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4 Editorial<br />
A Vote for<br />
the Future<br />
by Rhonda Hufty • Director of Public Relations<br />
What is the best way to<br />
keep a campaign’s candidate<br />
on the minds of voters A<br />
catchy slogan. A slogan is<br />
an effective way to express<br />
the essence of the campaign.<br />
Presidential candidate Ronald<br />
Reagan couched his 1984<br />
campaign with the slogan “Are<br />
you better off today than you<br />
were four years ago” In the<br />
1992 campaign, Democratic<br />
Party strategist James Carville<br />
coined the phrase “It’s<br />
the economy, stupid” for<br />
then Arkansas Governor<br />
Bill Clinton’s presidential<br />
campaign.<br />
Our national presidential<br />
campaign is well underway. The candidates are making speeches,<br />
debating one another, and repeating slogans hoping to distinguish<br />
themselves from the rest of the pack. This campaign of ideas, issues,<br />
and ideologies will shape the direction of our country for the next four<br />
years.<br />
Campaigns are good. They educate the public by defining the issues<br />
so that each participating voter can make an informed decision at the<br />
ballot box. Campaigns are about sharing. They promote your message<br />
to the masses.<br />
<strong>Hannibal</strong>-<strong>LaGrange</strong> College has a message to share. Our trustees,<br />
alumni, administrators, faculty, staff, and students are on a campaign.<br />
This promotion will define the direction of HLG. The Building for<br />
the Future: Connecting Generations campaign is multi-faceted<br />
and addresses every issue that the college currently faces and will<br />
encounter in the future.<br />
Viewed with earthly eyes, this capital campaign may not measure<br />
up to the important issues of American life, but viewed from a heavenly<br />
perspective, it is immeasurable. A campaign for new programs, added<br />
facilities, and scholarship enhancement that reaches and shapes a<br />
culture for Christ has eternal significance.<br />
After reading the feature article in this issue of Reflections, I know<br />
you will have a better understanding of the ideas, issues, and ideologies<br />
of this important campaign that will shape the future of HLG.<br />
Catchphrases and slogans are fun and effective tools in political<br />
campaigns. Our message transcends a four-year term. The Building for<br />
the Future capital campaign may not promise “a chicken in every pot,<br />
a car in every garage,” but will prepare us for generations to come.<br />
I am Rhonda Hufty, and I approved this message.<br />
Editor<br />
Rhonda Hufty<br />
Staff Writer<br />
Beth Sowers<br />
Graphic Artist<br />
Rebecca Turner<br />
Alumni News and Circulation Editor<br />
Jo Ann Raney ‘66<br />
Contributing Writer<br />
Becky Williams ‘07<br />
HANNIBAL-LAGRANGE COLLEGE<br />
ALUMNI AND FRIENDS MAGAZINE<br />
Photos Contributed by<br />
Bob Greenlee<br />
Reflections (USPS#996040) is published two<br />
times a year by the Public Relations office and<br />
distributed at no cost to alumni, parents, friends,<br />
and donors of <strong>Hannibal</strong>-<strong>LaGrange</strong> College.<br />
POSTMASTER: Send address changes to:<br />
Alumni Services Office<br />
<strong>Hannibal</strong>-<strong>LaGrange</strong> College<br />
2800 Palmyra Road<br />
<strong>Hannibal</strong>, MO 63401<br />
2800 Palmyra Road / <strong>Hannibal</strong>, MO 63401<br />
573.221.3675 / Fax: 573.221.6594<br />
reflections@hlg.edu / www.hlg.edu<br />
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