TOWARDS A GREENER FUTURE - Honda Malaysia

VOL.18 MARCH 2011BreakthroughThe Fit EV Concept marksHonda’s leadership in cleanenergy for the futureRacing DNANSX: The world’s first sportscar with an all-aluminiummonocoque bodyExclusivesA message from our new Managing DirectorThe All-New Insight signifies a new era of transportationRedeem exclusive room rates at The MajesticTOWARDS AGREENER FUTUREIntroducing the All-New InsightPP14768/05/2011(029540)

CONTENTSEDITOR’S NOTE04Honda AND YOUHonda CR-V owner, Lai Khiok Moi, has gone throughsome heavy trials but proves that a mother’s lovenever fails or falters even in times of adversity.RACING DNAThe NSX stands out in a crowd with minimumeffort and its legacy is forever sealed as theultimate sports car.12102016 18LIFESTYLEImmerse yourself in The Majestic Malacca and enjoyits alluring history, all in a day’s stay, with exclusiveroom rates.Be a patron of the environment by updating yourparticulars at www.honda.com.my/profilesto receive electronic copies ofWith Dreams magazine and berewarded with a FREE torch light.Honda AND YOUPeringgit Sri Motor Sdn Bhd, runner-up for BestDealer Improvement 2010, reveals how to stay ontrack by winning over employees and customers.Honda MALAYSIA NEWSThe All-New Honda Insight signifies a new eraof transportation that sets new values in fuelefficient driving.Honda Car CareLearn how to get your transmission system toperform at its best.With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any formwhatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in thismagazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.EDITORIAL | CHIEF EDITOR Carol Joseph | EDITORIAL TEAM AM Zaki, Sunita, JayaprakashSPECIAL THANKS | Lai Khiok Moi • Peringgit Sri Motor Sdn. Bhd. • The Majestic Malacca0806Turn to page 19 to find out how youcan WIN an Apple MacBook whenyou register for the free e-magazine!Call our Toll Free Number at 1800 88 2020 Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.BREAKTHROUGHThe Fit EV Concept demonstrates Honda’s leadership inclean energy for the future.14Honda MALAYSIA NEWSHonda dealers were recognized for their efforts witha “Best Improvement Dealer” award at the NationalDealer Convention.WHAT’S ON HondaThe year opens up with Honda Malaysia setting a highersales target; Honda Dreams Fund seeks a new batch ofscholars, and more.Message fromManaging Director& CEOHello everyone and welcome to 2011. A new year promises newbeginnings as well as it brings us new challenges.Malaysia is one of the most important markets for Honda’s globalsuccess and I am so delighted to be appointed as the new ManagingDirector and CEO of Honda Malaysia to serve our customershere. Thanks to the great support from our customers,Honda brand remains successful in this countryand I would like to take this opportunity toexpress my gratitude to all of you for your loyaltyand dedication.In 2010 Honda could achieve record-breakingsales of over 44,000 units. We also had theextremely well received launch of theAll-New Insight, the entry hybrid vehicle.The positive response to Insight encouragesus to keep our momentum to achievestrong leadership in green mobility.Thus, we promise to provide newvalues to our customers this yearby introducing a series of excitingproducts that includes not only theupgraded models but also a brandnewhybrid vehicle that will increaseour customers’ joy and will deliver anew dynamic driving experience.Our goal is to provide our customerswith the most outstanding value andcomfortable ownership experiences.We will keep on focusing onenhancing customer’s satisfactionthroughout the all experiences andcontact points at sales andafter-sales services.We look forward todedicating to this marketand my wish this year forour dear readers is that all of you realise your own dreams. It doesnot matter how big or small your dream is, but the most importantthing is to have one. It would be our great pleasure if Honda couldplay any role in realising your dream.I wish you a wonderful and fruitful year!We would love to hear from you!Send your feedback using the postcard attached or update your details at www.honda.com.my/profiles.Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, MalaysiaPrinted by: Nova Domino Sdn. Bhd. (607395-V)No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park,47810 Petaling Jaya, Selangor Darul Ehsan, Malaysia. KDN: PQ1780/3804Yoichiro UenoManaging Director & CEO of Honda Malaysiawith dreams | 03

