N G<br />

T E R E N GG A N U KELANTAN<br />

P U L A U P I N A N G<br />

K E D A H<br />

P E R A K<br />

Sendi Au<strong>to</strong> Sdn Bhd Tian Siang Square, 32000 Sitiawan, Perak. Tel: 05-6920 028 Tel: 05-6922 880<br />

Tian Siang Au<strong>to</strong> Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 300<strong>10</strong> Ipoh, Perak. Tel: 05-5061 600 Tel: 05-5062 600<br />

Lee Mo<strong>to</strong>r Alor Setar (Car Div) Sdn Bhd 12 MBAS <strong>10</strong>66, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah. Tel: 04-7311 766 Tel: 04-7311 766<br />

Lee Mo<strong>to</strong>r Alor Setar (Car Div) Sdn Bhd<br />

Magna Speed Sdn Bhd<br />

Yooi Cars Sdn Bhd<br />

Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan<br />

Bakar Arang, 08000 Sungai Petani, Kedah.<br />

357 & 358, Jalan Petaling <strong>10</strong>, Taman Sri Petaling,<br />

09000 Kulim, Kedah.<br />

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor,<br />

07<strong>10</strong>0 Langkawi, Kedah.<br />

Tel: 04-42<strong>10</strong> 116 Tel: 04-42<strong>10</strong> 116<br />

Tel: 04-4959 595 Tel: 04-4959 595<br />

Tel: 04-9557 002 Tel: 04-9557 002<br />

Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang. Tel: 04-3244 166 Tel: 04-3<strong>10</strong>6 699<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Sungai Pinang) 124-A, Lengkok Sg. Pinang, <strong>10</strong>150 Pulau Pinang. Tel: 04-2815 <strong>10</strong>0 Tel: 04-2821 000<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Lebuh Farquhar) 25-B, Lebuh Farquhar, <strong>10</strong>200 Pulau Pinang. Tel: 04-2638 244<br />

JM Mo<strong>to</strong>r Venture Sdn Bhd<br />

Mo<strong>to</strong>ria Sdn Bhd<br />

Vivahill Au<strong>to</strong> Sdn Bhd<br />

Vivahill Au<strong>to</strong> Sdn Bhd<br />

Lot 2632 & 2633, Jalan Song Ban Kheng,<br />

14000 Bukit Mertajam, Pulau Pinang.<br />

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah,<br />

Pulau Pinang<br />

1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang,<br />

11900 Sungai Nibong, Pulau Pinang.<br />

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas,<br />

11900 Pulau Pinang.<br />

Tel: 04-540 3399 Tel: 04-540 3377<br />

Tel: 04-3995 313 Tel: 04-3905 313<br />

Tel: 04-6441 111<br />

Tel: 04-6440 000<br />

Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan. Tel: 09-7445 893 Tel: 09-7441 897<br />

Syarikat Tan Eng Ann Sdn Bhd<br />

686, Jalan Sultan Mohamad, (Gong Kapas)<br />

21<strong>10</strong>0 Kuala Terengganu, Terengganu.<br />

Tel: 09-6221 796<br />

Syarikat Tan Eng Ann Sdn Bhd 25-D, Jalan Bukit Kecil, 21<strong>10</strong>0 Kuala Terengganu, Terengganu. Tel: 09-6221 996<br />

Chuan Thye Mo<strong>to</strong>r Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang. Tel: 09-2963 308<br />

Chuan Thye Mo<strong>to</strong>r Sdn Bhd H31-32, Taman Muhibbah, 28000 Temerloh, Pahang. Tel: 09-2962 991<br />

Honhin Au<strong>to</strong> Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang. Tel: 09-5177 235 Tel: 09-5177 <strong>10</strong>2<br />

Macinda Au<strong>to</strong> Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang. Tel: 09-5687 000 Tel: 09-5688 000<br />

Ban Lee Heng Mo<strong>to</strong>r Sdn Bhd<br />

Wanija Classic (M) Sdn Bhd<br />

No. 381, Jalan Haruan 2, Oakland Industrial Park,<br />

70300 Seremban, Negeri Sembilan.<br />

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang,<br />

70450, Seremban, Negeri Sembilan.<br />

Tel: 06-6017 815 Tel: 06-6017 808<br />

Tel: 06-6794 770 Tel: 06-6794 770<br />

Kah Mo<strong>to</strong>r Co. Sdn Bhd (Melaka) No. 88, Jalan Semabok, 75050 Melaka. Tel: 06-2833 988 Tel: 06-2833 988<br />

Haslita Mo<strong>to</strong>r Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor. Tel: 07-9313 822 Tel: 07-9322 866<br />

Iptimas Mo<strong>to</strong>r Sdn Bhd<br />

K.M. Lim Mo<strong>to</strong>r Sdn Bhd<br />

Sutera Au<strong>to</strong> Sdn Bhd<br />

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya,<br />

86000 Kluang, Johor.<br />

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir,<br />

83000 Batu Pahat, Johor.<br />

No. 1-H, Jalan Bunga Ros, Majidee Baru,<br />

81<strong>10</strong>0 Johor Bahru, Johor.<br />

Tel: 07-7730 924 Tel: 07-7727 600<br />

Tel: 07-4327 890 Tel: 07-4315 768<br />

Tel: 07-3321 888 Tel: 07-3381 222<br />

Syarikat Mo<strong>to</strong>r GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor. Tel: 06-9522 855 Tel: 06-9537 878<br />

Wang Loo Mo<strong>to</strong>r Sdn Bhd Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor. Tel: 07-5982 288 Tel: 07-5983 388<br />

Yong Ming Mo<strong>to</strong>r Sdn Bhd<br />

Boon Siew (Borneo) Sdn Bhd<br />

241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi,<br />

81200 Johor Bahru, Johor.<br />

62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam,<br />

Kota Kinabalu, Sabah.<br />

Tel: 07-2351 717 Tel: 07-2351 717<br />

Tel: 088-421 770 Tel: 088-420 996<br />

Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak. Tel: 085-436 746 Tel: 085-436 746<br />

Jimisar Corporation Sdn Bhd<br />

Jimisar Mo<strong>to</strong>rs Sdn Bhd<br />

88, Lorong Sherif Masahor 3, Jalan Tun Jugah,<br />

93350 Kuching, Sarawak.<br />

Lot 1859-1860, Block 18 Seduan Land District,<br />

96000 Sibu, Sarawak.<br />

Tel: 082-459 322 Tel: 082-459 322<br />

Tel: 084-2<strong>10</strong> 198 Tel: 084-217 578<br />

Premier Mo<strong>to</strong>r 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T. Tel: 087-412 282 Tel: 087-415 522<br />

For more detailed information, of business hours and location maps, visit www.honda.com.my/<strong>to</strong>ols/dealerloca<strong>to</strong>r.<br />

with dreams | 23

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