With DREAMS Magazine Vol.4 - Honda Malaysia
With DREAMS Magazine Vol.4 - Honda Malaysia
With DREAMS Magazine Vol.4 - Honda Malaysia
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<strong>With</strong><br />
VOL.04 SEPT 2007<br />
breakthrough<br />
motor sports<br />
product history<br />
what’s on <strong>Honda</strong><br />
i-DSI Engine<br />
MME<br />
<strong>Honda</strong> Jazz<br />
Even Sexier in This City<br />
The Super GT Bash!<br />
Eco-Run for the Money<br />
<strong>Honda</strong> Safety Driving Course<br />
our newest dream<br />
KDN: PP14168 / 9 / 2007<br />
<strong>Honda</strong> Hybrid<br />
The technology of the future is here today!
03<br />
our newest dream Civic Hybrid<br />
10<br />
breakthrough i-DSI Engine<br />
14<br />
motor sports MME<br />
Message from <strong>Honda</strong> <strong>Malaysia</strong><br />
Mohamed Shukor bin Ibrahim<br />
President and Chief Operating Officer<br />
<strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd.<br />
c o n t e n t s<br />
03<br />
08<br />
our newest dream<br />
Find out how <strong>Honda</strong>’s green hybrid technology<br />
can help save the world.<br />
users’ voice<br />
In this issue of <strong>With</strong> <strong>DREAMS</strong> <strong>Magazine</strong>,<br />
West meets East.<br />
12 breakthrough<br />
When it comes to engine performance,<br />
sometimes smaller is better.<br />
14<br />
16<br />
18<br />
motor sports<br />
HMRT scores yet another victory<br />
at the MME race.<br />
product history<br />
The right music makes the miles zip by.<br />
Turn up the Jazz.<br />
what’s on <strong>Honda</strong>?<br />
Special editions, competitions, the Super GT and,<br />
of course, safe driving.<br />
<strong>With</strong> <strong>DREAMS</strong> is a quarterly magazine published by <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. All rights reserved. Contents may not be<br />
reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this<br />
magazine are not necessarily those of <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. The information presented in this magazine is<br />
compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.<br />
EDITORIAL<br />
Welcome to <strong>With</strong> <strong>DREAMS</strong> magazine.<br />
<strong>Honda</strong> <strong>Malaysia</strong> is renowned for its exemplary product quality and customer<br />
satisfaction standards, which other automotive manufacturers in the country strive<br />
to emulate. As its new president and chief operating officer, I am raring to help bring<br />
this vibrant, passionate brand to the next level.<br />
It is the same passion that you will see shining brightly in this issue of <strong>With</strong> <strong>DREAMS</strong><br />
– from making the world a better place with our eco-friendly hybrid technology,<br />
to building a more fuel-efficient engine with the innovative i-DSI powerhouse,<br />
and pushing the limits of high performance racing with our Merdeka Millennium<br />
Endurance entries. I look forward to more exciting times and am glad to have you with<br />
us. Because with dreams and passion as our engine, we will keep running with you.<br />
CHIEF EDITOR Carol Joseph<br />
EDITOR Jahabarnisa Hj. Mohideen<br />
SUB-EDITOR Shaheeran<br />
The petrol-electric engine in<br />
the <strong>Honda</strong> Civic Hybrid, as<br />
s h o w n i n t h i s c u t - a w a y<br />
image, is a fine example of<br />
technology that's better for<br />
the environment.<br />
SPECIAL THANKS<br />
C h e M a z n a h • I s m a i l i a • Y u s s o f M a d a t<br />
B a n C h u B e e S d n B h d • J i m i s a r C o r p o r a t i o n S d n B h d • P r e m i e r M o t o r S d n B h d<br />
<strong>With</strong><br />
We appreciate your feedback.<br />
Please send your comments, suggestions, questions to:<br />
16<br />
product history The <strong>Honda</strong> Jazz<br />
Editorial Team <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. (532120-D)<br />
Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong><br />
Tel: 03-7957 5885 Fax: 03-7954 8341<br />
Printed by: Percetakan Zanders Sdn. Bhd. (205766-A)<br />
22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, <strong>Malaysia</strong> KKDN.0.1780/2474
honda hybrid technology<br />
w i t h d r e a m s I 03
our newest dream<br />
If you have ever worried about the rising<br />
price of petrol and its negative effect on<br />
your wallet, or if you’re worried about the<br />
environmental damage caused by<br />
burning fossil fuels, then you owe it to<br />
yourself to read this article. Because not<br />
only are hybrid vehicles far more gentle on<br />
the environment, they’re also a great way<br />
to save a lot of money in the long run.<br />
But just what exactly is a hybrid vehicle?<br />
Though it might seem like something<br />
straight out of science hybrid<br />
t e c h n o l o g y h a s b e e n u s e d i n t h e<br />
transportation industry for some time<br />
now. The concept behind it is really<br />
quite simple. Basically, any mode of<br />
transport that relies on energy supplied<br />
by two distinctly different sources is a<br />
hybrid vehicle. You’ve probably seen a<br />
few already, though you might not have<br />
known it.<br />
The most recognisable examples are<br />
interstate trains (which are quite often<br />
diesel-electric hybrids), mopeds (which<br />
rely on pedal power and a petrol engine)<br />
and electric bicycles (which can be<br />
pedalled or run by electric motor). And<br />
today, it’s that same basic principle<br />
being applied to cars.<br />
The most common type of hybrid<br />
passenger car available to consumers<br />
today is the petrol-electric, though<br />
other possible combinations (namely<br />
diesel-electric) are currently under<br />
development.<br />
L e t ’ s t a k e a l o o k a t t h e H o n d a<br />
Civic Hybrid, touching on that model<br />
when necessary as a good example<br />
of just how a petrol-electric hybrid<br />
vehicle works.<br />
Though there are a few different<br />
methods of combining the petrol and<br />
electric power sources, the Civic Hybrid<br />
is what’s known as a parallel hybrid.<br />
In this very effective and versatile<br />
the car can be powered<br />
by petrol and electricity at the same<br />
electricity exclusively, depending on<br />
driving demands.<br />
As a petrol-electric hybrid vehicle<br />
in a parallel<br />
the Civic<br />
Hybrid can be broken down into a basic<br />
list of components that create the<br />
power: petrol engine, fuel tank, electric<br />
motor/generator, battery pack and<br />
transmission assembly.<br />
The petrol engine in a hybrid can be<br />
smaller than in a normal car, because<br />
it’s working in conjunction with the<br />
electric motor, so weight is saved and<br />
performance can actually increase. The<br />
Civic Hybrid represents <strong>Honda</strong>’s fourthgeneration<br />
engine/motor combination,<br />
with the 1.3L i-VTEC 4-cylinder engine<br />
and 20-hp electric motor putting out an<br />
impressive 115 PS.<br />
And since a hybrid uses so little fuel<br />
compared to a normal car, the fuel tank<br />
can be smaller yet still allow you to<br />
cover the same distances you would<br />
in a non-hybrid model, all while taking<br />
up less space and saving even<br />