Honda AND YOU: Owner’s StoryA MOTHER’S LIFE LESSONFOR THE SOULLai has been an ardent crafter for aslong as she could remember. Whether itis quilting, bead work or cross-stitching,she does it all with the dedication andgentle touch of a doting mother. “I lovegardening and getting busy with mycrafts, such as making beaded jewellery,handmade coasters and quilted covers,simply for personal fulfilment.”Being a parent to three children,however, became a huge responsibilityso she has less time to spend on herhobbies. But Lai has a sentimental visionof being a parent. “Whatever you do asa parent, your children are watching.If you take care of your parents, yourchildren will practice the same,” shesays thoughtfully. “I do not ask for muchfrom them. I just want my children togrow up honest and trustworthy, and toraise their own family and appreciate lifeas a parent.”For someone who had an early tasteof the working world as an AssistantResearch Officer for seven years, careertook a backseat after her twin daughterswere born. “They were premature at birthand taking care of them was a challenge.Financially, it was also a struggle forboth my husband and I but we didall we could to monitor their growthclosely and began cultivating strictdisciplines, just to ensure that they werealways protected because they were sosusceptible to illness.”Sharing her promise to her family bringsa tear to her eye. She does not divulgemuch but you know it is strength andselflessness that permeates her innerself, making her glow with a gentlebeauty. You would not realise that sheis actually carrying a permanent scar onher face as a result of a tragic accident10 years ago.“My husband bought me a local sedanfor our 13th anniversary and within aweek, I reversed by mistake and rolleddownhill very quickly. The car fell past afenced wall and overturned on a lowerground. My earring got caught in theseat and was tearing up the right sideof my face,” she describes painfully.“After the incident, I count my blessingsdaily for surviving and my husbandimmediately got me the Honda CR-V,which I much prefer because of its greathandling and safety features.”With her three children in universitiesabroad now, would she be lonely drivingin a big car? “Hardly,” she exclaimswith gleaming eyes. “I look forward tohaving some time for myself and for myhusband. I can now resume my hobbiesand start travelling. We should travel toexplore countries far away when we arestill able.” Life is short, she reminds us.04 | with dreams with dreams | 05

Honda AND YOU: Dealer’s Story“Operations here go onsmoothly because ofgood teamwork.”The team of Service Advisors are well-preparedin ensuring that customers expectations are met.Dealer Owner of Peringgit Sri Motor, Ong Kah Hong, remainsmodest despite the dealership’s tremendous improvement.Service Manager, Lim Ping Hwa (far left), andSales Manager, Bernard Lim, with some of theirSales and Service Advisors.Dealer attributesrobust growthto resilience andgreat teamworkAs the owner of a Honda authorised dealer, you know you have made itwhen you have all the services under one roof. Ong Kah Hong was oneof the earliest founders to set up a Honda service centre on the stretchof Old Klang Road, Kuala Lumpur. What started off as a business toservice car owners around the neighbourhood in the 80’s has expandedto include a showroom upstairs, more service bays and a Body & Paintcentre. Still, Ong is humble about the growth of Peringgit Sri MotorSdn. Bhd.“Most of the customers come here for after sales service. We just keepdoing what we are supposed to do, which is to ensure customers aresatisfied, and it ultimately helped us to achieve our goals,” he shares.While Peringgit has been recording a steady growth in sales, he is notone to rest on his laurels as he aims to reach new customers outsideof its district.“We set new targets every year and I am thankful for Honda Malaysia’ssupport and guidance in improving our competency. Even though wehave been around for a while, competition gets stiffer each year. Thebusiness climate is also not easy to predict as no two headwinds arethe same. We have to work hard to improve customer and employeeretention,” he explains.An average of 80 to 90 cars gets serviced here each day. With thatvolume, everyone in the team needs to be performing efficiently to keepcustomers happy. A free shuttle service to Mid Valley is also available butfor customers who are waiting, they are welcome to use the workstationswith complimentary Wi-Fi and enjoy a free flow of snacks and hotbeverages. Beyond that, the Service team sends scheduled servicereminders to customers and follow up with an after-service call to ensurethat customers’ cars are running optimally.