Thalgo News issue 5 - spring 2011 - Leisure Opportunities

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Put a into your Business Marian Green Managing Director, Thalgo Group Spring is a great time to re-evaluate your business. It’s a time for renewal and change. 16 THALGO NEWS SPRING 2011
Spring is the perfect time to see how the resolutions you made at the beginning of 2011 are holding up... You may have decided to implement a new idea or pledged to do something for your business – do you need to give those resolutions a renewed focus Here are some tips for putting a spring back into your business. To put any change into practice requires determination, perseverance and commitment to what you want to achieve, so you will be needing the increased energy and lease for life that Spring brings! Revisit your business plan; what needs to change since you last looked at it What were your achievements in 2010 Ask some tough questions and be prepared to learn from things that didn’t work as you had hoped. As your business grows, you need to change and grow along with it. Think about your USP (Unique Selling Point) and don’t lose sight of it; use this as a feature in all your marketing and promotional activity. A solid marketing plan ensures sales and without sales you do not have a business. Create a plan to include monthly promotions, and deliver it to your team so they are fully prepared. This will help to keep things fresh and make sure you always have something happening. Having a plan will make the whole process a lot easier, so I strongly recommend it! Learn Be mindful of your weaknesses and work upon improving them. If you can’t do it, find the right people who can. Learn about new treatments, products and trends. Research and attend shows or seminars. Try out new treatments yourself, conduct surveys and ask friends for their opinions. Develop a passion for learning - one common denominator can be found in all successful business owners and that is a passion for learning. ... you will be needing the increased energy and lease for life that Spring brings! Give your team a boost A business is nothing without its people, so give them a lift with a team-building activity. Make sure they are well rewarded and incentivised, and make sure they have opportunities for development and learning, which is key to motivation. Reconnect with your customers by carrying out a survey, holding a customer event or renewing communication with a newsletter. Spend time with them, find out what they want, what they need and work on your business to provide this; it will help you to make good business decisions. Your customers are looking for solutions to their problems. Although you are selling services and products, solutions are the key to happy customers who will return. Reassess your financials It’s important to understand your financials – cash flow and profitability must come first so set aside some time every week to keep tabs on where the business is sitting. Make a forecast of where you want to be, track your actual turnover and make any necessary adjustments. Refresh your knowledge of regulatory issues It’s a good idea to make sure you are up-to-date on regulation - check which licences, registrations and permits you need, and consider subscribing to an employment law advice line. Network There is no need to be alone - take advice from a business coach, join trade associations or groups such as LinkedIn; utilise social media and webinars. Link with other local businesses where you can promote each other. Attend trade shows, conferences and local business networking groups. Touch base with your suppliers Do you know what’s new with the brands you stock Have they sent you information on what’s happening in 2011 Your suppliers can offer support in many ways and will work with you to understand your business and make the most of your resources. Ultimately, it’s about refreshing and re-energising your business. It will be infectious for your staff and will reap rewards. Here’s to a successful Spring 2011! SPRING 2011 THALGO NEWS 17
Page 1 and 2: ISSUE 5 / SPRING 2011 NEWS Invest i
Page 3 and 4: CONTENTS INVESTING IN THE FUTURE 36
Page 5 and 6: MOOR HALL CELEBRATES 50 YEAR ANNIVE
Page 7 and 8: Exceptional samples will be boxed.
Page 9 and 10: LC24: THALGO offers a complete trea
Page 11 and 12: Terre & Mer, the certified organic
Page 13 and 14: NEW THALGO Promotions are an essent
Page 15: While we are focused on looking to
Page 19 and 20: AFTER-WAX GELS & LOTIONS Perron Rig
Page 21 and 22: Ooh Ouch! a little more and a littl
Page 23 and 24: ...Discover the four sensorial univ
Page 25 and 26: Beauty recipes to share WITH YOUR C
Page 27 and 28: Founded on the principles of sustai
Page 29 and 30: Call today to request your informat
Page 31 and 32: GOOD HOUSEKEEPING August 2010 - Cel

Thalgo News issue 5 - spring 2011 - Leisure Opportunities

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