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Introducing the New CR-V - Honda Malaysia

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<strong>Honda</strong> AND YOU: Owner’s StorySYNCHRONISEDDREAMS04 | with dreams


“He’s a bit colour blind,” says Grace Ong, PublicRelations Manager, about her hubby Francis Tan. “He painted a paneon our wooden gate a completely different shade of brown from whatwe wanted.”As always, Business Director Francis, 40, has <strong>the</strong> last word. “She’sjust exaggerating. It wasn’t so bad really, except that I had accidentallybought a teh tarik coloured paint instead of a ‘kopi’ shade.”“See? That’s why he needs to have me tag along everytime we buysomething,” counters Grace.Indeed, KL-ites Francis and Grace, who have been married for almostten years, enjoy ‘taking <strong>the</strong> mickey’ out of each o<strong>the</strong>r throughout <strong>the</strong>interview, as With DREAMS talks to <strong>the</strong>m about <strong>the</strong>ir life with <strong>the</strong>ir<strong>Honda</strong> cars. Francis drives a <strong>CR</strong>-V while Grace enjoys getting behind<strong>the</strong> wheel of her Civic.“I’m a really practical person and I enjoy <strong>the</strong> great outdoors,” saysFrancis, who goes on outstation fishing trips with his family and a fewfriends at least once every two or three months. He tells us that his<strong>CR</strong>-V is <strong>the</strong> perfect partner for his kind of lifestyle, which also includesmountain biking and nature walks. “I love its road handling, especiallywhen I take <strong>the</strong> smaller country roads,” he says, adding that amongo<strong>the</strong>rs, he especially enjoys playing Morissey, Depeche Mode and TheKillers over his car stereo to which he connects his iPod.“I prefer R&B and especially those 80’s tunes. It picks me up especiallywhen I have to put up with <strong>the</strong> daily traffic. It takes me about an hour toget home to Bandar Sri Damansara from my office in <strong>the</strong> city centre in<strong>the</strong> evenings, but <strong>the</strong> Civic makes it bearable. And I really love its look,especially from <strong>the</strong> front,” says Grace.They are joined at <strong>the</strong> photo shoot by young Ryan, <strong>the</strong>ir 18-monthold toddler who isn’t taking to <strong>the</strong> bright lights and strange facesaround him very well. But soon, after much cajoling and being givenhis favourite toy car and duck by <strong>the</strong> camera crew, Ryan manages tocalm down and have his photo taken.“Our priorities went topsy-turvy after Ryan came along, but once wegot used to it, it’s been a real joy,” says Grace. Most days she pickshim up from his Aunty Jean’s house in her Civic which is fitted with achild seat.“He’s just beginning to speak and I kid you not thatone of his favourite words is car,” she adds.The Tans spend most weekends at home, with Francis laying claimto being <strong>the</strong> master chef in <strong>the</strong> family. “I do a mean baked fish,” heannounces. “Yes, yes. The one where it came out steamed you mean,”laughs Grace. “But I must say I do enjoy his Pandan Leaf Chicken andCantonese noodles.” Francis beams as Grace goes on to explain tha<strong>the</strong>r husband is so proud of his kitchen exploits that he even takesphotos of his dishes. “So it’ll be easier to place my order next timewhen it’s her turn in <strong>the</strong> kitchen,” quips Francis.Though seemingly opposing characters, <strong>the</strong>y do share a lot incommon. “We both love to travel, especially overseas. In fact, we’replanning a trip to England with Ryan at <strong>the</strong> end of <strong>the</strong> year,” saysGrace. They both also enjoy a trip to <strong>the</strong> bowling lanes every nowand <strong>the</strong>n. “Of course I always win easily,” says Francis. Ano<strong>the</strong>r thing<strong>the</strong>y have in common is <strong>the</strong>ir love for <strong>Honda</strong> vehicles. “I used to owna City previously while Francis had an Accord. I guess it comes downto trust and familiarity. And we feel that way toward <strong>Honda</strong> cars,”explains Grace.“Of course, <strong>Honda</strong>’s advanced technology like <strong>the</strong> i-VTEC engine iscomparable with <strong>the</strong> best in <strong>the</strong> world but to us it’s things like safetyfeatures that are more important now with Ryan on-board,” saysFrancis. “Totally agreed,” says Grace. “Ah for once! See, <strong>the</strong>re’s hopefor her yet,” says Francis as he playfully nudges his wife and <strong>the</strong>yproceed to strike a pose for <strong>the</strong> next photo.Francis, Grace & baby ryan’s wardrobe is courtesy of GaP, styled by GraceKue. make-up and hair by shu Uemura and L’Oréal Professionnel, as styled byKenji Kim and su Zen (from miko hair studio & academy) respectively. <strong>the</strong>irstylish makeover is made possible by honda malaysia.Log on to www.honda.com.my/makeover today andstand a chance to share your own unique story as a <strong>Honda</strong> owner.You will also receive a professional makeover and photo shoot!with dreams | 05


<strong>Honda</strong> AND YOU: Dealer’s StoryHere at Global Amity’s work station, social networking is becoming a daily affair.GLOBAL AMITYREACHES OUT TOCUSTOMERS VIASOCIAL MEDIAIt takes a lot of courage to embrace <strong>the</strong> new at a time of financialuncertainties. Where businesses are holding back <strong>the</strong> ringgit and makingprudent savings while fighting <strong>the</strong> fiscal storm in 2009, <strong>the</strong>re is one whohad found power in change and expansion.Instead of cutting costs, Global Amity Sdn Bhd, a <strong>Honda</strong> authorised 3Scentre, went against <strong>the</strong> tide – <strong>the</strong>y expanded <strong>the</strong>ir service centre by twoadditional bays, facelifted <strong>the</strong> service lounge, added a new WiFi-enabledcustomers’ lounge upstairs and invested in a half-acre parking, in additionto participating and initiating a string of activities for employees andcustomers. It seems to have paid off handsomely as Global Amity ushersin 2010 with composed optimism.At <strong>the</strong> encouragement of Azri Aziz, <strong>the</strong> Director of Operations, <strong>the</strong>associates at Global Amity have also become a lot more tech-savvy as aresult of being exposed to social media networks. “We initiated a Facebookpage for <strong>the</strong> dealership in 2008 with <strong>the</strong> objective of increasing IT literacyamong our staff while exposing <strong>the</strong>m in a social media platform where<strong>the</strong> interactivity is a lot more vibrant. We later saw <strong>the</strong> opportunity for06 | with dreams


