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With DREAMS Magazine Vol.4 - Honda Malaysia

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<strong>With</strong><br />

VOL.04 SEPT 2007<br />

breakthrough<br />

motor sports<br />

product history<br />

what’s on <strong>Honda</strong><br />

i-DSI Engine<br />

MME<br />

<strong>Honda</strong> Jazz<br />

Even Sexier in This City<br />

The Super GT Bash!<br />

Eco-Run for the Money<br />

<strong>Honda</strong> Safety Driving Course<br />

our newest dream<br />

KDN: PP14168 / 9 / 2007<br />

<strong>Honda</strong> Hybrid<br />

The technology of the future is here today!


03<br />

our newest dream Civic Hybrid<br />

10<br />

breakthrough i-DSI Engine<br />

14<br />

motor sports MME<br />

Message from <strong>Honda</strong> <strong>Malaysia</strong><br />

Mohamed Shukor bin Ibrahim<br />

President and Chief Operating Officer<br />

<strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd.<br />

c o n t e n t s<br />

03<br />

08<br />

our newest dream<br />

Find out how <strong>Honda</strong>’s green hybrid technology<br />

can help save the world.<br />

users’ voice<br />

In this issue of <strong>With</strong> <strong>DREAMS</strong> <strong>Magazine</strong>,<br />

West meets East.<br />

12 breakthrough<br />

When it comes to engine performance,<br />

sometimes smaller is better.<br />

14<br />

16<br />

18<br />

motor sports<br />

HMRT scores yet another victory<br />

at the MME race.<br />

product history<br />

The right music makes the miles zip by.<br />

Turn up the Jazz.<br />

what’s on <strong>Honda</strong>?<br />

Special editions, competitions, the Super GT and,<br />

of course, safe driving.<br />

<strong>With</strong> <strong>DREAMS</strong> is a quarterly magazine published by <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. All rights reserved. Contents may not be<br />

reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this<br />

magazine are not necessarily those of <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. The information presented in this magazine is<br />

compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.<br />

EDITORIAL<br />

Welcome to <strong>With</strong> <strong>DREAMS</strong> magazine.<br />

<strong>Honda</strong> <strong>Malaysia</strong> is renowned for its exemplary product quality and customer<br />

satisfaction standards, which other automotive manufacturers in the country strive<br />

to emulate. As its new president and chief operating officer, I am raring to help bring<br />

this vibrant, passionate brand to the next level.<br />

It is the same passion that you will see shining brightly in this issue of <strong>With</strong> <strong>DREAMS</strong><br />

– from making the world a better place with our eco-friendly hybrid technology,<br />

to building a more fuel-efficient engine with the innovative i-DSI powerhouse,<br />

and pushing the limits of high performance racing with our Merdeka Millennium<br />

Endurance entries. I look forward to more exciting times and am glad to have you with<br />

us. Because with dreams and passion as our engine, we will keep running with you.<br />

CHIEF EDITOR Carol Joseph<br />

EDITOR Jahabarnisa Hj. Mohideen<br />

SUB-EDITOR Shaheeran<br />

The petrol-electric engine in<br />

the <strong>Honda</strong> Civic Hybrid, as<br />

s h o w n i n t h i s c u t - a w a y<br />

image, is a fine example of<br />

technology that's better for<br />

the environment.<br />

SPECIAL THANKS<br />

C h e M a z n a h • I s m a i l i a • Y u s s o f M a d a t<br />

B a n C h u B e e S d n B h d • J i m i s a r C o r p o r a t i o n S d n B h d • P r e m i e r M o t o r S d n B h d<br />

<strong>With</strong><br />

We appreciate your feedback.<br />

Please send your comments, suggestions, questions to:<br />

16<br />

product history The <strong>Honda</strong> Jazz<br />

Editorial Team <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. (532120-D)<br />

Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong><br />

Tel: 03-7957 5885 Fax: 03-7954 8341<br />

Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)<br />

22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, <strong>Malaysia</strong> KKDN.0.1780/2474