more weight.<br />
Of course, what really makes a<br />
hybrid unique is the integration of an<br />
electric motor in the car’s design. And<br />
the electric motor in a <strong>Honda</strong> hybrid<br />
i s a n o t h e r e x a m p l e o f h i g h l y<br />
developed automotive technology.<br />
The latest Civic Hybrid features an<br />
improved magnet design and special<br />
rectangular wiring with a larger surface<br />
area that creates better conductivity.<br />
An improved integration of motor and<br />
control units has resulted in more<br />
precise digital control, with a corresp<br />
o n d i n g 5 0 p e r c e n t i n c r e a s e i n<br />
horsepower and 14 per cent increase in<br />
maximum torque.<br />
Beautiful rear view design of Civic Hybrid.<br />
04 I w i t h d r e a m s
our newest dream<br />
In low intensity stop-and-go city<br />
driving, the car is powered solely by the<br />
electric motor. On the highway, the<br />
electric motor turns off and the petrol<br />
engine takes over. And when passing<br />
another car or going uphill, the petrol<br />
engine and electric motor will combine<br />
forces to provide the necessary power.<br />
As a happy by-product, the electricity<br />
makes the petrol last longer than ever<br />
before. Since the electric energy comes<br />
from a rechargeable battery pack built<br />
into the car, there needs to be a way to<br />
replenish the energy. The electric motor<br />
has the answer to that, too.<br />
Because not only is the electric<br />
motor able to give power to the wheels,<br />
it is also a generator that takes power<br />
from the wheels when you’re braking or<br />
slowing down and then feeds that<br />
energy back to the battery pack as<br />
electricity to be stored for later use.<br />
The entire process is what we call<br />
<strong>Honda</strong> IMA, which stands for Integrated<br />
Motor Assist, and it’s clear that this<br />
new approach allows for a t<br />
reduction in complexity and weight,<br />
p r o v i d i n g h i g h p o w e r o u t p u t a n d<br />
l o w f u e l c o n s u m p t i o n i n a w i d e<br />
r a n g e o f s i t u a t i o n s f r o m c i t y t o<br />
highway driving.<br />
Hybrid technology is all part<br />
o f H o n d a ’ s c o m m i t m -<br />
ent to the environment,<br />
and to you as a <strong>Honda</strong><br />
driver. Because there’s<br />
no real point in designing<br />
and building the<br />
the best cars we’re<br />
capable of producing if<br />
we’re not also looking<br />
after the world we live<br />
in. After all, where else<br />
are we going to drive?<br />
A cutaway view of Civic Hybrid’s 3-Stage<br />
i-VTEC engine, with the electric motor’s<br />
copper coils clearly visible.<br />
Vehicle speed<br />
1<br />
Vehicle stationary<br />
Automatic Idle stop<br />
2<br />
Start-up and<br />
acceleration<br />
Engine + start-up<br />
motor assist<br />
3<br />
Gentle<br />
acceleration<br />
Engine-powered<br />
operation<br />
4<br />
Low speed<br />
cruising<br />
Engine + start-up<br />
motor assist<br />
5<br />
Acceleration<br />
Engine + acceleration<br />
motor assist<br />
6<br />
Rapid Acceleration<br />
Engine + acceleration<br />
motor assist<br />
7<br />
High speed<br />
cruising<br />
Engine-powered<br />
operation<br />
8<br />
Deceleration<br />
Regenerative braking<br />
(IMA battery recharge)<br />
ASST<br />
ASST<br />
ASST<br />
ASST<br />
ASST<br />
ASST<br />
ASST<br />
ASST<br />
CHRG<br />
CHRG<br />
CHRG<br />
CHRG<br />
CHRG<br />
CHRG<br />
CHRG<br />
CHRG<br />
1 Vehicle stationary (automatic idle stop*1 mode):<br />
Engine automatically stopped. Zero fuel consumption and<br />
zero exhaust emissions. Automatic Idle Stop warning lamp<br />
on. Engine automatically re-starts as driver releases brakes.<br />
2<br />
3<br />
Start-up and acceleration (engine + motor assist):<br />
Engine running in low rpm mode. Motor assist provides<br />
necessary additional power to accelerate.<br />
Gentle acceleration (engine only):<br />
Engine running in low rpm mode.<br />
5 Acceleration (Engine + motor assist):<br />
Engine running in low rpm mode. Motor assist provides<br />
necessary power to accelerate.<br />
6<br />
7<br />
Rapid acceleration (engine + motor assist):<br />
As speed rises, engine switches to high rpm mode for higher<br />
power output. Motor assist provides additional power for<br />
strong, powerful acceleration.<br />
High speed cruise (engine only):<br />
Engine running in low rpm mode.<br />
4<br />
Low speed cruise (motor assist only):<br />
When cruising at around 40 km/h, all 4 cylinders are<br />
de-activated and fuel supply is stopped. The vihicle runs on<br />
power from the motor alone.<br />
8<br />
Deceleration (IMA battery recharge mode):<br />
All 4 cylinders are de-activated and fuel supply is stopped.<br />
The motor switches to regenerative braking and energy<br />
recovery is maximized to recharge the IMA batteries.<br />
Known as a parallel hybrid, the Civic Hybrids switches between using either petrol or electricity,<br />
depending on driving demands.<br />
w i t h d r e a m s I 05
our newest dream<br />
Hybrid Technology: The <strong>Honda</strong> IMA System<br />
Relying mainly on engine power, <strong>Honda</strong> IMA (Integrated Motor Assist) adds power from the<br />
electric motor. Comprised of an ultra-thin DC brushless motor, nickel metal-hydride battery and<br />
Power Control Unit, the powerful yet lightweight electric motor activates whenever extra power is<br />
required – then acts as a generator during deceleration to<br />
recover spent electrical<br />
energy. An "automatic idle stop" system automatically turns off the petrol engine when the vehicle<br />
comes to a full stop, reducing fuel consumption and exhaust emissions.<br />
The New <strong>Honda</strong> IMA System<br />
Primary Power Source<br />
3-stage i-VTEC engine<br />
1.3-liter i-DSI engine<br />
3-stage i-VTEC<br />
(Low/High/De-activated Valve Control)<br />
Secondary Power Source<br />
IMA (Integrated Motor Assist)<br />
Ultra-slim DC Brushless Motor<br />
IPU(Intelligent Power Unit)<br />
Ultra-slim DC Brushless Motor<br />
PCU (Power Control Unit)<br />
[ Primary Power Source ]<br />
3-stage i-VTEC Engine<br />
IPU (Intelligent Power Unit)<br />
PCU (Power Control Unit)<br />
Ni-MH (Nickel-Metal<br />
Hydride Battery)<br />
[ Secondary Power Source ]<br />
Ultra-slim DC<br />
Brushless Motor<br />
<strong>Honda</strong> Multimatic S<br />
The <strong>Honda</strong> Hybrid System<br />
06 I w i t h d r e a m s
our newest dream<br />
Whether you want to save the world or race<br />
around it in the fastest time, these two cars<br />
make it possible: introducing the All New Civic<br />
Hybrid and Civic Type R.<br />
The wait is over for hardcore<br />
H o n d a f a n s a l l a c r o s s M a l a y s i a ,<br />
because the All New Civic Type R and<br />
Civic Hybrid have arrived!<br />
The two cars were unveiled and<br />
drivers invited to “Discover the Performance”<br />
of the revolutionary Civic Type R<br />
and “Discover the Innovation” of the<br />
advanced technology Civic Hybrid<br />
during a 2 August 2007 showcase event<br />
held in Shah Alam that was d<br />
by <strong>Honda</strong> <strong>Malaysia</strong> Sdn Bhd Managing<br />
Director and Chief Executive r<br />