customer engagement where we can get personal with our customerson Facebook and work along with <strong>the</strong>m to resolve <strong>the</strong>ir concerns,”he explains.The Global Amity Facebook group may have reached a thousandfans and is looking really popular now, but creating <strong>the</strong> account wasnot without conquering much apprehension and collective anxietyamong <strong>the</strong> staff. “I had trouble lobbying <strong>the</strong> need for us to venture intosocial media. Many were uneasy and I get remarks like, ‘It’s new andnobody in <strong>Malaysia</strong> uses <strong>the</strong>se networks.’ Some were worried that wewon’t be capable of monitoring and maintaining <strong>the</strong> page. But soonenough, <strong>the</strong>y started seeing <strong>the</strong> positive response from <strong>the</strong> customerswhich gave <strong>the</strong>m confidence in interacting within <strong>the</strong> page. The key isconsistency. We don’t stop addressing our customers’ concerns andthat has helped us tremendously,” Azri shares.We are unrelenting inour core competencies,that is to sell and servicecars and take care of ourcustomersSocial media does not distract fromwhat matters at <strong>the</strong> dealership -providing good customer service.With <strong>the</strong> success of that, Azridecided to reach out to customersand prospects through Twitter in2009. The objective is very muchcustomer service driven, with<strong>the</strong> aim to seal Global Amity’sreputation both online and offline.“In my opinion, in fact, socialmedia is just a fancy evolution offorums and newsgroups, whichhave been around since <strong>the</strong>emergence of <strong>the</strong> Internet. Whatwe hope to do here is nothingnew. Our approach is to integrateour social media objectives withour customer service strategy.It needs to be adapted at acompany-wide level. I am notrunning a one-man show. The team is slowly gaining <strong>the</strong> momentumto monitor <strong>the</strong>se so-called social media channels. Ultimately, we hopethat by having different communication platforms, we are able to listento our customers’ needs better. At <strong>the</strong> rate <strong>the</strong> web is evolving, somecustomers expect prompt responses. We try to provide <strong>the</strong>m that,”elaborates Azri as he talks animatedly about his customers.Global Amity was named Dealer of <strong>the</strong> Year in 2006. With <strong>the</strong> wincame an obvious boost in sales and inevitably, <strong>the</strong> bar was raised.They found <strong>the</strong>mselves facing a new challenge, which was to balancequality of service with intensified volume in sales.Gradual changes in human resourcefur<strong>the</strong>r pushed <strong>the</strong> management toinitiate new strategies to heightenemployees’ motivation. Since<strong>the</strong> beginning of 2008, <strong>the</strong>yhave continuously strived toinject fresh thinking to improve<strong>the</strong> way <strong>the</strong>y work and ithas effectively shifted <strong>the</strong>mentality of its employeesto embrace a different levelof comfort, such as beingmore immersed in <strong>the</strong>digital age.Azri admits that it isnot easy to monitor <strong>the</strong>comments online, especiallywith <strong>the</strong>ir own channels onFacebook and Twitter. “Youare basically open for 24Azri Aziz is constantly wired on hisBlackBerry to engage with his employeesand customers.hours. What I do is spend some time in <strong>the</strong> morning and evening dailyto respond to customers’ feedback and queries. They appreciate andwelcome that, and as long as you love what you are doing, who can tellyou what a job is anymore?”“We want to offer a 5-star Global Amity experience. To achieve that,we just need to be helpful. That, to me, is true customer service. At <strong>the</strong>end of <strong>the</strong> day, it is not about being a social media evangelist. We areunrelenting in our core competencies, that is to sell and service carsand take care of our customers,” Azri humbly shares as he taps awayon his faithful BlackBerry to respond to a customer query.DEALER’S INFORMATIONGlobal Amity Sdn Bhd is a 3S centre located at Lot 2,3,4,5 GroundFloor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan,Selangor. You can contact <strong>the</strong>m at +603 8945 9508.Get connected with <strong>the</strong>m on Facebook (keyword search on Facebookis “Global Amity” or click to <strong>the</strong> direct URL at http://www.facebook.com/group.php?gid=46494817144), and if you have a Twitter account,do follow <strong>the</strong>ir interesting updates via @<strong>Honda</strong>KL.The team at Global Amity lends <strong>the</strong>irsupport both online and at <strong>the</strong> dealership.with dreams | 07


BreakthroughNEXT-GENERATION HYBRIDSDRIVEN BY PERFORMANCEFollowing <strong>the</strong> domination of hybrid and electric vehicles at <strong>the</strong>Tokyo Motor Show 2009, <strong>Honda</strong> Motor Co. recently unveiledfrom under its wraps a range of factory-tuned <strong>Honda</strong> Insightsat <strong>the</strong> Tokyo Auto Salon 2010, held at Makuhari Messe inChiba, Japan from 15 to 17 January 2010.Carrying <strong>the</strong> <strong>the</strong>me “Exciting Eco”, <strong>Honda</strong> Access Corporation,<strong>the</strong> manufacturer of genuine <strong>Honda</strong> aftermarket parts andaccessories, had car enthusiasts ogling at <strong>the</strong> advanced stylingand chiselled lines of <strong>the</strong> Insight Sports Modulo Concept, oneof <strong>the</strong> key attractions exhibited by <strong>Honda</strong>. Complete with tailfins, a new front grille, side sills, LED lighting and distinctivemulti-spoke wheels, <strong>the</strong> concept model is set to spur fur<strong>the</strong>rinterest in <strong>Honda</strong>’s next generation of hybrid vehicles.Sharing <strong>the</strong> floor at <strong>the</strong> <strong>Honda</strong> booth were several displaysof <strong>Honda</strong> vehicles, all tastefully styled with Modulo, among<strong>the</strong>m included <strong>the</strong> Modulo Stream, Modulo Step WGN, SportsModulo Civic Type R and Civic Type R Euro. In addition,Ga<strong>the</strong>rs, a genuine audio and navigation system brandexclusive to <strong>Honda</strong> vehicles in Japan, showcased <strong>the</strong> Ga<strong>the</strong>rsAdvance next-generation car navigation system concept whichuses a combination of gesture and voice recognition to control<strong>the</strong> vehicle’s navigation and entertainment.08 | with dreams