honda hybrid technology<br />

w i t h d r e a m s I 03


our newest dream<br />

If you have ever worried about the rising<br />

price of petrol and its negative effect on<br />

your wallet, or if you’re worried about the<br />

environmental damage caused by<br />

burning fossil fuels, then you owe it to<br />

yourself to read this article. Because not<br />

only are hybrid vehicles far more gentle on<br />

the environment, they’re also a great way<br />

to save a lot of money in the long run.<br />

But just what exactly is a hybrid vehicle?<br />

Though it might seem like something<br />

straight out of science hybrid<br />

t e c h n o l o g y h a s b e e n u s e d i n t h e<br />

transportation industry for some time<br />

now. The concept behind it is really<br />

quite simple. Basically, any mode of<br />

transport that relies on energy supplied<br />

by two distinctly different sources is a<br />

hybrid vehicle. You’ve probably seen a<br />

few already, though you might not have<br />

known it.<br />

The most recognisable examples are<br />

interstate trains (which are quite often<br />

diesel-electric hybrids), mopeds (which<br />

rely on pedal power and a petrol engine)<br />

and electric bicycles (which can be<br />

pedalled or run by electric motor). And<br />

today, it’s that same basic principle<br />

being applied to cars.<br />

The most common type of hybrid<br />

passenger car available to consumers<br />

today is the petrol-electric, though<br />

other possible combinations (namely<br />

diesel-electric) are currently under<br />

development.<br />

L e t ’ s t a k e a l o o k a t t h e H o n d a<br />

Civic Hybrid, touching on that model<br />

when necessary as a good example<br />

of just how a petrol-electric hybrid<br />

vehicle works.<br />

Though there are a few different<br />

methods of combining the petrol and<br />

electric power sources, the Civic Hybrid<br />

is what’s known as a parallel hybrid.<br />

In this very effective and versatile<br />

the car can be powered<br />

by petrol and electricity at the same<br />

electricity exclusively, depending on<br />

driving demands.<br />

As a petrol-electric hybrid vehicle<br />

in a parallel<br />

the Civic<br />

Hybrid can be broken down into a basic<br />

list of components that create the<br />

power: petrol engine, fuel tank, electric<br />

motor/generator, battery pack and<br />

transmission assembly.<br />

The petrol engine in a hybrid can be<br />

smaller than in a normal car, because<br />

it’s working in conjunction with the<br />

electric motor, so weight is saved and<br />

performance can actually increase. The<br />

Civic Hybrid represents <strong>Honda</strong>’s fourthgeneration<br />

engine/motor combination,<br />

with the 1.3L i-VTEC 4-cylinder engine<br />

and 20-hp electric motor putting out an<br />

impressive 115 PS.<br />

And since a hybrid uses so little fuel<br />

compared to a normal car, the fuel tank<br />

can be smaller yet still allow you to<br />

cover the same distances you would<br />

in a non-hybrid model, all while taking<br />

up less space and saving even<br />

more weight.<br />

Of course, what really makes a<br />

hybrid unique is the integration of an<br />

electric motor in the car’s design. And<br />

the electric motor in a <strong>Honda</strong> hybrid<br />

i s a n o t h e r e x a m p l e o f h i g h l y<br />

developed automotive technology.<br />

The latest Civic Hybrid features an<br />

improved magnet design and special<br />

rectangular wiring with a larger surface<br />

area that creates better conductivity.<br />

An improved integration of motor and<br />

control units has resulted in more<br />

precise digital control, with a corresp<br />

o n d i n g 5 0 p e r c e n t i n c r e a s e i n<br />

horsepower and 14 per cent increase in<br />

maximum torque.<br />

Beautiful rear view design of Civic Hybrid.<br />

04 I w i t h d r e a m s


our newest dream<br />

In low intensity stop-and-go city<br />

driving, the car is powered solely by the<br />

electric motor. On the highway, the<br />

electric motor turns off and the petrol<br />

engine takes over. And when passing<br />

another car or going uphill, the petrol<br />

engine and electric motor will combine<br />

forces to provide the necessary power.<br />

As a happy by-product, the electricity<br />

makes the petrol last longer than ever<br />

before. Since the electric energy comes<br />

from a rechargeable battery pack built<br />

into the car, there needs to be a way to<br />

replenish the energy. The electric motor<br />

has the answer to that, too.<br />

Because not only is the electric<br />

motor able to give power to the wheels,<br />

it is also a generator that takes power<br />

from the wheels when you’re braking or<br />

slowing down and then feeds that<br />

energy back to the battery pack as<br />

electricity to be stored for later use.<br />

The entire process is what we call<br />

<strong>Honda</strong> IMA, which stands for Integrated<br />

Motor Assist, and it’s clear that this<br />

new approach allows for a t<br />

reduction in complexity and weight,<br />

p r o v i d i n g h i g h p o w e r o u t p u t a n d<br />

l o w f u e l c o n s u m p t i o n i n a w i d e<br />

r a n g e o f s i t u a t i o n s f r o m c i t y t o<br />

highway driving.<br />

Hybrid technology is all part<br />

o f H o n d a ’ s c o m m i t m -<br />

ent to the environment,<br />

and to you as a <strong>Honda</strong><br />

driver. Because there’s<br />

no real point in designing<br />

and building the<br />

the best cars we’re<br />

capable of producing if<br />

we’re not also looking<br />

after the world we live<br />

in. After all, where else<br />

are we going to drive?<br />

A cutaway view of Civic Hybrid’s 3-Stage<br />

i-VTEC engine, with the electric motor’s<br />

copper coils clearly visible.<br />

Vehicle speed<br />

1<br />

Vehicle stationary<br />

Automatic Idle stop<br />

2<br />

Start-up and<br />

acceleration<br />

Engine + start-up<br />

motor assist<br />

3<br />

Gentle<br />

acceleration<br />

Engine-powered<br />

operation<br />

4<br />

Low speed<br />

cruising<br />

Engine + start-up<br />

motor assist<br />

5<br />

Acceleration<br />

Engine + acceleration<br />

motor assist<br />

6<br />

Rapid Acceleration<br />

Engine + acceleration<br />

motor assist<br />

7<br />

High speed<br />

cruising<br />

Engine-powered<br />

operation<br />

8<br />

Deceleration<br />

Regenerative braking<br />

(IMA battery recharge)<br />

ASST<br />

ASST<br />

ASST<br />

ASST<br />

ASST<br />

ASST<br />

ASST<br />

ASST<br />

CHRG<br />

CHRG<br />

CHRG<br />

CHRG<br />

CHRG<br />

CHRG<br />

CHRG<br />

CHRG<br />

1 Vehicle stationary (automatic idle stop*1 mode):<br />

Engine automatically stopped. Zero fuel consumption and<br />

zero exhaust emissions. Automatic Idle Stop warning lamp<br />

on. Engine automatically re-starts as driver releases brakes.<br />

2<br />

3<br />

Start-up and acceleration (engine + motor assist):<br />

Engine running in low rpm mode. Motor assist provides<br />

necessary additional power to accelerate.<br />

Gentle acceleration (engine only):<br />

Engine running in low rpm mode.<br />

5 Acceleration (Engine + motor assist):<br />

Engine running in low rpm mode. Motor assist provides<br />

necessary power to accelerate.<br />

6<br />

7<br />

Rapid acceleration (engine + motor assist):<br />

As speed rises, engine switches to high rpm mode for higher<br />

power output. Motor assist provides additional power for<br />

strong, powerful acceleration.<br />

High speed cruise (engine only):<br />

Engine running in low rpm mode.<br />

4<br />

Low speed cruise (motor assist only):<br />

When cruising at around 40 km/h, all 4 cylinders are<br />

de-activated and fuel supply is stopped. The vihicle runs on<br />

power from the motor alone.<br />

8<br />

Deceleration (IMA battery recharge mode):<br />

All 4 cylinders are de-activated and fuel supply is stopped.<br />

The motor switches to regenerative braking and energy<br />

recovery is maximized to recharge the IMA batteries.<br />

Known as a parallel hybrid, the Civic Hybrids switches between using either petrol or electricity,<br />

depending on driving demands.<br />

w i t h d r e a m s I 05


our newest dream<br />

Hybrid Technology: The <strong>Honda</strong> IMA System<br />

Relying mainly on engine power, <strong>Honda</strong> IMA (Integrated Motor Assist) adds power from the<br />

electric motor. Comprised of an ultra-thin DC brushless motor, nickel metal-hydride battery and<br />

Power Control Unit, the powerful yet lightweight electric motor activates whenever extra power is<br />

required – then acts as a generator during deceleration to<br />

recover spent electrical<br />

energy. An "automatic idle stop" system automatically turns off the petrol engine when the vehicle<br />