Mr Atsushi Fujimoto.<br />
“Today is a very historic day for<br />
of the Civic Type R and Civic Hybrid,<br />
<strong>Malaysia</strong> now has the same line-up of<br />
8th Generation Civics as Japan…<br />
(and is) the only country in Asia, outside<br />
of Japan, that is making available for<br />
customers this version of the Civic Type<br />
R,” Fujimoto said.<br />
The Civic Hybrid raises the standard<br />
for advanced automotive technology,<br />
and is built on the <strong>Honda</strong> dream of<br />
developing a green vehicle that is gentle<br />
on the environment yet uncompromising<br />
in its design aesthetics and driving<br />
pleasures.Intelligently employing<br />
different valve timings through a 3-stage<br />
i-VTEC engine and combining it with<br />
H o nda’s f o u r t h - g e n e ration I M A <br />
(Integrated Motor Assist) system, the<br />
n e w H o n d a H y b r i d s y s t e m w o r k s<br />
seamlessly with the 1.3 litre engine to<br />
give out more power, better fueland<br />
lower emissions – without<br />
compromising an ounce of performance.<br />
<strong>Honda</strong>’s Hybrid technology has<br />
won 10 awards worldwide since 2005,<br />
and this newest addition promises to<br />
carry the torch forward.<br />
Next, over at the white-knuckle end<br />
of the motoring spectrum, is the latest<br />
<strong>Honda</strong> Civic Type R.<br />
Aiming to achieve unity of man and<br />
machine for the ultimate driving experience,<br />
the All New Civic Type R represents<br />
15 years of technological progress<br />
and is the latest expression of <strong>Honda</strong>’s<br />
Racing Spirit.<br />
Equipped with a specially tuned 2.0-<br />
litre normally aspirated engine matched<br />
to a 6-speed close ratio manual transmission<br />
with limited slip differential, the<br />
Civic Type R sports a lighter and more<br />
r i g i d b o d y s h e l l , s p e c i a l l y t u n e d<br />
suspension, 18-inch tires and large 17-<br />
inch front disc brakes.<br />
Chief Engineer for Civic, <strong>Honda</strong> R&D<br />
Co., Ltd. Automobile R&D Centre Mr<br />
Kaname Tokita said he was very proud<br />
to bring the Civic Hybrid and Civic Type<br />
R to <strong>Malaysia</strong>.<br />
“Both the Civic Type R and Civic<br />
Hybrid are the epitome of <strong>Honda</strong>’s<br />
passion in advanced and precision<br />
technology, innovation and commitment<br />
to care for the environment. As the<br />
Chief Engineer for Civic, I am very proud<br />
to bring two of the most technologically<br />
advanced vehicles to <strong>Malaysia</strong>,” Tokita<br />
said. “I am<br />
that both models<br />
will set new benchmarks in performance<br />
vehicle and green vehicle respectively<br />
in <strong>Malaysia</strong>.”<br />
The All New Civic Type R (in Championship<br />
White) and Civic Hybrid (in<br />
Fluorite Silver Metallic) are now open for<br />
bookings at all <strong>Honda</strong> Showrooms<br />
throughout <strong>Malaysia</strong>, with viewings at<br />
select <strong>Honda</strong> authorized dealers.<br />
w i t h d r e a m s I 07
The cities of Kota Bahru, Kuching and Labuan may<br />
<strong>Honda</strong> owners have for their vehicles and the<br />
than this.<br />
Che Maznah (17-Year User)<br />
I'm a big fan of <strong>Honda</strong>, but my husband is<br />
a bigger fan!<br />
Ismailia (2-Year User)<br />
I fell in love with the Jazz instantly.<br />
Yussof Madat (3-Year User)<br />
<strong>Honda</strong> is impressive, reliable and long-lasting.<br />
3rd Gen CR-V<br />
HONDA Jazz<br />
2nd Gen CR-V<br />
08 I w i t h d r e a m s
Friend for Life<br />
users’ voice<br />
“The handling (of the CR-V) is smooth, the<br />
seats are very comfortable, and my wife<br />
loves driving it too!”<br />
For as long as he can remember, Yussof<br />
Madat, a 54-year old retired <strong>Malaysia</strong>n<br />
Airlines operations officer, had always<br />
known that he would own a <strong>Honda</strong> some<br />
day. And there are two reasons for this:<br />
first, he wants to support his childhood<br />
friend/secondary schoolmate of 40 years,<br />
Francis Kong, the General Manager of the<br />
Premier Motor (<strong>Honda</strong>) dealership in<br />
Labuan; second, because of his love for<br />
the <strong>Honda</strong> name. “To me, the brand<br />
sounds impressive, reliable and longlasting,”<br />
Mr. Madat explained.<br />
In 2004, Mr. Madat’s wish to own a<br />
<strong>Honda</strong> came true when he purchased a<br />
brand new, second generation CR-V.<br />
“I had my eye on the CR-V since the<br />
launch of the first generation, but was<br />
unsuccessful in meeting loan requirements<br />
and so had to postpone my purchase.<br />
But I assured Francis that I would get<br />
a CR-V some day,” said Mr. Madat with<br />
a smile.<br />
“I love to travel. As an airline employee,<br />
I was entitled to a free air ticket every<br />
year, and only had to pay 10 per cent<br />
of the fare for subsequent air tickets. Even<br />
with such perks, I found it hard to save<br />
at times,” Mr. Madat joked. Nonetheless,<br />
Yussof<br />
one cannot help but be amazed at all the<br />
places that Mr. Madat has been: Cairo,<br />
New Zealand, Jakarta, Bali, Medan,<br />
Balipapan, Bandung, Bangkok, Manila<br />
and Singapore.<br />
When asked if the CR-V met his<br />
expectations of <strong>Honda</strong>, Mr. Madat replied,<br />
“It is more reliable than my first car. The<br />
handling is smooth, the seats are very<br />
comfortable, and my wife loves driving it<br />
too!” Mr. Madat’s eldest son, a 26-year<br />
old university graduate working at the<br />
local port, recently purchased a used<br />
<strong>Honda</strong> Jazz a month back because he<br />
was unwilling to wait a few months for<br />
a brand new one. Mr. Madat added<br />
jokingly, “My second son is 16-years old<br />
and still in school. He likes sports cars.<br />
Maybe he’ll ask me to get him a Civic<br />
Type R when he’s old enough to drive.”<br />
Just like driving his CR-V is enjoyable,<br />
so is sending his <strong>Honda</strong> vehicles to<br />
Premier Motor when it’s time for routine<br />
servicing. Mr Madat explains, “When I<br />
come here, I get to catch up with my old<br />
friends. The waiting time isn’t long too,<br />
about less than an hour.”<br />
When asked what vehicle he was<br />
thinking of purchasing next, Mr. Madat<br />
Yussof Madat's dream to own a CR-V has<br />
come true.<br />
replied in an instant, “The new 2.0S<br />
Model <strong>Honda</strong> Civic. It has very attractive<br />
digital meters.”<br />
It’s easy to see the friendship Mr.<br />
Madat shares with the people at Premier<br />
Motor – and with <strong>Honda</strong> – will last for<br />
many years to come.<br />
Yussof’s Favourite Dealer<br />
2KM, Jalan Tun Mustapha,<br />
87020 Labuan, FT.<br />
: 087-412 282<br />
Fax: 087-416 808<br />
PREMIER MOTOR<br />
SDN BHD<br />
w i t h d r e a m s I 11
Devoted to Jazz<br />
Ismailia with the friendly service manager at Jimisar.<br />
The year of 2005 is one of significant<br />
change for Mr. Ismailia, a 39-year old<br />
primary school teacher of Bahasa<br />
<strong>Malaysia</strong>, Mathematics, and Science. In<br />
addition to embracing a complete change<br />