<strong>the</strong> tokyo auto salon 2010 attracted 237,954 visitors over a 3-day period.honda’s raybrig NsX had accomplished many successful runs in <strong>the</strong>super Gt series.Also making an impression on <strong>the</strong> crowd was <strong>the</strong> TouringModulo Insight, a hybrid race car that participated in 2009’sEnjoy Endurance Race at <strong>the</strong> Twin Ring Motegi circuit in Japan.Professional racer Keiichi Tsuchiya, who piloted <strong>the</strong> TouringModulo Insight with Takuya Izawa, a <strong>Honda</strong> NSX Super GT driver,said that <strong>the</strong> conventional racing technique may not apply whenyou roll out a hybrid at <strong>the</strong> circuit.“People generally think that racing with a hybridis no fun. But after powering up <strong>the</strong> TouringModulo Insight at <strong>the</strong> race, it is not onlya great test of fuel efficiency but I wassurprised to find that <strong>the</strong> carspeeds round corners verywell. Owning an electricor hybrid vehicle may bea trend but it’s great tohave a customisationbrand like Modulomaking it moreexciting to driveone,” he says.As <strong>the</strong> ownershipof hybrid vehiclessteadily increases,it is no longer just aboutdemonstrating one’s commitment inprotecting <strong>the</strong> environment. There isa greater opportunity now to enhance<strong>the</strong> non-conforming spirit of <strong>the</strong> individualwith varying degrees of sporty modification.And that is <strong>the</strong> new value that <strong>the</strong> Moduloconcept appears to bring, one that <strong>Honda</strong>will continue to innovate as it moves towardseco performance technology.Moving away from <strong>the</strong> hybrids, a key exhibit that got fans of<strong>Honda</strong> motorsports pumped was <strong>the</strong> NSX Mugen RR, a raceinspiredversion of <strong>the</strong> NSX modified by <strong>Honda</strong>’s in-house tuner,Mugen. The oversized GT wing, wide bodykit and sizeablecarbon fibre exterior were among <strong>the</strong> extensively modifiedaerodynamics on display.The <strong>Honda</strong> ModuloInsight demonstrates <strong>the</strong>possibilities of <strong>Honda</strong>’s ecoperformance technology.To commemorate <strong>the</strong> endof its production, aspecial tribute to <strong>the</strong>race version of <strong>the</strong>NSX was spottedaway from <strong>the</strong><strong>Honda</strong> booth. Alife size replica of<strong>the</strong> EPSON NSXmade entirely outof cardboard andpaper percheddelicately beside<strong>the</strong> o<strong>the</strong>r legendarymachine, <strong>the</strong> ARTA NSX,signalling <strong>the</strong>ir exit from <strong>the</strong>Super GT series.The Tokyo Auto Salon 2010 drewa total of 402 car manufacturers,aftermarket parts makers, customercar shops and o<strong>the</strong>r automobileproducts in its list of exhibitors,recording more than 600 vehicles fillingup <strong>the</strong> inches at <strong>the</strong> large halls. It isan annual exhibition that encourages<strong>Honda</strong> to continue innovating itsaftermarket parts and accessories.with dreams | 09


RACING DNADREAMSCHASINGSoichiro <strong>Honda</strong> with <strong>the</strong> F1 prototype car which is coveredwith a steel space frame and was tested in Arakawa, Japan,in February 1964.<strong>Honda</strong>’s journey into motorsportsYou’d never think that a 17-year old mechanic’s daydreams ofbuilding <strong>the</strong> ultimate racing machine would someday come true. Butnever say never. As Soichiro <strong>Honda</strong> rode alongside famous race cardriver Shin’ichi Sakakibara in 1924, with whom he would win thatyear’s Japan Automobile Competition, little did he realize that hisname would one day come to be revered in <strong>the</strong> world of motorsportsfrom Suzuka to Monte Carlo and from Silverstone to Sepang. Asevery sports enthusiast knows, determination is <strong>the</strong> single mostimportant trait and young Soichiro had bucket loads.Indeed, twelve years later in 1936, driving a supercharged, Fordbasedmachine he had built himself, he managed to unceremoniouslyturtle <strong>the</strong> vehicle and get tossed out. But though <strong>the</strong> broken bonesand facial lacerations he suffered would sadly put an end to his daysas a racer, it did reiterate his ‘winning isn’t everything’ belief and itwould do little to keep <strong>the</strong> auto repair shop owner away from hislove of racing. He would soon get behind <strong>the</strong> technological side of<strong>the</strong> wheel instead in his quest to be <strong>the</strong> fastest in <strong>the</strong> world. “Racingimproves <strong>the</strong> breed,” he opined.Ever <strong>the</strong> visionary, one of Soichiro <strong>Honda</strong>’s first ventures after WWIIwas <strong>the</strong> formation of <strong>the</strong> <strong>Honda</strong> Technical Research Institute (<strong>the</strong>forerunner of <strong>Honda</strong> Motor Company). Using cheap, recycled, 50ccwar-surplus generator engines designed to power military radio sets,Soichiro <strong>Honda</strong> developed <strong>the</strong>m into small half-a-horsepower bicycleengines, a precursor to <strong>the</strong> motorcycle engine. It was impossible tokeep this man down.Indeed, racing has always been at <strong>the</strong> core of <strong>Honda</strong>’s DNA. In1955, <strong>Honda</strong> motorcycles emerged victorious at <strong>the</strong> inaugural All-Japan Endurance Motorcycle Road Race, running over unpavedroutes in <strong>the</strong> forests of Mt. Asama. Soon after, Soichiro himself wenton a fact finding tour to <strong>the</strong> famous Isle of Man Tourist Trophy (TT)races held in England, where he returned truly inspired with ‘<strong>the</strong> tencommandments’ of how to take racing to <strong>the</strong> next level, a feat thathis motorcycles would achieve in <strong>the</strong> years to come.10 | with dreams