comes to a full stop, reducing fuel consumption and exhaust emissions.<br />

The New <strong>Honda</strong> IMA System<br />

Primary Power Source<br />

3-stage i-VTEC engine<br />

1.3-liter i-DSI engine<br />

3-stage i-VTEC<br />

(Low/High/De-activated Valve Control)<br />

Secondary Power Source<br />

IMA (Integrated Motor Assist)<br />

Ultra-slim DC Brushless Motor<br />

IPU(Intelligent Power Unit)<br />

Ultra-slim DC Brushless Motor<br />

PCU (Power Control Unit)<br />

[ Primary Power Source ]<br />

3-stage i-VTEC Engine<br />

IPU (Intelligent Power Unit)<br />

PCU (Power Control Unit)<br />

Ni-MH (Nickel-Metal<br />

Hydride Battery)<br />

[ Secondary Power Source ]<br />

Ultra-slim DC<br />

Brushless Motor<br />

<strong>Honda</strong> Multimatic S<br />

The <strong>Honda</strong> Hybrid System<br />

06 I w i t h d r e a m s


our newest dream<br />

Whether you want to save the world or race<br />

around it in the fastest time, these two cars<br />

make it possible: introducing the All New Civic<br />

Hybrid and Civic Type R.<br />

The wait is over for hardcore<br />

H o n d a f a n s a l l a c r o s s M a l a y s i a ,<br />

because the All New Civic Type R and<br />

Civic Hybrid have arrived!<br />

The two cars were unveiled and<br />

drivers invited to “Discover the Performance”<br />

of the revolutionary Civic Type R<br />

and “Discover the Innovation” of the<br />

advanced technology Civic Hybrid<br />

during a 2 August 2007 showcase event<br />

held in Shah Alam that was d<br />

by <strong>Honda</strong> <strong>Malaysia</strong> Sdn Bhd Managing<br />

Director and Chief Executive r<br />

Mr Atsushi Fujimoto.<br />

“Today is a very historic day for<br />

of the Civic Type R and Civic Hybrid,<br />

<strong>Malaysia</strong> now has the same line-up of<br />

8th Generation Civics as Japan…<br />

(and is) the only country in Asia, outside<br />

of Japan, that is making available for<br />

customers this version of the Civic Type<br />

R,” Fujimoto said.<br />

The Civic Hybrid raises the standard<br />

for advanced automotive technology,<br />

and is built on the <strong>Honda</strong> dream of<br />

developing a green vehicle that is gentle<br />

on the environment yet uncompromising<br />

in its design aesthetics and driving<br />

pleasures.Intelligently employing<br />

different valve timings through a 3-stage<br />

i-VTEC engine and combining it with<br />

H o nda’s f o u r t h - g e n e ration I M A <br />

(Integrated Motor Assist) system, the<br />

n e w H o n d a H y b r i d s y s t e m w o r k s<br />

seamlessly with the 1.3 litre engine to<br />

give out more power, better fueland<br />

lower emissions – without<br />

compromising an ounce of performance.<br />

<strong>Honda</strong>’s Hybrid technology has<br />

won 10 awards worldwide since 2005,<br />

and this newest addition promises to<br />

carry the torch forward.<br />

Next, over at the white-knuckle end<br />

of the motoring spectrum, is the latest<br />

<strong>Honda</strong> Civic Type R.<br />

Aiming to achieve unity of man and<br />

machine for the ultimate driving experience,<br />

the All New Civic Type R represents<br />

15 years of technological progress<br />

and is the latest expression of <strong>Honda</strong>’s<br />

Racing Spirit.<br />

Equipped with a specially tuned 2.0-<br />

litre normally aspirated engine matched<br />

to a 6-speed close ratio manual transmission<br />

with limited slip differential, the<br />

Civic Type R sports a lighter and more<br />

r i g i d b o d y s h e l l , s p e c i a l l y t u n e d<br />

suspension, 18-inch tires and large 17-<br />

inch front disc brakes.<br />

Chief Engineer for Civic, <strong>Honda</strong> R&D<br />

Co., Ltd. Automobile R&D Centre Mr<br />

Kaname Tokita said he was very proud<br />

to bring the Civic Hybrid and Civic Type<br />

R to <strong>Malaysia</strong>.<br />

“Both the Civic Type R and Civic<br />

Hybrid are the epitome of <strong>Honda</strong>’s<br />

passion in advanced and precision<br />

technology, innovation and commitment<br />

to care for the environment. As the<br />

Chief Engineer for Civic, I am very proud<br />

to bring two of the most technologically<br />

advanced vehicles to <strong>Malaysia</strong>,” Tokita<br />

said. “I am<br />

that both models<br />

will set new benchmarks in performance<br />

vehicle and green vehicle respectively<br />

in <strong>Malaysia</strong>.”<br />

The All New Civic Type R (in Championship<br />

White) and Civic Hybrid (in<br />

Fluorite Silver Metallic) are now open for<br />

bookings at all <strong>Honda</strong> Showrooms<br />

throughout <strong>Malaysia</strong>, with viewings at<br />

select <strong>Honda</strong> authorized dealers.<br />

w i t h d r e a m s I 07


The cities of Kota Bahru, Kuching and Labuan may<br />

<strong>Honda</strong> owners have for their vehicles and the<br />

than this.<br />

Che Maznah (17-Year User)<br />

I'm a big fan of <strong>Honda</strong>, but my husband is<br />

a bigger fan!<br />

Ismailia (2-Year User)<br />

I fell in love with the Jazz instantly.<br />

Yussof Madat (3-Year User)<br />

<strong>Honda</strong> is impressive, reliable and long-lasting.<br />

3rd Gen CR-V<br />

HONDA Jazz<br />

2nd Gen CR-V<br />

08 I w i t h d r e a m s


Friend for Life<br />

users’ voice<br />

“The handling (of the CR-V) is smooth, the<br />

seats are very comfortable, and my wife<br />

loves driving it too!”<br />

For as long as he can remember, Yussof<br />

Madat, a 54-year old retired <strong>Malaysia</strong>n<br />

Airlines operations officer, had always<br />

known that he would own a <strong>Honda</strong> some<br />

day. And there are two reasons for this:<br />

first, he wants to support his childhood<br />

friend/secondary schoolmate of 40 years,<br />

Francis Kong, the General Manager of the<br />

Premier Motor (<strong>Honda</strong>) dealership in<br />

Labuan; second, because of his love for<br />

the <strong>Honda</strong> name. “To me, the brand<br />

sounds impressive, reliable and longlasting,”<br />

Mr. Madat explained.<br />

In 2004, Mr. Madat’s wish to own a<br />

<strong>Honda</strong> came true when he purchased a<br />

brand new, second generation CR-V.<br />

“I had my eye on the CR-V since the<br />

launch of the first generation, but was<br />

unsuccessful in meeting loan requirements<br />

and so had to postpone my purchase.<br />

But I assured Francis that I would get<br />

a CR-V some day,” said Mr. Madat with<br />

a smile.<br />

“I love to travel. As an airline employee,<br />

I was entitled to a free air ticket every<br />

year, and only had to pay 10 per cent<br />

of the fare for subsequent air tickets. Even<br />

with such perks, I found it hard to save<br />

at times,” Mr. Madat joked. Nonetheless,<br />

Yussof<br />

one cannot help but be amazed at all the<br />

places that Mr. Madat has been: Cairo,<br />

New Zealand, Jakarta, Bali, Medan,<br />

Balipapan, Bandung, Bangkok, Manila<br />

and Singapore.<br />

When asked if the CR-V met his<br />

expectations of <strong>Honda</strong>, Mr. Madat replied,<br />

“It is more reliable than my first car. The<br />

handling is smooth, the seats are very<br />

comfortable, and my wife loves driving it<br />

too!” Mr. Madat’s eldest son, a 26-year<br />

old university graduate working at the<br />

local port, recently purchased a used<br />

<strong>Honda</strong> Jazz a month back because he<br />

was unwilling to wait a few months for<br />

a brand new one. Mr. Madat added<br />

jokingly, “My second son is 16-years old<br />

and still in school. He likes sports cars.<br />

Maybe he’ll ask me to get him a Civic<br />

Type R when he’s old enough to drive.”<br />

Just like driving his CR-V is enjoyable,<br />

so is sending his <strong>Honda</strong> vehicles to<br />

Premier Motor when it’s time for routine<br />

servicing. Mr Madat explains, “When I<br />

come here, I get to catch up with my old<br />

friends. The waiting time isn’t long too,<br />

about less than an hour.”<br />

When asked what vehicle he was<br />

thinking of purchasing next, Mr. Madat<br />

Yussof Madat's dream to own a CR-V has<br />

come true.<br />