in lifestyle, participating and falling in love<br />
with virtually every outdoor activity, which<br />
he used to shy from, Mr. Ismailia also<br />
bought the car of his dreams during that<br />
year, a <strong>Honda</strong> Jazz.<br />
“A friend of mine had introduced the<br />
<strong>Honda</strong> Jazz to me, and I fell in love with it<br />
instantly. Unfortunately, like many, I had<br />
the impression that <strong>Honda</strong> was expensive,<br />
and was initially hesitant in purchasing<br />
it. I visited this <strong>Honda</strong> dealership<br />
(Jimisar Corporation Sdn Bhd) and was<br />
surprised that they approved my loan<br />
application for the purchase of the Jazz,”<br />
said Mr. Ismailia.<br />
He added, “I simply love my <strong>Honda</strong><br />
Jazz! It’s smooth to drive, light and easy<br />
to handle, has good suspension, plus is<br />
very economical on fuel too. An eight or<br />
nine hour drive back to my home town,<br />
located about 700km away, requires me<br />
to refuel only once. I’ve yet to experience<br />
any problems with my Jazz.”<br />
A big fan of the active lifestyle –<br />
“The <strong>Honda</strong> Jazz gets a<br />
definite two thumbs up from<br />
me. If I had three thumbs,<br />
I’ll give it three!”<br />
Ismailia<br />
including sports like trekking, climbing<br />
and kayaking – and the teacher-in-charge<br />
of an outdoor society club for students,<br />
it is no wonder that Mr. Ismailia finds<br />
the sporty design of the <strong>Honda</strong> Jazz to<br />
be attractive. He explains, “Its design<br />
makes it a definite attention-getter. The<br />
students in the school I teach are all fans<br />
of my car.”<br />
As for the service he receives at<br />
Jimisar Corporation, Mr. Ismailia is full of<br />
praise, “Their service is very good. You’re<br />
treated like a friend here, rather than a<br />
customer – different from some of the<br />
other dealerships. Also, I never have<br />
to wait long for the servicing of my car, on<br />
average between two to three hours. A<br />
t e l e v i s i o n s e t a n d n e w s p a p e r s i n<br />
the waiting area, plus a chat with the<br />
friendly staff, who like me are also big<br />
fans of cars, soccer and mobile phones,<br />
help to ease the wait considerably. The<br />
technicians at Jimisar even call you<br />
a few days after your car has been<br />
serviced to find out if your car continues<br />
to run satisfactorily.”<br />
However, there is one thing that<br />
disappoints Mr. Ismailia. “Unlike the larger<br />
<strong>Malaysia</strong>n cities like Kuala Lumpur, it’s<br />
Ismailia could be Kuching's biggest Jazz fan.<br />
truly unfortunate that we do not have a<br />
<strong>Honda</strong> Jazz club here in Kuching. I would<br />
love to meet fellow <strong>Honda</strong> Jazz enthusiasts,<br />
and find out about their experiences<br />
driving the Jazz,” Mr. Ismailia said.<br />
When asked what is the next <strong>Honda</strong><br />
car he plans to get, Mr. Ismailia smiles<br />
and says, “The <strong>Honda</strong> Jazz with the<br />
VTEC engine.”<br />
T h e H o n d a p e o p l e a t J i m i s a r<br />
C o r p o r a t i o n f e e l t h a t t h e r e ’s n o<br />
better person to start Kuching’s first<br />
<strong>Honda</strong> Jazz club than Mr. Ismailia. We<br />
agree wholeheartedly.<br />
Ismailia’s Favourite Dealer<br />
JIMISAR<br />
CORPORATION<br />
SDN BHD<br />
Lot 7797, Block 16, KLCD,<br />
Jalan Jugah, 93250 Kuching, Sarawak.<br />
: 082-459 322<br />
Fax: 082- 452 322<br />
10 I w i t h d r e a m s
Friend for Life<br />
users’ voice<br />
“The handling (of the CR-V) is smooth, the<br />
seats are very comfortable, and my wife<br />
loves driving it too!”<br />
For as long as he can remember, Yussof<br />
Madat, a 54-year old retired <strong>Malaysia</strong>n<br />
Airlines operations officer, had always<br />
known that he would own a <strong>Honda</strong> some<br />
day. And there are two reasons for this:<br />
first, he wants to support his childhood<br />
friend/secondary schoolmate of 40 years,<br />
Francis Kong, the General Manager of the<br />
Premier Motor (<strong>Honda</strong>) dealership in<br />
Labuan; second, because of his love for<br />
the <strong>Honda</strong> name. “To me, the brand<br />
sounds impressive, reliable and longlasting,”<br />
Mr. Madat explained.<br />
In 2004, Mr. Madat’s wish to own a<br />
<strong>Honda</strong> came true when he purchased a<br />
brand new, second generation CR-V.<br />
“I had my eye on the CR-V since the<br />
launch of the first generation, but was<br />
unsuccessful in meeting loan requirements<br />
and so had to postpone my purchase.<br />
But I assured Francis that I would get<br />
a CR-V some day,” said Mr. Madat with<br />
a smile.<br />
“I love to travel. As an airline employee,<br />
I was entitled to a free air ticket every<br />
year, and only had to pay 10 per cent<br />
of the fare for subsequent air tickets. Even<br />
with such perks, I found it hard to save<br />
at times,” Mr. Madat joked. Nonetheless,<br />
Yussof<br />
one cannot help but be amazed at all the<br />
places that Mr. Madat has been: Cairo,<br />
New Zealand, Jakarta, Bali, Medan,<br />
Balipapan, Bandung, Bangkok, Manila<br />
and Singapore.<br />
When asked if the CR-V met his<br />
expectations of <strong>Honda</strong>, Mr. Madat replied,<br />
“It is more reliable than my first car. The<br />
handling is smooth, the seats are very<br />
comfortable, and my wife loves driving it<br />
too!” Mr. Madat’s eldest son, a 26-year<br />
old university graduate working at the<br />
local port, recently purchased a used<br />
<strong>Honda</strong> Jazz a month back because he<br />
was unwilling to wait a few months for<br />
a brand new one. Mr. Madat added<br />
jokingly, “My second son is 16-years old<br />
and still in school. He likes sports cars.<br />
Maybe he’ll ask me to get him a Civic<br />
Type R when he’s old enough to drive.”<br />
Just like driving his CR-V is enjoyable,<br />
so is sending his <strong>Honda</strong> vehicles to<br />
Premier Motor when it’s time for routine<br />
servicing. Mr Madat explains, “When I<br />
come here, I get to catch up with my old<br />
friends. The waiting time isn’t long too,<br />
about less than an hour.”<br />
When asked what vehicle he was<br />
thinking of purchasing next, Mr. Madat<br />
Yussof Madat's dream to own a CR-V has<br />
come true.<br />
replied in an instant, “The new 2.0S<br />
Model <strong>Honda</strong> Civic. It has very attractive<br />
digital meters.”<br />
It’s easy to see the friendship Mr.<br />
Madat shares with the people at Premier<br />
Motor – and with <strong>Honda</strong> – will last for<br />
many years to come.<br />
Yussof’s Favourite Dealer<br />
2KM, Jalan Tun Mustapha,<br />
87020 Labuan, FT.<br />
: 087-412 282<br />
Fax: 087-416 808<br />
PREMIER MOTOR<br />
SDN BHD<br />
w i t h d r e a m s I 11
12 I w i t h d r e a m s<br />
The innovative and amazingly compact <strong>Honda</strong> i-DSI engine,<br />
which stands for intelligent Dual and Sequential Ignition,<br />
features two independently-firing sparkplugs per cylinder for<br />
greatly improved fuel consumption. Making the world a better<br />
place, one carefully consumed litre of fossil fuel at a time.