But to Soichiro <strong>Honda</strong> of course, that wasn’t quite enough. “Sincechildhood,” he once said, “my dream was to become a champion in<strong>the</strong> world of automobile racing with a machine I had made myself.”And so <strong>the</strong> pursuit of producing a sports car began late in 1962with <strong>Honda</strong>’s S-360, S-500 and S-600 series. It wasn’t long after,in 1964, that <strong>Honda</strong> produced its first F1 car, <strong>the</strong> RA271, and wastaking part in Grand Prix races throughout <strong>the</strong> globe between 1964and 1968. And after a 15 year hiatus, <strong>Honda</strong> returned to <strong>the</strong> F1circuit at <strong>the</strong> British Grand Prix in 1983 teaming up with McLaren.Following this, <strong>Honda</strong>-powered F1 cars began to regularly take<strong>the</strong> honours at Grand Prix races, an example being winning anamazing fifteen out of sixteen races in 1988! In fact, by <strong>the</strong> end of<strong>the</strong> 1992 season, <strong>Honda</strong>-powered cars had won an amazing 71Grand Prix races.<strong>Honda</strong>’s involvement in motorsports dates back as far as 1924 whenSoichiro <strong>Honda</strong> and Shin’ichi Sakakibara won <strong>the</strong> 5th Japan AutomobileCompetition.During this period, <strong>Honda</strong> supplied its engines to six constructorchampions, as well as five driver championships. Among its driverswere three-time World F1 champion, Ayrton Senna, Alain Prost andNelson Piquet. In 2000, <strong>Honda</strong> provided engines for <strong>the</strong> BritishAmerican Racing (BAR) team, which was re-established as <strong>Honda</strong>Racing F1 Team in 2005.“My dream was to become a championin <strong>the</strong> world of automobile racing witha machine I had made myself.”The first race-ready F1 car by <strong>Honda</strong> entered <strong>the</strong> German Grand Prix inAugust 1964. The ivory white body was painted with a red circle on <strong>the</strong> frontnose to symbolise <strong>the</strong> Japanese flag.Besides F1, <strong>Honda</strong> has also actively been involved in <strong>the</strong> Indy CarChampionships, British Touring Car and Super GT races amongo<strong>the</strong>r car races over <strong>the</strong> years, while in <strong>Malaysia</strong>, <strong>the</strong> <strong>Honda</strong> <strong>Malaysia</strong>Racing Team (HMRT) build up <strong>the</strong>ir own race-tuned Civic Type R for<strong>the</strong> annual 12-hour Merdeka Millennium Endurance race.Since 2003, HMRT have participated in <strong>the</strong> endurance race withsupervision from <strong>the</strong> Mugen team. The team has managed to show<strong>the</strong>ir racing DNA and gained gradual independence since, and by2008, <strong>Honda</strong> <strong>Malaysia</strong> introduced a 100% local team who built up<strong>the</strong> Civic Type R <strong>the</strong>mselves for <strong>the</strong> race.The <strong>Honda</strong> NSX was used in <strong>the</strong> Super GT series to compete in <strong>the</strong> GT500class up till 2009. The NSX is modified season to season to meet raceregulations.HMRT’s objective has always been a platform to allow local talentsto thrive in motorsports, hence <strong>the</strong> team comprises of <strong>Honda</strong><strong>Malaysia</strong> associates who apply <strong>the</strong>ir experiences and challengingspirit to <strong>the</strong>ir daily jobs at <strong>Honda</strong>.But <strong>the</strong>n again, you wouldn’t be surprised. Certainly not whenyou’re backed by Soichiro <strong>Honda</strong>’s driving philosophy. As <strong>the</strong> manonce famously said, “If <strong>Honda</strong> does not race, <strong>the</strong>re is no <strong>Honda</strong>”.Consider yourself told.<strong>Honda</strong> <strong>Malaysia</strong> shows <strong>the</strong>ir racing spirit by participating in <strong>the</strong> annualMerdeka Millennium Endurance race with <strong>the</strong> locally-built <strong>Honda</strong> CivicType R.with dreams | 11


<strong>Honda</strong> MALAYSIA NEWSTHERE ISN’T JUSTONE WORD THAT DES<strong>CR</strong>IBESTHE NEW HONDA <strong>CR</strong>-VJust when you thought <strong>the</strong> <strong>CR</strong>-V was already pretty perfect,<strong>Honda</strong> have gone and improved it even fur<strong>the</strong>r. Little adjustmentsthat make a big difference, aes<strong>the</strong>tically and performance wise.Let’s start with its sleek new look. The new <strong>CR</strong>-V comes witha curvaceous new hood and a classier front grille, which willcertainly turn a few heads. And that’s not all, for that extra touchof style, 17” alloy rims have been added into <strong>the</strong> mix. Even<strong>the</strong> front and rear bumpers have been made sportier for betteraerodynamics, while clearer lens reflectors, new fog lights andwide range reverse sensors take driver visibility and safety to<strong>the</strong> next level.Never judge a book by its cover? Well, <strong>the</strong> <strong>CR</strong>-V is <strong>the</strong> exceptionto <strong>the</strong> rule. Inside, comfort levels have been fur<strong>the</strong>r enhancedwith <strong>the</strong> use of premium fabric upholstery, redesigned climatecontrol knobs and a wider armrest. And to help you fur<strong>the</strong>r relax,we’ve thrown in a new audio interface with a 6-disc CD changeralong with a USB port. Combine this with <strong>the</strong> <strong>CR</strong>-V’s improvedsound proofing and you get a totally distraction-free ride.When it comes to space, of course you’ll find all <strong>the</strong> practical andflexible functions of <strong>the</strong> <strong>CR</strong>-V intact, such as intelligent rear seatsthat can be adjusted to suit your passenger and cargo needs, butwhat’s new is <strong>the</strong> double deck shelf divider to help you keep yourcargo separated when you need to.Performance wise, <strong>the</strong> new <strong>CR</strong>-V’s 2.0L i-VTEC engine delivers apowerful 150PS while producing lower emissions, which ensuresgreater fuel savings. Add this to its improved suspension layout,and you will truly enjoy being in <strong>the</strong> driver’s seat.Perhaps <strong>the</strong> most interesting aspect to <strong>the</strong> new <strong>CR</strong>-V is itssafety features. Vehicle Stability Assist (VSA) has been added toenhance driver control by stabilizing <strong>the</strong> vehicle in adverse roadconditions, especially when driving in <strong>the</strong> rain.Its light but strong chassis features strategically placed structuralsupport that makes this car a tough cookie indeed. And we’veadded dual side airbags with Occupant Position Detection12 | with dreams


2.0 litre SOHC i-VTECMax Power:150PS (110kW) @ 6,200rpmMax Torque:190Nm @ 4,200rpmAirbagsDual side airbags withOPDs.Engine150Ps 2.0L i-VteC engine.Interiorstylish new interior,featuring a new audiointerface and knobs.Sensors (OPDS) to <strong>the</strong> existing front dual SRS airbags for evenmore protection. What’s more, <strong>Honda</strong>’s G-CON crash energyabsorbing technology helps fur<strong>the</strong>r reduce car-on-car damage wi<strong>the</strong>ven an active headrest to protect you from rear-end collisions. Ofcourse, ABS with EBD ensures that you and your passengers stayout of harm’s way.Whichever way you look at it, <strong>the</strong> new <strong>CR</strong>-V offers that little bitmore, that means that much more. It’s an SUV that’s a little morethan an SUV. The perfect partner for work or play. For <strong>the</strong> city or<strong>the</strong> country. In fact, it’s hard to sum it up in just one word, which iswhy <strong>Honda</strong> created one…Vehicle stability assist controls sudden changes in vehicle behaviour, keeping<strong>the</strong> driver in control. When driving in unexpected situations, or tight cornering,<strong>the</strong> system stabilises <strong>the</strong> vehicle, reducing counter-productive driver tension.Vsa comes as standard.head down to your local honda authorised dealer and experience <strong>the</strong> newlylaunched Cr-V for yourself.with dreams | 13