replied in an instant, “The new 2.0S<br />

Model <strong>Honda</strong> Civic. It has very attractive<br />

digital meters.”<br />

It’s easy to see the friendship Mr.<br />

Madat shares with the people at Premier<br />

Motor – and with <strong>Honda</strong> – will last for<br />

many years to come.<br />

Yussof’s Favourite Dealer<br />

2KM, Jalan Tun Mustapha,<br />

87020 Labuan, FT.<br />

: 087-412 282<br />

Fax: 087-416 808<br />

PREMIER MOTOR<br />

SDN BHD<br />

w i t h d r e a m s I 11


Devoted to Jazz<br />

Ismailia with the friendly service manager at Jimisar.<br />

The year of 2005 is one of significant<br />

change for Mr. Ismailia, a 39-year old<br />

primary school teacher of Bahasa<br />

<strong>Malaysia</strong>, Mathematics, and Science. In<br />

addition to embracing a complete change<br />

in lifestyle, participating and falling in love<br />

with virtually every outdoor activity, which<br />

he used to shy from, Mr. Ismailia also<br />

bought the car of his dreams during that<br />

year, a <strong>Honda</strong> Jazz.<br />

“A friend of mine had introduced the<br />

<strong>Honda</strong> Jazz to me, and I fell in love with it<br />

instantly. Unfortunately, like many, I had<br />

the impression that <strong>Honda</strong> was expensive,<br />

and was initially hesitant in purchasing<br />

it. I visited this <strong>Honda</strong> dealership<br />

(Jimisar Corporation Sdn Bhd) and was<br />

surprised that they approved my loan<br />

application for the purchase of the Jazz,”<br />

said Mr. Ismailia.<br />

He added, “I simply love my <strong>Honda</strong><br />

Jazz! It’s smooth to drive, light and easy<br />

to handle, has good suspension, plus is<br />

very economical on fuel too. An eight or<br />

nine hour drive back to my home town,<br />

located about 700km away, requires me<br />

to refuel only once. I’ve yet to experience<br />

any problems with my Jazz.”<br />

A big fan of the active lifestyle –<br />

“The <strong>Honda</strong> Jazz gets a<br />

definite two thumbs up from<br />

me. If I had three thumbs,<br />

I’ll give it three!”<br />

Ismailia<br />

including sports like trekking, climbing<br />

and kayaking – and the teacher-in-charge<br />

of an outdoor society club for students,<br />

it is no wonder that Mr. Ismailia finds<br />

the sporty design of the <strong>Honda</strong> Jazz to<br />

be attractive. He explains, “Its design<br />

makes it a definite attention-getter. The<br />

students in the school I teach are all fans<br />

of my car.”<br />

As for the service he receives at<br />

Jimisar Corporation, Mr. Ismailia is full of<br />

praise, “Their service is very good. You’re<br />

treated like a friend here, rather than a<br />

customer – different from some of the<br />

other dealerships. Also, I never have<br />

to wait long for the servicing of my car, on<br />

average between two to three hours. A<br />

t e l e v i s i o n s e t a n d n e w s p a p e r s i n<br />

the waiting area, plus a chat with the<br />

friendly staff, who like me are also big<br />

fans of cars, soccer and mobile phones,<br />

help to ease the wait considerably. The<br />

technicians at Jimisar even call you<br />

a few days after your car has been<br />

serviced to find out if your car continues<br />

to run satisfactorily.”<br />

However, there is one thing that<br />

disappoints Mr. Ismailia. “Unlike the larger<br />

<strong>Malaysia</strong>n cities like Kuala Lumpur, it’s<br />

Ismailia could be Kuching's biggest Jazz fan.<br />

truly unfortunate that we do not have a<br />

<strong>Honda</strong> Jazz club here in Kuching. I would<br />

love to meet fellow <strong>Honda</strong> Jazz enthusiasts,<br />

and find out about their experiences<br />

driving the Jazz,” Mr. Ismailia said.<br />

When asked what is the next <strong>Honda</strong><br />

car he plans to get, Mr. Ismailia smiles<br />

and says, “The <strong>Honda</strong> Jazz with the<br />

VTEC engine.”<br />

T h e H o n d a p e o p l e a t J i m i s a r<br />

C o r p o r a t i o n f e e l t h a t t h e r e ’s n o<br />

better person to start Kuching’s first<br />

<strong>Honda</strong> Jazz club than Mr. Ismailia. We<br />

agree wholeheartedly.<br />

Ismailia’s Favourite Dealer<br />

JIMISAR<br />

CORPORATION<br />

SDN BHD<br />

Lot 7797, Block 16, KLCD,<br />

Jalan Jugah, 93250 Kuching, Sarawak.<br />

: 082-459 322<br />

Fax: 082- 452 322<br />

10 I w i t h d r e a m s


Friend for Life<br />

users’ voice<br />

“The handling (of the CR-V) is smooth, the<br />

seats are very comfortable, and my wife<br />

loves driving it too!”<br />

For as long as he can remember, Yussof<br />

Madat, a 54-year old retired <strong>Malaysia</strong>n<br />

Airlines operations officer, had always<br />

known that he would own a <strong>Honda</strong> some<br />

day. And there are two reasons for this:<br />

first, he wants to support his childhood<br />

friend/secondary schoolmate of 40 years,<br />

Francis Kong, the General Manager of the<br />

Premier Motor (<strong>Honda</strong>) dealership in<br />

Labuan; second, because of his love for<br />

the <strong>Honda</strong> name. “To me, the brand<br />

sounds impressive, reliable and longlasting,”<br />

Mr. Madat explained.<br />

In 2004, Mr. Madat’s wish to own a<br />

<strong>Honda</strong> came true when he purchased a<br />

brand new, second generation CR-V.<br />

“I had my eye on the CR-V since the<br />

launch of the first generation, but was<br />

unsuccessful in meeting loan requirements<br />

and so had to postpone my purchase.<br />

But I assured Francis that I would get<br />

a CR-V some day,” said Mr. Madat with<br />

a smile.<br />

“I love to travel. As an airline employee,<br />

I was entitled to a free air ticket every<br />

year, and only had to pay 10 per cent<br />

of the fare for subsequent air tickets. Even<br />

with such perks, I found it hard to save<br />

at times,” Mr. Madat joked. Nonetheless,<br />

Yussof<br />

one cannot help but be amazed at all the<br />

places that Mr. Madat has been: Cairo,<br />

New Zealand, Jakarta, Bali, Medan,<br />

Balipapan, Bandung, Bangkok, Manila<br />

and Singapore.<br />

When asked if the CR-V met his<br />

expectations of <strong>Honda</strong>, Mr. Madat replied,<br />

“It is more reliable than my first car. The<br />

handling is smooth, the seats are very<br />

comfortable, and my wife loves driving it<br />

too!” Mr. Madat’s eldest son, a 26-year<br />

old university graduate working at the<br />

local port, recently purchased a used<br />

<strong>Honda</strong> Jazz a month back because he<br />

was unwilling to wait a few months for<br />

a brand new one. Mr. Madat added<br />

jokingly, “My second son is 16-years old<br />

and still in school. He likes sports cars.<br />

Maybe he’ll ask me to get him a Civic<br />

Type R when he’s old enough to drive.”<br />

Just like driving his CR-V is enjoyable,<br />

so is sending his <strong>Honda</strong> vehicles to<br />

Premier Motor when it’s time for routine<br />

servicing. Mr Madat explains, “When I<br />

come here, I get to catch up with my old<br />

friends. The waiting time isn’t long too,<br />

about less than an hour.”<br />

When asked what vehicle he was<br />

thinking of purchasing next, Mr. Madat<br />

Yussof Madat's dream to own a CR-V has<br />

come true.<br />

replied in an instant, “The new 2.0S<br />

Model <strong>Honda</strong> Civic. It has very attractive<br />

digital meters.”<br />

It’s easy to see the friendship Mr.<br />

Madat shares with the people at Premier<br />

Motor – and with <strong>Honda</strong> – will last for<br />

many years to come.<br />

Yussof’s Favourite Dealer<br />

2KM, Jalan Tun Mustapha,<br />

87020 Labuan, FT.<br />

: 087-412 282<br />

Fax: 087-416 808<br />

PREMIER MOTOR<br />

SDN BHD<br />

w i t h d r e a m s I 11


12 I w i t h d r e a m s<br />

The innovative and amazingly compact <strong>Honda</strong> i-DSI engine,<br />

which stands for intelligent Dual and Sequential Ignition,<br />

features two independently-firing sparkplugs per cylinder for<br />

greatly improved fuel consumption. Making the world a better<br />

place, one carefully consumed litre of fossil fuel at a time.