“Operations here go on smoothly because of good teamwork,” addsLim Ping Hwa, Service Manager. “Our staff turnover is very low and wepride this as our strongest asset. With all our collective efforts, we hopeto achieve higher productivity this year.”He believes that when a team member is faced with a difficulty, everyoneshould work together to resolve it. “However, we need to be even moreunited in 2011 because our performance will be evaluated differently. Wescore a point in Honda’s performance indicator only if a customer gradesus as ‘Excellent’, which is our biggest challenge,” he shares animatedly.For Sales Manager, Bernard Lim, the dealer owner plays a significantrole in the operations. “Gaining the trust and independence from Ongis something we absolutely appreciate. When it comes to meetingcustomers’ expectations, prompt action is crucial. It helps that both Limand I are given the authority to make the right decisions, whether it is forthe employees or customers.”This year will be all about enhancing Honda and Peringgit’s reputationamong Malaysians, he emphasizes. “Each of us here is committed toplay an active role in increasing customer loyalty. The exciting thing hereis we have got a great product that is highly valued. We just have toinvest our time in customers and employees to move forward.”06 | with dreamswith dreams | 07

BreakthroughIt took years of effort and a dedicated team to realise the first Hondaelectric vehicle, the EV Plus, which rolled out of the factory in 1997.The preservation of the global environment by then had becomemore pressing. Now, a decade later, the dream of owning an electricvehicle will soon be within reach with the innovative Fit EV.The charging stand for the Fit EV Concept is designed to be convenient andeasy to use. Driver simply swipes a card in front of the screen and connects thecharger to the vehicle to begin charging. Battery recharging is accomplishedusing a conventional 120-volt outlet that charges up to 12 hours, or using a240-volt outlet that charges up to six hours.Honda Fit EV ConceptElectric VehicleA DREAM REALISEDWhen Honda explored the concept ofbattery electric vehicles in 1988, thecompany had begun to envision an ageof “clean energy” in the 21st centuryalthough research in alternative energyvehicles was scarce at that time.“Honda’s long history with electromotive technologies has enabledus to understand customer requirements,” said Takanobu Ito, HondaMotor Co., Ltd. President and CEO. “For Honda, an electric vehiclemust offer great utility and be fun to drive. The Fit EV’s urban commutingcapability will be a perfect addition to the full-function mobility of theplug-in hybrid and FCX Clarity fuel cell electric vehicle.”Using the same 5-passenger layout found in the Fit/Jazz hatchback,the Fit EV Concept hints strongly at the direction and styling forHonda’s upcoming production Fit EV all-electric vehicle, which willbe introduced to the U.S. and Japan in 2012. The electric vehicleincorporates a high-density motor derived from the FCX Clarity fuelcell electric vehicle and features a 3-mode electric drive system thatis adapted from the CR-Z sport hybrid technology.Adding to the fun driving experience, there is also the interactivecoaching system that helps drivers maximize even more batteryrange. Meanwhile, a pocket-friendly interactive remote linked to thevehicle enable drivers to check the vehicle’s state of charge or toinitiate charging.The Fit EV is part of the Honda Electric Mobility Network, Honda’sunique effort in creating clean vehicle technology, renewable energyproduction and energy management solutions for the benefit ofcustomers and society.The Fit EV Concept retains the sleek and roomy interior of the Fit’s5-passenger layout.Top: The console shows a special meter display that guides the driver inconserving battery power.Above: Drivers can choose between Econ, Normal or Sport mode to maximizeefficiency or improve acceleration.08 | with dreamswith dreams | 09

RACING DNARetracing theNSX’s legacyEvolution of NSX1983 – 1989Honda made its anticipated return to the F1 racing series and embarked heavily onresearching midship-engine rear-wheel drive format. By 1985, a new sports car wasdeveloped, inspired by an F1 machine and given the code name, NSX. The late AyrtonSenna, famed F1 driver, tested the NSX in Japan and his feedback encouraged the Hondaengineers to further enhance the car’s rigidity before it was introduced for the road.“We only have one future and it will bemade of our dreams, if we have thecourage to challenge convention.”In its first attempt at one of the most ambitious – and successful –pursuit of technological advancement, Honda’s development of amid-engine sports car sparked an onset of evolution that resultedin the most celebrated sports car it ever built - the NSX.Soichiro HondaThere is no denying that the NSX make heads turnon the road but apart from being just a stunningbeauty, the NSX is a symbol of craftsmanship.Through the 15 years in production, it has enjoyedtremendous accolades and remains, till today, thepinnacle of Honda’s sporting heritage.When the onset of the NSX’s early chaptersbegan in the 1980’s, Honda had aimed at creatinga new value with a sports car, one that demonstrates superiorperformance and could bridge its mass production models andF1 cars. “To create a sports car for a new era, we should balancehuman feelings and vehicle