With DREAMS Magazine Vol.4 - Honda Malaysia

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our newest dream Hybrid Technology: The Honda IMA System Relying mainly on engine power, Honda IMA (Integrated Motor Assist) adds power from the electric motor. Comprised of an ultra-thin DC brushless motor, nickel metal-hydride battery and Power Control Unit, the powerful yet lightweight electric motor activates whenever extra power is required – then acts as a generator during deceleration to recover spent electrical energy. An "automatic idle stop" system automatically turns off the petrol engine when the vehicle comes to a full stop, reducing fuel consumption and exhaust emissions. The New Honda IMA System Primary Power Source 3-stage i-VTEC engine 1.3-liter i-DSI engine 3-stage i-VTEC (Low/High/De-activated Valve Control) Secondary Power Source IMA (Integrated Motor Assist) Ultra-slim DC Brushless Motor IPU(Intelligent Power Unit) Ultra-slim DC Brushless Motor PCU (Power Control Unit) [ Primary Power Source ] 3-stage i-VTEC Engine IPU (Intelligent Power Unit) PCU (Power Control Unit) Ni-MH (Nickel-Metal Hydride Battery) [ Secondary Power Source ] Ultra-slim DC Brushless Motor Honda Multimatic S The Honda Hybrid System 06 I w i t h d r e a m s
our newest dream Whether you want to save the world or race around it in the fastest time, these two cars make it possible: introducing the All New Civic Hybrid and Civic Type R. The wait is over for hardcore H o n d a f a n s a l l a c r o s s M a l a y s i a , because the All New Civic Type R and Civic Hybrid have arrived! The two cars were unveiled and drivers invited to “Discover the Performance” of the revolutionary Civic Type R and “Discover the Innovation” of the advanced technology Civic Hybrid during a 2 August 2007 showcase event held in Shah Alam that was d by Honda Malaysia Sdn Bhd Managing Director and Chief Executive r Mr Atsushi Fujimoto. “Today is a very historic day for of the Civic Type R and Civic Hybrid, Malaysia now has the same line-up of 8th Generation Civics as Japan… (and is) the only country in Asia, outside of Japan, that is making available for customers this version of the Civic Type R,” Fujimoto said. The Civic Hybrid raises the standard for advanced automotive technology, and is built on the Honda dream of developing a green vehicle that is gentle on the environment yet uncompromising in its design aesthetics and driving pleasures.Intelligently employing different valve timings through a 3-stage i-VTEC engine and combining it with H o nda’s f o u r t h - g e n e ration I M A (Integrated Motor Assist) system, the n e w H o n d a H y b r i d s y s t e m w o r k s seamlessly with the 1.3 litre engine to give out more power, better fueland lower emissions – without compromising an ounce of performance. Honda’s Hybrid technology has won 10 awards worldwide since 2005, and this newest addition promises to carry the torch forward. Next, over at the white-knuckle end of the motoring spectrum, is the latest Honda Civic Type R. Aiming to achieve unity of man and machine for the ultimate driving experience, the All New Civic Type R represents 15 years of technological progress and is the latest expression of Honda’s Racing Spirit. Equipped with a specially tuned 2.0- litre normally aspirated engine matched to a 6-speed close ratio manual transmission with limited slip differential, the Civic Type R sports a lighter and more r i g i d b o d y s h e l l , s p e c i a l l y t u n e d suspension, 18-inch tires and large 17- inch front disc brakes. Chief Engineer for Civic, Honda R&D Co., Ltd. Automobile R&D Centre Mr Kaname Tokita said he was very proud to bring the Civic Hybrid and Civic Type R to Malaysia. “Both the Civic Type R and Civic Hybrid are the epitome of Honda’s passion in advanced and precision technology, innovation and commitment to care for the environment. As the Chief Engineer for Civic, I am very proud to bring two of the most technologically advanced vehicles to Malaysia,” Tokita said. “I am that both models will set new benchmarks in performance vehicle and green vehicle respectively in Malaysia.” The All New Civic Type R (in Championship White) and Civic Hybrid (in Fluorite Silver Metallic) are now open for bookings at all Honda Showrooms throughout Malaysia, with viewings at select Honda authorized dealers. w i t h d r e a m s I 07
Page 1 and 2: With VOL.04 SEPT 2007 breakthrough
Page 3 and 4: honda hybrid technology w i t h d r
Page 5: our newest dream In low intensity s
Page 9 and 10: Friend for Life users’ voice “T
Page 11 and 12: Friend for Life users’ voice “T
Page 13 and 14: eakthrough The new Honda Jazz and C
Page 15 and 16: motor sports The team poses for a n
Page 17 and 18: product history transmission in con
Page 19 and 20: AUTHORISED HONDA DEALERS’ CONTACT

With DREAMS Magazine Vol.4 - Honda Malaysia

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