eakthrough<br />

The new <strong>Honda</strong> Jazz and City are<br />

equipped with an i-DSI engine.<br />

* Actual models may vary in detail from images shown.<br />

The year was 2001. The date, 18 May<br />

2001. And on that spring Friday in Tokyo,<br />

<strong>Honda</strong> Motor Co. Ltd. introduced the<br />

world to its latest i-series engine: the<br />

1.3L, 4-cylinder <strong>Honda</strong> i-DSI (intelligent<br />

Dual and Sequential Ignition) engine. It<br />

was a revolution in engineering and<br />

design. And six years later, it still is.<br />

Countless hours of meticulous<br />

research and careful planning have<br />

resulted in an incredibly compact <strong>Honda</strong><br />

i-DSI engine. It’s also very lightweight,<br />

thanks to reduced valve angles that<br />

create a smaller combustion chamber, a<br />

more compact air cleaner, a serpentine<br />

auxiliary drive system, a plastic intake<br />

manifold and an innovative stainlesssteel<br />

exhaust pipe.<br />

This lightweight, high-performance<br />

p o w e r h o u s e p u m p s o u t h e a p s o f<br />

horsepower and high torque in the low to<br />

mid rpm range, via a high-tech process<br />

of intensive combustion to achieve ultrahigh<br />

fuel<br />

ratings. And of<br />

course, since it’s so very the<br />

<strong>Honda</strong> i-DSI puts out remarkably clean<br />

emissions that are much more gentle to<br />

the environment.<br />

Perhaps quite surprisingly, the<br />

biggest secret behind this amazing little<br />

engine is deceptively simple: the <strong>Honda</strong><br />

i-DSI is equipped with two sparkplugs in<br />

each of its newly designed, compact<br />

combustion chambers.<br />

To achieve the intense fuel combustion –<br />

consistent at any rpm — that is the<br />

hallmark of the <strong>Honda</strong> i-DSI engine, each<br />

cylinder’s sparkplugs in a different<br />

order, constantly adjusting to suit engine<br />

rpm and load. The resulting intelligent,<br />

dual-point sequential ignition control is<br />

what creates the improved burn and<br />

reduced emissions.<br />

Going into greater detail, each<br />

cylinder’s two sparkplugs are arranged<br />

diagonally. In this way, propagation<br />

in the combustion chambers is markedly<br />

accelerated. The air-fuel mixture’s rapid<br />

combustion produces a very high energy<br />

output with only a minimum amount of<br />

petrol required.<br />

Not only is engine knocking – an<br />

unavoidable, unwanted reality that’s<br />

b e e n p r e s e n t s i n c e t h e d a w n o f<br />

motorised travel – effectively brought<br />

under control, but intensive combustion<br />

at any rpm also allows a far higher<br />

compression ratio.<br />

According to <strong>Honda</strong> testing, the<br />

<strong>Honda</strong> 1.5L i-DSI engine achieves a<br />

maximum output of 88PS at 5500rpm<br />

and a maximum torque of 131N•m at<br />

2700rpm, compared to the 1.5L VTEC’s<br />

110PS at 5800rpm and 143N•m at<br />

4800rpm. And what about the fuel<br />

ef<br />

res?<br />

P a i r e d w i t h H o n d a ' s n e w l y -<br />

developed, lightweight and compact<br />

CVT (Continuously Variable Transmission)<br />

and Electric Power Steering (EPS),<br />

the 1.5L i-DSI managed an astounding<br />

26.2km/L at F.E.A.T., the Fuel Ef y<br />

A u t o m o b i l e Te s t h e l d a s p a r t o f<br />

<strong>Honda</strong> <strong>Malaysia</strong>’s Eco-Run event on<br />

18-20 May 2007.<br />

Results like that mean it’s more fuel<br />

ef than the 1.5L VTEC. In fact, the<br />

<strong>Honda</strong> i-DSI is in the world’s top class<br />

o f s t a n d a rd s f o r p e t ro l - p o w e re d<br />

production vehicles, easily making it<br />

compliant with 2010 fuel ef y<br />

standards.<br />

Even more importantly, in light of the<br />

harsh reality of the environmental chaos<br />

caused by burning fossil fuels, harmful<br />

exhaust emissions have also been<br />

greatly reduced. The <strong>Honda</strong> i-DSI<br />

e n g i n e ’s c l e a n p e r f o r m a n c e w a s<br />

recognized by Japan’s National Ministry<br />

of Transportation and awarded their<br />

.<br />

The lightweight, compact and highp<br />

e r f o r m a n c e H o n d a i - D S I e n g i n e<br />

ready to create an entirely new breed of<br />

small car, and one able to achieve ultrahigh<br />

fuel ef and clean emissions.<br />

And since it’s a <strong>Honda</strong>, you can rest<br />

assured superior performance is also an<br />

integral part of the package.<br />

The <strong>Honda</strong> i-DSI engine. Built with a<br />

passion for the future.<br />

w i t h d r e a m s I 13


For the fifth year running, <strong>Honda</strong> <strong>Malaysia</strong> Racing<br />