eakthrough<br />
The new <strong>Honda</strong> Jazz and City are<br />
equipped with an i-DSI engine.<br />
* Actual models may vary in detail from images shown.<br />
The year was 2001. The date, 18 May<br />
2001. And on that spring Friday in Tokyo,<br />
<strong>Honda</strong> Motor Co. Ltd. introduced the<br />
world to its latest i-series engine: the<br />
1.3L, 4-cylinder <strong>Honda</strong> i-DSI (intelligent<br />
Dual and Sequential Ignition) engine. It<br />
was a revolution in engineering and<br />
design. And six years later, it still is.<br />
Countless hours of meticulous<br />
research and careful planning have<br />
resulted in an incredibly compact <strong>Honda</strong><br />
i-DSI engine. It’s also very lightweight,<br />
thanks to reduced valve angles that<br />
create a smaller combustion chamber, a<br />
more compact air cleaner, a serpentine<br />
auxiliary drive system, a plastic intake<br />
manifold and an innovative stainlesssteel<br />
exhaust pipe.<br />
This lightweight, high-performance<br />
p o w e r h o u s e p u m p s o u t h e a p s o f<br />
horsepower and high torque in the low to<br />
mid rpm range, via a high-tech process<br />
of intensive combustion to achieve ultrahigh<br />
fuel<br />
ratings. And of<br />
course, since it’s so very the<br />
<strong>Honda</strong> i-DSI puts out remarkably clean<br />
emissions that are much more gentle to<br />
the environment.<br />
Perhaps quite surprisingly, the<br />
biggest secret behind this amazing little<br />
engine is deceptively simple: the <strong>Honda</strong><br />
i-DSI is equipped with two sparkplugs in<br />
each of its newly designed, compact<br />
combustion chambers.<br />
To achieve the intense fuel combustion –<br />
consistent at any rpm — that is the<br />
hallmark of the <strong>Honda</strong> i-DSI engine, each<br />
cylinder’s sparkplugs in a different<br />
order, constantly adjusting to suit engine<br />
rpm and load. The resulting intelligent,<br />
dual-point sequential ignition control is<br />
what creates the improved burn and<br />
reduced emissions.<br />
Going into greater detail, each<br />
cylinder’s two sparkplugs are arranged<br />
diagonally. In this way, propagation<br />
in the combustion chambers is markedly<br />
accelerated. The air-fuel mixture’s rapid<br />
combustion produces a very high energy<br />
output with only a minimum amount of<br />
petrol required.<br />
Not only is engine knocking – an<br />
unavoidable, unwanted reality that’s<br />
b e e n p r e s e n t s i n c e t h e d a w n o f<br />
motorised travel – effectively brought<br />
under control, but intensive combustion<br />
at any rpm also allows a far higher<br />
compression ratio.<br />
According to <strong>Honda</strong> testing, the<br />
<strong>Honda</strong> 1.5L i-DSI engine achieves a<br />
maximum output of 88PS at 5500rpm<br />
and a maximum torque of 131N•m at<br />
2700rpm, compared to the 1.5L VTEC’s<br />
110PS at 5800rpm and 143N•m at<br />
4800rpm. And what about the fuel<br />
ef<br />
res?<br />
P a i r e d w i t h H o n d a ' s n e w l y -<br />
developed, lightweight and compact<br />
CVT (Continuously Variable Transmission)<br />
and Electric Power Steering (EPS),<br />
the 1.5L i-DSI managed an astounding<br />
26.2km/L at F.E.A.T., the Fuel Ef y<br />
A u t o m o b i l e Te s t h e l d a s p a r t o f<br />
<strong>Honda</strong> <strong>Malaysia</strong>’s Eco-Run event on<br />
18-20 May 2007.<br />
Results like that mean it’s more fuel<br />
ef than the 1.5L VTEC. In fact, the<br />
<strong>Honda</strong> i-DSI is in the world’s top class<br />
o f s t a n d a rd s f o r p e t ro l - p o w e re d<br />
production vehicles, easily making it<br />
compliant with 2010 fuel ef y<br />
standards.<br />
Even more importantly, in light of the<br />
harsh reality of the environmental chaos<br />
caused by burning fossil fuels, harmful<br />
exhaust emissions have also been<br />
greatly reduced. The <strong>Honda</strong> i-DSI<br />
e n g i n e ’s c l e a n p e r f o r m a n c e w a s<br />
recognized by Japan’s National Ministry<br />
of Transportation and awarded their<br />
.<br />
The lightweight, compact and highp<br />
e r f o r m a n c e H o n d a i - D S I e n g i n e<br />
ready to create an entirely new breed of<br />
small car, and one able to achieve ultrahigh<br />
fuel ef and clean emissions.<br />
And since it’s a <strong>Honda</strong>, you can rest<br />
assured superior performance is also an<br />
integral part of the package.<br />
The <strong>Honda</strong> i-DSI engine. Built with a<br />
passion for the future.<br />
w i t h d r e a m s I 13
For the fifth year running, <strong>Honda</strong> <strong>Malaysia</strong> Racing<br />
Team (HMRT) has come out leading the pack at the<br />
Merdeka Millennium Endurance race. Find out what<br />
makes this season’s win so special.<br />
History repeats, and once again the<br />
<strong>Honda</strong> <strong>Malaysia</strong> Racing Team (HMRT) has<br />
dominated the Merdeka Millennium<br />
Endurance (MME) race by winning the Class<br />
A at the Sepang International Circuit.<br />
Victory is even sweeter as the team’s<br />
efforts and hard work in this year’s<br />
MME coincided with the country’s 50th<br />
Anniversary celebrations. And apart<br />
from securing class wins, HMRT finished<br />
second and third overall by beating<br />
some of the bigger and more powerful<br />
cars on the circuit.<br />
HMRT’s two Civic Type R race cars,<br />
one locally built at <strong>Honda</strong>’s Melaka<br />
assembly plant and another manufactured<br />
completely in Japan, again proved why<br />
<strong>Honda</strong> is such a powerful force in motor<br />
sports throughout the world.<br />
Car No. 27, driven by Eddie Lew, Hiroki<br />
Katoh and Shinya Hosokawa, crossed<br />
the finish line one lap ahead of Car No. 26,<br />
built locally by HMRT and driven by Rueben<br />
Wong, Aaron Lim and Fahrizal Hassan,<br />
making up the one-two victory in Class A.<br />
Perfectly planned pit stops and<br />
a strong team effort were the simple<br />
reasons behind the success of the two<br />
<strong>Honda</strong> cars.<br />
“My heartiest congratulations to the<br />
whole HMRT and all the drivers. All of them<br />
have done <strong>Honda</strong> proud. It has been a<br />
challenging 12 hours, but the whole team<br />
persevered, worked really hard and rose to<br />
the challenges. I am indeed very proud<br />
of them,” said HMRT Principal, <strong>Honda</strong><br />
<strong>Malaysia</strong> Sdn. Bhd. Managing Director and<br />
Chief Executive Officer Atsushi Fujimoto.<br />
The team was very happy to be able<br />
to defend its Class A title for the fifth<br />
consecutive year, according to Fujimoto.<br />
“Making this win even sweeter is<br />
the one-two finishing in Class A for the<br />
14 I w i t h d r e a m s
motor sports<br />
The team poses for a nice group shot.<br />
The winning teams of <strong>Honda</strong> sharing their joyous moment.<br />
Going into a corner, Car No. 27’s brakes glow red-hot.<br />
whole team when Car No. 26 crossed<br />
the chequered flag just seconds behind<br />
Car No. 27. In the Overall Championship<br />
standing, this is also a record for HMRT<br />
as Car No. 27 and Car No. 26 were in<br />
second and third positions. This is a<br />
record we intend to keep and to continue<br />
to challenge ourselves for the Overall<br />
Championship Title.<br />
“It is the cohesive teamwork and<br />
team spirit of all the HMRT members that<br />
made this possible. Having said that, at<br />
<strong>Honda</strong>, it’s never just about the victory.<br />
It’s always about how far we rose to the<br />
challenge. It is also <strong>Honda</strong>’s DNA and<br />
Challenging Spirit in racing which<br />
continues to challenge us to compete at<br />
the highest level of motor sports, and<br />
this includes MME,” Fujimoto said.<br />
“Today, HMRT demonstrated <strong>Honda</strong>’s<br />
Challenging Spirit to the hilt.”<br />
Eddie Lew, one of Car No. 27’s<br />
drivers, was also elated at winning Class<br />
A for the fifth year in a row.<br />
“I am very happy to win with Hiroki<br />