<strong>Honda</strong> MALAYSIA NEWS<strong>Honda</strong> DreamsFund providesa new valueto life.But whose,really?“The value of life can be measured by <strong>the</strong> number of times your soul hasbeen deeply stirred.”Soichiro <strong>Honda</strong>’s affecting words translates into everything we do at<strong>Honda</strong> <strong>Malaysia</strong>. Beyond cars, we are inspired by many things, like <strong>the</strong>future, its people and <strong>the</strong> value of life we can provide.When <strong>Honda</strong> <strong>Malaysia</strong> started <strong>the</strong> <strong>Honda</strong> Dreams Fund in 2007 toprovide full, non-binding scholarships to underprivileged youths, wewere empowered by making dreams possible for everyone. The resultsthrough <strong>the</strong> years stir our soul immensely. So we believe we are on <strong>the</strong>right track.Joanne Khoo, an associate from <strong>Honda</strong> <strong>Malaysia</strong>, recently returned fromtravelling around <strong>Malaysia</strong> in search of candidates for <strong>the</strong> scholarship.Here, she shares with us her own experience meeting <strong>the</strong> youths of ourfuture and why <strong>the</strong> <strong>Honda</strong> Dreams Fund makes all dreams possible.As told by JoanneJoanne Khoo met with many hopefulapplicants during <strong>the</strong> roadshowIn preparation of 2010, I startedworking toge<strong>the</strong>r with Laura, <strong>the</strong>Project Coordinator from our partner,United Nations Development Programme(UNDP), to identify <strong>the</strong> states we wanted tovisit and <strong>the</strong> underprivileged communities wewanted to reach.We were looking for youths between <strong>the</strong> ages of 17to 24 years old who come from poorer families with ahousehold income of less than RM1,500 a month, those wholack finances but are unwavering in <strong>the</strong>ir dreams.By “dreams”, we really do mean any dream that can be achievedfrom an educational training or study. Whe<strong>the</strong>r <strong>the</strong>ir dreamis to be a hairdresser, lawyer, mechanic or even a pilot, wewant <strong>the</strong>m to know that <strong>the</strong>y are empowered to make it happen.The <strong>Honda</strong> Dreams Fund 2010 was opened forapplication from January to MarchAfter four years, we've come a long way to spread <strong>the</strong> awarenessof this unique scholarship. Yet, <strong>the</strong>re were moments we foundit hard to explain <strong>the</strong> difference between <strong>the</strong> meaning ofdreams and that of ambition. We also began to ask ourselves,how do we empower <strong>the</strong>se youths without influencing <strong>the</strong>m in<strong>the</strong>ir decisions simply because it is <strong>the</strong> conventional orsafe way to qualify for this fund?It has been a memorable journey travelling to reach someof <strong>the</strong> isolated communities on gravel roads, though oftenalong scenic routes. What a beautiful contrast! We've foundfriendship through <strong>the</strong> local people and watched sunsetstoge<strong>the</strong>r. I'm touched by so many smiles I see and it makesme proud to be part of this project. Or maybe it is beingsurrounded by <strong>the</strong>se passionate dreamers that give me a senseof pride.Qualifying for <strong>the</strong> fund may empower thisyouth’s futureThe application will come to a close on 31st March, 2010. Weare prepared for ano<strong>the</strong>r inspiring journey that will unfoldwhen we kick-off <strong>the</strong> workshops and select <strong>the</strong> scholars for2010. Let's welcome <strong>the</strong>ir dreams toge<strong>the</strong>r.14 | with dreams


<strong>Honda</strong> MALAYSIA NEWSDIFFERENT STROKES FOR DIFFERENT SALES FOLK:Uncovering <strong>the</strong> winning formula of <strong>Honda</strong> <strong>Malaysia</strong>’s top Sales AdvisorsIn <strong>the</strong> business of selling cars, one salesperson’s tools of <strong>the</strong> trade maynot necessarily be <strong>the</strong> same as ano<strong>the</strong>r’s, as With DREAMS found outwhen we spoke to five of <strong>Honda</strong> <strong>Malaysia</strong>’s top 15 sales advisors, whowere selected from over 800 sales advisors in <strong>the</strong> country recently. Thetop performers were chosen not just based on <strong>the</strong> number of vehiclessold but more importantly <strong>the</strong>ir consistency in performance and <strong>the</strong>overall performance of <strong>the</strong>ir respective dealerships.We discovered that each individual had <strong>the</strong>ir own unique approach to<strong>the</strong>ir profession, while of course observing <strong>the</strong> golden rule of employingcharm, enthusiasm, product knowledge and excellent communicationskills to close <strong>the</strong> deal. So just what does it take to be a top notch SalesAdvisor at <strong>Honda</strong> <strong>Malaysia</strong>?“Always work towards gaining <strong>the</strong> trust of your customers,” advises<strong>Honda</strong> Sales Advisor Tan Chee Hock of Tenaga Setia Resources SdnBhd, who was selected <strong>the</strong> top Sales Advisor in 2009. He and 14o<strong>the</strong>rs were presented with awards for <strong>the</strong>ir outstanding performancesat <strong>Honda</strong> <strong>Malaysia</strong>’s National Dealer’s Conference, <strong>the</strong>med ‘Raise OurSpirits High’ which was held in December. Winning <strong>the</strong> accolade for <strong>the</strong>second time, his first being in 2007, Tan firmly believes that gaining acustomer’s trust ultimately leads to gaining more referrals which in turnleads to more sales.“Every single customer must be treated with <strong>the</strong> utmost respect whileyou always need to be attentive to <strong>the</strong>ir every need. Combine this witha good product like <strong>Honda</strong> cars and its innovative brand image, and <strong>the</strong>sale is virtually in <strong>the</strong> bag,” he says.For ano<strong>the</strong>r top 15 Sales Advisor, Tan Huat Heng from MacindaAuto Sdn Bhd, it is exuding a happy and enthusiastic image thattakes precedence. “Enjoy yourself and it will resonate amongst yourcustomers,” he says, adding that what motivates him is simply seeing<strong>the</strong> happy faces of customers when <strong>the</strong>y are pleased with his service.His “Joy of Selling” sentiments are echoed by Ms. Cheang Pay Chen,of Ban Hoe Seng Sdn Bhd, standing proud as <strong>the</strong> top female SalesAdvisor in <strong>the</strong> country. “Happiness and a cheerful heart are key towardsgood service rendered to customers and generating repeat purchases.And of course good teamwork makes a big difference,” she stresses.Proving a successful 2009 for <strong>the</strong> dealership, Macinda Auto’s Tan Cheis an old hand who holds true to <strong>the</strong> fact that one needs to alwayskeep growing and absorbing new information to be ahead of <strong>the</strong> game,regardless of age. “Keep learning. Believe me, I am still learning newthings everyday even though I’ve been in <strong>the</strong> industry for more than 30years,” he explains.Ano<strong>the</strong>r top 15 award winner, Formula Venture Sdn Bhd’s Ong JooSeong, couldn’t agree more. “I must thank <strong>Honda</strong> <strong>Malaysia</strong> for providingexcellent training. The most important thing to remember is to try andlearn as much as possible from those with more experience and don’tbe afraid to ask if you’re unsure of something,” he says.Priceless advice indeed.Mr. Tan Chee Hock Mr. Tan Huat Heng Mr. Tan CheMs. Cheang Pay ChenMr. Ong Joo Seongwith dreams | 15


