Thalgo News issue 5 - spring 2011 - Leisure Opportunities

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INVESTING IN THE FUTURE Anti-ageing packaging NEW LOGO The first step was to take a fresh look at the logo. The oval and wave have been removed and the typography re-worked, to give a modern logo that really stands out. PACKAGING Packaging is the first thing the customer sees on the shelf and it influences their experience of the product and the brand, so this was the next thing to consider. The challenge was to improve the packaging while keeping it recognisably THALGO. The new outer packaging is natural and matte with an iridescent effect, making it more high-end and more in keeping with our premium spa brand positioning. Colour segmentation has also been introduced to help consumers navigate the range and to differentiate the product categories on the shelf. Bottles, jars and tubes have also been redesigned. The first appearance of the new packaging will be the new Suncare range, followed by Anti-ageing (scheduled for launch in September). Following that, all packaging will be updated. THALGO MEN Body packaging Exceptional 6 THALGO NEWS SPRING 2011
Exceptional samples will be boxed. THALGO is set to be rebranded in 2011, with a new logo and new packaging. Also being introduced is a new tester stand, counter-top merchandiser and new carrier bags. Skin Solutions packaging NEW SAMPLES Samples will be presented in tubes instead of sachets, a more convenient option for the consumer as they are re-sealable. They also add a higher perceived value for giveaways. Images shown are prototype packaging. NEW TESTER STAND The new tester stand features removable shelves for flexible display options. The shelves have interchangeable colour coded base layers that represent the different ranges, and do not have slots for products, so that the display can be easily updated. A removable visual can also be regularly updated. SPRING 2011 THALGO NEWS 7
Page 1 and 2: ISSUE 5 / SPRING 2011 NEWS Invest i
Page 3 and 4: CONTENTS INVESTING IN THE FUTURE 36
Page 5: MOOR HALL CELEBRATES 50 YEAR ANNIVE
Page 9 and 10: LC24: THALGO offers a complete trea
Page 11 and 12: Terre & Mer, the certified organic
Page 13 and 14: NEW THALGO Promotions are an essent
Page 15 and 16: While we are focused on looking to
Page 17 and 18: Spring is the perfect time to see h
Page 19 and 20: AFTER-WAX GELS & LOTIONS Perron Rig
Page 21 and 22: Ooh Ouch! a little more and a littl
Page 23 and 24: ...Discover the four sensorial univ
Page 25 and 26: Beauty recipes to share WITH YOUR C
Page 27 and 28: Founded on the principles of sustai
Page 29 and 30: Call today to request your informat
Page 31 and 32: GOOD HOUSEKEEPING August 2010 - Cel

Thalgo News issue 5 - spring 2011 - Leisure Opportunities

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