Katoh as my partner. This year’s race has<br />
been challenging but I believe the most<br />
important factor in helping us win the race<br />
was HMRT’s Racing Spirit, which was<br />
very strong this year. Besides that, the<br />
race car was in excellent condition<br />
throughout the race,” Lew said.<br />
Lew also congratulated the Car<br />
No. 26 drivers for being very competitive<br />
throughout the race, perhaps even more<br />
so as the car was locally built at the<br />
Melaka plant.<br />
“I would like to thank Mugen engineers,<br />
Yokohama and, of course, <strong>Honda</strong><br />
<strong>Malaysia</strong> for their continuous support.<br />
And also HMRT – the team that made<br />
this happen! I am happy to be given the<br />
opportunity to race the car and win again<br />
this year. I hope I can race for HMRT<br />
again next year,” Lew said.<br />
Car No. 27’s Japanese driver Hiroki<br />
Katoh said winning the Class A title for<br />
the fifth consecutive year was a personal<br />
victory for him.<br />
“I had two challenges for MME this<br />
year: the first being that I raced with<br />
the Civic Type R for the first time; the<br />
second challenge is of course to keep<br />
winning the Class A title. I am very happy<br />
that we did it! The teamwork and the<br />
diligence of the HMRT members was<br />
what made this possible. This is their<br />
victory,” Katoh said.<br />
At MME 2006, HMRT experienced a<br />
bittersweet victory when Car No. 27 took<br />
home the Class A title while Car No. 26<br />
met with an unforeseen accident that<br />
caused major damages to the car. But<br />
the HMRT team managed to repair the<br />
car, which then went on to finish the race<br />
and take eighth position in Class A.<br />
In order to ensure the race ran<br />
smoothly this year, and as part of the<br />
training and development of local<br />
talents, <strong>Honda</strong> <strong>Malaysia</strong> sent three<br />
HMRT members to Japan for threeweeks<br />
to learn from the MUGEN team<br />
during the building of Car No. 27.<br />
Irwan Ab. Hamid was one of the<br />
team members who underwent training<br />
in Japan.<br />
“I joined a team of people who are<br />
experts in building race cars. It was a<br />
dream come true for me. They taught me<br />
many new skills, and the true meaning<br />
of teamwork and team spirit. In the<br />
three weeks when we were there, we<br />
worked together to build a complete<br />
race car from just an empty frame. When<br />
we encountered a problem, they taught<br />
us to never give up and instead think of<br />
creative ways to solve it,” Irwan said.<br />
Such is the <strong>Honda</strong> philosophy,<br />
which brings its people together as one<br />
single force.<br />
w i t h d r e a m s I 15
If the<br />
Jazz shoe Fits...<br />
Designed to be a perfect little urban runabout, the <strong>Honda</strong> Jazz – as it's known in <strong>Malaysia</strong> – is just<br />
as fun to drive as it is to look at. Only in its first generation of manufacture, it's already won so<br />
many happy admirers. Find out how right here.<br />
The little car with the big heart may cause<br />
some confusion – it is known by two different<br />
names around the world – but there is<br />
nothing confusing about the popularity of<br />
the <strong>Honda</strong> Jazz. Worldwide sales of the<br />
stunning supermini reached two million units<br />
at the end of June 2007. And its worldwide<br />
popularity is matched by its popularity in<br />
<strong>Malaysia</strong> – more than 10,000 Jazz vehicles<br />
have left the showrooms here since its launch<br />
in 2003.<br />
In case you were wondering, the car is<br />
known as the Fit in Japan, North America,<br />
South America and China, while Jazz is the<br />
vehicle name used in Europe and Asia/<br />
Oceania. As William Shakespeare put it; “a<br />
rose by any other name would smell as<br />
sweet,” and whether it is known as Fit or<br />
Jazz, the vehicle packs an incredible amount<br />
of innovation into its compact body.<br />
In developing the Jazz, <strong>Honda</strong> succeeded<br />
in meeting a number of performance<br />
goals; it boasts the world’s highest levels of<br />
safety and environmental friendliness while<br />
delivering superb handling, fuel economy,<br />
distinctive styling and driving pleasure.<br />
<strong>Honda</strong> has raised the bar on the kind of<br />
performance expected in a subcompact<br />
car, doing its utmost to answer all of its<br />
customers’ requirements in a single vehicle.<br />
So how did <strong>Honda</strong> achieve these goals?<br />
Some of the secrets lie in the engine bay.<br />
In <strong>Malaysia</strong> the vehicle is available with<br />
either the 1.5L VTEC engine, offering<br />
sporty performance, or the popular 1.5L<br />
i-DSI engine, which still offers spirited<br />
performance, in addition to unheralded<br />
frugality with fuel – the 1.5L i-DSI model<br />
tested in Thailand registered an amazing<br />
15.2km/L fuel-economy figure by TISI<br />
(the Thailand Industry Standard Institute)<br />
signaling <strong>Honda</strong>’s success in meeting its<br />
environmental friendliness target.<br />
The i-DSI signifies intelligent Dual &<br />
Sequential Ignition, meaning the 88 horsepower<br />
engine available here is equipped<br />
with two spark plugs in each compact<br />
combustion chamber. The sparks are<br />
activated in a different order depending<br />
upon engine rpm and load, resulting in<br />
intelligent, dual-point sequential ignition<br />
control to achieve intensive fuel combustion<br />
at any rpm.<br />
The two spark plugs are arranged<br />
diagonally to accelerate flame propagation<br />
in the combustion chamber, thus achieving<br />
rapid combustion of the air-fuel<br />
mixture and obtaining high output from<br />
a minimum amount of petrol. Furthermore,<br />
harmful exhaust emissions have been<br />
greatly reduced.<br />
For the powerful 110 horsepower VTECe<br />
q u i p p e d J a z z , H o n d a ’s e n g i n e e r s<br />
developed a light, compact engine equipped<br />
with a roller coaxial VTEC mechanism and<br />
aluminum rocker arms, that also utilises fuel<br />
economy technology from the i-DSI engine.<br />
<strong>With</strong> this new 1.5L VTEC engine <strong>Honda</strong> has<br />
achieved a superb balance of high power<br />
output, high fuel efficiency, and ultra-low<br />
emissions. Despite the extra power, the 1.5L<br />
VTEC Jazz still returned 15km/L according to<br />
TISI test figures.<br />
The fuel efficiency is helped further<br />
thanks to the automatic continuously-variable<br />
transmission with seven-speed mode. <strong>With</strong><br />
this Steermatic system the driver can shift<br />
manually without removing his or her hands<br />
from the steering wheel. Alternately the driver<br />
may choose seven-speed automatic mode,<br />
or leave the clever belt-driven automatic<br />
16 I w i t h d r e a m s
product history<br />
transmission in continuously-variable mode,<br />
which means there are no steps or jerks<br />
when the transmission changes ratios – it is<br />
continuously variable after all!<br />
<strong>With</strong> this transmission the Jazz gives the<br />
driver the option of a normal or sporty drive,<br />
assisted by the virtual gear map ratio<br />
and simulated gear position indications<br />
on the dashboard.<br />
But there is much more to the Jazz than<br />
clever engines and transmissions. It rides<br />
on <strong>Honda</strong>’s global small platform in which<br />
the engineers located the petrol tank<br />
centrally on the platform – under the front<br />
seats, to be precise. This unique layout<br />
means the over-all size of the vehicle could<br />
be decreased while increasing interior<br />
space. The engineers also designed a more<br />
compact suspens-ion system – McPherson<br />
Strut at the front and torsion beam at the<br />
rear – allowing the floor to be lowered,<br />
creating an unpreced-ented amount of cabin<br />
space for such a small vehicle.<br />
And the engineers didn’t stop there – the<br />