LIFESTYLENEXUS RESORTKARAMBUNAIA TROPICALHIDEAWAY FORSUN, SANDAND SURF16 | with dreams


A brilliant sunshine unfolds from <strong>the</strong> horizon amidst a sprawling shoreline. You have <strong>the</strong> seaat your feet and a million-year old tropical rainforest framing <strong>the</strong> backdrop behind you. Asyou soak in <strong>the</strong> breeze with thoughts submerged by <strong>the</strong> crashing waves, you could almostsink into a dazed stupor knowing days will pass at a leisurely pace. Such is <strong>the</strong> enticing lureof Nexus Resort Karambunai at Kota Kinabalu, Sabah.The resort boasts an expansive 3,335 acres of landscaped and natural surroundings and asandy white beach that stretches up to 6km. Sun beds are available within a brief stroll from<strong>the</strong> pool and beachfront cafes but ambling along <strong>the</strong> shoreline fur<strong>the</strong>r on ei<strong>the</strong>r side will bringyou to secluded stretches of sand where one could bask under <strong>the</strong> tropical sun undisturbed.There are more than 400 guestrooms, suites and luxury villas spread comfortably across<strong>the</strong> resort, with endless options of leisure and recreational activities to keep you within itsgrounds. Adults and children alike can be seen moving around merrily on bicycles, zippingback and forth through <strong>the</strong> manicured lanes.A splendid array of watersports activities such as jet skiing, wakeboarding and windsurfingare available at <strong>the</strong> Lagoon Park, a reserved side of <strong>the</strong> sea just minutes away from <strong>the</strong>main wing. If you have a few hours to indulge, head to <strong>the</strong> Borneo Spa for a pamperingexperience.An award-winning 18-hole championship golf course, one of <strong>Malaysia</strong>’s most distinctivegolf courses, makes up a huge part of <strong>the</strong> resort’s beautiful terrain. The well-sculptedcourse has hosted many international championships so avid golfers would enjoy a fair butdemanding challenge here.As a vacation hub, <strong>the</strong> resort provides <strong>the</strong> ultimate escape from reality with enough activitiesto satisfy everyone’s wishes, making it a perfect place to bring your family. And if you are,we would recommend <strong>the</strong> newly opened wing where <strong>the</strong> Pool Villas and Spa Suites nestleluxuriously at its own private coastline just 2km away.The 2-bedroom Pool Villas feel like a home-away-from-home. You can dive into your ownlap pool, doze off on <strong>the</strong> sun beds or wander a few steps on to <strong>the</strong> shore and swim in<strong>the</strong> sea, completely away from <strong>the</strong> hubbub of <strong>the</strong> main wing. The villas come with a fullyequipped kitchen and dining area but we suggest a barbecue under <strong>the</strong> stars which <strong>the</strong>resort can arrange at your own private garden.The Spa Suites meanwhile comes with <strong>the</strong> option of one or two bedrooms. The casual chicdecor is complemented with an inviting balcony overlooking <strong>the</strong> sea or <strong>the</strong> rainforest. Thespectacular treat inside this room lies in <strong>the</strong> Jacuzzi and steam bath, making <strong>the</strong> Spa Suitequite a cosy haven to pamper oneself in.For visitors who want to explore beyond <strong>the</strong> resort, you can opt for a guided naturewalk at <strong>the</strong> nearby Karambunai Park, a 75-acre rainforest that takes you to <strong>the</strong> peak ofKarambunai. Or to get a taste of local life, <strong>the</strong>re are scheduled shuttle services to take youto <strong>the</strong> town centre just 45-minutes away where local shopping and incredibly fresh seafoodsumptuously await.Exclusive Discounts for <strong>Honda</strong> ownersNexus Resort Karambunai is offering an exclusiverate for its luxurious Pool Villas and Spa Suites, justfor you.Spa Suite, 1 Bedroom @ RM580++(Normal rate @ RM3,000)Spa Suite, 2 Bedrooms @ RM680++(Normal rate @ RM4,000)Pool Villa, 2 Bedrooms @ RM780++(Normal rate @ RM6,000)As a reward for being a <strong>Honda</strong> customer, you get anadditional 10% discount off <strong>the</strong> rates above!Package features:2 days / 1 night stay• Daily buffet breakfast for 2 adults & 2 childrenbelow 12 years old.• No additional cost for children sharing room withadults on existing bedding (maximum 2 childrenbelow 12 years old).• Complimentary buffet meals for children under12 years old when dining with both parents(maximum 2 children below 12 years old).terms & Conditions:• Valid until 30 June 2010.• Not applicable for group booking of 5 rooms and above.• Items not utilised in <strong>the</strong> package are non-refundable andnon-exchangeable.• Applicable to residents of <strong>Malaysia</strong> only.Dear <strong>Honda</strong> owners,To redeem your exclusive discountfrom Nexus Resort Karambunai,please bring along an invoice of your<strong>Honda</strong> service maintenance from <strong>the</strong>last 6 months as proof of ownership.Only original invoices from a <strong>Honda</strong>authorized service centre applies. Call<strong>the</strong> resort to make a booking:+603 9179 5555 or+6088 480 888with dreams | 17


<strong>Honda</strong> CAR CAREFor those who know what <strong>the</strong>ir engines want,<strong>the</strong>re’s a smooth new lube in town.<strong>Honda</strong>’s new SM 5W-30 high grade engine oillubricates, cools and cleans your engine likeno o<strong>the</strong>r.Featuring <strong>the</strong> lowest viscosity grade (5W-30) in<strong>Malaysia</strong>, SM 5W-30 high grade engine oil givesyou even greater fuel economy and ensures amore environmentally friendly engine.SM 5W-30 high grade engine oil makes iteasier to start your engine and you will getbetter acceleration immediately after, perfectfor when you are running late.The thin and fast flowing SM 5W-30 highgrade engine oil helps extend <strong>the</strong> life of yourcatalytic converter and can even be used by<strong>the</strong> most advanced engines.High grade engine oils like SM 5W-30 helpto prevent abnormal sludge build up whichhampers engine performance.Purchase <strong>Honda</strong>’s new SM 5W-30high grade engine oil now at a specialintroductory price of RM92 (for 4 litres)or RM115 (for 5 litres) and receive amystery gift.Hurry, offer valid between1st April – 31st May 2010 only!When it comes to looking after your <strong>Honda</strong>, don’t cut corners.Regular preventive maintenance using original parts help to extend <strong>the</strong> life of your vehicle and will ensure maximum drivingsatisfaction. So, just what are <strong>the</strong> things to look out for when you send your <strong>Honda</strong> for its first service?4 44 4Ensure optimum fluid levels (brake/engine oil/automatictransmission/coolant)Ensure good condition of battery, engine coolant, brake fluid,automatic transmission & windshield washerEnsure all lights and indicators workEnsure tyres and spare are inflated18 | with dreams