Team (HMRT) has come out leading the pack at the<br />

Merdeka Millennium Endurance race. Find out what<br />

makes this season’s win so special.<br />

History repeats, and once again the<br />

<strong>Honda</strong> <strong>Malaysia</strong> Racing Team (HMRT) has<br />

dominated the Merdeka Millennium<br />

Endurance (MME) race by winning the Class<br />

A at the Sepang International Circuit.<br />

Victory is even sweeter as the team’s<br />

efforts and hard work in this year’s<br />

MME coincided with the country’s 50th<br />

Anniversary celebrations. And apart<br />

from securing class wins, HMRT finished<br />

second and third overall by beating<br />

some of the bigger and more powerful<br />

cars on the circuit.<br />

HMRT’s two Civic Type R race cars,<br />

one locally built at <strong>Honda</strong>’s Melaka<br />

assembly plant and another manufactured<br />

completely in Japan, again proved why<br />

<strong>Honda</strong> is such a powerful force in motor<br />

sports throughout the world.<br />

Car No. 27, driven by Eddie Lew, Hiroki<br />

Katoh and Shinya Hosokawa, crossed<br />

the finish line one lap ahead of Car No. 26,<br />

built locally by HMRT and driven by Rueben<br />

Wong, Aaron Lim and Fahrizal Hassan,<br />

making up the one-two victory in Class A.<br />

Perfectly planned pit stops and<br />

a strong team effort were the simple<br />

reasons behind the success of the two<br />

<strong>Honda</strong> cars.<br />

“My heartiest congratulations to the<br />

whole HMRT and all the drivers. All of them<br />

have done <strong>Honda</strong> proud. It has been a<br />

challenging 12 hours, but the whole team<br />

persevered, worked really hard and rose to<br />

the challenges. I am indeed very proud<br />

of them,” said HMRT Principal, <strong>Honda</strong><br />

<strong>Malaysia</strong> Sdn. Bhd. Managing Director and<br />

Chief Executive Officer Atsushi Fujimoto.<br />

The team was very happy to be able<br />

to defend its Class A title for the fifth<br />

consecutive year, according to Fujimoto.<br />

“Making this win even sweeter is<br />

the one-two finishing in Class A for the<br />

14 I w i t h d r e a m s


motor sports<br />

The team poses for a nice group shot.<br />

The winning teams of <strong>Honda</strong> sharing their joyous moment.<br />

Going into a corner, Car No. 27’s brakes glow red-hot.<br />

whole team when Car No. 26 crossed<br />

the chequered flag just seconds behind<br />

Car No. 27. In the Overall Championship<br />

standing, this is also a record for HMRT<br />

as Car No. 27 and Car No. 26 were in<br />

second and third positions. This is a<br />

record we intend to keep and to continue<br />

to challenge ourselves for the Overall<br />

Championship Title.<br />

“It is the cohesive teamwork and<br />

team spirit of all the HMRT members that<br />

made this possible. Having said that, at<br />

<strong>Honda</strong>, it’s never just about the victory.<br />

It’s always about how far we rose to the<br />

challenge. It is also <strong>Honda</strong>’s DNA and<br />

Challenging Spirit in racing which<br />

continues to challenge us to compete at<br />

the highest level of motor sports, and<br />

this includes MME,” Fujimoto said.<br />

“Today, HMRT demonstrated <strong>Honda</strong>’s<br />

Challenging Spirit to the hilt.”<br />

Eddie Lew, one of Car No. 27’s<br />

drivers, was also elated at winning Class<br />

A for the fifth year in a row.<br />

“I am very happy to win with Hiroki<br />

Katoh as my partner. This year’s race has<br />

been challenging but I believe the most<br />

important factor in helping us win the race<br />

was HMRT’s Racing Spirit, which was<br />

very strong this year. Besides that, the<br />

race car was in excellent condition<br />

throughout the race,” Lew said.<br />

Lew also congratulated the Car<br />

No. 26 drivers for being very competitive<br />

throughout the race, perhaps even more<br />

so as the car was locally built at the<br />

Melaka plant.<br />

“I would like to thank Mugen engineers,<br />

Yokohama and, of course, <strong>Honda</strong><br />

<strong>Malaysia</strong> for their continuous support.<br />

And also HMRT – the team that made<br />

this happen! I am happy to be given the<br />

opportunity to race the car and win again<br />

this year. I hope I can race for HMRT<br />

again next year,” Lew said.<br />

Car No. 27’s Japanese driver Hiroki<br />

Katoh said winning the Class A title for<br />

the fifth consecutive year was a personal<br />

victory for him.<br />

“I had two challenges for MME this<br />

year: the first being that I raced with<br />

the Civic Type R for the first time; the<br />

second challenge is of course to keep<br />

winning the Class A title. I am very happy<br />

that we did it! The teamwork and the<br />

diligence of the HMRT members was<br />

what made this possible. This is their<br />

victory,” Katoh said.<br />

At MME 2006, HMRT experienced a<br />

bittersweet victory when Car No. 27 took<br />

home the Class A title while Car No. 26<br />

met with an unforeseen accident that<br />

caused major damages to the car. But<br />

the HMRT team managed to repair the<br />

car, which then went on to finish the race<br />

and take eighth position in Class A.<br />

In order to ensure the race ran<br />

smoothly this year, and as part of the<br />

training and development of local<br />

talents, <strong>Honda</strong> <strong>Malaysia</strong> sent three<br />

HMRT members to Japan for threeweeks<br />

to learn from the MUGEN team<br />

during the building of Car No. 27.<br />

Irwan Ab. Hamid was one of the<br />

team members who underwent training<br />

in Japan.<br />

“I joined a team of people who are<br />

experts in building race cars. It was a<br />

dream come true for me. They taught me<br />

many new skills, and the true meaning<br />

of teamwork and team spirit. In the<br />

three weeks when we were there, we<br />

worked together to build a complete<br />

race car from just an empty frame. When<br />

we encountered a problem, they taught<br />

us to never give up and instead think of<br />

creative ways to solve it,” Irwan said.<br />

Such is the <strong>Honda</strong> philosophy,<br />

which brings its people together as one<br />

single force.<br />

w i t h d r e a m s I 15


If the<br />

Jazz shoe Fits...<br />

Designed to be a perfect little urban runabout, the <strong>Honda</strong> Jazz – as it's known in <strong>Malaysia</strong> – is just<br />

as fun to drive as it is to look at. Only in its first generation of manufacture, it's already won so<br />

