Thalgo News issue 5 - spring 2011 - Leisure Opportunities

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PARIS A STICKY BUSINESS Waxing & Retail Waxing is an area where the sale of take-home products is often overlooked, and yet it presents a number of unique retail opportunities and benefi ts. Perron Rigot educators Andy Rouillard and Irma Waters look at the profi t potential of retailing for waxers. In addition to providing the convenience of a one-stop shopping service for your clients, retail sales bring extra revenue into your business and ensure your customers are using the correct homecare products between appointments. As a natural extension of the treatment itself, clients will trust your judgement and advice if you approach retailing with honesty and integrity. First-time waxing clients in particular will value your advice and recommendations; many will not know how to look after their skin properly at home or where to buy suitable products outside the salon, so why leave it to chance With this in mind, here are a few ideas from the Thalgo Group to get you started. Copyright ® JJ Collot - Perron Rigot 18 THALGO NEWS SPRING 2011
AFTER-WAX GELS & LOTIONS Perron Rigot offers boxed retail versions of its popular waxing after-care products, allowing customers to continue the salon experience at home. Attractive price points and generous 200ml sizes ensure added value over several appointments. Refreshing Gel is specifically formulated to cool and calm sensitive skin after hair removal. Containing Honey and Mimosa extracts – which are known for their healing ability in the treatment of skin burns – Refreshing Gel is also ideal for use after sun exposure. For those needing extra care, Moisturising Milk is a rich, silky-textured lotion that soothes and restores moisture after waxing. An excellent retail item for keeping skin hydrated between appointments, which helps to prevent in-grown hairs. HAIR RETARDANT PRODUCTS Offer your clients the Biodépyl post-depilatory range from THALGO to slow hair growth and maximise waxing results all year round. The Biodépyl salon and homecare programme contains an exclusive cocktail of active ingredients to soothe and protect the skin from irritation after waxing, intensely moisturise, and retard hair re-growth. Comprising a concentrate for salon and home use, plus a hydrating body lotion and cooling gel for sensitive areas, the Biodépyl line has been proven to reduce re-growth density in the areas treated. EXFOLIATING MITTS & SCRUBS Natural loofahs, nylon body mitts, brushes and gloves are ideal retail opportunities in the fight against in-grown hairs. Cosmetic scrubs containing gentle abrasive particles are a popular alternative and have the added benefit of introducing clients to your salon skincare line. We like THALGO’s Descomask Body Scrub, a creamy exfoliant with microspheres, Butcher's Broom and Mallow extract; and Anti- Stress Body Scrub from Les Fleurs de Bach, a deliciously scented sugar scrub containing Bergamot, Lavender and Apricot pip oil. Starting a few days after their appointment, instruct your client to exfoliate gently in the bath or shower up to three times a week. It also helps if they exfoliate lightly every morning for a few days before their next appointment, to lift the hairs and slough away any dead skin cells that might otherwise cause poor waxing results. BATH SALTS Bath salts are high in minerals and other naturally occurring elements with antiseptic and soothing properties for the skin. A handful of sea salt added to bath water is a pleasant way to both prevent and treat bacterial infection in the follicles. ...clients will trust your judgement and advice if you approach retailing with honesty and integrity... Try THALGO’s Thalassobath Sea Salts, with beneficial algae extracts and salts from the Atlantic, Pacific and Indian oceans. Alternatively, Micronized Marine Algae sachets are a convenient solution, containing 100% natural algae powder with a high concentration of detoxifying and skin-soothing minerals, trace elements, vitamins and proteins. MOISTURISING BODY LOTION Dry skin can lead to ingrown hairs if the new hair is unable to break through the upper layers of the epidermis. Applied daily, a light moisturiser such as THALGO’s Soft Hydrating Emulsion or Les Fleurs de Bach’s new Anti-Stress Body Lotion will keep the skin supple, and when coupled with regular exfoliation can enable hairs to grow through normally. SUNSCREEN Sun protection is essential after waxing the face or other exposed areas of skin, to prevent hyper-pigmentation. Stock a good quality sunscreen with UVA and UVB protection, such as THALGO’s new suncare range. TIPS FOR SUCCESSFUL RETAILING Explain the benefits of using the correct homecare products during your consultation, not at the till. This way you have your client’s undivided attention and the recommendation of homecare items becomes part of the treatment itself. Be proactive. Experience has shown us that areas such as the upper lip, chest and back often break out after first-time waxing, and that people with dry skin frequently suffer with in-grown hairs… So don’t wait for your client to phone or show up at their next appointment and tell you they got pimples or in-grown hairs; suggest something to help prevent and treat the problem before it occurs. Package items together for a ready-to-go homecare kit (for example: THALGO’s Descomask Body Scrub, Biodépyl Concentrate and moisturising Biodépyl Fluid). Don’t forget to include written instructions on usage. The correct homecare routine will enable your clients to enjoy the results of their wax for longer, and the use of appropriate products is part of that process. As with all skincare services, assisting your clients in getting the most out of their treatment will go a long way towards ensuring repeat visits and the long-term satisfaction of customers. Andy Rouillard is one of Perron Rigot’s resident waxing specialists and the owner of a busy men’s salon in Hampshire. Andy runs Habia-endorsed classes in advanced waxing techniques across the UK, with monthly workshops at Thalgo Head Office in London. Call 0207 512 0872 for dates and details. SPRING 2011 THALGO NEWS 19
Page 1 and 2: ISSUE 5 / SPRING 2011 NEWS Invest i
Page 3 and 4: CONTENTS INVESTING IN THE FUTURE 36
Page 5 and 6: MOOR HALL CELEBRATES 50 YEAR ANNIVE
Page 7 and 8: Exceptional samples will be boxed.
Page 9 and 10: LC24: THALGO offers a complete trea
Page 11 and 12: Terre & Mer, the certified organic
Page 13 and 14: NEW THALGO Promotions are an essent
Page 15 and 16: While we are focused on looking to
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Page 23 and 24: ...Discover the four sensorial univ
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Page 31 and 32: GOOD HOUSEKEEPING August 2010 - Cel

Thalgo News issue 5 - spring 2011 - Leisure Opportunities

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