WHAT’S ON <strong>Honda</strong>For <strong>the</strong> first time in <strong>Malaysia</strong>, <strong>Honda</strong> CivicHybrid owners competed against each o<strong>the</strong>r towin <strong>the</strong> Civic Hybrid Eco Discovery Challenge,a special event organised by <strong>Honda</strong> <strong>Malaysia</strong>in January, 2010.The rules were simple – each team of fourmembers had to race through differentlocations to complete several challengesto win. Prizes worth up to RM9,000 wereat stake but <strong>the</strong> challenge wasn’t just aboutNur Laman Bestari Eco Camp, Ulu Yam;Orchid Farm at Gohtong Jaya, Pahang; andZoo Negara, Taman Melawati.The teams were split into two groups to start<strong>the</strong>ir challenges at FRIM and Zoo Negaraseparately, and each had to move to <strong>the</strong> nextlocation, completing <strong>the</strong> cycle of challengesbefore returning to <strong>the</strong> hotel. The team with<strong>the</strong> best time and least points recordedwould win.HONDA CIVIC HYBRIDOWNERS RACETO COMPLETETHE ECODISCOVERYCHALLENGEDespite being a first for many teams,<strong>the</strong> participants swiftly turned pulpinto paper during <strong>the</strong> paper recyclingchallenge at FRIM, and even gotsoiled and drenched while retrievingobjects from a river at Ulu Yam. Yet,all teams gamely journeyed uphill toGohtong Jaya to re-pot orchids andsolve clues under <strong>the</strong> scorching heatat Zoo Negara.After clocking in more than 120kmfrom <strong>the</strong> adventure, Mr. Ma Lam Fattand his team were <strong>the</strong> lucky winnerswho took home <strong>the</strong> grand prizedespite suffering a flat tyre at <strong>the</strong> startof <strong>the</strong> race. The o<strong>the</strong>r winning teamswere led by Mr. Lee Joo Leong andMrs. Serena Kong who won 2nd and3rd prizes respectively.“The event was a great opportunityfor us owners to experience <strong>the</strong> truepotential of our vehicles. Contraryto popular beliefs, <strong>the</strong> Civic Hybridhas more than sufficient power whilebeing a fun and safe ride,” said Mr.Ma upon claiming <strong>the</strong> top prize.Enthusiastic participants stop for a pose in betweenchallenges.All energized and making a dash around Zoo Negara tosolve clues.speed; it was also about being quickminded.And to up <strong>the</strong> ante, Civic Hybridowners with optimal fuel efficiency recordedwould win exclusive <strong>Honda</strong> merchandise.The 18 teams that participated had an earlystart at Holiday Inn Glenmarie, Shah Alam,to finish an eco quiz before <strong>the</strong>y whizzedoff with <strong>the</strong>ir Civic Hybrids to complete<strong>the</strong> challenges awaiting <strong>the</strong>m at ForestResearch Institute <strong>Malaysia</strong> (FRIM), Kepong;The day’s adventure revealed <strong>the</strong>competitive spirit among <strong>the</strong> ecoconsciousCivic Hybrid owners butnot without having heaps of fun, asshared by Ms. Rozita, “I absolutelyloved <strong>the</strong> challenges <strong>Honda</strong> <strong>Malaysia</strong>organised for us! It is great getting toknow o<strong>the</strong>r owners and I made a lotof friends. Most of all, I finally tested my CivicHybrid’s limits and I must say its engine andfuel performance are impressive.”The Civic Hybrid Eco Challenge wasorganized by <strong>Honda</strong> <strong>Malaysia</strong> as a fun dayout to encourage owners to discover andexperience nature while learning what <strong>the</strong>ycan do to live sustainably. The event resonateswith <strong>Honda</strong>’s long-standing commitment tobe a company that society wants to exist.The teams learnt a new skill - recycling paper!Civic Hybrid owner, Mr. Ma, and his family take home <strong>the</strong>grand prize.with dreams | 19


WHAT’S ON <strong>Honda</strong>& beyondForging ahead from <strong>the</strong>200,000 th customer mark,<strong>Honda</strong> <strong>Malaysia</strong> targetsto hit 40,000 units ofsales in2010In December 2009, <strong>Honda</strong> <strong>Malaysia</strong>registered its 200,000 th customer sinceits debut less than a decade ago.Managing Director and Chief ExecutiveOfficer, Mr. Toru Takahashi said, “Since itsestablishment in 2001, <strong>Honda</strong> <strong>Malaysia</strong>has progressed and improved incessantlyin order to fulfil <strong>the</strong> evolving needs anddemands of <strong>the</strong> <strong>Malaysia</strong>n public. Andthanks to <strong>the</strong> support and trust wegarnered from our loyal customers,business partners and associates,<strong>Honda</strong> has grown to be one of <strong>the</strong> mostpreferred choices among <strong>Malaysia</strong>ns.”In spite of <strong>the</strong> economic contractionand automobile market shrinkage in2009, <strong>the</strong> company achieved its highestrecord of sales surpassing its targetof 35,000 units. In its relentless strivefor excellence, <strong>Honda</strong> <strong>Malaysia</strong> raisedits targets to achieve 40,000 units ofsales in 2010 along with <strong>the</strong> anticipatedhealthier economic conditions.Mr. Takahashi assured that <strong>the</strong> companywill continue to uphold its CustomerSatisfaction No. 1 policy as <strong>the</strong>y moveforward. “We are even more committedto strive fur<strong>the</strong>r in providing products,sales and after-sales services of <strong>the</strong>highest quality yet at a reasonable priceto our customers. It is also our utmostpriority to contribute back to societywherever we operate through ourCorporate Social Responsibility projectssuch as <strong>the</strong> <strong>Honda</strong> Dreams Fund andSave Our Sumatran Rhinos. Ultimately,we aim to become a company thatsociety wants to exist.”20 | with dreams