many happy admirers. Find out how right here.<br />

The little car with the big heart may cause<br />

some confusion – it is known by two different<br />

names around the world – but there is<br />

nothing confusing about the popularity of<br />

the <strong>Honda</strong> Jazz. Worldwide sales of the<br />

stunning supermini reached two million units<br />

at the end of June 2007. And its worldwide<br />

popularity is matched by its popularity in<br />

<strong>Malaysia</strong> – more than 10,000 Jazz vehicles<br />

have left the showrooms here since its launch<br />

in 2003.<br />

In case you were wondering, the car is<br />

known as the Fit in Japan, North America,<br />

South America and China, while Jazz is the<br />

vehicle name used in Europe and Asia/<br />

Oceania. As William Shakespeare put it; “a<br />

rose by any other name would smell as<br />

sweet,” and whether it is known as Fit or<br />

Jazz, the vehicle packs an incredible amount<br />

of innovation into its compact body.<br />

In developing the Jazz, <strong>Honda</strong> succeeded<br />

in meeting a number of performance<br />

goals; it boasts the world’s highest levels of<br />

safety and environmental friendliness while<br />

delivering superb handling, fuel economy,<br />

distinctive styling and driving pleasure.<br />

<strong>Honda</strong> has raised the bar on the kind of<br />

performance expected in a subcompact<br />

car, doing its utmost to answer all of its<br />

customers’ requirements in a single vehicle.<br />

So how did <strong>Honda</strong> achieve these goals?<br />

Some of the secrets lie in the engine bay.<br />

In <strong>Malaysia</strong> the vehicle is available with<br />

either the 1.5L VTEC engine, offering<br />

sporty performance, or the popular 1.5L<br />

i-DSI engine, which still offers spirited<br />

performance, in addition to unheralded<br />

frugality with fuel – the 1.5L i-DSI model<br />

tested in Thailand registered an amazing<br />

15.2km/L fuel-economy figure by TISI<br />

(the Thailand Industry Standard Institute)<br />

signaling <strong>Honda</strong>’s success in meeting its<br />

environmental friendliness target.<br />

The i-DSI signifies intelligent Dual &<br />

Sequential Ignition, meaning the 88 horsepower<br />

engine available here is equipped<br />

with two spark plugs in each compact<br />

combustion chamber. The sparks are<br />

activated in a different order depending<br />

upon engine rpm and load, resulting in<br />

intelligent, dual-point sequential ignition<br />

control to achieve intensive fuel combustion<br />

at any rpm.<br />

The two spark plugs are arranged<br />

diagonally to accelerate flame propagation<br />

in the combustion chamber, thus achieving<br />

rapid combustion of the air-fuel<br />

mixture and obtaining high output from<br />

a minimum amount of petrol. Furthermore,<br />

harmful exhaust emissions have been<br />

greatly reduced.<br />

For the powerful 110 horsepower VTECe<br />

q u i p p e d J a z z , H o n d a ’s e n g i n e e r s<br />

developed a light, compact engine equipped<br />

with a roller coaxial VTEC mechanism and<br />

aluminum rocker arms, that also utilises fuel<br />

economy technology from the i-DSI engine.<br />

<strong>With</strong> this new 1.5L VTEC engine <strong>Honda</strong> has<br />

achieved a superb balance of high power<br />

output, high fuel efficiency, and ultra-low<br />

emissions. Despite the extra power, the 1.5L<br />

VTEC Jazz still returned 15km/L according to<br />

TISI test figures.<br />

The fuel efficiency is helped further<br />

thanks to the automatic continuously-variable<br />

transmission with seven-speed mode. <strong>With</strong><br />

this Steermatic system the driver can shift<br />

manually without removing his or her hands<br />

from the steering wheel. Alternately the driver<br />

may choose seven-speed automatic mode,<br />

or leave the clever belt-driven automatic<br />

16 I w i t h d r e a m s


product history<br />

transmission in continuously-variable mode,<br />

which means there are no steps or jerks<br />

when the transmission changes ratios – it is<br />

continuously variable after all!<br />

<strong>With</strong> this transmission the Jazz gives the<br />

driver the option of a normal or sporty drive,<br />

assisted by the virtual gear map ratio<br />

and simulated gear position indications<br />

on the dashboard.<br />

But there is much more to the Jazz than<br />

clever engines and transmissions. It rides<br />

on <strong>Honda</strong>’s global small platform in which<br />

the engineers located the petrol tank<br />

centrally on the platform – under the front<br />

seats, to be precise. This unique layout<br />

means the over-all size of the vehicle could<br />

be decreased while increasing interior<br />

space. The engineers also designed a more<br />

compact suspens-ion system – McPherson<br />

Strut at the front and torsion beam at the<br />

rear – allowing the floor to be lowered,<br />

creating an unpreced-ented amount of cabin<br />

space for such a small vehicle.<br />

And the engineers didn’t stop there – the<br />

interior space is further maximised with the<br />

functional Ultra Seat, an innovative 60/40<br />

split rear seat that allows the seatbacks to<br />

fold down or the seat bottoms to flip up,<br />

providing three distinct seating and cargo<br />

carrying configurations (Utility Mode, Long<br />

Mode and Tall Mode) in addition to the<br />

standard five-passenger mode.<br />

One of <strong>Honda</strong>’s prime objectives in<br />

designing the Jazz was best-in-class levels<br />

of safety, and a carefully devised body<br />

structure based on extensive computer<br />

analysis and a real-life crash-testing<br />

programme has achieved that.<br />

In June 2004 the Jazz was the first in<br />

the Supermini class to achieve a three-star<br />

rating for pedestrian safety in Phase 14<br />

of the Euro NCAP crash test programme.<br />

In addition, the Jazz had the best overall<br />

performance for combined safety in the<br />

class with four-star occupant protection,<br />

three-star pedestrian protection and threestar<br />

child seat rating.<br />

<strong>Honda</strong>’s G-Force technology allows the front<br />

frame to absorb more impact energy<br />

because it is longer, stiffer and straighter.<br />

The arched-type front side frame, as well as<br />

absorbing a large amount of impact energy<br />

in its own right, then channels energy back<br />

below the cabin area into the floor frame<br />

thereby minimising cabin intrusion.<br />

In addition, the cross members of the<br />

adjoining main frame surround the fuel tank<br />

providing a protective perimeter frame. This<br />

arrangement assures high body rigidity, and<br />

improved crashworthiness in a rational and<br />

simple design.<br />

The excellent impact safety characteristics<br />

of the Jazz are complemented by<br />

driver and front passenger airbags, plus<br />

there are ISOFIX child seat anchors provided<br />

on the left and right rear.<br />

<strong>With</strong> this sort of safety, versatility,<br />

practicality and environmental friendliness<br />

it is little surprise the Jazz has proved so<br />

popular, in fact, in its first full year on sale in<br />

Japan it was the top-selling vehicle according<br />

to the Japan Automobile Dealers’<br />

Association. This was the first time that a<br />

<strong>Honda</strong> model reached the No.1 spot in<br />

yearly cumulative sales in that market.<br />

Of course no vehicle will prove so<br />

spectacularly popular unless it is fun to<br />

drive, and, thanks to the clever platform the<br />

Jazz is up there with the best, garnering<br />

fans around the world. The respected UK<br />

magazine Auto Express was suitably<br />

impressed: “the quantum leap in chassis<br />

rigidity and suspension settings takes<br />

the Jazz into a league of its own in the<br />

handling department…the end result is<br />

that you can throw the <strong>Honda</strong> into corners at<br />

speeds way above other superminis. Enter<br />

a bend at 50mph (80km/h), choose your line<br />

and the car remains perfectly balanced,<br />

with only the slightest hint of understeer.”<br />

So along with other accolades including<br />

Japan Car of the Year 2001/2, the NST-<br />

Mastercard Car of Year Award for 2003 &<br />

2004 and the Autocar Asean Car of the Year<br />

Award for 2003/2004 here in <strong>Malaysia</strong>, Auto<br />

Express was so impressed that it named the<br />

Jazz Car of the Year in 2004 as well.<br />

By applying <strong>Honda</strong>’s customary innovative<br />

engineering to the supermini class, the<br />

Jazz has won friends around the world – it<br />

is now available in 115 countries, and<br />

manufactured at six facilities in five different<br />

countries. Whether it is known as Fit or<br />

Jazz doesn’t matter: in any language the<br />

Jazz is a winner.<br />

w i t h d r e a m s I 17


what’s on <strong>Honda</strong><br />

Even Sexier<br />

in This City<br />

There’s a new enhanced edition of the popular <strong>Honda</strong> City,<br />

and with its bold new honeycomb grille and improved<br />

aerodynamic contours the unique City style is made even<br />

more distinct.<br />

Available in VTEC and i-DSI versions, both with<br />

Continuously Variable Transmission (CVT), all versions of the<br />

enhanced City also offer the Ultra Seat feature for unrivalled<br />

interior space. According to <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd.<br />

Managing Director and Chief Executive Officer Mr. Atsushi<br />

Fujimoto, the <strong>Honda</strong> City’s appeal lies in its combination of<br />

the best of practicality and performance.<br />

“We are constantly looking for ways to improve our<br />

products based on our customers’ feedback in order to<br />

achieve better customer satisfaction. This enhanced <strong>Honda</strong><br />

City is made to be versatile, so that our customers can<br />

express their own personal style in their <strong>Honda</strong> City,”<br />

said Fujimoto.<br />

The enhanced <strong>Honda</strong> City is available in<br />

Sparkle Grey, Bluish Silver, Alabaster Silver<br />

Metallic, Nighthawk Black Pearl and<br />

Satellite Silver Metallic. Bookings can be<br />

m a d e n o w a t a l l H o n d a d e a l e r s<br />

nationwide, so check out this latest<br />

City edition at your nearest <strong>Honda</strong><br />

Showroom today!<br />

The Super GT Bash!<br />

<strong>Honda</strong> <strong>Malaysia</strong> introduced the 2007 line-up of NSX-GT<br />

racing teams to the media at a party in Kuala Lumpur, in<br />

conjunction with the 2007 Autobacs Super GT International<br />

Series at Sepang on 21 June.<br />

The star-studded pre-race bash gave guests the chance<br />

to get up close and personal with the drivers of teams ARTA,<br />

Dome, Epson Nakajima, Kunimitsu and Rolling Stone, as<br />

everyone mixed and mingled while they all enjoyed the party’s<br />

many interactive games and fun-filled activities.<br />

One highlight was the special performance by the original<br />

GT Queens from Japan. Regarded as an essential component<br />

to the Super GT Series, the GT Queens are hugely popular in<br />

Japan where they are considered celebrities. Throughout the<br />

festivities, the <strong>Honda</strong> NSX-GT Teams’ focus on winning the<br />

GT championship was clearly evident.<br />

“We are honoured to be part of this exciting<br />

development in <strong>Malaysia</strong>. We are equally proud of<br />

the NSX-GT teams that will be racing at<br />

Sepang this weekend,” said <strong>Honda</strong> <strong>Malaysia</strong><br />