interior space is further maximised with the<br />
functional Ultra Seat, an innovative 60/40<br />
split rear seat that allows the seatbacks to<br />
fold down or the seat bottoms to flip up,<br />
providing three distinct seating and cargo<br />
carrying configurations (Utility Mode, Long<br />
Mode and Tall Mode) in addition to the<br />
standard five-passenger mode.<br />
One of <strong>Honda</strong>’s prime objectives in<br />
designing the Jazz was best-in-class levels<br />
of safety, and a carefully devised body<br />
structure based on extensive computer<br />
analysis and a real-life crash-testing<br />
programme has achieved that.<br />
In June 2004 the Jazz was the first in<br />
the Supermini class to achieve a three-star<br />
rating for pedestrian safety in Phase 14<br />
of the Euro NCAP crash test programme.<br />
In addition, the Jazz had the best overall<br />
performance for combined safety in the<br />
class with four-star occupant protection,<br />
three-star pedestrian protection and threestar<br />
child seat rating.<br />
<strong>Honda</strong>’s G-Force technology allows the front<br />
frame to absorb more impact energy<br />
because it is longer, stiffer and straighter.<br />
The arched-type front side frame, as well as<br />
absorbing a large amount of impact energy<br />
in its own right, then channels energy back<br />
below the cabin area into the floor frame<br />
thereby minimising cabin intrusion.<br />
In addition, the cross members of the<br />
adjoining main frame surround the fuel tank<br />
providing a protective perimeter frame. This<br />
arrangement assures high body rigidity, and<br />
improved crashworthiness in a rational and<br />
simple design.<br />
The excellent impact safety characteristics<br />
of the Jazz are complemented by<br />
driver and front passenger airbags, plus<br />
there are ISOFIX child seat anchors provided<br />
on the left and right rear.<br />
<strong>With</strong> this sort of safety, versatility,<br />
practicality and environmental friendliness<br />
it is little surprise the Jazz has proved so<br />
popular, in fact, in its first full year on sale in<br />
Japan it was the top-selling vehicle according<br />
to the Japan Automobile Dealers’<br />
Association. This was the first time that a<br />
<strong>Honda</strong> model reached the No.1 spot in<br />
yearly cumulative sales in that market.<br />
Of course no vehicle will prove so<br />
spectacularly popular unless it is fun to<br />
drive, and, thanks to the clever platform the<br />
Jazz is up there with the best, garnering<br />
fans around the world. The respected UK<br />
magazine Auto Express was suitably<br />
impressed: “the quantum leap in chassis<br />
rigidity and suspension settings takes<br />
the Jazz into a league of its own in the<br />
handling department…the end result is<br />
that you can throw the <strong>Honda</strong> into corners at<br />
speeds way above other superminis. Enter<br />
a bend at 50mph (80km/h), choose your line<br />
and the car remains perfectly balanced,<br />
with only the slightest hint of understeer.”<br />
So along with other accolades including<br />
Japan Car of the Year 2001/2, the NST-<br />
Mastercard Car of Year Award for 2003 &<br />
2004 and the Autocar Asean Car of the Year<br />
Award for 2003/2004 here in <strong>Malaysia</strong>, Auto<br />
Express was so impressed that it named the<br />
Jazz Car of the Year in 2004 as well.<br />
By applying <strong>Honda</strong>’s customary innovative<br />
engineering to the supermini class, the<br />
Jazz has won friends around the world – it<br />
is now available in 115 countries, and<br />
manufactured at six facilities in five different<br />
countries. Whether it is known as Fit or<br />
Jazz doesn’t matter: in any language the<br />
Jazz is a winner.<br />
w i t h d r e a m s I 17
what’s on <strong>Honda</strong><br />
Even Sexier<br />
in This City<br />
There’s a new enhanced edition of the popular <strong>Honda</strong> City,<br />
and with its bold new honeycomb grille and improved<br />
aerodynamic contours the unique City style is made even<br />
more distinct.<br />
Available in VTEC and i-DSI versions, both with<br />
Continuously Variable Transmission (CVT), all versions of the<br />
enhanced City also offer the Ultra Seat feature for unrivalled<br />
interior space. According to <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd.<br />
Managing Director and Chief Executive Officer Mr. Atsushi<br />
Fujimoto, the <strong>Honda</strong> City’s appeal lies in its combination of<br />
the best of practicality and performance.<br />
“We are constantly looking for ways to improve our<br />
products based on our customers’ feedback in order to<br />
achieve better customer satisfaction. This enhanced <strong>Honda</strong><br />
City is made to be versatile, so that our customers can<br />
express their own personal style in their <strong>Honda</strong> City,”<br />
said Fujimoto.<br />
The enhanced <strong>Honda</strong> City is available in<br />
Sparkle Grey, Bluish Silver, Alabaster Silver<br />
Metallic, Nighthawk Black Pearl and<br />
Satellite Silver Metallic. Bookings can be<br />
m a d e n o w a t a l l H o n d a d e a l e r s<br />
nationwide, so check out this latest<br />
City edition at your nearest <strong>Honda</strong><br />
Showroom today!<br />
The Super GT Bash!<br />
<strong>Honda</strong> <strong>Malaysia</strong> introduced the 2007 line-up of NSX-GT<br />
racing teams to the media at a party in Kuala Lumpur, in<br />
conjunction with the 2007 Autobacs Super GT International<br />
Series at Sepang on 21 June.<br />
The star-studded pre-race bash gave guests the chance<br />
to get up close and personal with the drivers of teams ARTA,<br />
Dome, Epson Nakajima, Kunimitsu and Rolling Stone, as<br />
everyone mixed and mingled while they all enjoyed the party’s<br />
many interactive games and fun-filled activities.<br />
One highlight was the special performance by the original<br />
GT Queens from Japan. Regarded as an essential component<br />
to the Super GT Series, the GT Queens are hugely popular in<br />
Japan where they are considered celebrities. Throughout the<br />
festivities, the <strong>Honda</strong> NSX-GT Teams’ focus on winning the<br />
GT championship was clearly evident.<br />
“We are honoured to be part of this exciting<br />
development in <strong>Malaysia</strong>. We are equally proud of<br />
the NSX-GT teams that will be racing at<br />
Sepang this weekend,” said <strong>Honda</strong> <strong>Malaysia</strong><br />
Sdn. Bhd. Managing Director and Chief<br />
Executive Officer Mr.Atsushi Fujimoto.<br />
“We look forward to an exciting race and<br />
we are confident that the team will push<br />
the limits and overcome the challenges<br />
to give us exceptional results.”<br />
Eco-Run for the Money<br />
A <strong>Honda</strong> City with i-DSI engine travelled<br />
an amazing 662.5 kilometres on just 25.29<br />
l i t re s o f p e t ro l d u r i n g F. E . A . T. , t h e F u e l<br />
Efficiency Automobile Test that was held as part of<br />
<strong>Honda</strong>’s two-day Eco-Run event on 19-20 May.<br />
A total of sixteen participants in four vehicles took part<br />
in F.E.A.T., which required teams to drive a fully-loaded City<br />
i-DSI at an average speed of 80km/h from Petaling Jaya to<br />
Cameron Highlands to Bukit Merah and then back to<br />
Petaling Jaya again, using as little petrol as possible.<br />
The winning team – Jimmy Ng, Eric Goh, Sim Chee Kun<br />
and Edwin Ng – managed an astounding fuel consumption<br />
of 26.2km per litre, with the event monitored by officials<br />
from the Automobile Association of <strong>Malaysia</strong> (AAM). After<br />
the road trip, the winners drove home with RM4000 in<br />
prizes that included <strong>Honda</strong> watches and RM1000 petrol<br />
vouchers, plus <strong>Honda</strong> Racing umbrellas and caps.<br />
The Eco-Run included other activities like the Ultra<br />
Seat Folding challenge,<br />
with each team required<br />
to configure the City’s<br />
seats into cargo mode<br />
in the shortest possible<br />