performance at higher levels.” This wasthe consensus of Honda’s development team, and it was to be theconcept for their new sports vehicle. The development was thusgiven a code name, NS-X, which represented “new”, “sportscar”and “unknown world”, X being the mathematical symbol for anunknown value.1989: The NSX prototype tested on the road1990 – 1991The NSX was introduced in Japan and the U.S. The car was such a hit that buyers hadto wait as long as three years to get their dream machine! To equip new NSX ownerswith sports driving skills, Honda’s NSX engineers organised the first owners’ meeting atSuzuka Circuit, Japan.1990: The 1st Generation NSX in Indy Yellow Pearl1992 – 1995Honda engineers took a giant step forward and introduced the NSX-R, tuned to performon racing circuits. The NSX also began participating in racing events like the Le Mans24-hour Grand Prix, Suzuka 1000km and Tokatsu 24-hour race, achieving class victoriesby 1995. That same year, Honda unveiled the open-top NSX-T.To signal its exit from the Super GT 2009 Series, the NSX’s bid farewell in a finaleparade at Twin Ring Motegi, Japan.The engineers’ ambition began in earnest and even more so withHonda’s famed return to Formula One in 1983, after a 15-yearabsence. Using technologies cultivated through years of contributionin motorsports, the NSX continued to evolve and succeeds inbeing one of the first sports cars that combines exhilarating drivingperformance with superior environmental performance.After years of embarking on the project with iron-clad fortitude,Honda finally introduced the NSX in 1990 as a mid-engine puresports car with an all-aluminium monocoque body, a world’s firstfor a production vehicle at that time. The achievement is quitesimply a manifestation of Soichiro Honda’s inspiring words, “Weonly have one future and it will be made of our dreams, if we havethe courage to challenge convention.”1992: The NSX-T in Midnight Pearl1997 – 2000The NSX Type S rolled out in 1997 with stiffer suspension settings and a lighter body.Meanwhile, the NSX made its exciting debut at the Japan GT Championship, clinchingits first victory in 1998 and first Championship win in 2000, a memorable honour in its10th anniversary.The NSX-GT has emerged victorious in various Japan GT Championships2001 – 2005Honda’s ongoing pursuit of the challenging spirit reached new heights when the NSX-Rwas reintroduced as a pure sports model to deliver even greater performance thanits predecessor while the NSX received further refinements, such as more advancedaerodynamics and fixed mount headlights. Even after production of the NSX halted in2005, Honda continued to foster its racing spirit in the Super GT Championship with theNSX-GT.The NSX-R was improved with advanced aerodynamics and fixed mount headlights10 | with dreamswith dreams | 11

Honda Malaysia NewsThe Insight Generation:A New Way of ThinkingThe 60:40 seats are folded to a full flat seat which is madepossible by the more compact and lighter Intelligent PowerUnit (IPU) placed under the rear cargo area.Ignition ONIgnition OFFWhile the 1.3L i-VTEC engineserves as the main power source, theIntegrated Motor Assist (IMA) system providesthe additional power as and when it is needed.The eco-scoring function providesfeedback on your current and longterm driving.Since the 1970’s, Honda has been pioneering the development of lowemissions,high-fuel efficiency vehicles. The first generation Insightwas launched in 1999 to meet technological challenges and since then,Honda’s ongoing pursuit in advanced technology has led to furtherdevelopments of next-generation hybrid technologies.The All-New Insight, introduced recently by Honda Malaysia, pioneersa new era of affordability of hybrid vehicles, creating a new marketvalue for compact hatchback entry hybrid vehicles. Its sharp wedgeshapedbody ends with an aero tail, sparking off an athletic motion thatis inspired by the Aero Athlete design concept. Overall, it conjures animage of poised elegance, one that is further enhanced by its muscular,well-defined bodylines.The interior finishing inside is just as stylish while providing superiorcabin comfort to both front and rear passengers. Compared with theprevious generation’s technology, the roomier interior is made possiblethanks to an improved Integrated Motor Assist (IMA) system thatincorporates an Intelligent Power Unit (IPU) that is 19% smaller and28% lighter, now placed beneath the rear cargo area. This allows youto enjoy more space when the 60:40 seats are folded to a full flat seat,while the cargo accommodates up to 3 golf bags neatly.functions that helps you improve your mileage. The ECON buttonharmonises a range of controls to help you save more energy and fuelwhile the speedometer changes colour from blue to green, immediatelyshowing you if you are driving fuel efficiently.It would not be too long before you start changing your driving habits,especially when you are evaluated by the Eco Guide, Eco Score andEnergy Flow Display which provides feedback on your driving cycles inthe multi-information display – all of which makes for an intuitive andexciting drive.The All-New Insight is aimed at making environmentally-responsibledriving more affordable and accessible to everyone. Visit your nearestHonda authorised dealer and ask for a test drive to fully assess its ridequality and advanced eco functions.