Rate Card 2010 - APNA

The Australian Practice Nurse Association
Rate Card 2010
The Australian Practice Nurses
Association (APNA) is the peak
professional body for practice nurses
working in general practice.
There are an estimated 7000 plus
nurses working within general practice
with around 60% of general practices
employing at least one practice nurse.
Practice nurses are being allocated
an increasing number of items in the
Medicare Benefits Schedule in an effort
to address the primary-care workforce
shortages.
Practice nursing is wide ranging and
covers many specialist areas including;
aged care, women’s health, men’s
The Primary Times
The Primary Times is a quarterly, research and
news publication for practice nurses.
The Primary Times provides all the latest news
and features on all aspects of practice nursing.
It has all the latest tips, techniques and practical
applications for the day to day working lives of
practice nurses.
The Primary Times is the perfect publication to
promote your product or service.
Issue Dates
March
June
September
December
Booking and Material Deadline
1st February
1st May
1st August
1st November
health, infection control, chronic disease
management, cardiovascular care,
immunisation, cancer, asthma, COPD,
mental health, maternal and child health,
health promotion, care plans, population
health, diabetes, wound management
and much more.
With the ever increasing work loads
placed on general practice, practice
nurses are a critical element in delivering
continuous and improved patient
outcomes.
APNA provides a wide range of creative
advertising and sponsorship opportunities
to make sure your message is received by
as many practice nurses as possible.
Supporting nurS e S in general practice
Primary Times
Volume 6 December 2009
THIS ISSUE
Men’s sheds revived in communities
PSA testing: What every man needs to know
Mental health nursing in general practice
Identifying mood disorders in men
Ad Sizes Cost ($) + GST Ad Specifications (mm)
Double Page Spread 2800 420mm wide x 275mm deep
Full Page 1890 210mm wide x 275mm deep
Half Page 990 210mm wide x 140mm deep
Inside Front Cover and Outside Back Cover add a 20% loading
SPECIAL OFFER- 15% off for x 4 consecutive ads
Inserts can also be included in the mailing. Cost dependant on the size of insert.
Cancellations no later than 1st of month prior to publication.
SPECIFICATIONS
Page trim size:
210mm wide x 275mm deep
Colours:
Printed 4 colour process throughout.
Type print area:
When supplying ads that bleed off the
edge of the page, please make sure
that type is within 10mm of trim line.
All artwork must be supplied
in digital format.
Artwork may be provided in two ways:
1) On CD: Along with colour proof
Or if under 5Mb in size,
2) Email to:
Matt.Hall@apna.asn.au
PDF is the preferred method for receiving
artwork.
PDF
If you are using your own distiller settings,
please ensure that the following options are
adhered to:
• PDFs must be supplied in high resolution.
Choose ‘Press Optimised’ option in
distiller or select ‘maximum’ quality in
compression option.
• Select 300 dpi as your target resolution
for colour and greyscale images.Select
2400 dpi for monochrome images
• Files to be output in CMYK
• RGB images and any Pantone colours
must be converted into CMYK
• All fonts must be embedded into
document
• If supplying ads with bleed, ensure
crop marks are included on pdf with
3mm bleed on all sides.
Microsoft Word
A $50 conversion fee will apply to any
ads that are supplied in Microsoft Word.
Supplying artwork
All artwork is to be mailed to APNA or if
smaller than 5Mb in size can be emailed
to Matt.Hall@apna.asn.au
• No responsibility is taken for ads that
contain images or graphics with poor
resolution or that have not been converted
to CMYK.
• Advertisement design service available:
price on application.
• Advertisement cancellation date:
No later than 1st of month prior to
publication date.

The Australian Practice Nurse Association
Rate Card 2010
Commercial Opportunities
enews
Other news comes via a fortnightly enews to ensure members are kept fully up
to date with what’s happening in the world of practice nursing.
There are two advertising spots on the enews: one at the top right hand side and
a banner that goes along the bottom.
Ad sizes (pixels) available are
180w x 300h at the top right corner $550 + gst
700w x 120h banner ad along the bottom $440 + gst
The enews is published on the following dates (Mondays); advertising booking
deadline is 3 days prior and subject to availability.
January 11th and 25th
February 8th and 22nd
March 8th and 22nd
April 5th and 19th
May 3rd, 17th and 31st
June 14th and 28th
July 12th and 26th
August 9th and 23rd
September 6th and 20th
October 4th and 18th
November 1st, 15th and 29th
December 13th
Website
With all the news surrounding the reforms
within primary health care; nurses looking
for relevant news; information on award
rates and national registration and the
latest clinical information you can now
target your message with an ad on the
APNA web site. Choose from advertising
on one page or a whole section. Traffic
has been growing quickly, with over
41,000 pageviews by 4000 unique visitors
each month.
Ad sizes (pixel)
200w x 200h
$750 per page per month
200w x 70h
$325 per page per month
*Please note that all website advertising is
subject to availability and APNA approval.
APNA provides many other great
opportunities throughout the year to
ensure you get your message in front
of those that matter.
Partnership plan – The aim of the
Partnership Plan is to provide a flexible
structure that allows tailored arrangements
and combines a whole host of commercial
opportunities into one overall package.
National conference and events –
Exhibit or sponsor one of the many events
including the national conference held
throughout the year. Advertise in the
conference program, sponsor sessions,
satchel inserts, exhibit and much more.
Our events provide the perfect opportunity
to meet the nurses using your products
and services.
Best Practice Awards – An annual
highlight on the APNA calendar is the Best
Practice Awards. They provide a fantastic
opportunity for alignment with specific
areas of interest and hearing some great
stories from nurses. The awards cover-
Quality Improvement, Women’s Health,
Chronic Disease, Wound Management,
Immunisation and Innovation and
Commitment.
Online Learning – Sponsor one of the
many topics in APNA’s online learning
library, which includes logo representation,
links to your site and the ability to add
additional page content such as resources
and links. Topics included and coming
soon – Travel health, Chronic disease
management, immunisation, mental health,
wound care, COPD, Asthma, women’s
health, children’s health and much more.
For more information on any of the
commercial opportunities listed
please contact Matt Hall.
APNA 149 Drummond Street,
Carlton Vic 3053
Tel: 03 9669 7400 Fax: 03 9669 7499
Email: matt.hall@apna.asn.au