time – which turned out<br />
t o b e a n i m p r e s s i v e<br />
8.1 seconds.<br />
For more news visit<br />
www.honda.com.my today!<br />
<strong>Honda</strong> Safety Driving Course<br />
<strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. conducted its second Safety Driving<br />
Course at the Asia Pacific Auction Centre on 14 and 15 July<br />
2007, as a continuous commitment to enrich the lives and meet<br />
the needs of customers while raising awareness of the<br />
importance of safety driving.<br />
A total of 60 drivers attended, with a ratio of two participants<br />
to one instructor covering a syllabus that included Traffic<br />
Accidents & Preventions, Driving Posture for Optimal Vehicle<br />
Control, Danger Reaction & Avoidance and Cornering, as well as<br />
new driving techniques and theories.<br />
“Until more people address the issues and learn to make the<br />
initiatives to safer driving, we will continue our efforts to reinforce<br />
safety driving exercises to society,” said <strong>Honda</strong> <strong>Malaysia</strong> Sdn.<br />
Bhd. Managing Director and Chief Executive Officer Mr. Atsushi<br />
Fujimoto, in his official opening speech.<br />
18 I w i t h d r e a m s
AUTHORISED HONDA DEALERS’ CONTACT LIST<br />
SHOWROOM<br />
SERVICE<br />
C O M P A N Y N A M E<br />
KUALA LUMPUR<br />
A D D R E S S<br />
C O N T A C T<br />
TEL<br />
FAX<br />
Angkasa Motor Sdn Bhd<br />
Imavest Sdn. Bhd.<br />
Sri Utama Auto Sdn. Bhd.<br />
Kah Motor Co. Sdn Bhd<br />
Kah Motor Co. Sdn Bhd<br />
Kah Motor Co. Sdn Bhd<br />
Roda BB Motor Sdn Bhd<br />
New Era Sales (M) Sdn. Bhd<br />
Weststar Auto Sdn Bhd<br />
Peringgit Sri Motor Sdn Bhd<br />
Wegro Sdn Bhd<br />
The Millennium Auto & Carriage Sdn Bhd<br />
MH Prestige Auto Sdn Bhd<br />
SELANGOR<br />
Actmar Sdn Bhd<br />
Kah Motor Co. Sdn Bhd<br />
Nanyang General Enterprises Sdn Bhd<br />
Sumber Auto Edaran Sdn Bhd<br />
Tenaga Setia Resources Sdn Bhd<br />
USJ Car Express Sdn Bhd<br />
Kosmo Kars Sdn Bhd<br />
Shared Auto Cars Sdn Bhd<br />
Global Amity Sdn Bhd<br />
KEDAH<br />
Lee Motors Alor Setar (Car Div) Sdn Bhd<br />
Lee Motors Alor Setar (Car Div) Sdn Bhd<br />
Magna Speed Sdn. Bhd<br />
Yooi Cars Sdn Bhd<br />
PENANG<br />
Kah Motor Co. Sdn Bhd<br />
Kah Motor Co. Sdn Bhd<br />
Vivahill Auto Sdn Bhd<br />
Motoria Sdn Bhd<br />
Formula Venture Sdn Bhd<br />
PERAK<br />
Ban Hoe Seng Sdn Bhd<br />
Kah Motor Co. Sdn Bhd<br />
Sendi Auto Sdn Bhd<br />
Delima Kinta Sdn Bhd<br />
KELANTAN<br />
Ban Chu Bee Sdn Bhd<br />
TERENGGANU<br />
Syarikat Tan Eng Ann Sdn Bhd<br />
PAHANG<br />
Chuan Thye Motor Sdn Bhd<br />
Chuan Thye Auto Services Sdn Bhd<br />
Honhin Auto Credit Sdn Bhd<br />
NEGERI SEMBILAN<br />
Ban Lee Heng Motor Sdn Bhd<br />
Wanija Classic (M) Sdn Bhd<br />
MELAKA<br />
Kah Motor Co. Sdn Bhd<br />
JOHOR<br />
Haslita Motor Sdn Bhd<br />
Iptimas Motor Sdn Bhd<br />
K.M. Lim Motor Sdn Bhd<br />
Syarikat Motor GS Tay Sdn Bhd<br />
Yong Ming Motor Sdn Bhd<br />
Sutera Auto Sdn Bhd<br />
SABAH<br />
Boon Siew (Borneo) Sdn Bhd<br />
SARAWAK<br />
Jimisar Corporation Sdn Bhd<br />
Heng Ho Hing Co. Sdn Bhd<br />
LABUAN<br />
Premier Motor<br />
558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur.<br />
No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor.<br />
No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor.<br />
No. 21-22, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur.<br />
32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur.<br />
Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur.<br />
No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur.<br />
193 & 195, Jalan Imbi, 55100 Kuala Lumpur.<br />
Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur.<br />
109, Jalan Pudu, 55100 Kuala Lumpur.<br />
68, Jalan Ampang, 50450 Kuala Lumpur.<br />
111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur.<br />
No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur.<br />
Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur.<br />
2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur.<br />
18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.<br />
Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor.<br />
8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor.<br />
No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor.<br />
31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor.<br />
Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor.<br />
76B, Jalan Universiti, 46200 Petaling Jaya, Selangor.<br />
Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor.<br />
Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor.<br />
No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor.<br />
17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor.<br />
2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor.<br />
No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.<br />
12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah.<br />
Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perushaan Bakar Arang, 08000 Sungai Petani, Kedah.<br />
357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah.<br />
Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah.<br />
25-B, Lebuh Farquhar, 10200 Penang.<br />
124-A, Lengkok Sg. Pinang, 10150 Penang.<br />
1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang.<br />
Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang.<br />
17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang.<br />
Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.<br />
14-20, Jalan Kampar, 30250 Ipoh, Perak.<br />
Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak.<br />
4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak.<br />
Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak.<br />
Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.<br />
5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.<br />
686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu.<br />
25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.<br />
C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang.<br />
H31-32, Taman Muhibbah, 28000 Temerloh, Pahang.<br />
A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.<br />
8,10,12 & 14, Jalan Yam Tuan, (Paul street) 70000 Seremban, Negeri Sembilan.<br />
No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan.<br />
125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.<br />
Lot 1783, Jalan Semabok, 75050 Melaka.<br />
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor.<br />
No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor.<br />
50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor.<br />
315, Batu 1 , Jalan Bakri, 84000 Muar, Johor.<br />
241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor.<br />
No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.<br />
62A, Mile 5 , Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah.<br />
Lot 7797, Block 16, KLCD, Jalan Tun Jugah, 93250 Kuching, Sarawak.<br />
55, Krokop Road, 98000 Miri, Sarawak.<br />
2KM, Jalan Tun Mustapha, 87020 Labuan, FT.<br />
03-4252 8061<br />
03-4251 3883<br />
03-4024 2266<br />
03-4021 2104<br />
03-9221 0000<br />
03-2698 3358<br />
03-2282 5585<br />
03-2142 5088<br />
03-7983 3230<br />
03-2032 2266<br />
03-2031 5151<br />
03-4251 6151<br />
03-7980 0000<br />
03-9130 2288<br />
03-7728 8866<br />
03-6277 5548<br />
03-3345 2020<br />
03-8075 5616<br />
03-5882 9600<br />
03-3342 0272<br />
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03-7960 2828<br />
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04-7311 766<br />
04-4210 116<br />
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04-2815 100<br />
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04-6440 000<br />
04-3905 313<br />
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05-2413 433<br />
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05-6920 028<br />
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05-2552 320<br />
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07-2329 993<br />
07-3338 070<br />
088-421 719<br />
082-452 322<br />
085-418 876<br />
087-416 808
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