‘Leaves’ grow in three stages as drivers adopt a more fuel-efficientdriving style.As a reward for driving green, you’llreceive ‘leaves’ that are displayed asyour eco score. The more leaves youcollect, the more efficient your driving.In addition to its unique touches to make every day driving more funand practical, the All-New Insight helps drivers realise its full potentialin both performance and fuel economy. You are bound to be more amore attentive driver with the Eco Assist which incorporates variousThe Multi-information Display has a range of functions that enables drivers to gaugetheir current and lifetime driving practices.12 | with dreamswith dreams | 13

Honda MALAYSIA NEWSMr. Yoichiro Ueno, greeting the dealers for the first timeas the new Managing Director and Chief Executive Officerof Honda Malaysia.Dealers poised for growthas they ‘Take the Lead’It may not be the Golden Globes but the annual National Dealers Convention is one event that all Hondaauthorised dealers come together in high spirits to celebrate their achievements in an award ceremony hostedby Honda Malaysia while sharing the company’s direction and targets for 2011.This year’s convention saw many dealer representativesexcited at the new products in Honda Malaysia’s pipelineand left feeling empowered to “Take the Lead”, the inspiringtheme for dealers moving forward into 2011.Given the economic slowdown in recent years, the dealers havebeen braving countless challenges and Tan Teng Liang, ownerof Syarikat Tan Eng Ann from Terengganu, 1st Runner Up forBest Dealer Improvement, is one dealer to admit that they werestruggling with poor performance. “There was lack of focus andinitiative, so employees were not motivated to do their best. Withlots of support from Honda Malaysia, we managed to realign ourtargets and improve ourselves and we are very thankful for that,”Tan relates emotionally.Winning the 2nd Runner Up for Best Dealer Improvement islike a torch to the finish line for Peringgit Sri Motor, commentsowner Ong Kah Hong. “We are still shocked at winning but it isa good lesson for us. Now we are confident of having the rightperspective and staying on track,” he says. “We worked hard tomaintain our resilience although it has been a tough year. We didnot have enough cars to meet customers’ demands and had towatch helplessly as they purchase from other places.”Without a doubt, their achievements did not come easily. TheBest Dealer Improvement Award will not just empower othersto take the lead but it essentially sets the precedent on howcustomers’ expectations are managed, regardless of the state ofeconomy. The dealers’ proactive efforts in enhancing customers’experience at the dealership will certainly lead them to reap heftyrewards at the end of this cautious financial climate.Among the awards given out that night includes Best Dealerby region and the main award, “Dealer of the Year” whichwent to Macinda Auto Sdn. Bhd. in Pahang. Additionalawards created this year was the “Best Dealer Improvement”which caught those who won by surprise.For Formula Venture Sdn. Bhd. from the Northern Region whowas named the Champion in the Best Dealer Improvement,their priority was improving teamwork among employees tocreate a friendlier environment within the dealership. “Oneof our biggest improvements was increasing customersatisfaction. I believe this is a result of our emphasis inemployee welfare and encouraging an open communicationto help one another resolve issues quickly,” says Ooi Wei Ming,Sales Manager of Formula Venture.Macinda Auto Sdn. Bhd. clinched the Dealer of the Year award at the NationalDealer Convention 2010. With them are Mr. Yoichiro Ueno, Managing Directorand Chief Executive Officer of Honda Malaysia (far left), and En. Rohime Shafie,President and Chief Operating Officer of Honda Malaysia (far right).3 dealers were awarded the Best Improvement Dealer Award for showingtremendous improvement on Overall Customer Satisfaction in Sales and AfterSales compared to the previous year.Clockwise from left: 1. Mr. Yoichiro Ueno, Managing Director and Chief ExecutiveOfficer, and En. Rohime Shafie, President and Chief Operating Officer, sharing alight-hearted moment applauding the dealers at the award ceremony. 2. FormulaVenture receiving the Best Improvement Dealer. (From Left) Vice President of HondaMalaysia, Mr Yuji Matsuzaki, Formula Venture Sales Manager, Mr. Ooi Weei Ming,Dealer Owner of Formula Venture, Ms. Connie Ng Shaik Ching, Service Manager,Mr. Teoh Chee Soon. 3. The dealer representatives share their enthusiasm as theylisten intently to the exciting line-up of new models that will be introduced byHonda Malaysia this year.14 | with dreamswith dreams | 15