Sdn. Bhd. Managing Director and Chief<br />

Executive Officer Mr.Atsushi Fujimoto.<br />

“We look forward to an exciting race and<br />

we are confident that the team will push<br />

the limits and overcome the challenges<br />

to give us exceptional results.”<br />

Eco-Run for the Money<br />

A <strong>Honda</strong> City with i-DSI engine travelled<br />

an amazing 662.5 kilometres on just 25.29<br />

l i t re s o f p e t ro l d u r i n g F. E . A . T. , t h e F u e l<br />

Efficiency Automobile Test that was held as part of<br />

<strong>Honda</strong>’s two-day Eco-Run event on 19-20 May.<br />

A total of sixteen participants in four vehicles took part<br />

in F.E.A.T., which required teams to drive a fully-loaded City<br />

i-DSI at an average speed of 80km/h from Petaling Jaya to<br />

Cameron Highlands to Bukit Merah and then back to<br />

Petaling Jaya again, using as little petrol as possible.<br />

The winning team – Jimmy Ng, Eric Goh, Sim Chee Kun<br />

and Edwin Ng – managed an astounding fuel consumption<br />

of 26.2km per litre, with the event monitored by officials<br />

from the Automobile Association of <strong>Malaysia</strong> (AAM). After<br />

the road trip, the winners drove home with RM4000 in<br />

prizes that included <strong>Honda</strong> watches and RM1000 petrol<br />

vouchers, plus <strong>Honda</strong> Racing umbrellas and caps.<br />

The Eco-Run included other activities like the Ultra<br />

Seat Folding challenge,<br />

with each team required<br />

to configure the City’s<br />

seats into cargo mode<br />

in the shortest possible<br />

time – which turned out<br />

t o b e a n i m p r e s s i v e<br />

8.1 seconds.<br />

For more news visit<br />

www.honda.com.my today!<br />

<strong>Honda</strong> Safety Driving Course<br />

<strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. conducted its second Safety Driving<br />

Course at the Asia Pacific Auction Centre on 14 and 15 July<br />

2007, as a continuous commitment to enrich the lives and meet<br />

the needs of customers while raising awareness of the<br />

importance of safety driving.<br />

A total of 60 drivers attended, with a ratio of two participants<br />

to one instructor covering a syllabus that included Traffic<br />

Accidents & Preventions, Driving Posture for Optimal Vehicle<br />

Control, Danger Reaction & Avoidance and Cornering, as well as<br />

new driving techniques and theories.<br />

“Until more people address the issues and learn to make the<br />

initiatives to safer driving, we will continue our efforts to reinforce<br />

safety driving exercises to society,” said <strong>Honda</strong> <strong>Malaysia</strong> Sdn.<br />

Bhd. Managing Director and Chief Executive Officer Mr. Atsushi<br />

Fujimoto, in his official opening speech.<br />

18 I w i t h d r e a m s


AUTHORISED HONDA DEALERS’ CONTACT LIST<br />

SHOWROOM<br />

SERVICE<br />

C O M P A N Y N A M E<br />

KUALA LUMPUR<br />

A D D R E S S<br />

C O N T A C T<br />

TEL<br />

FAX<br />

Angkasa Motor Sdn Bhd<br />

Imavest Sdn. Bhd.<br />

Sri Utama Auto Sdn. Bhd.<br />

Kah Motor Co. Sdn Bhd<br />

Kah Motor Co. Sdn Bhd<br />

Kah Motor Co. Sdn Bhd<br />

Roda BB Motor Sdn Bhd<br />

New Era Sales (M) Sdn. Bhd<br />

Weststar Auto Sdn Bhd<br />

Peringgit Sri Motor Sdn Bhd<br />

Wegro Sdn Bhd<br />

The Millennium Auto & Carriage Sdn Bhd<br />

MH Prestige Auto Sdn Bhd<br />

SELANGOR<br />

Actmar Sdn Bhd<br />

Kah Motor Co. Sdn Bhd<br />

Nanyang General Enterprises Sdn Bhd<br />

Sumber Auto Edaran Sdn Bhd<br />

Tenaga Setia Resources Sdn Bhd<br />

USJ Car Express Sdn Bhd<br />

Kosmo Kars Sdn Bhd<br />

Shared Auto Cars Sdn Bhd<br />

Global Amity Sdn Bhd<br />

KEDAH<br />

Lee Motors Alor Setar (Car Div) Sdn Bhd<br />

Lee Motors Alor Setar (Car Div) Sdn Bhd<br />

Magna Speed Sdn. Bhd<br />

Yooi Cars Sdn Bhd<br />

PENANG<br />

Kah Motor Co. Sdn Bhd<br />

Kah Motor Co. Sdn Bhd<br />

Vivahill Auto Sdn Bhd<br />

Motoria Sdn Bhd<br />

Formula Venture Sdn Bhd<br />

PERAK<br />

Ban Hoe Seng Sdn Bhd<br />

Kah Motor Co. Sdn Bhd<br />

Sendi Auto Sdn Bhd<br />

Delima Kinta Sdn Bhd<br />

KELANTAN<br />

Ban Chu Bee Sdn Bhd<br />

TERENGGANU<br />

Syarikat Tan Eng Ann Sdn Bhd<br />

PAHANG<br />

Chuan Thye Motor Sdn Bhd<br />

Chuan Thye Auto Services Sdn Bhd<br />

Honhin Auto Credit Sdn Bhd<br />

NEGERI SEMBILAN<br />

Ban Lee Heng Motor Sdn Bhd<br />

Wanija Classic (M) Sdn Bhd<br />

MELAKA<br />

Kah Motor Co. Sdn Bhd<br />

JOHOR<br />

Haslita Motor Sdn Bhd<br />

Iptimas Motor Sdn Bhd<br />

K.M. Lim Motor Sdn Bhd<br />

Syarikat Motor GS Tay Sdn Bhd<br />

Yong Ming Motor Sdn Bhd<br />

Sutera Auto Sdn Bhd<br />

SABAH<br />

Boon Siew (Borneo) Sdn Bhd<br />

SARAWAK<br />

Jimisar Corporation Sdn Bhd<br />

Heng Ho Hing Co. Sdn Bhd<br />

LABUAN<br />

Premier Motor<br />

558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.<br />

No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.<br />

No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.<br />

No. 21-22, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.<br />

32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.<br />

Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.<br />

No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.<br />

193 & 195, Jalan Imbi, 55100 Kuala Lumpur.<br />

Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.<br />

109, Jalan Pudu, 55100 Kuala Lumpur.<br />

68, Jalan Ampang, 50450 Kuala Lumpur.<br />

111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.<br />

No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.<br />

Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.<br />

2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur.<br />

18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.<br />

Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.<br />

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.<br />

No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.<br />

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.<br />

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.<br />

76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.<br />

Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.<br />

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.<br />

No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.<br />

17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor.<br />

2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.<br />

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.<br />

12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah.<br />

Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perushaan Bakar Arang, 08000 Sungai Petani, Kedah.<br />

357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah.<br />

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah.<br />

25-B, Lebuh Farquhar, 10200 Penang.<br />

124-A, Lengkok Sg. Pinang, 10150 Penang.<br />

1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.<br />

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.<br />

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.<br />

Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.<br />

14-20, Jalan Kampar, 30250 Ipoh, Perak.<br />

Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.<br />

4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.<br />

Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.<br />

Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.<br />

5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.<br />

686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.<br />

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.<br />

C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.<br />

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.<br />

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.<br />

8,10,12 & 14, Jalan Yam Tuan, (Paul street) 70000 Seremban, Negeri Sembilan.<br />

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.<br />

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.<br />

Lot 1783, Jalan Semabok, 75050 Melaka.<br />

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.<br />

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.<br />

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.<br />

315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.<br />

241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.<br />

No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.<br />

62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.<br />

Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.<br />

55, Krokop Road, 98000 Miri, Sarawak.<br />

2KM, Jalan Tun Mustapha, 87020 Labuan, FT.<br />

03-4252 8061<br />

03-4251 3883<br />

03-4024 2266<br />

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088-421 719<br />

082-452 322<br />

085-418 876<br />

087-416 808


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