RAISING SPIRITSHIGHER AT THE 2010NATIONAL DEALER’SCONVENTIONDecember 10th 2009 – <strong>the</strong> night where 192 representativesfrom all 58 <strong>Honda</strong> dealerships nationwide ga<strong>the</strong>red to attend<strong>the</strong> esteemed annual National Dealer’s Convention held atThe Ritz-Carlton, Kuala Lumpur.This is <strong>the</strong> time of <strong>the</strong> year where all <strong>the</strong> dealershipscongregate toge<strong>the</strong>r with <strong>Honda</strong> <strong>Malaysia</strong> to assess,evaluate, and reposition <strong>the</strong>mselves collectively towards <strong>the</strong>company’s philosophy and mission. “Fundamental to ourbeliefs is <strong>the</strong> Respect for <strong>the</strong> Individual and The Three Joyswhich are <strong>the</strong> Joy of Buying, Selling and Creating,” saidManaging Director and Chief Executive Officer of <strong>Honda</strong><strong>Malaysia</strong>, Mr. Toru Takahashi, in his opening speech.After wea<strong>the</strong>ring through difficult times, this year’s NationalDealer’s Convention proudly carried <strong>the</strong> <strong>the</strong>me “Raise OurSpirits High”, empowering dealers and representativesto keep pushing <strong>the</strong>mselves and <strong>the</strong>ir own limits andboundaries in order to not only be prepared but also to riseabove any fur<strong>the</strong>r challenges <strong>the</strong> coming year may bring.The agenda of <strong>the</strong> night placed much emphasis onquality improvement, customer’s trust and loyalty towardsachieving “Customer Satisfaction No. 1”.During <strong>the</strong> awards ceremony, <strong>Honda</strong> <strong>Malaysia</strong> rewarded andpaid tribute to <strong>the</strong> stellar representatives and dealershipsthroughout <strong>the</strong> nation. In acknowledgement of <strong>the</strong> best in<strong>the</strong> network this year, apart from <strong>the</strong> coveted “Dealer of <strong>the</strong>Year” award going to Ban Hoe Seng Sdn. Bhd., <strong>the</strong> “SalesAdvisor of <strong>the</strong> Year” award was honoured to <strong>the</strong> Top 15Sales Advisors nationwide.<strong>Honda</strong> Opens European Training Centre in Germany<strong>Honda</strong> opened its European training centre recently in Erlensee, Hesse.Given <strong>the</strong> pressures of <strong>the</strong> state of <strong>the</strong> global economy, some companies in<strong>the</strong> automotive industry are forced to undertake contingency plans. <strong>Honda</strong>,however, with a hefty investment of approximately 15 million euros, hastaken a confident stride in making a clear commitment to its operationsin Germany. The new <strong>Honda</strong> Academy, that took 9 months to complete,will be <strong>the</strong> training hub for all sales associates and service personnel of<strong>Honda</strong> partners across its full range of products throughout Europe.“The Academy is not only useful to present our latest products andtechnologies. We have to listen to and respect each customer’sindividual concerns and to help establish a good relationship with<strong>the</strong>m, built on trust. The Academy’s mission is to help every associateat <strong>Honda</strong> to learn how to serve each individual customer better,” saidPresident of <strong>Honda</strong> Motor Europe Ltd., Mr. Shigeru Takagi.Even during challenging times and against all odds, with <strong>the</strong> launch of<strong>Honda</strong> Academy, <strong>Honda</strong> fur<strong>the</strong>r solidifies its stand on <strong>the</strong> strict emphasisand great importance it places in customer satisfaction and service thatwill continue to be built upon with its targeted training courses.with dreams | 21


AUTHORISED <strong>Honda</strong> DEALERS CONTACT LISTSTATECOMPANY NAMESHOWROOMSERVICECENTREBODY & PAINTADDRESSSHOWROOMSERVICE CENTRETEL FAX TELFAXAngkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6258 1233 03-6253 3184Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 – –Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617<strong>New</strong> Era Sales (M) Sdn Bhd 109, Jalan Pudu, 55100 Kuala Lumpur 03-2032 2266 03-2031 8989 03-2032 4423 03-2072 0028Noblekey (M) Sdn BhdWisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak,53200 Kuala Lumpur03-4021 2104 03-4025 5116 03-4021 2106 03-4025 5116Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 – –K U A L A L U M P U RSri Utama Auto Sdn BhdNo. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang,03-4024 226603-4024 2266 03-4024 932053200 Kuala Lumpur 03-4024 726803-4022 8776Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985Lot 2847, Jalan Segambut, 51200 Kuala Lumpur – – 03-6253 2066 03-6253 2936Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –111-A, Jalan Ulu Klang, 68000 Ampang, Selangor – – 03-4251 5000 03-4257 6813Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 – –Global Amity Sdn BhdNo. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya,03-8945 0946 –03-8945 9508 03-8945 895343300 Seri Kembangan,Selangor ext 108/110Kosmo Kars Sdn BhdNo. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie,40150 Shah Alam, Selangor03-5569 2114 03-5569 2259 03-5569 5259 03-5569 9836Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7957 8233Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8718S E L A N G O RUSJ Car Express Sdn BhdLot 792, Persiaran Subang Indah, Taman Perindustrian Subang,47610 Subang Jaya, Selangor03-5636 1100 03-5638 9248 03-5635 8988 03-5635 7372Imavest Sdn Bhd No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor 03-4252 8061 03-4252 8264 – –No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor – – 03-5882 8282 03-5882 6682Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703Shared Auto Sdn Bhd17 &19, Ground Floor, Block 2, Worldwide Business Park,Jalan Tinju 13/50, 40675 Shah Alam, Selangor03-5510 0099 03-5513 0099 – –No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak 05-8483 888 05-8483 266 – –P E R A KKah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 501 05-5273 575 05-5273 500 05-5273 575Sendi Auto Sdn Bhd Tian Siang Square, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 05-6917 399Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30010 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –22 | with dreams


STATECOMPANY NAMESHOWROOMSERVICECENTREBODY & PAINTADDRESSSHOWROOMSERVICE CENTRETEL FAX TELFAXP E R A KBan Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 – 04-7326 313KELANTAN P U L A U P I N A N GK E D A HTERRENGGANULee Motor Alor Setar (Car Div) Sdn BhdLot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang,08000 Sungai Petani, Kedah04-4210 116 04-4229 119 – –Magna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, Taman Sri Petaling, 09000 Kulim, Kedah 04-4959 595 04-4909 595 – –Yooi Cars Sdn BhdLot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor,07100 Langkawi, Kedah04-9557 002 04-9559 007 – 04-9555 007Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3231 729Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 04-2821 000 04-2821 100Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3995 313 04-3992 139 04-3905 313 –JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 –Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas,11900 Pulau Pinang– – 04-6440 000 04-6442 323Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005P A H A N GMacinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991N E G E R I S E M B I L A NWanija Classic (M) Sdn Bhd125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang,70450, Seremban, Negeri Sembilan06-6794 770 06-6786 764 – –Ban Lee Heng Motor Sdn Bhd 8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan 06-7611 120 06-7636 599 – –No. 54, Senawang Light Industries Estate, 70450 Senawang,Seremban, Negeri Sembilan– – 06-6772 858 06-6772 735MELAKAKah Motor Co. Sdn Bhd No. 88, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 – 06-2811 116Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 07-9322 866 –Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7727 600 –J O H O RK.M. Lim Motor Sdn Bhd50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir,83000 Batu Pahat, Johor07-4327 890 07-4314 202 07-4315 768 07-4328 790Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 06-9537 878 –Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 – 07-2387 858Wang Loo Motor Sdn Bhd Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688LABUAN S A R A W A K SABAHBoon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 088-420 996 –Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 – –Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 – –Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-210 198 084-214 978 084-217 578 –Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –with dreams | 23

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