LIFESTYLEA magical realm awaits atMTHEAJESTICDespite the hotel’s proximity to the bustling JonkerStreet where one could scour for antiquities andiconic delicacies, the activities outside feels a worldaway once you are immersed in the comfort of therooms which are decorated with spacious four-posterbeds, huge clawfoot bathtubs and rain showers. Bythe end of your stay, The Majestic would have leftan unforgettable impression and you will want to beback for more of its ceremonial service.Who would have thought that spending a nightat The Majestic Malacca could make you feellike an explorer in your own country? Fromthe moment you step inside its stately entrance till you findyourself in one of its beautiful deluxe rooms or suites, you aresurrounded by the hotel’s resplendent old world charm that isremarkably opulent without being excessive. It is evident thatevery detail is thoughtfully designed to demonstrate Malacca’swide spectrum of history and cultural influences.Built in the 1920’s, the original mansion was owned by a Chinese tycoon named LeongLong Man before it was sold to be converted into a hotel called The Majestic in 1955.The hotel became a popular meeting place for merchants and travellers in its heydaysbut was left abandoned from 2000 till it was painstakingly restored by YTL Hotels to bereintroduced as The Majestic Malacca in 2008.True to its reputation, the hospitality of the staff is impeccable and you are made tofeel right at home immediately. If you choose to relish in authentic Peranakan feast,The Lounge serves midday lunch while evening meals are hosted at The Mansion onthe first floor.The activities within the hotel would also suffice to leave many guestscontented without needing to search through the guidebooks. The famedSpa Village Malacca, for one, is housed within the hotel and it is highlyrecommended that you spend a few hours recuperating in its uniquePeranakan therapies. There is also a splendid glass-enclosed gymnasiumoverlooking the pool and Spa Village but the beguiling calmness of thespa through the glass windows will be too much of a temptation.For everything else you need to see or know about Malacca, it is bestto make a date with The Majestic’s very own resident historian whoconducts a complimentary Historical Walk daily.The experience is guaranteed to be one of the most fascinating toursyou will experience in this country as you are magically transportedto the 16th century through enchanting tales of fallen empires and theextraordinary lives along the Malaccan riverbank.EXCLUSIVE PROMOTION FOR HONDA OWNERSThe Majestic Malacca is offering an exclusive 2 Days, 1 Night package for its beautiful deluxe rooms with breakfast,just for you. Kindly contact +603 2783 1000 for reservations.Weekday Rate (Sunday to Thursday) @ RM400++Weekend Rate (Friday & Saturday) @ RM600++Terms & Conditions:• Valid from 1st March to 31st May 2011.• One time redemption per person only.• To redeem, all Honda owners need to bring along a receipt of your latest Honda service maintenance as proof of ownership.16 | with dreams • Items not utilised in the package are non-refundable and non-exchangeable.• Applicable to residents of Malaysia only.with dreams | 17

Honda CAR CAREWITH DREAMS OnlineENSURING THAT YOURTRANSMISSION FLUIDPERFORMS AT ITS BESTIf you own a Honda vehicle with anautomatic or continuous variabletransmission, it is vital that youchange your transmission fluidwhen it needs to be changed.This can prolong the life of yourtransmission system and ensuresmooth, quick engagement whilehelping you avoid costly repairs.For the best results, alwaysensure that you only use genuineHonda transmission fluids.DID YOU KNOW THAT 1½ ACRES OFRAINFORESTSARE LOST EVERY SECOND?And that the last remaining rainforests are expected tovanish in less than 40 years? You can help avert thistragedy by using less paper. As such, we areencouraging our readers to register for the onlineversion of With Dreams, where you will get the samehot Honda news but with a clearer conscience.And you will get to take partin a contest where you couldwin a coolApple MacBook!Log on now towww.honda.com.my/profilesand register for your freeWITH DREAMS e-mag.A top-of-the-range Automatic TransmissionFluid that meets Honda’s stringent qualitystandards and specially developed for the latestHonda Automatic Transmission system. It hasa superior extended maintenance interval andexcellent friction durability while providing betteranti-shudder stability. It also has special antifoamproperties and should be able to operateat extreme temperatures while being noncorrosiveto all transmission components.A high performance Continuous VariableTransmission Fluid that is specially developedfor the latest Honda CVT Transmission. Itmeets Honda’s stringent quality standards andgives you a superior extended MaintenanceInterval. It enhances oxidation stability andthermal resistance, improves low temperatureoperation, imparts specified friction control andimproves load-carrying ability while resistingcorrosion with anti-foaming properties.Actual Model may vary from image above.A CAR THAT IS RUNNING PROPERLY SHOULD NOT NEED TO HAVE THE TRANSMISSION FLUID CHANGED FREQUENTLY,BUT A REGULAR SCHEDULE OF CHANGES SHOULD BE DETERMINED IN ADVANCE. YOUR HONDA USER MANUAL WILLGIVE YOU THE PROPER GUIDELINE FOR THE TIMING OF YOUR FLUID CHANGES AND CHECKS.You will be doing your partfor the environment too!18 | with dreams with dreams | 19

WHAT’S ON HondaHonda Malaysia and United Nations Development Programme(UNDP) have announced their 5th year of partnership in providingthe Honda Dreams Fund (HDF) scholarship to underprivilegedyouths in Malaysia.HDF was first launched in 2007 to provide full and non-bindingscholarships to underprivileged students who aspire to continue theireducation into tertiary or vocational level but do not have the funds toachieve their dreams. This initiative is part of our vision and continuouseffort towards becoming a company that society wants to exist.Application for this year’s scholarship began from 5th January2011 and will be ending on 31st March 2011. To ensure that thescholarship reaches out to the truly deserving, the HDF team havebeen going on road tours and holding talks on HDF in more ruralcommunities as well as urban underprivileged in Sabah, Sarawak,Perlis, Negeri Sembilan, Johor and Klang Valley area.This year also marks a key milestone for HDF as they celebrate 100HDF scholars. For more information on the Honda Dreams Fund,please visit the website at www.honda.com.my/hdf.HondaSHOWS THE JOY OFMOBILITY ATTOKYOAUTO SALON2011Honda Motor Co., Ltd. recently presented an exhibit at Tokyo Auto Salon 2011from January 14 to 16, 2011, at Makuhari Messe in Chiba, Japan. On displaywere automobiles and motorcycles, power products, racing vehicles, and otherproducts that highlight the many possibilities that customisation has to offerwhile simultaneously conveying the joy of mobility and motorsports appeal.At this year’s event, Honda Access Corporation, the manufacturer of genuineHonda aftermarket parts and accessories, displayed the eye-catching TS-1X teststudy model based on the CR-Z. Other exciting accessorised Honda models thatwere showcased included the Sports Modulo NSX, Modulo STEPWGN, ModuloCR-Z and Modulo Fit Hybrid, providing enthusiasts with stunning ideasfor customization.Honda Malaysiasets new target at48,000 units in 2011(CBU) models such as Jazz, Stream, Freed, Odyssey, Civic Hybridand Type R, and Accord V6 made up 6% of total units of sales.Riding the growth momentum, Honda Malaysia has set its sight for48,000 units in 2011, an 8% increase from its closing units of sales lastyear. Last year, the Company registered a record-breaking 44,486units in total sales, representing a 15% year-on-year growth.The Company attributed its growth and record sales to its bestsellingmodel City which remained the key driver last year with19,946 units, representing 45% of total sales unit, with Civic andAccord constituting 20% and 16% respectively. The facelifted CR-Vrepresented 12% of sales and it enjoyed a 60% year-on-year growth,the highest amongst Honda models. Other completely-built-upIn 2011, Honda Malaysia aims to continue to excite the marketby introducing upgraded and new models to its existing line-up.This will include hybrid models, given the encouraging responsereceived by the recently launched Insight, the entry hybrid modelfor Malaysia. The All-New Insight has received more than 1,300confirmed bookings since its launch in December 2010.In addition to the positive sales posting, Honda Malaysia was rankedNo. 1 in the 2010 Customer Service Index (CSI) Study by J.D. Powerand Associates, performing particularly well in service initiation,vehicle pick-up and service quality.20 | with dreamswith dreams | 21

AUTHORISED Honda DEALERS CONTACT LISTSTATECOMPANY NAMESHOWROOMSERVICECENTREBODY & PAINTADDRESSTELSHOWROOMFAXSERVICE CENTRETELFAXSTATECOMPANY NAMESHOWROOMSERVICECENTREBODY & PAINTADDRESSTELSHOWROOMFAXSERVICE CENTRETELFAXAngkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6258 1233 03-6253 3184Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 03-9221 0000 03-9221 1009P E R A KBan Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 04-7311 766 04-7326 313MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617GMart Autoworld Sdn BhdWisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak,03-4021 2104 03-4025 5116 03-4021 2106 03-4025 5116 53200 Kuala LumpurK E D A HLee Motor Alor Setar (Car Div) Sdn BhdLot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang,04-4210 116 04-4229 119 04-4210 116 04-4229 11908000 Sungai Petani, KedahMagna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, Taman Sri Petaling, 09000 Kulim, Kedah 04-4959 595 04-4909 595 04-4959 595 04-4909 595K U A L A L U M P U RPeringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 03-7980 0000 03-7981 9482Sri Utama Auto Sdn BhdNo. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang,03-4024 226603-4024 2266 03-4024 932053200 Kuala Lumpur 03-4024 726803-4022 8776 Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985Lot 2847, Jalan Segambut, 51200 Kuala Lumpur – – 03-6253 2066 03-6253 2936Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –111-A, Jalan Ulu Klang, 68000 Ampang, Selangor – – 03-4251 5000 03-4257 6813KELANTAN P U L A U P I N A N GYooi Cars Sdn BhdLot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor,07100 Langkawi, Kedah04-9557 002 04-9559 007 04-9557 002 04-9555 007Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3231 729Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 04-2821 000 04-2821 100Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3995 313 04-3992 139 04-3905 313 –JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 –Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas,11900 Pulau Pinang– – 04-6440 000 04-6442 323Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –TERRENGGANUSyarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 03-3345 2020 03-3343 2298Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005Global Amity Sdn BhdKosmo Kars Sdn BhdNo. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya,03-8945 0946 –03-8945 9508 03-8945 895343300 Seri Kembangan,Selangor ext 108/110No. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie,03-5569 2114 03-5569 2259 03-5569 5259 03-5569 983640150 Shah Alam, SelangorP A H A N GMacinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7957 8233Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8718USJ Car Express Sdn BhdLot 792, Persiaran Subang Indah, Taman Perindustrian Subang,47610 Subang Jaya, Selangor03-5636 1100 03-5638 9248 03-5635 8988 03-5635 7372NEGERI SEMBILANWanija Classic (M) Sdn Bhd125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang,06-6794 770 06-6786 764 06-6794 770 06-6786 76470450, Seremban, Negeri SembilanBan Lee Heng Motor Sdn Bhd No. 381, Jalan Haruan 2, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan 06-6017 815 06-6017 130 06-6017 808 06-6017 130Imavest Sdn Bhd No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor 03-4252 8061 03-4252 8264 – –S E L A N G O RNo.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –MELAKAKah Motor Co. Sdn Bhd No. 88, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 06-2833 988 06-2811 116Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 07-9322 866 –No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor – – 03-5882 8282 03-5882 6682Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7727 600 –Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703Shared Auto Sdn Bhd17 &19, Ground Floor, Block 2, Worldwide Business Park,Jalan Tinju 13/50, 40675 Shah Alam, Selangor03-5510 0099 03-5513 0099 – – J O H O RK.M. Lim Motor Sdn Bhd50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir,83000 Batu Pahat, Johor07-4327 890 07-4314 202 07-4315 768 07-4328 790Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 06-9537 878 –No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 07-2351 717 07-2387 858Auto World Asia Sdn BhdNo. 15 1/2 Miles, Sungai Pelong,03-6156 481803-6156 481803-6156 462803-6156 468047000 Sungai Buloh, Selangor 03-6156 4629 03-6156 4629Wang Loo Motor Sdn Bhd Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688P E R A KNew Era Sales (M) Sdn Bhd Lot 39821, Jalan Semenyih, 43000 Kajang, Selangor 03-8737 0401 03-8737 0406 03-8737 0402 03-8737 0406Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak 05-8483 888 05-8483 266 05-8483 888 05-8483 266Kah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 501 05-5273 575 05-5273 500 05-5273 575Sendi Auto Sdn Bhd Tian Siang Square, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 05-6917 399Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30010 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –LABUAN SARAWAK SABAHBoon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 088-420 996 –Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 085-436 746 085-418 876Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 082-459 322 082-452 322Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-210 198 084-214 978 084-217 578 –Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –22 | with dreams with dreams | 23